Heineken History
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The Heineken Story
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Author : Barbara Smit
language : en
Publisher: Profile Books
Release Date : 2014-11-06
The Heineken Story written by Barbara Smit and has been published by Profile Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-11-06 with Business & Economics categories.
Heineken is known all around the world, but few of the drinkers who eagerly watch the foam rise in their glass have heard of the business ploys, marketing tricks and extraordinary characters that transformed the Dutch family business into a global brand. Taking us on a journey from a small brewery in Amsterdam in 1864 to the present day, The Heineken Story tells the remarkable and sometimes controversial true story of one of the world's largest brewing companies, and of Alfred 'Freddy' Heineken, the singular business man who secured its position. From spectacular takeovers and inspired marketing campaigns, to a kidnapping that brought in the largest ransom ever paid for an individual, this is a gripping account of the battle for the international beer market. Barbara Smit has experience writing on family drama, marketing and consumer culture, and in The Heineken Story she has put together a narrative that is meticulously researched, and fizzing with competition, personalities and betrayal.
Heineken History
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Author : Heineken NV (Amsterdam)
language : de
Publisher:
Release Date : 1992
Heineken History written by Heineken NV (Amsterdam) and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1992 with categories.
Heineken History
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Author : J. Van derwerf
language : en
Publisher:
Release Date : 1992
Heineken History written by J. Van derwerf and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1992 with Brewing industry categories.
Heineken History
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Author :
language : es
Publisher:
Release Date : 1992
Heineken History written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1992 with categories.
Heineken S History
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Author :
language : en
Publisher:
Release Date : 1947
Heineken S History written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1947 with categories.
The Encyclopedia Of The Industrial Revolution In World History
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Author : Kenneth E. Hendrickson
language : en
Publisher: Rowman & Littlefield
Release Date : 2014-11-25
The Encyclopedia Of The Industrial Revolution In World History written by Kenneth E. Hendrickson and has been published by Rowman & Littlefield this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-11-25 with History categories.
As editor Kenneth E. Hendrickson, III, notes in his introduction: “Since the end of the nineteenth-century, industrialization has become a global phenomenon. After the relative completion of the advanced industrial economies of the West after 1945, patterns of rapid economic change invaded societies beyond western Europe, North America, the Commonwealth, and Japan.” In The Encyclopedia of the Industrial Revolution in World History contributors survey the Industrial Revolution as a world historical phenomenon rather than through the traditional lens of a development largely restricted to Western society. The Encyclopedia of the Industrial Revolution in World History is a three-volume work of over 1,000 entries on the rise and spread of the Industrial Revolution across the world. Entries comprise accessible but scholarly explorations of topics from the “aerospace industry” to “zaibatsu.” Contributor articles not only address topics of technology and technical innovation but emphasize the individual human and social experience of industrialization. Entries include generous selections of biographical figures and human communities, with articles on entrepreneurs, working men and women, families, and organizations. They also cover legal developments, disasters, and the environmental impact of the Industrial Revolution. Each entry also includes cross-references and a brief list of suggested readings to alert readers to more detailed information. The Encyclopedia of the Industrial Revolution in World History includes over 300 illustrations, as well as artfully selected, extended quotations from key primary sources, from Thomas Malthus’ “Essay on the Principal of Population” to Arthur Young’s look at Birmingham, England in 1791. This work is the perfect reference work for anyone conducting research in the areas of technology, business, economics, and history on a world historical scale.
A Brief History Of Lager
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Author : Mark Dredge
language : en
Publisher: Hachette UK
Release Date : 2019-09-19
A Brief History Of Lager written by Mark Dredge and has been published by Hachette UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-09-19 with Cooking categories.
Shortlisted for the André Simon Drinks Book of the Year 2019 In this fascinating book, beer expert Mark Dredge dives into the history of lager, from how it was first brewed to what role was played by German monks and kings in the creation of the drink we know so well today. From the importance of 500-year-old purity laws to a scrupulously researched exploration of modern beer gardens (it's a hard life), Mark has delved deep into the story of the world's favourite beer. From 16th Century Bavaria to the recent popularity of specialist craft lagers, A Brief History of Lager is an engaging and informative exploration of a classic drink. Pint, anyone?
Heineken In Africa
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Author : Olivier van Beemen
language : en
Publisher: Oxford University Press
Release Date : 2019-08-01
Heineken In Africa written by Olivier van Beemen and has been published by Oxford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-08-01 with Business & Economics categories.
For Heineken, "rising Africa" is already a reality: the profits it extracts there are almost 50 per cent above the global average, and beer costs more in some African countries than it does in Europe. Heineken claims its presence boosts economic development on the continent. But is this true? Investigative journalist Olivier van Beemen has spent years seeking the answer, and his conclusion is damning: Heineken has hardly benefited Africa at all. On the contrary, there are some shocking skeletons in its African closet: tax avoidance, sexual abuse, links to genocide and other human rights violations, high-level corruption, crushing competition from indigenous brewers, and collaboration with dictators and pitiless anti-government rebels. Heineken in Africa caused a political and media furor on publication in The Netherlands, and was debated in their Parliament. It is an unmissable exposé of the havoc wreaked by a global giant seeking profit in the developing world.
The Carlsberg Story
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Author : Ditlev Tamm
language : en
Publisher: Springer Nature
Release Date : 2020-08-25
The Carlsberg Story written by Ditlev Tamm and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-08-25 with Business & Economics categories.
This book offers a comprehensive business history of one of the largest global brewing companies. By combining industrial history with insights from corporate management and strategy, it reveals the success story of a family-owned company that has achieved a market-leading position worldwide. The author provides deep insights into the founding of the modern Danish brewery by J.C. Jacobsen Carlsberg in 1847, the company’s subsequent rapid success, the relationship between brewing and science, and the importance of the Danish scientist H.C. Ørsted in establishing this relationship. Readers will also learn about the founder’s son, Carl Jacobsen, and the tensions between him and his father; the establishment of the Carlsberg Foundation in 1876; and the transfer of J.C. Jacobsen’s breweries to the foundation in 1888, which makes it likely the oldest managing foundation in Europe. Further chapters cover business agreements concerning the Danish beer market in the 20th century, the relations with Tuborg Ltd., the period of occupation in 1940-45, and how Carlsberg finally merged with - but in reality took over -Tuborg in 1970 and missed out on international business opportunities in the 1980s and 1990s. It also examines why Carlsberg has pursued an aggressive expansion strategy since 2000, e.g. by taking over its competitor Scottish and Newcastle together with Heineken in 2008, and has now become the third largest brewery in the world. This book is a must-read for anyone interested in the history of brewing and the success factors of one of the leading global breweries.
The History And Evolution Of Tourism
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Author : Prokopis A. Christou
language : en
Publisher: CABI
Release Date : 2022-02-11
The History And Evolution Of Tourism written by Prokopis A. Christou and has been published by CABI this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-02-11 with Business & Economics categories.
This book provides an overview of the history and evolution of tourism to the present, and speculates on possible and probable change into the future. It discusses significant travel, tourism and hospitality events while referring to tourism-related notions and theories that have been developed since the beginnings of tourism. Its scope moves beyond a comprehensive historical account of facts and events. Instead, it bridges these with contemporary issues, challenges and concerns, hence enabling readers to connect tourism past with the present and future. This textbook aspires to enhance readers' comprehension of the perplexed system of tourism, promoting decision-making and even the development of new theories. This book will be of great interest to academics, practitioners and students from a wide variety of disciplines, including tourism, hospitality, events, sociology, psychology, philosophy, history and human geography.