Hochschul Pr In Deutschland
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Hochschul Pr In Deutschland
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Author : Heike Bühler
language : de
Publisher: Springer-Verlag
Release Date : 2007-12-03
Hochschul Pr In Deutschland written by Heike Bühler and has been published by Springer-Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-12-03 with Language Arts & Disciplines categories.
Heike Bühler, Gabriele Naderer, Robertine Koch und Carmen Schuster untersuchen, inwieweit die Presse- und Öffentlichkeitsarbeit an deutschen Hochschulen deren neuen Aufgaben wie Internationalisierung, Alumni-Arbeit und Networking, Werben um Sponsoren und um die besten Studierenden und Professoren Rechnung trägt. Dies wird analysiert im Kontext der personellen und finanziellen Situation sowie in Abhängigkeit von der strategischen Ausrichtung.
Re Discovering The Human Element In Public Relations And Communication Management In Unpredictable Times
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Author : Natalia Rodríguez-Salcedo
language : en
Publisher: Emerald Group Publishing
Release Date : 2023-02-01
Re Discovering The Human Element In Public Relations And Communication Management In Unpredictable Times written by Natalia Rodríguez-Salcedo and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-02-01 with Business & Economics categories.
(Re)discovering the Human Element in Public Relations and Communication Management in Unpredictable rethinks what it means to put the person at the center of the organization’s decisions.
Pr Management F R Hochschulen
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Author : André Schneider
language : de
Publisher: BoD – Books on Demand
Release Date : 2010
Pr Management F R Hochschulen written by André Schneider and has been published by BoD – Books on Demand this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with categories.
Web Marketing F R Hochschulen Am Beispiel Der Fakult T Wirtschaft Der Hochschule Wismar
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Author : Janine Wiebeck
language : de
Publisher: BoD – Books on Demand
Release Date : 2011
Web Marketing F R Hochschulen Am Beispiel Der Fakult T Wirtschaft Der Hochschule Wismar written by Janine Wiebeck and has been published by BoD – Books on Demand this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with Business & Economics categories.
Vor dem Hintergrund der demographischen Entwicklung sind auch Hochschulen zunehmend darum bemüht, ein gezieltes Hochschulmarketing zu betreiben. Neben den seit längerem bekannten Maßnahmen wie Tage der Offenen Tür, Pressearbeit etc. hat dabei insbesondere in den letzten Jahren die Darstellung der Hochschule selbst sowie ihrer Fachbereiche bzw. Fakultäten im Internet erheblich an Bedeutung gewonnen. Als problematisch erweist sich dabei allerdings der Umstand, dass gerade Webauftritte von Fakultäten - anders als die Darstellung von Unternehmen - darunter leiden, dass sie sich an sehr heterogene Zielgruppen wenden. Denn zu ihren Nutzern zählen neben Studierenden, Studieninteressenten, Professoren und anderen Wissenschaftlern u. a. auch ehemalige Studierende, Unternehmen, potentielle Forschungspartner etc.. Ziel des Buches ist es, ein Marketingkonzept für die Webpräsenz der Fakultät Wirtschaft zu erstellen. Die Autorin beginnt mit einem theoretischen Teil zu Hochschulen, Hochschulmarketing und Öffentlichkeitsarbeit sowie zu Multimedia und Internet. Im zweiten Teil wird detailliert auf die Webpräsenz als Instrument der Öffentlichkeitsarbeit eingegangen, um im Anschluss anhand des analysierten Status Quo der Webpräsenz der Fakultät Wirtschaft ein Marketingkonzept zu erstellen und mögliche Handlungsempfehlungen herauszuarbeiten.
Female Pioneers From Ancient Egypt And The Middle East
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Author : Ahmed A. Karim
language : en
Publisher: Springer Nature
Release Date : 2021-07-27
Female Pioneers From Ancient Egypt And The Middle East written by Ahmed A. Karim and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-07-27 with Social Science categories.
This book explores the contributions of Eastern female pioneers in science, politics and arts from Ancient Egypt to modern times, and discusses the possible psychological and social impact of this knowledge on today’s gender role in Eastern and Western Societies. Based on psychological studies on social learning, the book argues that profound knowledge of the historical contributions of Eastern female pioneers in science, politics and arts can improve today’s gender roles in Middle Eastern countries and inspire young women living in Western Societies with Eastern migration background. Spanning disciplines such as Natural sciences, Neuroscience, Psychology, Sociology, Islamic Theology, History and Arts, and including contributions from diverse geographical regions across the world, this book provides an elaborate review of the gender role of women in Ancient Egypt and the Middle East, outlining their prominence and influence and discusses the possible psychological and social impact of this knowledge on today’s gender roles.
Communicating Science
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Author : Toss Gascoigne
language : en
Publisher: ANU Press
Release Date : 2020-09-14
Communicating Science written by Toss Gascoigne and has been published by ANU Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-09-14 with Science categories.
Modern science communication has emerged in the twentieth century as a field of study, a body of practice and a profession—and it is a practice with deep historical roots. We have seen the birth of interactive science centres, the first university actions in teaching and conducting research, and a sharp growth in employment of science communicators. This collection charts the emergence of modern science communication across the world. This is the first volume to map investment around the globe in science centres, university courses and research, publications and conferences as well as tell the national stories of science communication. How did it all begin? How has development varied from one country to another? What motivated governments, institutions and people to see science communication as an answer to questions of the social place of science? Communicating Science describes the pathways followed by 39 different countries. All continents and many cultures are represented. For some countries, this is the first time that their science communication story has been told.
Public Communication Of Research Universities
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Author : Marta Entradas
language : en
Publisher: Routledge
Release Date : 2022-05-06
Public Communication Of Research Universities written by Marta Entradas and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-05-06 with Social Science categories.
This book analyses communication of university research institutes, with a focus on science communication. Advancing the ‘decentralisation hypothesis’, it asserts that communication structures are increasingly built also at ‘subordinate unit’ levels of research universities. The book presents a cross-country systematic comparison of institutes’ communication activities showing ongoing transformations in their communication capabilities and practices. It considers a potential ‘arms race’ in activities, professionalisation, motivations, and evaluation. Based on empirical evidence from an international study carried out in various countries across Europe, the Americas, and Asia, the book examines the possibilities for civic science communication in this new context. It will be of interest to scholars and students of Communication Studies, STS, and Science Communication as well as to those taking or leading courses in the fields of Sociology, Public Relations, Marketing, Environmental and Risk Communication, Innovation Studies, and Social Psychology. It is an essential resource for funders, practitioners, teachers, and students dealing with science communication and the position of science in society.
Science Cultures In A Diverse World Knowing Sharing Caring
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Author : Bernard Schiele
language : en
Publisher: Springer Nature
Release Date : 2021-09-13
Science Cultures In A Diverse World Knowing Sharing Caring written by Bernard Schiele and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-09-13 with Social Science categories.
Science and technology culture is now more than ever at the very heart of the social project, and all countries, to varying degrees, participate in it: raising scientific literacy, improving the image of the sciences, involving the public in debates and encouraging the young to pursue careers in the sciences. Thus, the very destiny of any society is now entwined with its ability to develop a genuine science and technology culture, accessible for participation not only to the few who, by virtue of their training or trade, work in the science and technology fields, but to all, thereby creating occasions for society to debate and to foster a positive dialogue about the directions of change and future choices. This book organized on the theme of ‘knowing, sharing, caring: new insights for a diverse world’, which was derived from the observation that globalization rests upon diversity—diversity of contexts, publics, research, strategies and new innovating practices—and aims to stimulate exchanges, discussions and debates, to initiate a reflection conducive to decentring and to be an opportunity for enrichment by providing the reader with means to achieve the potentialities of that diversity through a comparison of the visions that underpin the attitudes of social actors, the challenges they perceive and the potential solutions they consider. Thus, this book aims first and foremost to raise questions in such a manner that readers so stimulated will feel compelled to contribute and will do so. In this spirit, however significant, the results presented and shared are less important than the questions they seek to answer: How are we to rethink the diffusion, the propagation and the sharing of scientific thought and knowledge in an ever more complex and diverse world? What to know? What to share? How do we do it when science is broken down across the whole spectrum of the world’s diversity? The book is recommended for those who are interested in science communication and science cultures in the new media era, in contemporary social dynamics, and in the evolution of the role of the state and of institutions. It is also an excellent reference for researchers engaging in science communication, public understanding of science, cultural studies, science and technology museum, science–society relationship and other fields of humanities and social sciences.
Higher Education In Germany Recent Developments In An International Perspective
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Author : Otto Hüther
language : en
Publisher: Springer
Release Date : 2018-02-16
Higher Education In Germany Recent Developments In An International Perspective written by Otto Hüther and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-02-16 with Education categories.
Otto Hüther and Georg Krücken analyze the developments of the last 20 years in their new book on German higher education. The foreign observer of German higher education, even the informed foreign observer, struggles to find denominators, not to mention common denominators of a bewildering array of approaches. Otto Hüther and Georg Krücken, in this book, do an absolutely splendid job of offering theoretical perspectives, qualitative and quantitative data, and comparative assessments This book discusses the main higher education structures in Germany, both conceptually and with a particular emphasis on recent developments like, e.g., the growth and differentiation of the system, governance reforms, and the Excellence Initiative. It analyses recent developments from an international perspective, as the German system is clearly embedded in broader, transnational trends. As such, the book provides a comprehensive and detailed account of both new dynamics and stable paths in the German higher education system. This book will be of interest to scholars and students dealing with higher education or Germany as an object of study (e.g. in education research, science studies, organization studies, sociology, psychology, political science), and to higher education managers, leaders, and policymakers who are interested in recent trends in German higher education
Pr Ausbildung In Deutschland
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Author : Günter Bentele
language : de
Publisher: Springer-Verlag
Release Date : 2013-03-13
Pr Ausbildung In Deutschland written by Günter Bentele and has been published by Springer-Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-03-13 with Social Science categories.
Die Ausbildung für PR-Berufe im Rahmen von Tätigkeitsbereichen der öffentlichen Kommunikation ist ein brennend aktuelles Thema. Nachdem sich der PR-Nachwuchs bis in die achtziger Jahre hinein entweder aus dem Journalismus oder aus den Unternehmen selbst rekrutierte und von privaten Akademien und Instituten aus- und weitergebildet wurde, läßt sich inzwischen ein immer stärkerer Trend zu einer universitären PR-Ausbildung beobachten.In diesem Band stellen erstmals alle wichtigen universitären und außeruniversitären Ausbildungsinstitutionen im PR-Bereich ihre Modelle vor, zu denen die PR-Verbände Stellung nehmen. Weitere Beiträge reflektieren die gegenwärtige Ausbildungssituation kritisch und gehen auf Zukunftsperspektiven ein.