Hospitality Marketing Management Student Workbook
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Hospitality Marketing Management Student Workbook
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Author : Robert D. Reid
language : en
Publisher: Wiley
Release Date : 2005-03-14
Hospitality Marketing Management Student Workbook written by Robert D. Reid and has been published by Wiley this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-03-14 with Business & Economics categories.
Covers the major principles of marketing with a practical, applications oriented approach. This is a core marketing text specifically geared for the hospitality student. It covers the major principles of marketing with a practical, applications oriented approach, rather than traditional marketing texts found in the business programs that focus on a lot of theory. Includes coverage of tourism marketing Features new material on marketing technology and it's implications in the hospitality industry Offers international coverage Provides new, applications approach to the discipline of marketing
Hospitality Marketing Management
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Author : Robert D. Reid
language : en
Publisher: Wiley
Release Date : 2001-02-22
Hospitality Marketing Management written by Robert D. Reid and has been published by Wiley this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001-02-22 with Business & Economics categories.
Updated, expanded, and filled with new material and fresh learning tools! This fully updated and expanded Third Edition of Hospitality Marketing Management features plain language explanations, demanding exercises, and solid reinforcement of underlying theory to give students a firm grasp of the fundamentals as they explore the intricacies of marketing in this complex and rapidly growing industry. Each chapter begins with clearly defined learning objectives and ends with a summary that links, point-by-point, to these initial objectives. Highly focused, application-oriented presentations encourage learning-by-doing to the fullest extent possible. Many chapters feature step-by-step models and processes that students follow to develop marketing plans, evaluate marketing research, develop sales forecasts, plan sales presentations, and other important marketing activities. Other outstanding new features of this invaluable text include: Marketing Action Now! sections in each chapter that allow students to apply theoretical concepts to real-world situations A new chapter on developing new products and services with an emphasis on the product development process and branding A new chapter on product-service mix strategy focusing on the product life cycle, resource allocation, and managing supply and demand A new chapter on distribution and electronic commerce that addresses the use of new technologies in delivering hospitality and travel services New discussion of ethical issues in such areas as research, advertising, personal selling, and pricing Expanded travel and tourism marketing examples, such as rental car companies, airlines, tourist attractions, and tourism bureaus With cutting-edge information and a strong emphasis on real-world applications, Hospitality Marketing Management, Third Edition gives aspiring hospitality professionals the knowledge, experience, and confidence they will need to meet the challenges of this dynamic and rewarding industry.
Hospitality Marketing Management Fourth Edition Instructor S Guide
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Author : Richard Reid
language : en
Publisher:
Release Date : 2005-05
Hospitality Marketing Management Fourth Edition Instructor S Guide written by Richard Reid and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-05 with categories.
Hospitality Marketing Management
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Author : Robert D. Reid
language : en
Publisher: Wiley
Release Date : 1988-08-15
Hospitality Marketing Management written by Robert D. Reid and has been published by Wiley this book supported file pdf, txt, epub, kindle and other format this book has been release on 1988-08-15 with Business & Economics categories.
This book covers all aspects of marketing for the hospitality industry. Reid presents the theory behind sales and marketing strategies plus examples that are directly related to the industry.
Hospitality Marketing
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Author : Neil Wearne
language : en
Publisher: Routledge
Release Date : 2013-01-11
Hospitality Marketing written by Neil Wearne and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-01-11 with Business & Economics categories.
Hospitality Marketing is a no-nonsense, practical book which has been revised and adapted for a wider market, including European and international examples. It shifts the major emphasis of hospitality marketing onto building a business from the inside by word-of-mouth rather than relying mostly on the endeavours of outside promotion. Hospitality marketers are encouraged to build a customer base by constantly improving the customer's experiences at the point of sale. Hospitality Marketing aims to help you direct your decisions concerning marketing strategies towards what happens to and for the customers.
Handbook Of Hospitality Marketing Management
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Author : Haemoon Oh
language : en
Publisher: Routledge
Release Date : 2009-11-04
Handbook Of Hospitality Marketing Management written by Haemoon Oh and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-11-04 with Business & Economics categories.
This handbook consists of 19 chapters that critically review mainstream hospitality marketing research topics and set directions for future research efforts. Internationally recognized leading researchers provide thorough reviews and discussions, reviewing hospitality marketing research by topic, as well as illustrating how theories and concepts can be applied in the hospitality industry. The depth and coverage of each topic is unprecedented. A must-read for hospitality researchers and educators, students and industry practitioners.
Introduction To Management In The Hospitality Industry
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Author : Tom Powers
language : en
Publisher:
Release Date : 2006
Introduction To Management In The Hospitality Industry written by Tom Powers and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Business & Economics categories.
"Students preparing to work in hospitality will enter a field that is quickly evolving. The rise of the global economy, ecotourism, Internet commerce, and changing consumer demands are just some of the factors they will be dealing with in this exciting and dynamic industry." "The Seventh Edition of Introduction to the Hospitality Industry gives students the foundation they need to thrive in today's hospitality industry, covering everything from finance to operational issues. In this latest edition, the authors have brought the text thoroughly up to date by featuring new and emerging companies, new technologies, and new ways of doing business. Written in a clear, accessible style and richly illustrated, the text offers a comprehensive and engaging introduction to the field." "Upon successful completion of this text, readers will have a strong overview of the industry, where it fits into the broader world, the major issues and challenges in the field, and the many possible career paths that await them."--BOOK JACKET.
Student Workbook To Accompany Hospitality Management Accounting 8e
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Author : Martin G. Jagels
language : en
Publisher: Wiley
Release Date : 2003-06-20
Student Workbook To Accompany Hospitality Management Accounting 8e written by Martin G. Jagels and has been published by Wiley this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-06-20 with Business & Economics categories.
As the hospitality industry continues to grow and the business environment become ever more competitive, it must become increasingly profit and cost-conscious in order to maximize revenue and minimize costs, all while maintaining the level of service necessary for a successful operation. There is no other hospitality management accounting book on the market that combines essential information, illustrative examples, and useful problems and exercises.
Hospitality Accounting 8e With Student Workbook Set
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Author : Martin G. Jagels
language : en
Publisher: Wiley
Release Date : 2003-07-08
Hospitality Accounting 8e With Student Workbook Set written by Martin G. Jagels and has been published by Wiley this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-07-08 with Business & Economics categories.
As the hospitality industry continues to grow and the business environment become ever more competitive, it must become increasingly profit and cost-conscious in order to maximize revenue and minimize costs, all while maintaining the level of service necessary for a successful operation. There is no other hospitality management accounting book on the market that combines essential information, illustrative examples, and useful problems and exercises.
Introduction To The Hospitality Industry Student Workbook
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Author : Tom Powers
language : en
Publisher: Wiley
Release Date : 2005-03-01
Introduction To The Hospitality Industry Student Workbook written by Tom Powers and has been published by Wiley this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-03-01 with Business & Economics categories.
The updated edition of this classic introductory textbook. Accompanied by NRAEF student workbook for use in its ProMgmt. certificate program, this book offers a comprehensive treatment of the entire hospitality industry, thoroughly updated to reflect the latest trends in the hospitality, foodservice, and travel/tourism industries. It provides learning objectives, summaries, review questions, and key terms concepts, along with real-life case histories.