Hashtag
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Theory Of The Hashtag
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Author : Andreas Bernard
language : en
Publisher: John Wiley & Sons
Release Date : 2019-08-05
Theory Of The Hashtag written by Andreas Bernard and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-08-05 with Social Science categories.
This is a short book about the most prominent sign of our times. The simple # sign is now used so widely that it is easy to overlook the fundamental effects it has had in the structuring of public debate. With its help, statements are bundled together and discourse is organized and amplified around common buzzwords. This method enables us to navigate more easily the huge volume of online utterances, but it also increases the risk of leveling statements and extinguishing difference, as exemplified by the #MeToo debate. Andreas Bernard traces the young and spectacular career of the humble hashtag. He follows the history of the # sign, documenting its use by Twitter and Instagram, and then examines the most prominent contemporary domains of the sign in socio-political activism and in marketing – two apparently very different fields which are united in their passion for the hashtag. Theory of the Hashtag shines a bright light on a small but pervasive feature of our contemporary digital culture and shows how it is surreptitiously shaping the public sphere.
Hashtag
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Author : Elizabeth Losh
language : en
Publisher: Bloomsbury Publishing USA
Release Date : 2019-09-19
Hashtag written by Elizabeth Losh and has been published by Bloomsbury Publishing USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-09-19 with Literary Criticism categories.
Best Books of 2019-Scholarly Kitchen Object Lessons is a series of short, beautifully designed books about the hidden lives of ordinary things. Hashtags can silence as well as shout. They originate in the quiet of the archive and the breathless suspense of the control room, and find voice in the roar of rallies in the streets. The #hashtag is a composite creation, with two separate but related design histories: one involving the crosshatch symbol and one about the choice of letters after it. Celebration and criticism of hashtag activism rarely address the hashtag as an object or try to locate its place in the history of writing for machines. Although hashtags tend to be associated with Silicon Valley invention myths or celebrity power users, the story of the hashtag is much longer and more surprising, speaking to how we think about naming, identity, and being human in a non-human world. Object Lessons is published in partnership with an essay series in The Atlantic.
Hashtag Stories Strategy To Instagram Ads Success
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Author : Raymond Wayne
language : en
Publisher: Estalontech
Release Date : 2020-02-15
Hashtag Stories Strategy To Instagram Ads Success written by Raymond Wayne and has been published by Estalontech this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-02-15 with Business & Economics categories.
#Hashtag Stories Strategy To Instagram Ads Success As of Year 2020 , More than forty million people are using Instagram, making this platform a preferred choice for contemporary business ventures! Presently making its mark as one of the most popular social media platforms available, the photo-sharing app has come a long way from general phot0sharing to their recent launch of a closed beta program to allow select 3rd parties to create their very own AR (Augmented Reality) filters for Instagram Stories with its new shopping feature This is a trend that will continue to grow in the coming years; Millennials and Generation Z want convenience and the ability to buy products via the platforms they actually use: Facebook Messenger, Instagram, Snapchat and other social channels they use. With more than 500 Million people access the app DAILY, this social media monster offers tons of opportunities for users, influencers and business alike. That’s a pretty big audience to put your business in front of. This is why you want to learn the best tips and tricks for managing a brand on Instagram. Knowing your audience on Instagram and how they interact on the platform can help your business to craft a better Instagram marketing strategy especially on Ads formatting and learning to apply an effective #Hashtag Stories Strategy If you’re serious about getting more followers and likes--whether you’re becoming an Instagram influencer or you’re running an account as part of your business’s social media strategy, you need to know about all the right Instagram tools and trends. To help you get started, we have put together everything you need to be a success on Instagram in an easy-to-follow guide that will enable you to get the most out of your instagram ads success with an effective hashtag stories marketing strategy.
Hashtag
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Author : Elizabeth Mathews Losh
language : en
Publisher:
Release Date : 2019
Hashtag written by Elizabeth Mathews Losh and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019 with Hashtags (Metadata) categories.
"Celebration and criticism of so-called "hashtag activism" rarely addresses the hashtag itself as an artifact or tries to locate its place in the history of reading and writing for machines. Although hashtags tend to be associated with Silicon Valley invention myths or power users like celebrities, the hashtag is actually the result of accreted sets of practices and invisible labor involving negotiating competing claims about identity, ownership, and naming conventions. Thus the hashtag is part of the longer history of metadata that has involved cataloging and classifying objects throughout human history. However, high-tech machine learning algorithms are changing this traditional process of collective meaning making in which content is sorted into groups to be more easily findable, and perhaps computational agents will one day apply metadata to data in ways that exclude human decision-making entirely."
Hashtag Marketing
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Author : Sebastian Merz
language : en
Publisher: BoD – Books on Demand
Release Date : 2020-12-29
Hashtag Marketing written by Sebastian Merz and has been published by BoD – Books on Demand this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-12-29 with Business & Economics categories.
Hashtag marketing is a relatively young marketing discipline. People who master it don't only win over entirely new target groups and dominate niches. They also optimise their ranking on Google, and become more visible on platforms like Google+, Tumblr, Instagram, Pinterest, Vine or Twitter. The business consultant and expert for internet marketing, Sebastian Merz, supports companies together with his team, so they can use hashtags in order to reach more customers, gain a higher reputation, and visibility.
Hashtag Activism Interrogated And Embodied
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Author : Melissa Ames
language : en
Publisher: University Press of Colorado
Release Date : 2023-04-01
Hashtag Activism Interrogated And Embodied written by Melissa Ames and has been published by University Press of Colorado this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-04-01 with Language Arts & Disciplines categories.
Hashtag Activism Interrogated and Embodied analyzes the ways that hashtags repurpose and reclaim societal narratives, considering how these digital interactions carry over into external spaces and are embodied by both participants and spectators alike. A diverse set of contributors from a range of disciplines utilize a variety of methodologies to interrogate the lifespan and trajectories of specific hashtag campaigns, study rhetorical strategies engaged by online communities, and analyze how hashtags are employed for particular purposes. The chapters capture twenty-first-century digital activism unfolding in different social and geopolitical climates. Delving into hashtag activism in various forms (tweets, memes, and personal narratives) and spaces (Twitter, Facebook, and in-person protests), these chapters reveal how participants question and construct online and offline identities and imagined and actualized communities. They also showcase the complicated ways hashtag activism intersects with consumer, popular, and celebrity cultures. Hashtag Activism Interrogated and Embodied calls for broader inclusion in what is considered hashtag activism, such as digital fandom, how hashtags are co-opted for nefarious purposes, the effects of anti-activism, and the role of journalism and the media. It will appeal to a range of disciplines including rhetoric and composition, internet studies, communication studies, media studies, feminist studies, affect studies, cultural studies, technical communication, and sociology. Contributors: Robert Barry, André Brock, Elizabeth Buchanan, Rosemary Clark-Parsons, Gabriel I. Green, Neha Gupta, Jeffrey J. Hall, Kyesha Jennings, Morgan K. Johnson, Salma Kalim, Megan McIntyre, Sean Milligan, Avishek Ray, Sarah Riddick, Stephanie Vie, Erin B. Waggoner, Holly M. Wells, William I. Wolff You can use only one pair of em dashes in a sentence. :(
Hashtag Campaigns During The Covid 19 Pandemic In Malaysia
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Author : Pauline Pooi Yin Leong
language : en
Publisher: ISEAS-Yusof Ishak Institute
Release Date : 2021-12-15
Hashtag Campaigns During The Covid 19 Pandemic In Malaysia written by Pauline Pooi Yin Leong and has been published by ISEAS-Yusof Ishak Institute this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-12-15 with Social Science categories.
Hashtag campaigns on social media enable users to express their sentiments on various issues and mobilize people to be part of a movement or cause; they have been used effectively by disenfranchised members of society against powerful elites. While some are of the opinion that online campaigns are ineffective due to “slacktivism”, such campaigns can spill over to offline protests, especially if there are strong emotions such as anger, or a sense of injustice, or social deprivation, spurring people on. The earlier hashtag campaigns in Malaysia—#AntaraDuaDarjat (#BetweenTwoStatus) and #DengkiKe (#AreYouJealous)—were expressions of unhappiness over perceived double standards in the enforcement of COVID-19 public safety protocols. Later hashtag campaigns such as #KerajaanGagal (#FailedGovernment), #KerajaanZalim (#CruelGovernment), and #KerajaanPembunuh (#MurdererGovernment) became increasingly negative as public disenchantment grew due to the government’s weak handling of the pandemic and the consequent economic fallout. Public frustration that manifested itself in the #BenderaHitam (#BlackFlag) and #Lawan (#Protest) movements soon transitioned into offline campaigns and protests against the government. Apart from political hashtag campaigns, there were also welfare movements such as #KitaJagaKita (#WeTakeCareOfOurselves), #BenderaPutih (#WhiteFlag), and #RakyatJagaRakyat (#CitizensTakeCareOfCitizens), which enabled Malaysians to help the less fortunate affected financially by the COVID-19 lockdowns, by rendering food aid and other assistance. A key conclusion of this study is that online hashtag campaigns have served as an early warning of trending public sentiment. They also have the potential to hype up emotions online and subsequently galvanize support for offline campaigns and protests. As #Lawan and #BenderaHitam showed, these can have direct political outcomes.
Illness Politics And Hashtag Activism
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Author : Lisa Diedrich
language : en
Publisher: U of Minnesota Press
Release Date : 2024-04-09
Illness Politics And Hashtag Activism written by Lisa Diedrich and has been published by U of Minnesota Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-04-09 with Social Science categories.
How illness on social media reveals the struggle for care and access against ableism and stigma Illness Politics and Hashtag Activism explores illness and disability in action on social media, analyzing several popular hashtags as examples of how illness figures in recent U.S. politics. Lisa Diedrich shows how illness- and disability-oriented hashtags serve as portals into how and why illness and disability are sites of political struggle and how illness politics is informed by, intersects with, and sometimes stands in for sexual, racial, and class politics. She argues that illness politics is central—and profoundly important—to both mainstream and radical politics, and she investigates the dynamic intersection of media and health and health-activist practices to show the ways their confluence affects our perception and understanding of illness.
Searchable Talk
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Author : Michele Zappavigna
language : en
Publisher: Bloomsbury Publishing
Release Date : 2018-05-17
Searchable Talk written by Michele Zappavigna and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-05-17 with Language Arts & Disciplines categories.
Metadata such as the hashtag is an important dimension of social media communication. Despite its important role in practices such as curating, tagging, and searching content, there has been little research into how meanings are made with social metadata. This book considers how hashtags have expanded their reach from an information-locating resource to an interpersonal resource for coordinating social relationships and expressing solidarity, affinity, and affiliation. It adopts a social semiotic perspective to investigate the communicative functions of hashtags in relation to both language and images. This book is a follow up to Zappavigna's 2012 model of ambient affiliation, providing an extended analytical framework for exploring how affiliation occurs, bond by bond, in online discourse. It focuses in particular on the communing function of hashtags in metacommentary and ridicule, using recent Twitter discourse about US President Donald Trump as a case study. It is essential reading for researchers as well as undergraduates studying social media on any academic course.
Hashtags And Trade Marks
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Author : Nazanin Aslani
language : en
Publisher: Edward Elgar Publishing
Release Date : 2024-02-12
Hashtags And Trade Marks written by Nazanin Aslani and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-02-12 with Law categories.
This timely book examines the growing importance of hashtags both in online culture and within our digital society. Conducting a comparative analysis of legal strategies within the EU, Germany, and the United States, it aims to ascertain whether a fair balance currently exists between freedom of expression and competition in the treatment of hashtags as trade marks.