The Heineken Story
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The Heineken Story
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Author : Barbara Smit
language : en
Publisher: Profile Books
Release Date : 2014-11-06
The Heineken Story written by Barbara Smit and has been published by Profile Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-11-06 with Business & Economics categories.
Heineken is known all around the world, but few of the drinkers who eagerly watch the foam rise in their glass have heard of the business ploys, marketing tricks and extraordinary characters that transformed the Dutch family business into a global brand. Taking us on a journey from a small brewery in Amsterdam in 1864 to the present day, The Heineken Story tells the remarkable and sometimes controversial true story of one of the world's largest brewing companies, and of Alfred 'Freddy' Heineken, the singular business man who secured its position. From spectacular takeovers and inspired marketing campaigns, to a kidnapping that brought in the largest ransom ever paid for an individual, this is a gripping account of the battle for the international beer market. Barbara Smit has experience writing on family drama, marketing and consumer culture, and in The Heineken Story she has put together a narrative that is meticulously researched, and fizzing with competition, personalities and betrayal.
Heineken In Africa
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Author : Olivier van Beemen
language : en
Publisher: Oxford University Press
Release Date : 2019-08-01
Heineken In Africa written by Olivier van Beemen and has been published by Oxford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-08-01 with Business & Economics categories.
For Heineken, "rising Africa" is already a reality: the profits it extracts there are almost 50 per cent above the global average, and beer costs more in some African countries than it does in Europe. Heineken claims its presence boosts economic development on the continent. But is this true? Investigative journalist Olivier van Beemen has spent years seeking the answer, and his conclusion is damning: Heineken has hardly benefited Africa at all. On the contrary, there are some shocking skeletons in its African closet: tax avoidance, sexual abuse, links to genocide and other human rights violations, high-level corruption, crushing competition from indigenous brewers, and collaboration with dictators and pitiless anti-government rebels. Heineken in Africa caused a political and media furor on publication in The Netherlands, and was debated in their Parliament. It is an unmissable exposé of the havoc wreaked by a global giant seeking profit in the developing world.
Heineken In Africa
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Author : Olivier van Beemen
language : en
Publisher: Oxford University Press
Release Date : 2019-08-01
Heineken In Africa written by Olivier van Beemen and has been published by Oxford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-08-01 with Business & Economics categories.
For Heineken, "rising Africa" is already a reality: the profits it extracts there are almost 50 per cent above the global average, and beer costs more in some African countries than it does in Europe. Heineken claims its presence boosts economic development on the continent. But is this true? Investigative journalist Olivier van Beemen has spent years seeking the answer, and his conclusion is damning: Heineken has hardly benefited Africa at all. On the contrary, there are some shocking skeletons in its African closet: tax avoidance, sexual abuse, links to genocide and other human rights violations, high-level corruption, crushing competition from indigenous brewers, and collaboration with dictators and pitiless anti-government rebels. Heineken in Africa caused a political and media furor on publication in The Netherlands, and was debated in their Parliament. It is an unmissable exposé of the havoc wreaked by a global giant seeking profit in the developing world.
The Carlsberg Story
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Author : Ditlev Tamm
language : en
Publisher: Springer Nature
Release Date : 2020-08-25
The Carlsberg Story written by Ditlev Tamm and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-08-25 with Business & Economics categories.
This book offers a comprehensive business history of one of the largest global brewing companies. By combining industrial history with insights from corporate management and strategy, it reveals the success story of a family-owned company that has achieved a market-leading position worldwide. The author provides deep insights into the founding of the modern Danish brewery by J.C. Jacobsen Carlsberg in 1847, the company’s subsequent rapid success, the relationship between brewing and science, and the importance of the Danish scientist H.C. Ørsted in establishing this relationship. Readers will also learn about the founder’s son, Carl Jacobsen, and the tensions between him and his father; the establishment of the Carlsberg Foundation in 1876; and the transfer of J.C. Jacobsen’s breweries to the foundation in 1888, which makes it likely the oldest managing foundation in Europe. Further chapters cover business agreements concerning the Danish beer market in the 20th century, the relations with Tuborg Ltd., the period of occupation in 1940-45, and how Carlsberg finally merged with - but in reality took over -Tuborg in 1970 and missed out on international business opportunities in the 1980s and 1990s. It also examines why Carlsberg has pursued an aggressive expansion strategy since 2000, e.g. by taking over its competitor Scottish and Newcastle together with Heineken in 2008, and has now become the third largest brewery in the world. This book is a must-read for anyone interested in the history of brewing and the success factors of one of the leading global breweries.
Beer Blast
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Author : Philip Van Munching
language : en
Publisher: Crown Business
Release Date : 1997
Beer Blast written by Philip Van Munching and has been published by Crown Business this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with Advertising categories.
Brewing, a venerable American industry, once was dominated by family-owned firms serving a loyal clientele. In the late 1970s, however, the conglomerates got involved, and the beer wars erupted. In "Beer Blast", a veteran of the beer wars (from the famous Van Munching clan, importers of Heineken) shares his wealth of colorful, often amazing stories about the personalities, battles, and follies of the beer biz.
Kidnapping Mr Heineken
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Author : Peter R de Vries
language : en
Publisher: Hachette UK
Release Date : 2015-03-06
Kidnapping Mr Heineken written by Peter R de Vries and has been published by Hachette UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-03-06 with True Crime categories.
It was the perfect crime ... until they got away with it. Now available for the first time in English, the prize-winning bestseller that inspired the film starring Anthony Hopkins, Ryan Kwanten and Sam Worthington. The year is 1983. Ronald Reagan is president, Michael Jackson is doing the Moon Walk and The Police's 'Every Breath You Take' is topping the charts. A group of childhood friends decide they want money. Real money. The best way to do it is simple, they agree, all they have to do is commit the perfect crime. So they draw up a list. So begins an astonishing true story of an audacious kidnapping carried out in broad daylight by a group of twenty-something lads with no priors ... Told from the compelling perspective of Cor van Hout, the brains behind the crime, KIDNAPPING MR. HEINEKEN reconstructs the meticulous planning behind the kidnap, the delivery of the ransom - and reveals what finally led everything to unravel ... With unique access to the kidnappers, Peter R. De Vries' story is not to be missed.
The Winning Of The Heineken Cup
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Author : Leo Cullen
language : en
Publisher:
Release Date : 2011-11
The Winning Of The Heineken Cup written by Leo Cullen and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-11 with European Cup (Rugby football) categories.
Capped 33 times by Ireland, Leo Cullen is a born leader. He had the honour of leading his country 3 times, including during the 2011 World Cup finals in New Zealand. Now he has written his story in the form of an intimate diary of Leinster's 2010-11 winning season.
Before I Was Ceo
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Author : Peter Vanham
language : en
Publisher: John Wiley & Sons
Release Date : 2016-11-14
Before I Was Ceo written by Peter Vanham and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-11-14 with Business & Economics categories.
Have you always known what you wanted to be in life? What are some “watershed moments” that made you who you are? When did you get on track to become a successful CEO? It started with three questions at Davos. The younger Peter Vanham looked to the answers from the elite leaders he asked to validate his own career choice, and the rich, private wisdom he received revealed more about building a career than he’d found anywhere else. He shares it all with you in Before I Was CEO. For everyone who lays awake at night wondering if they’re heading up or down the corporate ladder, this collection of personal stories from a remarkable group of the most accomplished men and women in business today proves everyone can put themselves in the C-suite by taking a variety of different paths—it’s all how you do it. Some found opportunity through adversity and others came by their big-break moments through serendipity. A group of them walked away from corporate life and lived in other ways and all of them made calculated moves to advance their careers. In their own words, read how it all unfolded, the tough decisions they wrestled, the risks and rewards they saw, and how it all came together. You don’t need a royal pedigree or Ivy League education to reach the top as long as you: • Value family, leave home, and make informed decisions based on your dreams • Take the first thirty-five years of your life to discover what you’re interested in and don’t rush to be a CEO • Strategically deal with failure, remember the lessons you learned, and adapt to situations you can’t change You aren’t the first person to be at the crossroads you’re standing in, and with the motivating and instructive stories in Before I Was CEO, you may be answering a young journalist’s questions at Davos one day.
Judas
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Author : Astrid Holleeder
language : en
Publisher: Hachette UK
Release Date : 2018-08-09
Judas written by Astrid Holleeder and has been published by Hachette UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-08-09 with True Crime categories.
Willem Holleeder is one of the most notorious criminals in contemporary history. Best known for his involvement in the 1983 kidnapping of Alfred Heineken, CEO and Chairman of Heineken, and his infamous 2006 trial in which he was convicted of extortion, money laundering and membership of a criminal organization, Willem Holleeder captured the attention of the world. What few knew was how Willem had terrorized, extorted and threatened his family for thirty years, just as his alcoholic father - an employee at Heineken - had dominated and mistreated the family for years. Children, sisters, women, in-laws and mother: no one escaped the despotic behaviour of father and son. But Willem's latest conviction is quickly becoming the trial of the century. Charged for his involvement in multiple assassinations, including that of his former partner and brother-in-law, Willem is finally being put on trial for murder, all due to the shocking and incriminating testimony of his own family. Having spent years as his unwilling consigliere, Willem's own sister Astrid is finally breaking her silence and going on the record. In this stunning memoir, Astrid finally reveals decades of familial manipulation and fear and her own thrilling experience working as a double cross, preserving enough trust to attain the information that would convict her brother for life.
Heineken History
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Author : Heineken NV (Amsterdam)
language : de
Publisher:
Release Date : 1992
Heineken History written by Heineken NV (Amsterdam) and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1992 with categories.