Hooked
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Hooked
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Author : Nir Eyal
language : en
Publisher: Penguin Canada
Release Date : 2014-11-04
Hooked written by Nir Eyal and has been published by Penguin Canada this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-11-04 with Business & Economics categories.
How do successful companies create products people can't put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? Nir Eyal answers these questions (and many more) by explaining the "Hook Model" -- a four steps process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back over and over again, without depending on costly advertising or aggressive messaging. Hooked is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a startup founder – not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, startup founders, and anyone who seeks to understand how products influence our behavior.
Hooked
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Author : Michael Moss
language : en
Publisher: Random House
Release Date : 2021-03-02
Hooked written by Michael Moss and has been published by Random House this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-03-02 with Business & Economics categories.
NEW YORK TIMES BESTSELLER • From the author of Salt Sugar Fat comes a “gripping” (The Wall Street Journal) exposé of how the processed food industry exploits our evolutionary instincts, the emotions we associate with food, and legal loopholes in their pursuit of profit over public health. “The processed food industry has managed to avoid being lumped in with Big Tobacco—which is why Michael Moss’s new book is so important.”—Charles Duhigg, author of The Power of Habit Everyone knows how hard it can be to maintain a healthy diet. But what if some of the decisions we make about what to eat are beyond our control? Is it possible that food is addictive, like drugs or alcohol? And to what extent does the food industry know, or care, about these vulnerabilities? In Hooked, Pulitzer Prize–winning investigative reporter Michael Moss sets out to answer these questions—and to find the true peril in our food. Moss uses the latest research on addiction to uncover what the scientific and medical communities—as well as food manufacturers—already know: that food, in some cases, is even more addictive than alcohol, cigarettes, and drugs. Our bodies are hardwired for sweets, so food giants have developed fifty-six types of sugar to add to their products, creating in us the expectation that everything should be cloying; we’ve evolved to prefer fast, convenient meals, hence our modern-day preference for ready-to-eat foods. Moss goes on to show how the processed food industry—including major companies like Nestlé, Mars, and Kellogg’s—has tried not only to evade this troubling discovery about the addictiveness of food but to actually exploit it. For instance, in response to recent dieting trends, food manufacturers have simply turned junk food into junk diets, filling grocery stores with “diet” foods that are hardly distinguishable from the products that got us into trouble in the first place. As obesity rates continue to climb, manufacturers are now claiming to add ingredients that can effortlessly cure our compulsive eating habits. A gripping account of the legal battles, insidious marketing campaigns, and cutting-edge food science that have brought us to our current public health crisis, Hooked lays out all that the food industry is doing to exploit and deepen our addictions, and shows us why what we eat has never mattered more.
Hooked
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Author : Joe S. McIlhaney, Jr.
language : en
Publisher: Moody Publishers
Release Date : 2019-01-01
Hooked written by Joe S. McIlhaney, Jr. and has been published by Moody Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-01-01 with Family & Relationships categories.
How sex is rewiring your brain—for good and for bad What does a three-pound brain have to do with one’s sex life? A lot, actually. Hooked is about what’s happening to your brain when you’re having sex. With scientific data put in layman’s terms, this book demonstrates that: Sexual activity releases chemicals in the brain, creating emotional bonds between partners. This is great news for marriages! Once formed, however, breaking these bonds can have damaging effects on the brain such as depression and difficulty bonding with someone else in the future. The continual forming and breaking of these bonds can have permanent effects on a person’s brain. PLUS! This updated edition also includes a brand new chapter about the effects of pornography on the brain. All this data about bonding, sex, and pornography has important implications in a casual sex culture. Regardless of what we wish were true, the facts tell us “safe sex” isn't as safe as it seems. Learn about your brain, the positive effects of sex within permanently committed relationships, and how you can protect yourself (especially your brain) from the dangers of casual sex.
Hooked
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Author : Joe S. McIlhaney, Jr.
language : en
Publisher: Moody Publishers
Release Date : 2008-08-01
Hooked written by Joe S. McIlhaney, Jr. and has been published by Moody Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-08-01 with Family & Relationships categories.
Society tells us that sex is an act of self-expression, a personal choice for physical pleasure that can be summed up in the ubiquitous phrase: “hooking up". Millions of American teenagers and young adults are finding that the psychological baggage of such behavior is having a real and lasting impact on their lives. They are discovering that “hooking up” is the easy part, but “unhooking” from the bonds of a sexual relationship can have serious consequences. A practical look into new scientific research showing how sexual activity causes the release of brain chemicals, which then result in emotional bonding and a powerful desire to repeat the activity. This book will help parents and singles understand that “safe sex” isn't safe at all; that even if they are protected against STDs and pregnancy, they are still hurting themselves and their partner.
Hooked On Shakespeare
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Author : Gurinder Kaur Hatchard
language : en
Publisher: Bloomsbury Publishing
Release Date : 2023-10-26
Hooked On Shakespeare written by Gurinder Kaur Hatchard and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-10-26 with Crafts & Hobbies categories.
15 projects featuring more than 30 step-by-step amigurumi inspired by the works of William Shakespeare. Published to coincide with the 400th anniversary of Shakespeare's First Folio being published, this fabulous collection of creations ranges from the iconic Romeo and Juliet to Hamlet and the Ghost, and from the Three Witches from Macbeth to Bottom and Titania from A Midsummer Night's Dream. Not forgetting the one and only Woolliam Shakespeare himself. Each project features an introduction to the play and its characters, followed by colourful step-by-step instructions. The easy-to-make designs include fully illustrated stitch basics, perfect for beginning crocheters as well as advanced crochet enthusiasts.
Primitive Hooked Rugs For The 21st Century
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Author : Cynthia Norwood
language : en
Publisher: Ampry Publishing, LLC
Release Date : 2015-07-01
Primitive Hooked Rugs For The 21st Century written by Cynthia Norwood and has been published by Ampry Publishing, LLC this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-07-01 with Crafts & Hobbies categories.
The growing field of rug hooking offers styles for every taste, and a favorite among hookers is the antique-looking primitive rug. One of the great voices in primitive rug hooking, Cynthia Norwood shares her knowledge based on 35 years of experience, study, and design success, and makes primitive rugs accessible for the 21st century hooker. • What makes a good primitive rug--basic techniques, patterns, colors, and designs • Fabric choices and color planning for primitive rugs • Backgrounds and borders to set off your primitive designs • Special primitive rugs for weddings, births, and other family occasions • 7 patterns for primitive rug designs
Learn Ethical Hacking From Scratch
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Author : Zaid Sabih
language : en
Publisher: Packt Publishing Ltd
Release Date : 2018-07-31
Learn Ethical Hacking From Scratch written by Zaid Sabih and has been published by Packt Publishing Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-07-31 with Computers categories.
Learn how to hack systems like black hat hackers and secure them like security experts Key Features Understand how computer systems work and their vulnerabilities Exploit weaknesses and hack into machines to test their security Learn how to secure systems from hackers Book Description This book starts with the basics of ethical hacking, how to practice hacking safely and legally, and how to install and interact with Kali Linux and the Linux terminal. You will explore network hacking, where you will see how to test the security of wired and wireless networks. You’ll also learn how to crack the password for any Wi-Fi network (whether it uses WEP, WPA, or WPA2) and spy on the connected devices. Moving on, you will discover how to gain access to remote computer systems using client-side and server-side attacks. You will also get the hang of post-exploitation techniques, including remotely controlling and interacting with the systems that you compromised. Towards the end of the book, you will be able to pick up web application hacking techniques. You'll see how to discover, exploit, and prevent a number of website vulnerabilities, such as XSS and SQL injections. The attacks covered are practical techniques that work against real systems and are purely for educational purposes. At the end of each section, you will learn how to detect, prevent, and secure systems from these attacks. What you will learn Understand ethical hacking and the different fields and types of hackers Set up a penetration testing lab to practice safe and legal hacking Explore Linux basics, commands, and how to interact with the terminal Access password-protected networks and spy on connected clients Use server and client-side attacks to hack and control remote computers Control a hacked system remotely and use it to hack other systems Discover, exploit, and prevent a number of web application vulnerabilities such as XSS and SQL injections Who this book is for Learning Ethical Hacking from Scratch is for anyone interested in learning how to hack and test the security of systems like professional hackers and security experts.
Design Secrets For Mass Production
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Author : 陳正倫(John Chen)
language : en
Publisher: 陳正倫 John Chen
Release Date : 2020-10-14
Design Secrets For Mass Production written by 陳正倫(John Chen) and has been published by 陳正倫 John Chen this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-10-14 with Technology & Engineering categories.
By reading this book thoroughly: 1. You can rectify incorrect concepts as early as possible; after all, if you do it right in the first place, you will always get it right. 2. You will significantly reduce the number of times of modification, the time for repeated design modifications, as well as production and tooling modification costs. 3. You, as an inexperienced designer, can enhance your own skills without solely relying on experienced ones’ guidance. 4. You, as an experienced designer, will be enlightened at the right time to integrate your own design experience without wasting time on repetitive trials and errors. 5. You, as a design supervisor, can adopt this book as a reference for the development of internal education and training as well as design guidelines to increase design efficiency in your department. 6. You, as a project manager, can anticipate design defects and remind designers to respond in time to improve the overall product development efficiency.
Structural Supports For Highway Signs Luminaires And Traffic Signals
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Author : Fouad H. Fouad
language : en
Publisher: Transportation Research Board
Release Date : 2003
Structural Supports For Highway Signs Luminaires And Traffic Signals written by Fouad H. Fouad and has been published by Transportation Research Board this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Science categories.
Specifications And Drawings Of Patents Issued From The United States Patent Office
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Author : United States. Patent Office
language : en
Publisher:
Release Date : 1909
Specifications And Drawings Of Patents Issued From The United States Patent Office written by United States. Patent Office and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1909 with Patents categories.