Sales Management For Improved Organizational Competitiveness And Performance
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Sales Management For Improved Organizational Competitiveness And Performance
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Author : Santos, José Duarte
language : en
Publisher: IGI Global
Release Date : 2022-05-27
Sales Management For Improved Organizational Competitiveness And Performance written by Santos, José Duarte and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-05-27 with Business & Economics categories.
With the recent digital developments within marketing, the alignment between sales and marketing has become increasingly important as it has the potential to improve sales, customer relations, and customer satisfaction. The evolution of technology has also been promoting changes in the sales process, which provides new opportunities and challenges for enterprises at various levels. Sales Management for Improved Organizational Competitiveness and Performance highlights the influences of management, marketing, and technology on sales and presents trends in sales, namely the digital transformation that is taking place in organizations. The book also considers innovative concepts, techniques, and tools in the sales area. Covering a wide range of topics such as digital transformation, sales communication, and social media marketing, this reference work is ideal for managers, marketers, researchers, scholars, practitioners, academicians, instructors, and students.
The Role Of Brands In An Era Of Over Information
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Author : Correia, Ricardo Fontes
language : en
Publisher: IGI Global
Release Date : 2023-08-14
The Role Of Brands In An Era Of Over Information written by Correia, Ricardo Fontes and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-08-14 with Computers categories.
Led by social networks and user-generated content, the number of posts available in the market is impossible to be rationally processed by customers. The micro-segmentation goes along with this trend, and there are multiple categories of the same core product available for the consumers in the market. What is the role of the brands in this context? In a way, they serve as a mental shortcut that consumers use to help “rationalize” decisions that would be impossible to make by analyzing all the options available. Brands also try to find more distinctive signals to stand out and differentiate from others. Signals like more green, ecologic, or inclusive brands are now part of the claims of the brands. Do they really help consumers to make better decisions? Or are they ignored by the customers as they become the rule instead of the exception? The Role of Brands in an Era of Over-Information provides knowledge to better understand the digital branding process and its implications in choosing products, services, or organizations. The book also contributes to the development and consolidation of recent concepts linked with branding and over-information, providing practical cases where these concepts show their relevance. Covering key topics such as marketing, new media, sustainability, and internet branding, this premier reference source is ideal for marketers, influencers, business owners, policymakers, managers, industry professionals, researchers, academicians, scholars, practitioners, instructors, and students.
7th International Conference On Tourism Research
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Author : Prof Rishi Balkaran
language : en
Publisher: Academic Conferences and publishing limited
Release Date : 2024-03-18
7th International Conference On Tourism Research written by Prof Rishi Balkaran and has been published by Academic Conferences and publishing limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-03-18 with Business & Economics categories.
These proceedings represent the work of contributors to the 7th International Conference on Tourism Research (ICTR 2024), hosted by the Centre for Tourism Research in Africa at the Cape Town Hotel School, Cape Peninsula University of Technology, South Africa on 18-19 March 2024. The Conference Chair is Prof Rishi Balkaran and the Programme Chair is Dr Chris Hattingh, both from Cape Peninsula University of Technology (CPUT), South Africa. ICTR is a well-established event on the academic research calendar and now in its 7th year the key aim remains the opportunity for participants to share ideas and meet the people who hold them. The scope of papers will ensure an interesting two days. The subjects covered illustrate the wide range of topics that fall into this important and ever-growing area of research. Today, more than ever, there is a need for research and scientific guidance as the tourist sector struggles to cope with the consequences of the Covid-19 pandemic, inflation, socio-political turbulences, climate change and disaster risk.
Transforming The Service Sector With New Technology
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Author : Rana, Varinder Singh
language : en
Publisher: IGI Global
Release Date : 2025-05-07
Transforming The Service Sector With New Technology written by Rana, Varinder Singh and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-05-07 with Business & Economics categories.
Technology can impact the service sector in a variety of ways. It can be used to transform a number of service-related businesses, including hospitality, tourism, banking, healthcare, and others. Businesses navigating the rapidly changing landscape of services and technology can benefit from it by using emerging technology to create new services or improve existing ones. With the rapid rise in technology, the regulatory landscape is changing, requiring additional changes to ensure responsible innovation and protect consumers' interests. Transforming the Service Sector with New Technology strives to stimulate innovation, aid in strategic decision-making, and benefit service industries as a whole. It provides valuable information about how technology is impacting and transforming the services sector and insights in responsibly regulating it. Covering topics such as customer engagement, recovery strategies, and technology-driven product placement, this book is an excellent resource for industry decision makers, Industrialists, hospitality professionals, entrepreneurs, policymakers, scholars, academicians, professionals, and more.
Sales Management
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Author : Chris Noonan
language : en
Publisher: Taylor & Francis
Release Date : 2010-08-27
Sales Management written by Chris Noonan and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-08-27 with Business & Economics categories.
Sales Management is a complete and practical handbook for all involved in the field of selling. It is an essential source book, a complete sales management course and a consultant's detailed plan in one volume. The sales manager needs all the skills and qualities of the salesperson in order to get things done by effective management of an often quite diverse team of people. The emphasis in his or her role is on planning, controlling, monitoring, managing and motivating their sales force. Step-by-step, the book provides detailed guidance to the practicalities of organization and management, including selection, training, motivation, communication and control. The author also gives in-depth analysis to such vital topics as forecasting and sales promotions, the use of planning and control forms and alternative sales distribution methods, such as franchising. It will be key reference and reading for every practising sales manager at area manager level and above in large corporations, and the field or local manager in smaller companies with less structured organizations.
Global Risk And Contingency Management Research In Times Of Crisis
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Author : Vajjhala, Narasimha Rao
language : en
Publisher: IGI Global
Release Date : 2022-06-24
Global Risk And Contingency Management Research In Times Of Crisis written by Vajjhala, Narasimha Rao and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-06-24 with Business & Economics categories.
Risks can be identified, evaluated, and mitigated, but the underlying uncertainty remains elusive. Risk is present across all industries and sectors. As a result, organizations and governments worldwide are currently experiencing higher levels of risk and have had to make risky decisions during times of crisis and instability, including the COVID-19 pandemic, economic and climate perils, and global tensions surrounding terrorism. It is essential that new studies are undertaken to understand strategies taken during these times to better equip business leaders to navigate risk management in the future. Global Risk and Contingency Management Research in Times of Crisis examines the impact of crises including the COVID-19 pandemic, which has tested organizational risk and contingency management plans. It provides significant insights that should benefit business leaders on risk and contingency management in times of crisis. It emphasizes strategies that leaders can undertake to identify potential future risks and examines decisions made in past crises that can act as examples of what to do and what not to do during future crisis events. Covering topics such as auditing theories, risk assessment, and educational inequality, this premier reference source is a crucial resource for business leaders, executives, managers, decision makers, policymakers, students, government officials, entrepreneurs, librarians, researchers, and academicians.
Cases On Effective Destination Management
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Author : Alkier, Romina
language : en
Publisher: IGI Global
Release Date : 2025-01-02
Cases On Effective Destination Management written by Alkier, Romina and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-01-02 with Business & Economics categories.
In modern tourism, destination managers grapple with multifaceted challenges, ranging from preserving natural and cultural-historical assets to the pervasive issue of over-tourism. Cases on Effective Destination Management presents a curated selection of research-based case studies exploring diverse methodologies essential for effective destination management. These cases, whether grounded in literature, empirical data, or a fusion of both, dissect the intricacies of research methodologies in tourism and destination management. The narratives unfold to unravel the practical implications of the research outcomes, offering readers a tangible and insightful guide for collecting, interpreting, and leveraging data to construct robust destination management strategies. The book's primary audience encompasses students pursuing management and business administration, focusing on tourism, transportation, and hospitality management. In these cases, scholars will find a wellspring of inspiration to fuel their research inquiries. Additionally, practitioners entrenched in the intricacies of tourism and related fields will discover a valuable resource that guides their analyses and augments decision-making processes.
Global Air Transport Management And Reshaping Business Models For The New Era
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Author : Kankaew, Kannapat
language : en
Publisher: IGI Global
Release Date : 2022-05-27
Global Air Transport Management And Reshaping Business Models For The New Era written by Kankaew, Kannapat and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-05-27 with Transportation categories.
The air transport industry is highly vulnerable to environmental changes as was seen when the recent COVID-19 pandemic caused most airline operations to cease. However, for decades airlines have been collapsing around the globe as the business of managing airline operations has become stressed due to price competition. This is detrimental to air carriers since air transport products and services are the same. Moreover, it impacts other industries such as tourism, hotels, and restaurants, which contribute to the derailment of economic and social activities. Thus, it is essential to determine new practices and strategies that can allow air transport management to be enriched and to flourish. Global Air Transport Management and Reshaping Business Models for the New Era provides a comprehensive collection of knowledge on the new era of business management on air transport. It provides strategies, technologies, and tools used in the reshaping of the air transport business model. Covering topics such as customer experience, robotic process automation, and airline alliances, this major reference work is an essential resource for airline managers, supply chain specialists, air transport managers, students and faculty of higher education, libraries, researchers, economists, government officials, and academicians.
Applied Guide For Event Study Research In Supply Chain Management
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Author : Wood, Lincoln C.
language : en
Publisher: IGI Global
Release Date : 2022-06-17
Applied Guide For Event Study Research In Supply Chain Management written by Wood, Lincoln C. and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-06-17 with Business & Economics categories.
While researchers have commonly used event studies in other research areas, the use in supply chain management research is limited—but growing. However, there remain several important research design considerations that must be accounted for over the process of planning, executing, and writing event studies. Because of this, many issues and sources of uncertainty emerge among students and early researchers. There is a need for a comprehensive guide to these common issues and how to address them, delving into the nuances and steps to take. Applied Guide for Event Study Research in Supply Chain Management supports graduate students and researchers to understand how to develop, execute, and publish event studies, specifically in the area of supply chain management, with valuable support for wider management studies. This book anticipates many reviewer and editorial concerns and questions and explores how to design a study that addresses issues before they arise, or how to tackle the issue during the review process. Covering topics such as alternative study designs, event study methods, and interpreting research results, this premier reference source is an indispensable resource for students and faculty of higher education, business executives and managers, librarians, government officials, researchers, and academicians.
Itjemast 10 11 2019
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Author :
language : en
Publisher: International Transaction Journal of Engineering, Management, & Applied Sciences & Technologies
Release Date :
Itjemast 10 11 2019 written by and has been published by International Transaction Journal of Engineering, Management, & Applied Sciences & Technologies this book supported file pdf, txt, epub, kindle and other format this book has been release on with Technology & Engineering categories.
International Transaction Journal of Engineering, Management, & Applied Sciences & Technologies publishes a wide spectrum of research and technical articles as well as reviews, experiments, experiences, modelings, simulations, designs, and innovations from engineering, sciences, life sciences, and related disciplines as well as interdisciplinary/cross-disciplinary/multidisciplinary subjects. Original work is required. Article submitted must not be under consideration of other publishers for publications.