Headline As A Persuasive Tool In Publicistic Discourse
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Headline As A Persuasive Tool In Publicistic Discourse
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Author : Nadia Ptashchenko
language : en
Publisher: GRIN Verlag
Release Date : 2009-08
Headline As A Persuasive Tool In Publicistic Discourse written by Nadia Ptashchenko and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-08 with Biography & Autobiography categories.
Seminar paper from the year 2008 in the subject English Language and Literature Studies - Linguistics, grade: 8 ECTS (out of 10), University of Groningen, course: M.A. "Euroculture: Europe in the Wider World", language: English, abstract: In this paper the headline of English-speaking newspapers and magazines has been studied as an independent and effective persuasive element of a text. In this paper I want to discuss, how susceptible are we to linguistic style? How profoundly can the impact of a message be enhanced by the manner in which it is written, assuming that one and the same thought can be expressed with different stylistic tools? The choice of words reflects not only differences in evaluations (positive or negative) or in emotions - it is also able to thrust reader's attitude to the core of a message and to direct and control one's perception and comprehension. The paper claims that language can be a very powerful and persuasive tool which draws the readers' attention, being operated by skilful editors in a newspaper or magazine headline. In this regard, the purpose of the paper is to address and answer the research question: "How persuasion is realized linguistically across the English-speaking newspaper and magazine headlines?" The study of headline as a powerful and persuasive linguistic tool can be applicable to multiple spheres of public life and to various media of information (e.g.: political campaigns, slogans, advertising, publication of new directives issued by the European Commission, etc.). It is interesting to observe, what kind of stylistic devices and persuasive techniques news editors apply in headlines during the election campaigns in France (in 2007), in order to create public opinion or to provoke a certain reaction from the readers. Periodicals are cultural artefacts which are created and which function within a certain cultural context. That is, they operate within the value system of that culture. Schäffner noted that "any political
Headline As A Persuasive Tool In Publicistic Discourse
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Author : Nadia Ptashchenko
language : en
Publisher: GRIN Verlag
Release Date : 2009-08-12
Headline As A Persuasive Tool In Publicistic Discourse written by Nadia Ptashchenko and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-08-12 with Literary Collections categories.
Seminar paper from the year 2008 in the subject English Language and Literature Studies - Linguistics, grade: 8 ECTS (out of 10), University of Groningen, course: M.A. "Euroculture: Europe in the Wider World", language: English, abstract: In this paper the headline of English-speaking newspapers and magazines has been studied as an independent and effective persuasive element of a text. In this paper I want to discuss, how susceptible are we to linguistic style? How profoundly can the impact of a message be enhanced by the manner in which it is written, assuming that one and the same thought can be expressed with different stylistic tools? The choice of words reflects not only differences in evaluations (positive or negative) or in emotions - it is also able to thrust reader’s attitude to the core of a message and to direct and control one’s perception and comprehension. The paper claims that language can be a very powerful and persuasive tool which draws the readers’ attention, being operated by skilful editors in a newspaper or magazine headline. In this regard, the purpose of the paper is to address and answer the research question: “How persuasion is realized linguistically across the English-speaking newspaper and magazine headlines?” The study of headline as a powerful and persuasive linguistic tool can be applicable to multiple spheres of public life and to various media of information (e.g.: political campaigns, slogans, advertising, publication of new directives issued by the European Commission, etc.). It is interesting to observe, what kind of stylistic devices and persuasive techniques news editors apply in headlines during the election campaigns in France (in 2007), in order to create public opinion or to provoke a certain reaction from the readers. Periodicals are cultural artefacts which are created and which function within a certain cultural context. That is, they operate within the value system of that culture. Schäffner noted that “any political action is prepared, accompanied, controlled and influenced by language” . According to M. Foucault , who first introduced aspect of power in construction of meaning, things have no meaning in themselves, they gain meaning which varies from context to context. All cultural practices depend on meaning and are constructed within discourse. Consequently, language is not simply a medium carrying meaning, but a medium constructing meaning. This paper argues that a headline in newspapers and magazines holds a persuasive potential and is able to direct construction of a certain context for interpreting and affecting reader’s emotions. It gives grounds for claiming that same facts can be interpreted differently in different contexts.
Allusions In The Press
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Author : Paul Lennon
language : en
Publisher: Walter de Gruyter
Release Date : 2008-08-22
Allusions In The Press written by Paul Lennon and has been published by Walter de Gruyter this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-08-22 with Language Arts & Disciplines categories.
This corpus-based study of allusions in the British press shows the range of targets journalists allude to - from Shakespeare to TV soaps, from Jane Austen to Hillary Clinton, from hymns to nursery rhymes, proverbs and riddles. It analyzes the linguistic forms allusions take and demonstrates how allusions function meaningfully in discourse. It explores the nature of the background cultural and intertextual knowledge allusions demand of readers and sets out the processing stages involved in understanding an allusion. Allusion is integrated into existing theories of indirect language and linked to idioms, word-play and metaphor.
Striking A Balance
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Author : Sandra Coliver
language : en
Publisher: Article 19
Release Date : 1992
Striking A Balance written by Sandra Coliver and has been published by Article 19 this book supported file pdf, txt, epub, kindle and other format this book has been release on 1992 with Law categories.
We The Media
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Author : Dan Gillmor
language : en
Publisher: "O'Reilly Media, Inc."
Release Date : 2006-01-24
We The Media written by Dan Gillmor and has been published by "O'Reilly Media, Inc." this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-01-24 with Computers categories.
Looks at the emerging phenomenon of online journalism, including Weblogs, Internet chat groups, and email, and how anyone can produce news.
Society And Discourse
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Author : Teun A. van Dijk
language : en
Publisher: Cambridge University Press
Release Date : 2009-01-22
Society And Discourse written by Teun A. van Dijk and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-01-22 with Language Arts & Disciplines categories.
The theory is applied to the domain of politics, including the debate about the war in Iraq, where political leaders' speeches serve as a case study for detailed contextual analysis."--BOOK JACKET.
Learning Empire
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Author : Erik Grimmer-Solem
language : en
Publisher: Cambridge University Press
Release Date : 2019-09-26
Learning Empire written by Erik Grimmer-Solem and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-09-26 with History categories.
The First World War marked the end point of a process of German globalization that began in the 1870s. Learning Empire looks at German worldwide entanglements to recast how we interpret German imperialism, the origins of the First World War, and the rise of Nazism.
The Mind Of The Censor And The Eye Of The Beholder
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Author : Robert Corn-Revere
language : en
Publisher: Cambridge University Press
Release Date : 2021-11-04
The Mind Of The Censor And The Eye Of The Beholder written by Robert Corn-Revere and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-11-04 with Law categories.
The book explores the importance of free speech in America by telling the stories of its chief antagonists - the censors.
The Evolution Of Media Communication
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Author : Beatriz Peña-Acuña
language : en
Publisher: BoD – Books on Demand
Release Date : 2017-05-31
The Evolution Of Media Communication written by Beatriz Peña-Acuña and has been published by BoD – Books on Demand this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-05-31 with Social Science categories.
Media communication is a young discipline, if we compare it with others. It has been studied scientifically from the last century in social sciences. This topic, as it is a human process, is complex, and it is changing because of new technologies. It transforms our society too. It is recognised that we are in a communication society. The management of knowledge is settled in business area too. Communication skills are recognised as competences in education for preparing future citizens. Media communication feeds from different disciplines and it keeps their attention. This book is an attempt to provide theoretical and empirical framework to better understand media communication from different point of views and channels in various contexts. The international authors are specialised on the issues. They cover a wide range of updated issues. They span from deepening about behaviour of media or trends to national cases related to social net and to new phenomena - as it is mindfulness applied to creativity. So in this book, two sections are presented. The first section focuses on the behaviour of media, when it is applied in education field and reception research. The second section provides three case studies about the Internet: platforms and social nets developed and applied to different publics.
Relevance And Linguistic Meaning
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Author : Diane Blakemore
language : en
Publisher: Cambridge University Press
Release Date : 2004-08-19
Relevance And Linguistic Meaning written by Diane Blakemore and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-08-19 with Language Arts & Disciplines categories.
The importance of discourse markers (words like "so," "however," and "well") lies in the theoretical questions they raise about the nature of discourse and the relationship between linguistic meaning and context. Diane Blakemore asserts that the exercise in classification that has dominated discourse marker research should be replaced by the investigation of the way in which linguistic expressions contribute to the inferential processes involved in utterance understanding.