Hitting The Sweet Spot The Consumer Insight Workbook
DOWNLOAD eBooks
Download Hitting The Sweet Spot The Consumer Insight Workbook PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get Hitting The Sweet Spot The Consumer Insight Workbook book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages. If the content not found or just blank you must refresh this page
Hitting The Sweet Spot
DOWNLOAD eBooks
Author : Lisa Fortini-Campbell
language : en
Publisher:
Release Date : 1992-01-01
Hitting The Sweet Spot written by Lisa Fortini-Campbell and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1992-01-01 with Advertising categories.
This book will help you and your business move from information to insight to inspiration.
Hitting The Sweet Spot
DOWNLOAD eBooks
Author : Lisa Fortini-Campbell
language : en
Publisher: Routledge
Release Date : 2001
Hitting The Sweet Spot written by Lisa Fortini-Campbell and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Advertising categories.
This is a book about how to get to know your customer. It's a research book, but it's really a book for just about everyone in marketing and advertising. Because the better you know your customer, the better you'll be able to do your job in today's tougher-than-ever marketplace. Learn the real truth about "breakthrough" communication. Learn how to be a "consumer detective." And learn about "The Sweet Spot." From an introduction to Ethnography, and improved observation and interviewing skills through useful and practical Mapping and Presentation tools, this book will help you move from Data and Information to Insight and Inspiration. --Publisher.
Hitting The Sweet Spot The Consumer Insight Workbook
DOWNLOAD eBooks
Author : Lisa Fortini-Campbell
language : en
Publisher:
Release Date : 1992
Hitting The Sweet Spot The Consumer Insight Workbook written by Lisa Fortini-Campbell and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1992 with Advertising categories.
Hitting The Sweet Spot
DOWNLOAD eBooks
Author : LISA A. FORTINI-CAMPBELL
language : en
Publisher:
Release Date : 2015
Hitting The Sweet Spot written by LISA A. FORTINI-CAMPBELL and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015 with categories.
Hitting The Sweet Spot
DOWNLOAD eBooks
Author : Lisa Fortini-Campbell
language : en
Publisher:
Release Date : 1992-01-01
Hitting The Sweet Spot written by Lisa Fortini-Campbell and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1992-01-01 with Business & Economics categories.
This is a book about how to get to know your customer. It's a research book, but it's really a book for just about everyone in marketing and advertising. Because the better you know your customer, the better you'll be able to do your job in today's tougher-than-ever marketplace. Learn the real truth about "breakthrough" communication. Learn how to be a "consumer detective", and learn about "The Sweet Spot." From an introduction to Ethnography, and improved observation and interviewing skills through useful and practical Mapping and Presentation tools, this book will help you move from Data and Information to Insight and Inspiration; plus, an Introduction to Account Planning - the Consumer Insight Systems that revolutionized British Advertising.
Using Qualitative Research In Advertising
DOWNLOAD eBooks
Author : Margaret A. Morrison
language : en
Publisher: SAGE
Release Date : 2011-10-31
Using Qualitative Research In Advertising written by Margaret A. Morrison and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-10-31 with Business & Economics categories.
This Second Edition remains the only book to discuss both theory and application of qualitative research techniques to inspire great advertising and build strong brands. Using a step-by-step approach created for students considering advertising careers and for those currently working in the advertising industry, this book explains what qualitative research techniques are designed to do. The text describes how these techniques aid in uncovering insights useful for advertising strategy development, creative development, and post-campaign evaluation. Practical information and discussions on interviewing, projective techniques, focus groups, and online/social media applications positioned within a theoretical context illustrate the value of qualitative research in the real world.
The Practical Pocket Guide To Account Planning
DOWNLOAD eBooks
Author : Chris Kocek
language : en
Publisher:
Release Date : 2013
The Practical Pocket Guide To Account Planning written by Chris Kocek and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with Advertising categories.
The Practical Pocket Guide to Account Planning provides a straightforward, no nonsense approach to understanding what Account Planners do on a daily basis and how they do it. Filled with real world examples, amusing anecdotes, and useful techniques for getting to better insights, The Practical Pocket Guide provides a clear path for how Account Planners can collaborate with Creatives to produce great work that is insightful, engaging, and culturally infectious. In this engaging 2-hour read, you'll learn: the difference between most Account Planning job descriptions and day-to-day realities, critical planning skills, including: concept testing, copy testing, discussion guides, positioning, and the basics of good research, techniques for writing better briefs and ideas for how to lead more engaging briefings, and how to be an ally to Creatives so that together you can sell big, culturally infectious ideas to Clients. Whether you're a Client, a Creative, an Account Manager, or an aspiring Account Planner, this book will help you understand how Planners think and what great Planning can really do.
Strategy Beyond The Hockey Stick
DOWNLOAD eBooks
Author : Chris Bradley
language : en
Publisher: John Wiley & Sons
Release Date : 2018-02-06
Strategy Beyond The Hockey Stick written by Chris Bradley and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-02-06 with Business & Economics categories.
Beat the odds with a bold strategy from McKinsey & Company "Every once in a while, a genuinely fresh approach to business strategy appears" —legendary business professor Richard Rumelt, UCLA McKinsey & Company's newest, most definitive, and most irreverent book on strategy—which thousands of executives are already using—is a must-read for all C-suite executives looking to create winning corporate strategies. Strategy Beyond the Hockey Stick is spearheading an empirical revolution in the field of strategy. Based on an extensive analysis of the key factors that drove the long-term performance of thousands of global companies, the book offers a ground-breaking formula that enables you to objectively assess your strategy's real odds of future success. "This book is fundamental. The principles laid out here, with compelling data, are a great way around the social pitfalls in strategy development." —Frans Van Houten, CEO, Royal Philips N.V. The authors have discovered that over a 10-year period, just 1 in 12 companies manage to jump from the middle tier of corporate performance—where 60% of companies reside, making very little economic profit—to the top quintile where 90% of global economic profit is made. This movement does not happen by magic—it depends on your company's current position, the trends it faces, and the big moves you make to give it the strongest chance of vaulting over the competition. This is not another strategy framework. Rather, Strategy Beyond the Hockey Stick shows, through empirical analysis and the experiences of dozens of companies that have successfully made multiple big moves, that to dramatically improve performance, you have to overcome incrementalism and corporate inertia. "A different kind of book—I couldn't put it down. Inspiring new insights on the facts of what it takes to move a company's performance, combined with practical advice on how to deal with real-life dynamics in management teams." —Jane Fraser, CEO, Citigroup Latin America
The Sweet Spot
DOWNLOAD eBooks
Author : Michelle Baca
language : en
Publisher: Sojourn Publishing, LLC
Release Date : 2019-05-24
The Sweet Spot written by Michelle Baca and has been published by Sojourn Publishing, LLC this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-05-24 with Self-Help categories.
You long to radiate confidence and enjoy your energy in the presence of others--but how? You yearn to "get out of your head and into your body"--but what does that mean? Michelle Baca shows you how she evolved from "nice but forgettable" to captivating and effective. With a powerful and compelling presence, you can light up the room and attract the right people and opportunities. You'll move from head to whole body, from muddled to magnetic. This breakthrough doesn't need to take years--starting today, you can make a difference, get noticed by being yourself, and convey your message with pleasure. Based on Baca's work as a speaker who has reached thousands through corporate trainings and private coaching, "The Sweet Spot" teaches the energetics--not the psychology--of confidence. "The Sweet Spot" will help you: - Activate, clear, and strengthen your main energy centers - Radiate maximum magnetism and confidence - Discover your body's "yes" - Access the only guidance you need--your own internal compass
The Sweet Spot
DOWNLOAD eBooks
Author : Paul Bloom
language : en
Publisher: Random House
Release Date : 2021-11-04
The Sweet Spot written by Paul Bloom and has been published by Random House this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-11-04 with Self-Help categories.
What if experiencing a good life involves more than just pleasure? Revealing the surprising roots of lasting happiness, pre-eminent psychologist Paul Bloom explains why suffering is an essential source of both pleasure and meaning in our lives. It seems obvious that pleasure leads to happiness - and pain does the opposite. And yet we are irresistibly drawn to a host of experiences that truly hurt, from the exhilarating fear of horror movies or extreme sport to the gruelling challenges of exercise, work, creativity and having a family. Drawing on ground-breaking findings, pre-eminent psychologist Paul Bloom explores the pleasures of suffering and reveals why the activities that provide the most satisfaction are often the ones that involve the greatest sacrifice. Embracing this truth, he shows, is the key to a life well lived. 'Paul Bloom can always be counted on to take your confident assumptions about humanity and turn them upside down' Susan Cain, author of Quiet 'An exhilarating antidote to toxic positivity, this captivating book will challenge you to rethink your vision of a good life' Adam Grant, author of Think Again