Headline As A Persuasive Tool In Publicistic Discourse
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Headline As A Persuasive Tool In Publicistic Discourse
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Author : Nadia Ptashchenko
language : en
Publisher: GRIN Verlag
Release Date : 2009-08
Headline As A Persuasive Tool In Publicistic Discourse written by Nadia Ptashchenko and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-08 with Biography & Autobiography categories.
Seminar paper from the year 2008 in the subject English Language and Literature Studies - Linguistics, grade: 8 ECTS (out of 10), University of Groningen, course: M.A. "Euroculture: Europe in the Wider World", language: English, abstract: In this paper the headline of English-speaking newspapers and magazines has been studied as an independent and effective persuasive element of a text. In this paper I want to discuss, how susceptible are we to linguistic style? How profoundly can the impact of a message be enhanced by the manner in which it is written, assuming that one and the same thought can be expressed with different stylistic tools? The choice of words reflects not only differences in evaluations (positive or negative) or in emotions - it is also able to thrust reader's attitude to the core of a message and to direct and control one's perception and comprehension. The paper claims that language can be a very powerful and persuasive tool which draws the readers' attention, being operated by skilful editors in a newspaper or magazine headline. In this regard, the purpose of the paper is to address and answer the research question: "How persuasion is realized linguistically across the English-speaking newspaper and magazine headlines?" The study of headline as a powerful and persuasive linguistic tool can be applicable to multiple spheres of public life and to various media of information (e.g.: political campaigns, slogans, advertising, publication of new directives issued by the European Commission, etc.). It is interesting to observe, what kind of stylistic devices and persuasive techniques news editors apply in headlines during the election campaigns in France (in 2007), in order to create public opinion or to provoke a certain reaction from the readers. Periodicals are cultural artefacts which are created and which function within a certain cultural context. That is, they operate within the value system of that culture. Schäffner noted that "any political
Headline As A Persuasive Tool In Publicistic Discourse
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Author : Nadia Ptashchenko
language : en
Publisher: GRIN Verlag
Release Date : 2009-08-12
Headline As A Persuasive Tool In Publicistic Discourse written by Nadia Ptashchenko and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-08-12 with Literary Collections categories.
Seminar paper from the year 2008 in the subject English Language and Literature Studies - Linguistics, grade: 8 ECTS (out of 10), University of Groningen, course: M.A. "Euroculture: Europe in the Wider World", language: English, abstract: In this paper the headline of English-speaking newspapers and magazines has been studied as an independent and effective persuasive element of a text. In this paper I want to discuss, how susceptible are we to linguistic style? How profoundly can the impact of a message be enhanced by the manner in which it is written, assuming that one and the same thought can be expressed with different stylistic tools? The choice of words reflects not only differences in evaluations (positive or negative) or in emotions - it is also able to thrust reader’s attitude to the core of a message and to direct and control one’s perception and comprehension. The paper claims that language can be a very powerful and persuasive tool which draws the readers’ attention, being operated by skilful editors in a newspaper or magazine headline. In this regard, the purpose of the paper is to address and answer the research question: “How persuasion is realized linguistically across the English-speaking newspaper and magazine headlines?” The study of headline as a powerful and persuasive linguistic tool can be applicable to multiple spheres of public life and to various media of information (e.g.: political campaigns, slogans, advertising, publication of new directives issued by the European Commission, etc.). It is interesting to observe, what kind of stylistic devices and persuasive techniques news editors apply in headlines during the election campaigns in France (in 2007), in order to create public opinion or to provoke a certain reaction from the readers. Periodicals are cultural artefacts which are created and which function within a certain cultural context. That is, they operate within the value system of that culture. Schäffner noted that “any political action is prepared, accompanied, controlled and influenced by language” . According to M. Foucault , who first introduced aspect of power in construction of meaning, things have no meaning in themselves, they gain meaning which varies from context to context. All cultural practices depend on meaning and are constructed within discourse. Consequently, language is not simply a medium carrying meaning, but a medium constructing meaning. This paper argues that a headline in newspapers and magazines holds a persuasive potential and is able to direct construction of a certain context for interpreting and affecting reader’s emotions. It gives grounds for claiming that same facts can be interpreted differently in different contexts.
Allusions In The Press
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Author : Paul Lennon
language : en
Publisher: Walter de Gruyter
Release Date : 2008-08-22
Allusions In The Press written by Paul Lennon and has been published by Walter de Gruyter this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-08-22 with Language Arts & Disciplines categories.
This corpus-based study of allusions in the British press shows the range of targets journalists allude to - from Shakespeare to TV soaps, from Jane Austen to Hillary Clinton, from hymns to nursery rhymes, proverbs and riddles. It analyzes the linguistic forms allusions take and demonstrates how allusions function meaningfully in discourse. It explores the nature of the background cultural and intertextual knowledge allusions demand of readers and sets out the processing stages involved in understanding an allusion. Allusion is integrated into existing theories of indirect language and linked to idioms, word-play and metaphor.
Hypnotic Writing
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Author : Joe Vitale
language : en
Publisher: John Wiley & Sons
Release Date : 2006-12-22
Hypnotic Writing written by Joe Vitale and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-12-22 with Business & Economics categories.
Discover the secrets of written persuasion! "The principles of hypnosis, when applied to copywriting, add a new spin to selling. Joe Vitale has taken hypnotic words to set the perfect sales environment and then shows us how to use those words to motivate a prospect to take the action you want. This is truly a new and effective approach to copywriting, which I strongly recommend you learn. It's pure genius." -Joseph Sugarman, author of Triggers "I've read countless book on persuasion, but none come close to this one in showing you exactly how to put your readers into a buying trance that makes whatever you are offering them irresistible." -David Garfinkel, author of Advertising Headlines That Make You Rich "I am a huge fan of Vitale and his books, and Hypnotic Writing (first published more than twenty years ago), is my absolute favorite. Updated with additional text and fresh examples, especially from e-mail writing, Joe's specialty, Hypnotic Writing is the most important book on copywriting (yes, that's really what it is about) to be published in this century. Read it. It will make you a better copywriter, period." -Bob Bly, copywriter and author of The Copywriter's Handbook "I couldn't put this book down. It's eye opening and filled with genuinely new stuff about writing and persuading better. And it communicates it brilliantly and teaches it brilliantly-exemplifying the techniques by the writing of the book itself as you go along." -David Deutsch, author of Think Inside the Box, www.thinkinginside.com "Hypnotic Writing is packed with so much great information it's hard to know where to start. The insights, strategies, and tactics in the book are easy to apply yet deliver one heck of a punch. And in case there's any question how to apply them, the before-and-after case studies drive the points home like nothing else can. Hypnotic Writing is not just about hypnotic writing. It is hypnotic writing. On the count of three, you're going to love it. Just watch and see." -Blair Warren, author of The Forbidden Keys to Persuasion
Mediatization Of Public Services
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Author : Thomas Schillemans
language : en
Publisher: Peter Lang Pub Incorporated
Release Date : 2012
Mediatization Of Public Services written by Thomas Schillemans and has been published by Peter Lang Pub Incorporated this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Business & Economics categories.
Public services are increasingly delivered by organizations operating at arms' length of governments. These organizations occupy one third of the total news and spend huge sums of money on media management. This book provides the first comprehensive analysis of how public services are affected by their media environment. It describes how public service providers have become <I>mediatized have adapted their structures and processes to media pressure. The adaptation is profound; some managers use 25% of their time on media and others state that -from day one, how to get it through the media is on your mind-. This normative issue of media influence is approached on the basis of extensive international research. At display is a collection of <I>inside stories from the daily encounters between media and public service providers."
Communicating In A Crisis
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Author : Robert DeMartino
language : en
Publisher: DIANE Publishing
Release Date : 2009-02
Communicating In A Crisis written by Robert DeMartino and has been published by DIANE Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-02 with Language Arts & Disciplines categories.
A resource for public officials on the basic tenets of effective communications generally and on working with the news media specifically. Focuses on providing public officials with a brief orientation and perspective on the media and how they think and work, and on the public as the end-recipient of info.; concise presentations of techniques for responding to and cooperating with the media in conveying info. and delivering messages, before, during, and after a public health crisis; a practical guide to the tools of the trade of media relations and public communications; and strategies and tactics for addressing the probable opportunities and the possible challenges that are likely to arise as a consequence of such communication initiatives. Ill.
Aphoristic Modernity
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Author :
language : en
Publisher: BRILL
Release Date : 2019-10-01
Aphoristic Modernity written by and has been published by BRILL this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-10-01 with Literary Criticism categories.
The collected essays of Aphoristic Modernity: 1880 to the Present showcase aphoristic and epigrammatic writing as both a reflection of, and influence upon, the fragmented culture of modernity from the late nineteenth- to the twenty-first century.
Grammar Meaning And Concepts
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Author : Susan Strauss
language : en
Publisher: Routledge
Release Date : 2018-05-11
Grammar Meaning And Concepts written by Susan Strauss and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-05-11 with Language Arts & Disciplines categories.
Grammar, Meaning, and Concepts: A Discourse-Based Approach to English Grammar is a book for language teachers and learners that focuses on the meanings of grammatical constructions within discourse, rather than on language as structure governed by rigid rules. This text emphasizes the ways in which users of language construct meaning, express viewpoints, and depict imageries using the conceptual, meaning-filled categories that underlie all of grammar. Written by a team of authors with years of experience teaching grammar to future teachers of English, this book puts grammar in the context of real language and illustrates grammar in use through an abundance of authentic data examples. Each chapter also provides a variety of activities that focus on grammar, genre, discourse, and meaning, which can be used as they are or can be adapted for classroom practice. The activities are also designed to raise awareness about discourse, grammar, and meaning in all facets of everyday life, and can be used as springboards for upper high school, undergraduate, and graduate level research projects and inquiry-based grammatical analysis. Grammar, Meaning, and Concepts is an ideal textbook for those in the areas of teacher education, discourse analysis, applied linguistics, second language teaching, ESL, EFL, and communications who are looking to teach and learn grammar from a dynamic perspective.
Striking A Balance
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Author : Sandra Coliver
language : en
Publisher: Article 19
Release Date : 1992
Striking A Balance written by Sandra Coliver and has been published by Article 19 this book supported file pdf, txt, epub, kindle and other format this book has been release on 1992 with Law categories.
The Disinformation Age
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Author : W. Lance Bennett
language : en
Publisher: Cambridge University Press
Release Date : 2020-10-15
The Disinformation Age written by W. Lance Bennett and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-10-15 with Political Science categories.
This book shows how disinformation spread by partisan organizations and media platforms undermines institutional legitimacy on which authoritative information depends.