Hot Button Marketing Push The Emotional Buttons That Get People To Buy
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Hot Button Marketing
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Author : Barry Feig
language : en
Publisher: Adams Media
Release Date : 2006-08-08
Hot Button Marketing written by Barry Feig and has been published by Adams Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-08-08 with Business & Economics categories.
Consumers buy products for two reasons-the rational reason and the real reason. While your customer may say they want your product because of its features and benefits, their decision to buy is based on emotion-not intellect. Hot Button Marketing shows you how to identify and push the hot buttons that will prompt consumers to purchase your product over a competitor's, even if it's a parity product! Filled with tips and insights that can be applied at every stage of marketing-from product development to one-to-one selling-Hot Button Marketing shows you how to hit the sixteen hot buttons and get your product sold. Barry Feig is a leading consumer behaviorist. He has over two decades of experience developing new products and marketing strategies for companies such as American Express, Colgate-Palmolive, and First Brands. He has developed marketing strategies for familiar products such as Glad Lock Storage Bags, Kellogg's Smart Start Cereal, American Express Gift Cheques, and Ralston-Purina's Kibbles & Chunks.
Launch
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Author : Michael A. Stelzner
language : en
Publisher: John Wiley & Sons
Release Date : 2011-06-21
Launch written by Michael A. Stelzner and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-06-21 with Business & Economics categories.
If you've been let down by the undelivered promises of marketing, this book is for you. Launch reveals a new way to grow your business that involves focusing on the needs of others, giving gifts, working with outsiders, and restraining your marketing messages. These principles are precisely the opposite of traditional marketing. Yet they work. And they are the future. If you follow the formula outlined in this book, you can attract countless customers and prospects, resulting in amazing business growth. This book will show you how to: Create highly sharable content that meets people's needs Identify and work with outside experts, many of whom will gladly promote your content Attract and retain raving fans that will help your business grow Creatively market and sell to people who will gladly purchase your products and services Launch isn't like other marketing books. Rather than making keen observations about others who’ve achieved success, the ideas and principles in this book were developed, refined, and practiced by the author to great success. Pick up a copy for yourself and one for a friend.
The Chicago School Diaspora
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Author : Jacqueline Low
language : en
Publisher: McGill-Queen's Press - MQUP
Release Date : 2013-12-01
The Chicago School Diaspora written by Jacqueline Low and has been published by McGill-Queen's Press - MQUP this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-12-01 with Social Science categories.
When the University of Chicago was founded in 1892 it established the first sociology department in the United States. The department grew rapidly in reputation and influence and by the 1920s graduates of its program were heading newly formed sociology programs across the country and determining the direction of the discipline and its future research. Their way of thinking about social relations revolutionized the social sciences by emphasizing an empirical approach to research, instead of the more philosophical "armchair" perspective that previously prevailed in American sociology. The Chicago School Diaspora presents work by Canadian and international scholars who identify with what they understand as the "Chicago School tradition." Broadly speaking, many of the scholars affiliated with sociology at Chicago understood human behaviour to be determined by social structures and environmental factors, rather than personal and biological characteristics. Contributors highlight key thinkers and epistemological issues associated with the Chicago School, as well as contemporary empirical research. Offering innovative theoretical explanations for the diversity and breadth of its scholarly traditions, The Chicago School Diaspora offers a fresh approach to ideas, topics, and approaches associated with the origins of North American sociology. Contributors include Michael Adorjan (University of Hong Kong, China), Gary Bowden (University of New Brunswick), Jeffrey Brown (University of New Brunswick), Tony Christensen (Wilfrid Laurier University), Luis Cisneros (postdoctoral scholar, University of Arizona), Gary A. Cook (Beloit College), Mary Jo Deegan (University of Nebraska-Lincoln), Scott Grills (Brandon University), Mervyn Horgan (University of Guelph), Mark Hutter (Rowan University), Benjamin Kelly (Nipissing University), Rolf Lindner (Humboldt University & HafenCity University, Germany), Jacqueline Low (University of New Brunswick), Mourad Mjahed (Peace Corps, Rabat, Morocco), DeMond S. Miller (Rowan University), Edward Nell (New School for Social Research), David A. Nock (Lakehead University), Defne Över (PhD candidate, Cornell University), George Park (Memorial University), Thomas K. Park (University of Arizona), Dorothy Pawluch (McMaster University), Robert Prus (University of Waterloo), Antony J. Puddephatt (Lakehead University), Isher-Paul Sahni (Concordia University), Roger A. Salerno (Pace University), William Shaffir (McMaster University), Greg Smith (University of Salford, UK), Robert A. Stebbins (University of Calgary), Izabela Wagner (Warsaw University, Poland and CEMS EHESS - School for Advanced Studies in Social Sciences, France), and Yves Winkin (ENS Lyon, France).
Dental Implants
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Author : Charles A. Babbush
language : en
Publisher: Elsevier Health Sciences
Release Date : 2010-03-09
Dental Implants written by Charles A. Babbush and has been published by Elsevier Health Sciences this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-03-09 with Medical categories.
For coverage of cutting-edge techniques and procedures, Dental Implants: The Art and Science is your "go to" reference! This edition includes 20 new chapters and coverage of the latest advances and research from leading dental implant experts. Topics range from the business of dental implants and risk management to new treatment techniques such as Teeth In A Day® and Teeth In An HourTM, the All-on-4 concept, Piezoelectric bone surgery, the new NobelActiveTM implant, the use of dental implants in children, and more. Over 1,100 full-color clinical photographs and illustrations bring concepts to life and provide step-by-step visuals for surgical and prosthetic techniques. If you're looking for a comprehensive, up-to-date resource you can trust, Dental Implants is the book you need! - Over 1,100 full-color clinical photographs and line drawings help to clarify important concepts and provide step-by-step guidance for specific techniques. - All aspects of both business and patient care are covered, including risk management, patient selection and master planning, radiographic evaluation, surgical techniques, postoperative care, maintenance, and dental hygiene. - Highly-regarded lead author Charles A. Babbush, DDS, MScD, is one of the leading dental implant surgeons in the world and a highly regarded educator, speaker, and author. - Expert contributors from all over the world describe the latest advances in implantology and represent the forefront of research.
Selling Your House For Dummies
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Author : Eric Tyson
language : en
Publisher: John Wiley & Sons
Release Date : 2018-03-13
Selling Your House For Dummies written by Eric Tyson and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-03-13 with Business & Economics categories.
Sell your house in any market Whether you're selling your home yourself or using a realtor, this helpful guide offers all the information you need to make an otherwise-stressful undertaking go smoothly. In Selling Your House For Dummies, you'll find plain-English, easy-to-follow information on the latest mortgage application and approval processes, the hottest websites used in the house-selling process, and revised tax laws that affect the housing and real estate markets. From the author team behind America's #1 bestselling real estate book, Home Buying Kit For Dummies, this book offers Eric Tyson and Ray Brown's time-tested advice, recommendations, and strategies for selling your house given current market conditions. From staging your home to utilizing technology to sell your house directly to home buyers, this trusted resource is packed with tips and ideas to make your home the most appealing house on the block. Prepare your property for the best offer Stage and market your house successfully Negotiate and successfully close the sale Make sense of contracts and forms used in the house-selling process Get the tried-and-true advice that will help you sell your property!
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Author : Майкл Стелзнер
language : ru
Publisher: Litres
Release Date : 2017-01-12
written by Майкл Стелзнер and has been published by Litres this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-01-12 with Business & Economics categories.
Майкл Стелзнер – признанный эксперт в области социальных медиа, создатель одного из самых популярных блогов о маркетинге в социальных сетях SocialMediaExaminer.com (более 150 000 подписчиков).В книге Стелзнер рассказывает о разных видах контента, которые вы можете публиковать на своем сайте, в блоге, на странице в социальной сети и которые помогут вам привлечь внимание потенциальных клиентов.Автор объясняет, как спланировать работу по подготовке контента, как задействовать в его создании известных экспертов и как использовать социальные медиа для его продвижения. Он также дает ценные советы по работе с текстами, видеосюжетами, по организации мероприятий и обращает внимание на тонкости, которые повысят привлекательность вашего контента для пользователей.Эта книга – полезное руководство для тех, кто хочет освоить инструменты контент-маркетинга и с его помощью завоевать расположение интернет-аудитории.2-е издание.
Hot Button Motivation
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Author : Michelle Glover
language : en
Publisher: AuthorHouse
Release Date : 2011-03-29
Hot Button Motivation written by Michelle Glover and has been published by AuthorHouse this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-03-29 with Self-Help categories.
Effective communication is becoming more difficult with the onslaught of digital messaging. There is a way for YOU to be heard. In Sales, Marketing, Customer Service, or even at home, psychological motivators drive the way we listen, relate and respond to other people. Hot Buttons are the keys to capturing and keeping attention and building lasting relationships. Learn about hot buttons through examples and exercises designed to make the information vivid and meaningful. Whether you are trying to get your children to listen, or own a large corporation, Hot Buttons will change the way you communicate. Understand Hot Buttons and you will be heard and hear others in a whole new way.
Implantes Dent Rios Arte E Ci Ncia 2a Edi O
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Author : Charles Babbush
language : pt-BR
Publisher: Elsevier Brasil
Release Date : 2011-08-29
Implantes Dent Rios Arte E Ci Ncia 2a Edi O written by Charles Babbush and has been published by Elsevier Brasil this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-08-29 with Medical categories.
Domine a fundo as mais modernas técnicas sobre implantes dentários com esta segunda edição completamente revisada! • Os Drs. Babbush, Hahn, Krauser e Rosenlicht combinam suas décadas de experiência para oferecer a você, leitor, o que há de mais moderno em implantes dentários. • Colaboradores de renome, especialistas que dão palestras e ministram cursos ao redor do mundo, descrevem suas pesquisas mais recentes e os avanços na implantologia. • Cobertura especializada sobre o que está sendo divulgado a seus pacientes, incluindo: Dentes em Um Dia, Dentes em Uma Hora, o conceito All-on-4, técnicas piezocirúrgicas, implantes dentários para crianças e muito mais.
Divine Connections
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Author : Christopher W Chenevert
language : en
Publisher: Xulon Press
Release Date : 2005-10
Divine Connections written by Christopher W Chenevert and has been published by Xulon Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-10 with Religion categories.
All Christians are called to carry out the Great Commission; very few do so effectively. "Divine Connections" lays out a biblical, systematic, repeatable process for communicating and evangelizing one's faith.
Marketing Strategies For A Tough Environment
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Author : Peter J. LaPlaca
language : en
Publisher: Marketing Classics Press
Release Date : 2011-10-15
Marketing Strategies For A Tough Environment written by Peter J. LaPlaca and has been published by Marketing Classics Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-10-15 with Business & Economics categories.