Management And Marketing For Improved Competitiveness And Performance In The Healthcare Sector
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Management And Marketing For Improved Competitiveness And Performance In The Healthcare Sector
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Author : José Duarte Santos
language : en
Publisher:
Release Date : 2021
Management And Marketing For Improved Competitiveness And Performance In The Healthcare Sector written by José Duarte Santos and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021 with Business & Economics categories.
"This book provides knowledge and skills to allow readers with the ability to apply management and marketing techniques on strategic, tactical and operational aspects of organizations with emphasis on the healthcare industry presenting strategies on topics such as operations management, quality management, human resources, brand management, digital marketing, content marketing, customer experience"--
Management And Marketing For Improved Competitiveness And Performance In The Healthcare Sector
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Author : Santos, José Duarte
language : en
Publisher: IGI Global
Release Date : 2021-06-25
Management And Marketing For Improved Competitiveness And Performance In The Healthcare Sector written by Santos, José Duarte and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-06-25 with Business & Economics categories.
The healthcare sector has never been under as much pressure as it is today. This pressure has motivated organizations to reinvent themselves, forcing management and marketing to take a more active role. Due to this reinvention, organizations must incorporate a stronger culture of management and marketing orientation that allows companies to define their course, optimize their resources, communicate with their stakeholders more efficiently, and encourage customers to become more involved with the company. This need is particularly urgent in the healthcare sector, as its weight in the economy has grown recently and it must prepare for economic recovery. Management and Marketing for Improved Competitiveness and Performance in the Healthcare Sector provides knowledge and skills to apply management and marketing on strategic, tactical, and operational aspects with an emphasis on the healthcare industry. Various aspects of management and marketing, such as operations management, quality management, human resources, brand management, and digital marketing, are discussed. The book is ideal for management and marketing academics, their students (undergraduate/graduate programs), researchers, managers, advertisers, healthcare organizations, hospital boards, pharmaceutical representatives, and marketers who need to optimize the potential of management marketing applied in the healthcare industry.
Management And Marketing For Improved Retail Competitiveness And Performance
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Author : Santos, José Duarte
language : en
Publisher: IGI Global
Release Date : 2023-07-28
Management And Marketing For Improved Retail Competitiveness And Performance written by Santos, José Duarte and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-07-28 with Business & Economics categories.
The growth of companies' online presences is an unquestionable reality. However, not everything goes online, and the physical presences of companies continue to exist, with the physical retail point of sale as a place for experimentation and immediate consumption, brand showroom, and support for online sales, which are fundamental to the shopping experience. Managing a retail point of sale implies acting on several fronts, bearing in mind the market requirements, the point of sale's brand strategy, the strategies of the brands being sold, and all other aspects related to the management of a business, while considering the specificities of a retail point of sale. Management and Marketing for Improved Retail Competitiveness and Performance provides knowledge and skills to allow readers to understand and apply the different concepts, techniques, and tools to manage a retail point of sale in the various aspects of a business. Covering key topics such as advertising, client loyalty, and merchandising, this premier reference source is ideal for business owners, managers, marketers, researchers, scholars, academicians, practitioners, instructors, and students.
Sales Management For Improved Organizational Competitiveness And Performance
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Author : Santos, José Duarte
language : en
Publisher: IGI Global
Release Date : 2022-05-27
Sales Management For Improved Organizational Competitiveness And Performance written by Santos, José Duarte and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-05-27 with Business & Economics categories.
With the recent digital developments within marketing, the alignment between sales and marketing has become increasingly important as it has the potential to improve sales, customer relations, and customer satisfaction. The evolution of technology has also been promoting changes in the sales process, which provides new opportunities and challenges for enterprises at various levels. Sales Management for Improved Organizational Competitiveness and Performance highlights the influences of management, marketing, and technology on sales and presents trends in sales, namely the digital transformation that is taking place in organizations. The book also considers innovative concepts, techniques, and tools in the sales area. Covering a wide range of topics such as digital transformation, sales communication, and social media marketing, this reference work is ideal for managers, marketers, researchers, scholars, practitioners, academicians, instructors, and students.
Therapeutic And Pharmacological Applications Of Ethnobotany
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Author : Musaddiq, Sara
language : en
Publisher: IGI Global
Release Date : 2024-04-22
Therapeutic And Pharmacological Applications Of Ethnobotany written by Musaddiq, Sara and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-04-22 with Medical categories.
In the intricate tapestry of nature, the potential of kitchen spice seeds remains largely untapped, despite their rich history as sources of natural compounds with diverse benefits. The scientific community faces a challenge in fully comprehending and harnessing the phytochemical, ethnobotanical, and pharmacological dimensions of these seeds, which hold promise in medicine but play pivotal roles in cultural, historical, and culinary spheres. Therapeutic and Pharmacological Applications of Ethnobotany is an all-encompassing compendium meticulously crafted to bridge these knowledge gaps. By presenting a synthesis of phytochemical analysis, ethnobotanical insights, pharmacological studies, botanical descriptions, industrial and culinary applications, biogenic synthesis, and innovative uses, this book provides a holistic exploration of kitchen spice seeds. Tailored for researchers, scientists, botanists, pharmacologists, ethnobotanists, and culinary experts, it serves as a beacon guiding readers through the scientific intricacies and cultural significances of these seeds, unlocking a wealth of knowledge that transcends disciplinary boundaries.
Analyzing Explainable Ai In Healthcare And The Pharmaceutical Industry
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Author : Grover, Veena
language : en
Publisher: IGI Global
Release Date : 2024-06-05
Analyzing Explainable Ai In Healthcare And The Pharmaceutical Industry written by Grover, Veena and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-06-05 with Medical categories.
Healthcare and pharmaceuticals are rapidly advancing with technological innovations, and the lack of understanding of AI algorithms poses a significant challenge in these fields. The need for more transparency in AI decision-making processes raises concerns about accountability, ethical implications, and regulatory compliance. As stakeholders in these critical sectors seek clarity and understanding, Analyzing Explainable AI in Healthcare and the Pharmaceutical Industry provides a reliable resource to discover new solutions. This book serves as a comprehensive guide, unraveling the complexities of explainable artificial intelligence (XAI) and its pivotal role in transforming healthcare and pharmaceutical practices. Demystifying AI algorithms and revealing their decision-making mechanisms equips readers with the foundational knowledge needed to confidently navigate AI integration in these domains. From healthcare professionals to policymakers, its insights cater to a diverse audience, fostering cross-disciplinary collaboration and facilitating informed decision-making.
Cases On Physician Cultural Responsibility Ethics And Biases
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Author : Johnson, Christen D.
language : en
Publisher: IGI Global
Release Date : 2025-04-11
Cases On Physician Cultural Responsibility Ethics And Biases written by Johnson, Christen D. and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-04-11 with Medical categories.
Addressing health disparities in medical education is crucial to ensuring equitable patient care and reducing systemic biases in healthcare. Traditional teaching methods often unintentionally reinforce stereotypes, which can perpetuate inequities rather than dismantle them. By incorporating frameworks that promote introspection and cultural responsibility, educators can help future healthcare professionals recognize and address their implicit biases. This approach fosters a more inclusive and ethical medical practice, ultimately improving health outcomes for historically marginalized communities. Cases on Physician Cultural Responsibility, Ethics, and Biases provides material for instructors utilizing Physician Cultural Responsibility (PCR) within the classroom. It encompasses cases around multiple different areas of identity, equitable care, ethical issues, and the impact of physician burnout. Covering topics such as gender and sexual orientation, patient-physician relationships, and stigma, this book is an excellent resource for physicians, medical professionals, social justice advocates, professionals, researchers, scholars, academicians, and more.
Multinational Electronic Health Records Interoperability Strategies
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Author : Carter, Sterling K.
language : en
Publisher: IGI Global
Release Date : 2024-02-29
Multinational Electronic Health Records Interoperability Strategies written by Carter, Sterling K. and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-02-29 with Medical categories.
Amidst the relentless tide of global health crises, a critical problem persists: the lack of a unified electronic health record (EHR) system capable of seamlessly tracking and containing the spread of infectious diseases across borders. The unchecked proliferation of diseases, including the rapid transmission of COVID-19 and the recurring threat of zoonotic infections, underscores the urgent need for a coordinated global response. This absence of interoperability hampers effective patient treatment and surveillance and exacerbates the potential for widespread outbreaks of Biosafety Level 4 (BSL-4) pathogens. Multinational Electronic Health Records Interoperability Strategies is a groundbreaking book, and a beacon of hope in the face of escalating health threats. It catalyzes international collaboration and strategic action by offering a comprehensive exploration into the feasibility and design of a multinational or globally interoperable EHR system. For academic scholars and global leaders, the imperative is clear: embrace this solution-oriented approach and champion the cause of a unified, interoperable EHR system as the cornerstone of our collective defense against the relentless march of infectious diseases.
Handbook Of Research On Consumer Behavior Change And Data Analytics In The Socio Digital Era
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Author : Keikhosrokiani, Pantea
language : en
Publisher: IGI Global
Release Date : 2022-06-24
Handbook Of Research On Consumer Behavior Change And Data Analytics In The Socio Digital Era written by Keikhosrokiani, Pantea and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-06-24 with Business & Economics categories.
The emergence of new technologies within the industrial revolution has transformed businesses to a new socio-digital era. In this new era, businesses are concerned with collecting data on customer needs, behaviors, and preferences for driving effective customer engagement and product development, as well as for crucial decision making. However, the ever-shifting behaviors of consumers provide many challenges for businesses to pinpoint the wants and needs of their audience. The Handbook of Research on Consumer Behavior Change and Data Analytics in the Socio-Digital Era focuses on the concepts, theories, and analytical techniques to track consumer behavior change. It provides multidisciplinary research and practice focusing on social and behavioral analytics to track consumer behavior shifts and improve decision making among businesses. Covering topics such as consumer sentiment analysis, emotional intelligence, and online purchase decision making, this premier reference source is a timely resource for business executives, entrepreneurs, data analysts, marketers, advertisers, government officials, social media professionals, libraries, students and educators of higher education, researchers, and academicians.
Research Anthology On Managing Crisis And Risk Communications
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Author : Management Association, Information Resources
language : en
Publisher: IGI Global
Release Date : 2022-07-01
Research Anthology On Managing Crisis And Risk Communications written by Management Association, Information Resources and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-07-01 with Language Arts & Disciplines categories.
In times of crisis, it is crucial that information is disseminated quickly and accurately to the appropriate channels. In today’s technological world, there is a plethora of misinformation that can negatively sway individuals and provide them with false reports. To ensure information is distributed appropriately, organizations must implement a plan to ensure their communication is effective. Further study on the best practices and challenges of managing crisis and risk communications is required to ensure organizations are prepared. The Research Anthology on Managing Crisis and Risk Communications discusses strategies and tactics to effectively manage communication in times of crisis and considers the difficulties associated with maintaining a clear line of information. The book also provides an overview of the potential future directions for this field to improve communications moving forward. Covering key topics such as misinformation, technology, leadership, and human health, this major reference work is ideal for managers, business owners, organization leaders, industry professionals, government officials, policymakers, researchers, academicians, scholars, practitioners, instructors, and students.