Hands On Salesforce Data Cloud
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Hands On Salesforce Data Cloud
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Author : Joyce Kay Avila
language : en
Publisher:
Release Date : 2024-10
Hands On Salesforce Data Cloud written by Joyce Kay Avila and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-10 with Computers categories.
Learn how to implement and manage a modern customer data platform (CDP) through the Salesforce Data Cloud. This practical book provides a comprehensive overview that shows architects, administrators, developers, data engineers, and marketers how to ingest, store, and manage real-time customer data with the Data Cloud. Author Joyce Kay Avila demonstrates how to use Salesforce's native connectors, canonical data model, and built-in trust layer to accelerate your time to value. You'll learn how to leverage Salesforce's no-code / low-code functionality to expertly build a Data Cloud foundation that allows you to utilize AI to its fullest, not only within the Salesforce platform but also with third-party machine learning services like AWS SageMaker and Google Vertex. This book will help you: Develop a plan to execute a CDP project effectively and efficiently Connect Data Cloud to external data sources and build out a Customer 360 Data Model Leverage data sharing capabilities with Snowflake, BigQuery, Databricks, and Azure Use Salesforce Data Cloud capabilities for identity resolution and segmentation Create calculated, streaming, visualization, and predictive insights Use Data Graphs to power Salesforce Einstein capabilities Learn Data Cloud best practices for all phases of the development lifecycle
Hands On Salesforce Data Cloud
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Author : Joyce Kay Avila
language : en
Publisher: "O'Reilly Media, Inc."
Release Date : 2024-08-09
Hands On Salesforce Data Cloud written by Joyce Kay Avila and has been published by "O'Reilly Media, Inc." this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-08-09 with Computers categories.
Learn how to implement and manage a modern customer data platform (CDP) through the Salesforce Data Cloud platform. This practical book provides a comprehensive overview that shows architects, administrators, developers, data engineers, and marketers how to ingest, store, and manage real-time customer data. Author Joyce Kay Avila demonstrates how to use Salesforce's native connectors, canonical data model, and Einstein's built-in trust layer to accelerate your time to value. You'll learn how to leverage Salesforce's low-code/no-code functionality to expertly build a Data Cloud foundation that unlocks the power of structured and unstructured data. Use Data Cloud tools to build your own predictive models or leverage third-party machine learning platforms like Amazon SageMaker, Google Vertex AI, and Databricks. This book will help you: Develop a plan to execute a CDP project effectively and efficiently Connect Data Cloud to external data sources and build out a Customer 360 Data Model Leverage data sharing capabilities with Snowflake, BigQuery, Databricks, and Azure Use Salesforce Data Cloud capabilities for identity resolution and segmentation Create calculated, streaming, visualization, and predictive insights Use Data Graphs to power Salesforce Einstein capabilities Learn Data Cloud best practices for all phases of the development lifecycle
Salesforce Certified Data Cloud Consultant Exam Certification Guide Book
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Author : Anand Vemula
language : en
Publisher: Anand Vemula
Release Date :
Salesforce Certified Data Cloud Consultant Exam Certification Guide Book written by Anand Vemula and has been published by Anand Vemula this book supported file pdf, txt, epub, kindle and other format this book has been release on with Computers categories.
The Salesforce Certified Data Cloud Consultant Exam Certification book offers a comprehensive guide to prepare for the certification exam. It covers all the key concepts and skills needed to become proficient in using Salesforce Data Cloud, which is designed to help businesses manage, analyze, and utilize their customer data in a seamless and secure way. The book breaks down complex topics into digestible chapters, providing both theoretical knowledge and practical application. Key chapters include data modeling, data ingestion and integration, identity resolution, and data transformation. It emphasizes understanding the architecture of Salesforce Data Cloud, including the integration of third-party data sources, as well as batch and real-time data ingestion techniques. The importance of data quality, security, and compliance is also thoroughly covered, with specific attention to best practices in data governance. The book also dives into advanced concepts like AI-driven insights, predictive analytics, and real-time data analysis, which enable businesses to derive actionable insights from their customer data. It includes a section on performance optimization, detailing how to scale Salesforce Data Cloud solutions and troubleshoot potential issues. Throughout, the book provides practical examples, study tips, and exam resources to ensure thorough preparation for the certification exam. With a focus on hands-on experience and real-world applications, this book is an essential resource for those looking to gain expertise in Salesforce Data Cloud and pass the certification exam with confidence.
Ultimate Salesforce Data Cloud For Customer Experience
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Author : Gourab Mukherjee
language : en
Publisher: eBook Partnership
Release Date : 2024-01-18
Ultimate Salesforce Data Cloud For Customer Experience written by Gourab Mukherjee and has been published by eBook Partnership this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-01-18 with Computers categories.
Become a Salesforce Data Cloud implementation expert. Book Description Survival in today's business landscape hinges on delivering exceptional customer experiences, and Customer Data Platforms (CDPs) are pivotal in achieving this goal. The ‘Ultimate Salesforce Data Cloud for Customer Experience' is your indispensable guide to unraveling the Salesforce ecosystem, illuminating its applications' significance in diverse business scenarios. Dive into the transformative potential of Customer Data Platforms, understanding their role in unlocking tremendous value for enterprises. Explore the prowess of Salesforce Data Cloud, a leading CDP platform, and gain practical insights into its seamless implementation. The book explores Salesforce Data Cloud architecture, gaining actionable insights for implementing both Customer Data Platforms and Salesforce Data Cloud. It will navigate the pivotal realms of data security and privacy, establishing a sturdy foundation for customer-centric strategies. The book also covers success stories that showcase the transformative outcomes achieved through the utilization of Salesforce Data Cloud. The end of the book serves as a roadmap for those aspiring to conquer the Salesforce Data Cloud Consultant exam. Table of Contents 1. Introducing Salesforce Platform 2. Introduction to Customer Data Platform 3. Going beyond CDP: Salesforce Data Cloud 4. Salesforce Data Cloud Architecture 5. Implementing a Customer Data Platform 6. Implementing Salesforce Customer Data Cloud 7. Data Security and Privacy 8. Success Stories with Salesforce Data Cloud 9. The Way Forward for Creating Great Customer Experiences 10. Preparation for the Salesforce Data Cloud Consultant Exam Index
Customer 360
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Author : Martin Kihn
language : en
Publisher: John Wiley & Sons
Release Date : 2024-11-13
Customer 360 written by Martin Kihn and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-11-13 with Business & Economics categories.
Become more competitive by developing a superior customer experience through data, AI, and trust - and get your organization ready for AI agents like Agentforce Customer 360: How Data, AI, and Trust Changes Everything delivers key insight and vision on using emerging technologies to delight customers and become more competitive by providing a superior customer experience. Find out why AI agents like Agentforce need a strong foundation of customer data. This book helps readers attract and engage their customers across channels and throughout their journey, from acquisition and onboarding, through service, upsell, retention, and win-back. To demonstrate the influence and importance of these ideas, this book contains a multitude of real-world case studies from companies in a range of industries, with business models, and at various stages of digital maturity. Readers will learn about: Using exciting technologies like AI and GPT while building a commitment to ethical use, safety, and privacy through secure guardrails Getting ready to use exciting emerging technologies like AI agents and autonomous AI Organizing data around customers, prospects, and accounts—even if that data comes from many different sources in different formats Making new technologies an extension of your existing data investments so that both work better Choosing a strategy and implementation plan to minimize time-to-value and ensure success weighing build, buy, or partner Handling internal stakeholders and dealing with change in a way that benefits the business For business leaders, executives, managers, and entrepreneurs, Customer 360: How Data, AI, and Trust Changes Everything is an essential read to understand and connect technology, people, processes, and strategy—truly the future of customer engagement—and leave competitors wondering what just happened.
A Hands On Introduction To Big Data Analytics
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Author : Funmi Obembe
language : en
Publisher: SAGE Publications Limited
Release Date : 2024-02-23
A Hands On Introduction To Big Data Analytics written by Funmi Obembe and has been published by SAGE Publications Limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-02-23 with Business & Economics categories.
This practical textbook offers a hands-on introduction to big data analytics, helping you to develop the skills required to hit the ground running as a data professional. It complements theoretical foundations with an emphasis on the application of big data analytics, illustrated by real-life examples and datasets. Containing comprehensive coverage of all the key topics in this area, this book uses open-source technologies and examples in Python and Apache Spark. Learning features include: - Ethics by Design encourages you to consider data ethics at every stage. - Industry Insights facilitate a deeper understanding of the link between what you are studying and how it is applied in industry. - Datasets, questions, and exercises give you the opportunity to apply your learning. Dr Funmi Obembe is the Head of Technology at the Faculty of Arts, Science and Technology, University of Northampton. Dr Ofer Engel is a Data Scientist at the University of Groningen.
A Hands On Introduction To Big Data Analytics
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Author :
language : en
Publisher:
Release Date :
A Hands On Introduction To Big Data Analytics written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
Agentforce
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Author : Martin Kihn
language : en
Publisher: John Wiley & Sons
Release Date : 2025-06-17
Agentforce written by Martin Kihn and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-06-17 with Business & Economics categories.
Introducing AI agents, the groundbreaking third wave of AI's integration in the workforce Agentforce: Harnessing the Agency of AI to Scale, Grow, and Lead Any Industry tells you how companies can create and control their own AI agents and build a virtual workforce. It goes behind-the-scenes on how Salesforce built a platform to drive AI agents, solving problems like hallucinations and bias through a framework that gives agents strict roles, data sources, actions, guardrails and channels to reach customers. This book draws from extensive research and exclusive access to Salesforce's leaders and their ambitious plan to dominate the race to develop and own the AI agent space. In this book, readers will find information on: AI agents as a “third wave” of AI development that goes far beyond simple chatbots and “co-pilots” through harmonized data, Retrieval Augmented Generation (RAG), and Salesforce's innovative Atlas Reasoning Engine Steps to develop prompt guidance, topic creation (areas of work), explicit instructions, and a menu of actions allowed Salesforce customers, such as Saks and OpenTable, that are already using AI agents with success The effects of AI and automation on the job market Agentforce: Harnessing the Agency of AI to Scale, Grow, and Lead Any Industry is an indispensable, forward-thinking resource on the subject for all leaders in business seeking to supercharge their organizations' initiatives through the latest developments in a rapidly advancing field.
Salesforce B2c Solution Architect S Handbook
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Author : Mike King
language : en
Publisher: Packt Publishing Ltd
Release Date : 2024-05-31
Salesforce B2c Solution Architect S Handbook written by Mike King and has been published by Packt Publishing Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-05-31 with Computers categories.
Design solutions across the Salesforce Customer 360 ecosystem with this definitive guide for Salesforce B2C solution architects, covering B2C Commerce, Service Cloud, Data Cloud, and Marketing Cloud Key Features Create a frictionless customer experience and a unified view of all touchpoints Avoid expensive rework by getting your architecture right the first time Use real-world scenarios and best practices to prepare for the B2C Solution Architect certification exam Purchase of the print or Kindle book includes a free PDF eBook Book DescriptionIn today’s competitive landscape, the ability to create a unified view of the customer and turn data into actionable insights is a game-changer for businesses. With Salesforce B2C Solution Architect's Handbook, you’ll gain a deeper understanding of the integration options and products that help you deliver value for organizations. The book will guide you through the tools, techniques, and scenarios needed to confidently tackle the B2C Solution Architect exam. You’ll start by building a robust understanding of each component within the Customer 360 ecosystem, diving into their capabilities, data models, and governance structures. As you progress, you'll explore the role of a B2C solution architect in planning critical requirements and implementation sequences to avoid costly reworks and unnecessary delays. You’ll learn about the available options for integrating products with the Salesforce ecosystem and demonstrate best practices for data modeling across Salesforce products and beyond. By the end of this journey, you’ll not only be prepared to ace the exam but also to excel as a Salesforce B2C Solution Architect, ready to shape the future of customer engagement. What you will learn Explore key Customer 360 products and their integration options Choose the best integration architecture to unify data and experiences Plan for requirements, design choices, and implementation sequences Architect a single view of the customer to support service, marketing, and commerce Integrate Customer 360 solutions into a single-source-of-truth solution Orchestrate data and user flows to support functionality from multiple components Understand the capabilities and design considerations for Data Cloud Prepare for the B2C Solution Architect exam Who this book is for This book is for professionals in high-level job roles that heavily rely on Salesforce proficiency. It's primarily written for Salesforce technical architects, application/functional architects, integration architects, enterprise architects, and CTO teams looking to benefit from a deeper understanding of this platform. Before you get started, you should understand the fundamentals of data integration, APIs, and connected systems in general, along with knowledge of the basics of business-to-consumer (B2C) customer experiences.
Upper Hand
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Author : Sherrell Dorsey
language : en
Publisher: John Wiley & Sons
Release Date : 2022-01-26
Upper Hand written by Sherrell Dorsey and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-01-26 with Business & Economics categories.
Learn how to secure a place at the professional table for Black, Latinx, and other marginalized groups In Upper Hand: The Future of Work for the Rest of Us, celebrated Founder and CEO of The Plug, Sherrell Dorsey, delivers a personal and eye-opening exploration of how to ensure that marginalized communities aren't left behind as technology continues its inexorable march forward. In the book, readers will learn to think about how we can strategically shape the coming decade to include Black and Brown communities. Upper Hand offers guidelines, insights, and frameworks for navigating the new world of work that is dominated by Silicon Valley-rooted technologies, inaccessible networks, and constant automation that continues to slash jobs in the Black and Latinx population. You'll find ways to: Help families and community leaders design clear pathways to understanding alternatives to obsolescence Thrive in an ever-changing, tech-driven economy that is beginning to leave people of color behind Embrace new strategies that guarantee a place for Black and brown people in the new economy The startling and insightful discussion in Upper Hand will earn it a place in the libraries of families, teachers, community advocates, workforce development leaders, professionals of color, as well as anyone interested in learning how to distribute the benefits of the new tech economy to those historically left out.