Happy Customers Everywhere
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Happy Customers Everywhere
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Author : Bernd Schmitt
language : en
Publisher: St. Martin's Press
Release Date : 2012-04-24
Happy Customers Everywhere written by Bernd Schmitt and has been published by St. Martin's Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-04-24 with Business & Economics categories.
Every business knows that the best customer is a happy customer. They return again and again, bring their friends and family, and deliver tons of free advertising via word of mouth and social media. But in order to grow that loyal base, you must be keenly aware of your customers' needs and preferences. Drawing on the latest research in the exploding field of positive psychology, Columbia Business School professor Bernd Schmitt offers three unique approaches any business can use to turning a casual customer into a committed fan: • The Feel-Good Method: Use the experience of pleasure and positive emotion to hook new customers, and watch those feel-good moments transform an impulsive buyer into a committed loyalist. • The Values-and-Meaning Method: Attract passionate customers by appealing to their core values, like being socially responsible, protecting the environment, or living a simple life • The Engagement Method: Get customers to notice a unique or limited offer, immerse them in the experience, and have them share it with friends and family. Schmitt shows marketers, brand managers, and entrepreneurs how to design an authentic and successful campaign that will reach, grow, and sustain a devoted base of customers.
Keeping Customers Happy
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Author : Jacqueline Dunckel & Brian Taylor
language : en
Publisher:
Release Date : 2003-01-01
Keeping Customers Happy written by Jacqueline Dunckel & Brian Taylor and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-01-01 with categories.
Customer Satisfaction Is Your Company'S Best Asset.Consumers Today Demand Personal Attention From Businesses Before They Spend Their Money. So, Customer Service Is Moving Up The Priority List In Dynamic Companies And It Is Consuming More Of Their Time And Budgets; Businesses That Ignore Customer Realtions Do So At Their Peril. In An Easy-To-Follow Format, The Authors Explain The Importance Of Customer Realtions And Illustrate The Principles Of Developing A Winning Plan. No Matter What Kind Of Business You Are In, This Book Will Help Increase Profits Through Improved Customer Relations.
Simple Ways To Make Your Customers Happy
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Author : Promod Batra
language : en
Publisher:
Release Date : 1994
Simple Ways To Make Your Customers Happy written by Promod Batra and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994 with Customer services categories.
Mr. Batra S Earlier Contributions , Should Act As A Spark That Will Induce An Awakened Insight In This Critical Aspect Of Business Rather Than Offer Rigid Formulas On The Subject Which Generally Get In The Way Of Commonsense And Pragmatism. This Extremely Reader-Friendly Book Is Invaluable, Particularly For Those Involved In Selling Products And Providing Services.
Happy Customers Faster Cash Mexico Edition
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Author : Marco Rosales
language : en
Publisher: Createspace Independent Publishing Platform
Release Date : 2016-01-20
Happy Customers Faster Cash Mexico Edition written by Marco Rosales and has been published by Createspace Independent Publishing Platform this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-01-20 with categories.
SPECIAL OFFER. Only $ 9.95 instead of $ 19.75 till May 20th! Do you struggle with customers who pay late? Are you afraid to lose customers because you want what is rightfully yours? Are you tired of calling customers again and again, hearing the same promises? Then this book is for you. Happy Customers Faster Cash is for business people, either fresh or seasoned, with or without a background in finance, who want to dramatically shorten the time required to convert accounts receivable into cash as well as their 'on the job learning curve' . Read and learn all about getting paid on time and keeping good customer relationships from people who have already been there. - Many practical tips and examples - Learn to better manage and control your own cash flow - Deal with excuses in a customer friendly and effective way - Take the lead and get paid....on time! This book is part of an international series. Currently the following country editions are available; Belgium, Eastern Europe, India, Ireland, Mexico and the United States. Each edition contains the full version of Happy Customers Faster plus three specific country chapters. "The book is something I would gladly give out as a gift to my clients; it's as an excellent learning manual for their team and serves as a "refresher" to the seasoned professional." Lou Figueroa, President Credit Decisions International, USA "Happy Customers Faster Cash offers an outside-of-the-box treatment of the key areas of importance to the success of any credit and collection organization, regardless of enterprise size." Patrick O. Connelly Phd, Founder and CEO Tao Institute for Credit and Risk Management, Clearwater, Florida, USA
Advances In Sport Science Latest Findings And New Scientific Proposals
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Author : Rubén Maneiro
language : en
Publisher: Frontiers Media SA
Release Date : 2022-05-24
Advances In Sport Science Latest Findings And New Scientific Proposals written by Rubén Maneiro and has been published by Frontiers Media SA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-05-24 with Science categories.
Columbia Business School
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Author : Brian Thomas
language : en
Publisher: Columbia University Press
Release Date : 2016-11-22
Columbia Business School written by Brian Thomas and has been published by Columbia University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-11-22 with Business & Economics categories.
Featuring interviews with topflight scholars discussing their work and that of their colleagues, this retrospective of the first hundred years of Columbia Business School recounts the role of the preeminent institution in transforming education, industry, and global society. From its early years as the birthplace of value investing to its seminal influence on Warren Buffett and Benjamin Graham, the school has been a profound incubator of ideas and talent, determining the direction of American business. In ten chapters, each representing a single subject of the school's research, senior faculty members recount the collaborative efforts and innovative approaches that led to revolutionary business methods in fields like finance, economics, and accounting. They describe the pioneering work that helped create new quantitative and stochastic tools to enhance corporate decision making, and they revisit the groundbreaking twentieth-century marketing and management paradigms that continue to affect the fundamentals of global business. The volume profiles several prominent centers and programs that have helped the school adapt to recent advancements in international business, entrepreneurship, and social enterprise. Columbia Business School has long offered its diverse students access to the best leaders and thinkers in the industry. This book not only reflects on these relationships but also imagines what might be accomplished in the next hundred years.
Cases On Branding Strategies And Product Development Successes And Pitfalls
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Author : Sarma, Sarmistha
language : en
Publisher: IGI Global
Release Date : 2014-12-31
Cases On Branding Strategies And Product Development Successes And Pitfalls written by Sarma, Sarmistha and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-12-31 with Business & Economics categories.
The process of creating iconic brands varies from product to product and market to market. Effective branding strategies are imperative to success in a competitive marketplace. Cases on Branding Strategies and Product Development: Successes and Pitfalls is a collection of case studies illustrating successful brand management strategies as well as common errors of unsuccessful brands. This premier reference work takes a global perspective on branding, providing unique insights for academicians and industrial experts in replicating the successful strategies in different markets.
Value In Marketing
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Author : Marin A. Marinov
language : en
Publisher: Routledge
Release Date : 2019-11-21
Value In Marketing written by Marin A. Marinov and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-21 with Business & Economics categories.
The concept of value has been at the heart of marketing thought and practice. Marketers strive to develop a unique value proposition to satisfy the needs of customers in order to create a differentiated offering to targeted customers, be they end consumers or business users. It is the unique value delivered by products and services that defines firm’s competitive market positioning. Recent advances in marketing theory have enhanced the interpretation of value in terms of its types, manifestations and determinants. Value in marketing is delivered to customers, stakeholders, shareholders, ecosystems and society. While the literature has been unanimously emphasizing the economic interpretation of value, measured in money terms, marketing has been at the forefront of critical thinking bringing to the fore new meanings and interpretations of value that have unlocked the psychological, emotional, social and ecological value of products and services to customers. It is the marketing thought that has extended the understanding of value-in-use and has indisputably positioned value in context. Marketing has developed the notion of value delivered by intangible assets that can create much greater value than the tangible product and/or service. Marketing has unravelled the multi-layered nature of value to the customer and thus augmented the meanings and interpretations, as well as the analytical and practical potential of this notion. Consequently, we see the need to revisit the concept of value in marketing in order to address its complexity. This book sets to provide an insight in the concept of value in marketing in its contemporary interpretation and level of development. The aim is to offer an overview of debates and developments in our understanding of value in marketing that can raise the awareness of the scholarly and business communities of its pivotal importance for businesses and consumers. Value in Marketing presents reflections and analysis of value in marketing by consecutive generations of scholars who have made theoretical contribution to the contemporary understanding of the concept, its interpretations, dimensions and importance. The chapters address various issues including: customer value development, implications, and trajectories; intra-variable and inter-variable perspectives of value; the importance of the value concept in the international marketing context; value developed in networks that is intrinsically associated with knowledge creation in the internationalization, meanings and interpretations of value in diverse contexts that help us develop further the dimensions of the concept. We trust the book will be of interest to researchers, scholars and students in the fields of marketing management and international business, and to people who wish to have a better understand what marketing really brings to consumers.
Customer Karma
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Author : Arjun Sen
language : en
Publisher: iUniverse
Release Date : 2016-09-23
Customer Karma written by Arjun Sen and has been published by iUniverse this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-09-23 with Business & Economics categories.
In Arjun Sen's most recent book, Customer Karma, "Why stop at a one-night stand when you can have a lifetime relationship with your customer", he uncovers the blind spots of many well intentioned companies in the customer dating game. Arjun draws upon his broad experience in marketing, branding, and customer relationships to offer impactful customer-centered insights for business professionals of all levels. Arjun successfully piques your curiosity and keeps you coming back for more with his first-hand industry stories that demonstrate the power of genuinely connecting with clients. This book has something in it for anyone who intends to attract and keep customers, or someone who wants to build meaningful customer relationships. Arjun playfully crosses the boundary of polite business correctness to reveal the biggest vulnerability of businesses; not knowing on a personal level anything about customers they are pursuing or specifically what makes them tick. He akins businesses to a dater and parallels the process of courting a date and should be a similar process to courting a customer. He brings tremendous value in his explanations of how to connect with customers in a way that requires awareness and authenticity. Arjun excels in his ability to shift his perspective, and reframe situations, so that the reader can see things as both the business and the customer. His first-hand experiences are relatable and applicable to seemingly every business. Arjun cleverly examines plausible and real-life business scenarios, through the lens of karma, which he defines as outcomes based on one's own efforts and actions. The reader is left with a deeper understanding of what works to cultivate lifelong customer relationships, using dating relationships as the litmus test for authenticity and sincerity. Customer Karma, is a must-read for any business that wants to attract, effectively serve and retain life-long customers. Good karma is cultivated by heart-felt good action. When companies genuinely invest in their customers, they are rewarded with good karma of customer loyalty the abundant returns. This formula works with every relationship and in every area of your life. But knowing the formula is not good enough as Arjun emphasizes that Customer Karma is about action, not words. Businesses build good "Customer Karma" only when they actually put their customers first in all their actions.
Research Handbook On Luxury Branding
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Author : Felicitas Morhart
language : en
Publisher: Edward Elgar Publishing
Release Date : 2020-04-24
Research Handbook On Luxury Branding written by Felicitas Morhart and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-04-24 with Business & Economics categories.
Unique and timely, this Research Handbook on Luxury Branding explores and takes stock of the current body of knowledge on luxury branding, as well as offering direction for future research and management in the field. Featuring contributions from an international team of top-level researchers, this Handbook offers analysis and discussion of the profound socioeconomic, psychological, technological and political changes that are affecting the luxury industry, and that will continue to shape its future.