Health Industry Sector
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Management And Marketing For Improved Competitiveness And Performance In The Healthcare Sector
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Author : Santos, José Duarte
language : en
Publisher: IGI Global
Release Date : 2021-06-25
Management And Marketing For Improved Competitiveness And Performance In The Healthcare Sector written by Santos, José Duarte and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-06-25 with Business & Economics categories.
The healthcare sector has never been under as much pressure as it is today. This pressure has motivated organizations to reinvent themselves, forcing management and marketing to take a more active role. Due to this reinvention, organizations must incorporate a stronger culture of management and marketing orientation that allows companies to define their course, optimize their resources, communicate with their stakeholders more efficiently, and encourage customers to become more involved with the company. This need is particularly urgent in the healthcare sector, as its weight in the economy has grown recently and it must prepare for economic recovery. Management and Marketing for Improved Competitiveness and Performance in the Healthcare Sector provides knowledge and skills to apply management and marketing on strategic, tactical, and operational aspects with an emphasis on the healthcare industry. Various aspects of management and marketing, such as operations management, quality management, human resources, brand management, and digital marketing, are discussed. The book is ideal for management and marketing academics, their students (undergraduate/graduate programs), researchers, managers, advertisers, healthcare organizations, hospital boards, pharmaceutical representatives, and marketers who need to optimize the potential of management marketing applied in the healthcare industry.
Micro And Macro Environmental Analysis Of The Health Care Sector In The Us And France Potential Opportunities And Threats
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Author : Miriam Mennen
language : en
Publisher: GRIN Verlag
Release Date : 2010-03
Micro And Macro Environmental Analysis Of The Health Care Sector In The Us And France Potential Opportunities And Threats written by Miriam Mennen and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-03 with Business & Economics categories.
Essay from the year 2007 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 75 % - A, University of Sunderland (Faculty of Business and Law), course: International Marketing, language: English, abstract: This paper will outline the marketing environments for private healthcare in the US and France. After an environmental analysis considering the macro and the micro environment, strength and weaknesses as well as potential future opportunities and threats will be analysed for both countries. The focus lies on the insurance sector in private health care in order to provide a focused and narrowed down overview.
Health Industry Sector
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Author : Newfoundland. Health Industry Sector Development Strategy Working Group
language : en
Publisher:
Release Date : 1995
Health Industry Sector written by Newfoundland. Health Industry Sector Development Strategy Working Group and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with Industrial policy categories.
Singapore S Health Care System What 50 Years Have Achieved
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Author : Kandiah Satkunanantham
language : en
Publisher: World Scientific
Release Date : 2015-11-13
Singapore S Health Care System What 50 Years Have Achieved written by Kandiah Satkunanantham and has been published by World Scientific this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-11-13 with Medical categories.
How did Singapore's health care system transform itself into one of the best in the world? It not only provides easy access, but its standards of health care, not only in curative medicine but also in prevention, are exemplary. Fifty years ago, the infant mortality rate (IMR) was 26 per thousand live births; today the IMR is 2. Life expectancy was 64 years then; today, it is 83. The Singapore Medicine brand is trusted internationally, and patients are drawn to Singapore from all over the world. And while many countries struggle to finance their health care, Singapore has developed a health care financing framework that makes health care affordable for its people and gives sustainability to the health care system. Reliability is provided by a professional workforce that seeks to continually learn, improve and become ever more proficient with cutting edge technology while emphasizing the relational aspects of health care by nurturing compassion and maintaining high standards of integrity. Convenience and safety are enhanced by a unifying IT system that enables the portability of medical records across health care institutions. All these have been achieved not by chance but by careful planning, strong leadership and dedicated people who are prepared to learn from Singapore's own experience while adapting best practices from around the world. But the system is not without challenges — not least those of an aging population, and an increasing market influence. This book provides a fascinating insight into the development of Singapore's health care system from the early days of fighting infections and providing nutrition supplementation for school children, to today's management of lifestyle diseases and high-end tertiary care. It also discusses how the system must adapt to help Singaporeans continue to 'live well, live long, and with peace of mind.'
Multi Sector Analysis Of The Digital Healthcare Industry
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Author : Chatterjee, Lagnajita
language : en
Publisher: IGI Global
Release Date : 2024-03-27
Multi Sector Analysis Of The Digital Healthcare Industry written by Chatterjee, Lagnajita and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-03-27 with Medical categories.
In the wake of the digital healthcare revolution, a critical challenge has emerged: the lack of a comprehensive understanding stemming from fragmented research. Despite the industry's meteoric rise, existing literature often compartmentalizes insights, neglecting the intricate multi-sector collaborations that fuel its progress. This gap hinders scholars and industry professionals, leaving them with a myopic view of the digital healthcare landscape. The urgent need for a holistic exploration has never been more apparent. Multi-Sector Analysis of the Digital Healthcare Industry is a groundbreaking book that will uncover the complexities of digital healthcare with a panoramic lens. This carefully curated collection of cross-functional chapters is a beacon guiding academics and industry specialists through the difficulties of the industry's past, present, and future. With experts from fields spanning medicine, technology, business, and regulatory sectors, this book addresses the limitations of current research but serves as a compass for those seeking a more profound comprehension of digital healthcare's collaborative dynamics.
Fisher Investments On Health Care
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Author : Fisher Investments
language : en
Publisher: John Wiley & Sons
Release Date : 2011-03-08
Fisher Investments On Health Care written by Fisher Investments and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-03-08 with Business & Economics categories.
The Fisher Investments On series is designed to provide individual investors, students, and aspiring investment professionals the tools necessary to understand and analyze investment opportunities—primarily for investing in global stocks. Each guide is an easily accessible primer to economic sectors, regions, or other components of the global stock market. While this guide is specifically on Health Care, the basic investment methodology is applicable for analyzing any global sector, regardless of the current macroeconomic environment. Following a top-down approach to investing, Fisher Investments on Heath Care can help you make more informed decisions within the Health Care sector. It skillfully addresses how to determine optimal times to invest in Health Care stocks and which Health Care industries have the potential to perform well in various environments. Explains some of the sector’s key macro drivers—like its defensive characteristics, economic cycles, and investor sentiment Shows how to capitalize on a wide array of macro conditions and industry-specific features to help you form an opinion on each of the industries within the sector Takes you through the major components of the industries within the global Health Care sector and reveals how they operate Offers investment strategies to help you determine when and how to overweight specific industries within the sector Outlines a five-step process to help differentiate firms in this field—designed to help you identify ones with the greatest probability of outperforming Filled with in-depth insights, Fisher Investments on Health Care provides a framework for understanding this sector and its industries to help you make better investment decisions—now and in the future. With this book as your guide, you can gain a global perspective of the Health Care sector and discover strategies to help achieve your investing goals.
The Myths Of Health Care
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Author : Paola Adinolfi
language : en
Publisher: Springer
Release Date : 2017-10-25
The Myths Of Health Care written by Paola Adinolfi and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-10-25 with Medical categories.
This provocative appraisal unpacks commonly held beliefs about healthcare management and replaces them with practical strategies and realistic policy goals. Using Henry Mintzberg’s “Myths of Healthcare” as a springboard, it reveals management practices that undermine care delivery, explores their cultural and corporate origins, and details how they may be reversed through changes in management strategy, organization, scale, and style. Tackling conventional wisdom about decision-making, cost-effectiveness, service quality, and equity, contributors fine-tune concepts of mission and vision by promoting collaboration, engagement, and common sense. The book’s multidisciplinary panel of experts analyzes the most popular healthcare management “myths,” among them: · The healthcare system is failing. · The healthcare system can be fixed through social engineering. · Healthcare institutions can be fixed by bringing in the heroic leader. · The healthcare system can be fixed by treating it more as a business. · Healthcare is rightly left to the private sector, for the sake of efficiency. The Myths of Health Care speaks to a large, diverse audience: scholars of all levels interested in the research in health policy and management, graduate and under-graduate students attending courses in leadership and management of public sector organization, and practitioners in the field of health care.
Challenges And Opportunities In Health Care Management
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Author : Sebastian Gurtner
language : en
Publisher: Springer
Release Date : 2014-11-27
Challenges And Opportunities In Health Care Management written by Sebastian Gurtner and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-11-27 with Medical categories.
This contributed volume draws a vital picture of the health care sector, which, like no other is affected by technology push and stakeholder pull. Innovative product and service solutions emerge, which have to integrate different stakeholders’ interests. This book studies current challenges in health care management from different perspectives. Research articles analyze the situation in the health care sector and present solutions in the following areas: the health care system; hospitals; teams in health care; patients’ perspectives; assessment of technologies and innovations; and toolkits for organizing health care. All these contributions summarize pressing hot topics in the health care sector, analyze their future potential, and derive managerial implications. Outstanding best practices throughout Europe are presented in the case study section of the book. Consequently, the book closes the gap between science and practical application by addressing not only readers from academia but also practitioners working in the health care industry.
Building A Better Delivery System
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Author : Institute of Medicine
language : en
Publisher: National Academies Press
Release Date : 2005-10-20
Building A Better Delivery System written by Institute of Medicine and has been published by National Academies Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-10-20 with Medical categories.
In a joint effort between the National Academy of Engineering and the Institute of Medicine, this books attempts to bridge the knowledge/awareness divide separating health care professionals from their potential partners in systems engineering and related disciplines. The goal of this partnership is to transform the U.S. health care sector from an underperforming conglomerate of independent entities (individual practitioners, small group practices, clinics, hospitals, pharmacies, community health centers et. al.) into a high performance "system" in which every participating unit recognizes its dependence and influence on every other unit. By providing both a framework and action plan for a systems approach to health care delivery based on a partnership between engineers and health care professionals, Building a Better Delivery System describes opportunities and challenges to harness the power of systems-engineering tools, information technologies and complementary knowledge in social sciences, cognitive sciences and business/management to advance the U.S. health care system.
Health Care Economics
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Author : Paul J. Feldstein
language : en
Publisher: John Wiley & Sons
Release Date : 1979
Health Care Economics written by Paul J. Feldstein and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 1979 with Medical economics categories.
The emphasis in this book is on the financing and delivery of per- sonal medical services, rather than on the broader issues of health and health services. Contents: The production of health: The im- pact of medical services on health. An overview of the medical care sector. Measuring changes in the price of medical care. The demand for medical care. The demand for health insurance. The market for health insurance: Its performance and structure. The supply of medical care: An overview. The physician services market. The market for hospital services. Relying on regulation to improve hospital performance. The benefits of competition in medical care. Health manpower shortages: Definitions, measurement, and politics. The market for physician manpower. The market for medical education: Equity and efficiency. The market for registered nurses. The politi- cal economy of health care. The role of government in health and me- dical care. National health insurance: An approach to the redistribu- tion of medical care.