Hands On Salesforce Data Cloud
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Hands On Salesforce Data Cloud
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Author : Joyce Kay Avila
language : en
Publisher:
Release Date : 2024-10
Hands On Salesforce Data Cloud written by Joyce Kay Avila and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-10 with Computers categories.
Learn how to implement and manage a modern customer data platform (CDP) through the Salesforce Data Cloud. This practical book provides a comprehensive overview that shows architects, administrators, developers, data engineers, and marketers how to ingest, store, and manage real-time customer data with the Data Cloud. Author Joyce Kay Avila demonstrates how to use Salesforce's native connectors, canonical data model, and built-in trust layer to accelerate your time to value. You'll learn how to leverage Salesforce's no-code / low-code functionality to expertly build a Data Cloud foundation that allows you to utilize AI to its fullest, not only within the Salesforce platform but also with third-party machine learning services like AWS SageMaker and Google Vertex. This book will help you: Develop a plan to execute a CDP project effectively and efficiently Connect Data Cloud to external data sources and build out a Customer 360 Data Model Leverage data sharing capabilities with Snowflake, BigQuery, Databricks, and Azure Use Salesforce Data Cloud capabilities for identity resolution and segmentation Create calculated, streaming, visualization, and predictive insights Use Data Graphs to power Salesforce Einstein capabilities Learn Data Cloud best practices for all phases of the development lifecycle
Hands On Salesforce Data Cloud
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Author : Joyce Kay Avila
language : en
Publisher: "O'Reilly Media, Inc."
Release Date : 2024-08-09
Hands On Salesforce Data Cloud written by Joyce Kay Avila and has been published by "O'Reilly Media, Inc." this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-08-09 with Computers categories.
Learn how to implement and manage a modern customer data platform (CDP) through the Salesforce Data Cloud platform. This practical book provides a comprehensive overview that shows architects, administrators, developers, data engineers, and marketers how to ingest, store, and manage real-time customer data. Author Joyce Kay Avila demonstrates how to use Salesforce's native connectors, canonical data model, and Einstein's built-in trust layer to accelerate your time to value. You'll learn how to leverage Salesforce's low-code/no-code functionality to expertly build a Data Cloud foundation that unlocks the power of structured and unstructured data. Use Data Cloud tools to build your own predictive models or leverage third-party machine learning platforms like Amazon SageMaker, Google Vertex AI, and Databricks. This book will help you: Develop a plan to execute a CDP project effectively and efficiently Connect Data Cloud to external data sources and build out a Customer 360 Data Model Leverage data sharing capabilities with Snowflake, BigQuery, Databricks, and Azure Use Salesforce Data Cloud capabilities for identity resolution and segmentation Create calculated, streaming, visualization, and predictive insights Use Data Graphs to power Salesforce Einstein capabilities Learn Data Cloud best practices for all phases of the development lifecycle
Hands On Salesforce Data Cloud
DOWNLOAD
Author : Joyce Kay Avila
language : en
Publisher: "O'Reilly Media, Inc."
Release Date : 2024-08-09
Hands On Salesforce Data Cloud written by Joyce Kay Avila and has been published by "O'Reilly Media, Inc." this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-08-09 with Computers categories.
Learn how to implement and manage a modern customer data platform (CDP) through the Salesforce Data Cloud platform. This practical book provides a comprehensive overview that shows architects, administrators, developers, data engineers, and marketers how to ingest, store, and manage real-time customer data. Author Joyce Kay Avila demonstrates how to use Salesforce's native connectors, canonical data model, and Einstein's built-in trust layer to accelerate your time to value. You'll learn how to leverage Salesforce's low-code/no-code functionality to expertly build a Data Cloud foundation that unlocks the power of structured and unstructured data. Use Data Cloud tools to build your own predictive models or leverage third-party machine learning platforms like Amazon SageMaker, Google Vertex AI, and Databricks. This book will help you: Develop a plan to execute a CDP project effectively and efficiently Connect Data Cloud to external data sources and build out a Customer 360 Data Model Leverage data sharing capabilities with Snowflake, BigQuery, Databricks, and Azure Use Salesforce Data Cloud capabilities for identity resolution and segmentation Create calculated, streaming, visualization, and predictive insights Use Data Graphs to power Salesforce Einstein capabilities Learn Data Cloud best practices for all phases of the development lifecycle
Salesforce Certified Data Cloud Consultant Exam Certification Guide Book
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Author : Anand Vemula
language : en
Publisher: Anand Vemula
Release Date :
Salesforce Certified Data Cloud Consultant Exam Certification Guide Book written by Anand Vemula and has been published by Anand Vemula this book supported file pdf, txt, epub, kindle and other format this book has been release on with Computers categories.
The Salesforce Certified Data Cloud Consultant Exam Certification book offers a comprehensive guide to prepare for the certification exam. It covers all the key concepts and skills needed to become proficient in using Salesforce Data Cloud, which is designed to help businesses manage, analyze, and utilize their customer data in a seamless and secure way. The book breaks down complex topics into digestible chapters, providing both theoretical knowledge and practical application. Key chapters include data modeling, data ingestion and integration, identity resolution, and data transformation. It emphasizes understanding the architecture of Salesforce Data Cloud, including the integration of third-party data sources, as well as batch and real-time data ingestion techniques. The importance of data quality, security, and compliance is also thoroughly covered, with specific attention to best practices in data governance. The book also dives into advanced concepts like AI-driven insights, predictive analytics, and real-time data analysis, which enable businesses to derive actionable insights from their customer data. It includes a section on performance optimization, detailing how to scale Salesforce Data Cloud solutions and troubleshoot potential issues. Throughout, the book provides practical examples, study tips, and exam resources to ensure thorough preparation for the certification exam. With a focus on hands-on experience and real-world applications, this book is an essential resource for those looking to gain expertise in Salesforce Data Cloud and pass the certification exam with confidence.
Ultimate Salesforce Data Cloud For Customer Experience
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Author : Gourab Mukherjee
language : en
Publisher: Orange Education Pvt Ltd
Release Date : 2024-01-16
Ultimate Salesforce Data Cloud For Customer Experience written by Gourab Mukherjee and has been published by Orange Education Pvt Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-01-16 with Computers categories.
Become a Salesforce Data Cloud implementation expert. KEY FEATURES ● Explore the ways Salesforce Data Cloud can help your organization improve customer experience. ● A practical guide to implementation and best practices, walking through the process of implementing a Customer Data Platform. ● Prepare for the Salesforce Data Cloud Consultant exam and become a certified Salesforce Data Cloud practitioner. DESCRIPTION Survival in today's business landscape hinges on delivering exceptional customer experiences, and Customer Data Platforms (CDPs) are pivotal in achieving this goal. The ‘Ultimate Salesforce Data Cloud for Customer Experience' is your indispensable guide to unraveling the Salesforce ecosystem, illuminating its applications' significance in diverse business scenarios. Dive into the transformative potential of Customer Data Platforms, understanding their role in unlocking tremendous value for enterprises. Explore the prowess of Salesforce Data Cloud, a leading CDP platform, and gain practical insights into its seamless implementation. The book explores Salesforce Data Cloud architecture, gaining actionable insights for implementing both Customer Data Platforms and Salesforce Data Cloud. It will navigate the pivotal realms of data security and privacy, establishing a sturdy foundation for customer-centric strategies. The book also covers success stories that showcase the transformative outcomes achieved through the utilization of Salesforce Data Cloud. The end of the book serves as a roadmap for those aspiring to conquer the Salesforce Data Cloud Consultant exam. WHAT WILL YOU LEARN ● Master the dynamics of Customer Data Platforms (CDPs) exploring their fundamentals and significance. ● Demystify Salesforce Data Cloud Architecture by delving into the framework. ● Gain insights into the intricacies of implementing a Customer Data Platforms (CDPs) project. ● Develop skills to engage in Salesforce Data Cloud implementation projects as functional consultants or project managers. ● Comprehend best practices for data security and privacy of the Salesforce Data Cloud. ● Prepare to successfully attempt the Salesforce Data Cloud certification exam. WHO IS THIS BOOK FOR? The book is for all working professionals, students, managers, or anyone wishing to kickstart their journey in the exciting world of customer data platforms and customer experience management. Those looking to get certified as a Salesforce Data Cloud consultant should use this book to aid their preparation. TABLE OF CONTENTS 1. Introducing Salesforce Platform 2. Introduction to Customer Data Platform 3. Going beyond CDP: Salesforce Data Cloud 4. Salesforce Data Cloud Architecture 5. Implementing a Customer Data Platform 6. Implementing Salesforce Customer Data Cloud 7. Data Security and Privacy 8. Success Stories with Salesforce Data Cloud 9. The Way Forward for Creating Great Customer Experiences 10. Preparation for the Salesforce Data Cloud Consultant Exam Index
Customer 360
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Author : Martin Kihn
language : en
Publisher: John Wiley & Sons
Release Date : 2024-11-13
Customer 360 written by Martin Kihn and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-11-13 with Business & Economics categories.
Become more competitive by developing a superior customer experience through data, AI, and trust - and get your organization ready for AI agents like Agentforce Customer 360: How Data, AI, and Trust Changes Everything delivers key insight and vision on using emerging technologies to delight customers and become more competitive by providing a superior customer experience. Find out why AI agents like Agentforce need a strong foundation of customer data. This book helps readers attract and engage their customers across channels and throughout their journey, from acquisition and onboarding, through service, upsell, retention, and win-back. To demonstrate the influence and importance of these ideas, this book contains a multitude of real-world case studies from companies in a range of industries, with business models, and at various stages of digital maturity. Readers will learn about: Using exciting technologies like AI and GPT while building a commitment to ethical use, safety, and privacy through secure guardrails Getting ready to use exciting emerging technologies like AI agents and autonomous AI Organizing data around customers, prospects, and accounts—even if that data comes from many different sources in different formats Making new technologies an extension of your existing data investments so that both work better Choosing a strategy and implementation plan to minimize time-to-value and ensure success weighing build, buy, or partner Handling internal stakeholders and dealing with change in a way that benefits the business For business leaders, executives, managers, and entrepreneurs, Customer 360: How Data, AI, and Trust Changes Everything is an essential read to understand and connect technology, people, processes, and strategy—truly the future of customer engagement—and leave competitors wondering what just happened.
A Hands On Introduction To Big Data Analytics
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Author : Funmi Obembe
language : en
Publisher: SAGE Publications Limited
Release Date : 2024-02-23
A Hands On Introduction To Big Data Analytics written by Funmi Obembe and has been published by SAGE Publications Limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-02-23 with Business & Economics categories.
This practical textbook offers a hands-on introduction to big data analytics, helping you to develop the skills required to hit the ground running as a data professional. It complements theoretical foundations with an emphasis on the application of big data analytics, illustrated by real-life examples and datasets. Containing comprehensive coverage of all the key topics in this area, this book uses open-source technologies and examples in Python and Apache Spark. Learning features include: - Ethics by Design encourages you to consider data ethics at every stage. - Industry Insights facilitate a deeper understanding of the link between what you are studying and how it is applied in industry. - Datasets, questions, and exercises give you the opportunity to apply your learning. Dr Funmi Obembe is the Head of Technology at the Faculty of Arts, Science and Technology, University of Northampton. Dr Ofer Engel is a Data Scientist at the University of Groningen.
A Hands On Introduction To Big Data Analytics
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Author :
language : en
Publisher:
Release Date :
A Hands On Introduction To Big Data Analytics written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
Salesforce B2c Solution Architect S Handbook
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Author : Mike King
language : en
Publisher: Packt Publishing
Release Date : 2021-11-19
Salesforce B2c Solution Architect S Handbook written by Mike King and has been published by Packt Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-11-19 with categories.
Master the skills you need as a Salesforce B2C Solution Architect to design an optimized business-to-consumer (B2C) solution across the Salesforce Customer 360 ecosystem, including B2C Commerce, Service Cloud, and Marketing Cloud Key Features: Create a unified view of the customer across Salesforce products and beyond Avoid inefficiencies and costly rework caused by poor architectural designs Prepare for the B2C Solution Architect exam and Salesforce certification with practical scenarios following Salesforce best practices Book Description: A carefully designed Customer 360 solution spanning B2C Commerce, Marketing Cloud, and Service Cloud provides the foundation for a single view of the customer, unique insights, and transformational capabilities. There is currently a huge demand in the marketplace for professionals who understand how to leverage these components together. Salesforce B2C Solution Architect's Handbook will help you understand the integration options and products that help you deliver value for organizations. You'll start by developing a solid understanding of the capabilities of each component in the Customer 360 ecosystem, their data models, and governance. As you progress, you'll explore the role of a B2C solution architect in planning critical requirements and implementation sequences to avoid costly rework. The book will also guide you through the options for integrating products with the Salesforce ecosystem and demonstrate best practices for data modeling across Salesforce products and beyond. Once you have the core knowledge required to be a successful solution architect, you'll learn about tools, techniques, and certification scenarios in preparation for the B2C Solution Architect exam. By the end of this book, you'll have the skills to design scalable, secure, and future-proof solutions supporting your customers' critical business demands. What You Will Learn: Explore key Customer 360 products and their integration options Choose the optimum integration architecture to unify data and experiences Architect a single view of the customer to support service, marketing, and commerce Plan for critical requirements, design decisions, and implementation sequences to avoid sub-optimal solutions Integrate Customer 360 solutions into a single-source-of-truth solution such as a master data model Support business needs that require functionality from more than one component by orchestrating data and user flows Who this book is for: This book is for B2C commerce architects, application architects, integration architects, and system architects familiar with one or more products within the Customer 360 suite who want to master B2C solutions. Enterprise architects, Salesforce architects, and CTO teams at Salesforce customer organizations looking to benefit from a unified solution will also find this book helpful. A general understanding of data integration, APIs, and connected systems, along with knowledge of the fundamentals of business-to-consumer (B2C) customer experiences is necessary to get the most out of this book.
Agentforce
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Author : Martin Kihn
language : en
Publisher: John Wiley & Sons
Release Date : 2025-06-17
Agentforce written by Martin Kihn and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-06-17 with Business & Economics categories.
Introducing AI agents, the groundbreaking third wave of AI's integration in the workforce Agentforce: Harnessing the Agency of AI to Scale, Grow, and Lead Any Industry tells you how companies can create and control their own AI agents and build a virtual workforce. It goes behind-the-scenes on how Salesforce built a platform to drive AI agents, solving problems like hallucinations and bias through a framework that gives agents strict roles, data sources, actions, guardrails and channels to reach customers. This book draws from extensive research and exclusive access to Salesforce's leaders and their ambitious plan to dominate the race to develop and own the AI agent space. In this book, readers will find information on: AI agents as a “third wave” of AI development that goes far beyond simple chatbots and “co-pilots” through harmonized data, Retrieval Augmented Generation (RAG), and Salesforce's innovative Atlas Reasoning Engine Steps to develop prompt guidance, topic creation (areas of work), explicit instructions, and a menu of actions allowed Salesforce customers, such as Saks and OpenTable, that are already using AI agents with success The effects of AI and automation on the job market Agentforce: Harnessing the Agency of AI to Scale, Grow, and Lead Any Industry is an indispensable, forward-thinking resource on the subject for all leaders in business seeking to supercharge their organizations' initiatives through the latest developments in a rapidly advancing field.