Marketing Strategies For A Tough Environment
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Marketing Strategies For A Tough Environment
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Author : Peter J. LaPlaca
language : en
Publisher: Marketing Classics Press
Release Date : 2011-10-15
Marketing Strategies For A Tough Environment written by Peter J. LaPlaca and has been published by Marketing Classics Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-10-15 with Business & Economics categories.
Marketing Strategies For A Tough Environment
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Author : Peter J. LaPlaca
language : en
Publisher:
Release Date : 1980
Marketing Strategies For A Tough Environment written by Peter J. LaPlaca and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1980 with Marketing categories.
From Idea To Impact
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Author : Dr. Tejinder Kaur
language : en
Publisher: Expert Notes, Publisher
Release Date : 2025-04-08
From Idea To Impact written by Dr. Tejinder Kaur and has been published by Expert Notes, Publisher this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-04-08 with Business & Economics categories.
Welcome to From Idea to Impact – A Student's Guide to Entrepreneurship — a journey designed to inspire, educate, and empower the next generation of innovators and changemakers. In today’s fast-paced and dynamic world, entrepreneurship isn’t starting a business — it’s about turning ideas into real-world solutions, driving change, and creating impact. This book is crafted to serve as a practical and insightful companion for students and aspiring entrepreneurs who dream of transforming their ideas into successful ventures. It goes beyond theoretical concepts to offer real-life case studies, actionable strategies, and proven frameworks that help bridge the gap between classroom knowledge and market realities. From discovering your entrepreneurial mindset and identifying problems worth solving, to building a viable business model and navigating challenges in funding, marketing, and growth — this guide walks you through the entire startup journey. It’s designed to not only ignite your passion but also equip you with the tools needed to thrive in the ever-evolving entrepreneurial ecosystem. What makes this book special is the collaborative spirit behind it. It brings together the voices of experienced mentors, industry experts, and enterprising students who have dared to dream and do. Their shared experiences and wisdom create a rich and relatable resource that encourages learning through both inspiration and experience.
Marketing Strategies For A Tough Environment
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Author :
language : en
Publisher:
Release Date : 1980
Marketing Strategies For A Tough Environment written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1980 with categories.
Proceedings Of The 1983 Academy Of Marketing Science Ams Annual Conference
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Author : John C. Rogers III
language : en
Publisher: Springer
Release Date : 2015-06-26
Proceedings Of The 1983 Academy Of Marketing Science Ams Annual Conference written by John C. Rogers III and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-06-26 with Business & Economics categories.
This volume includes the full proceedings from the 1983 Academy of Marketing Science (AMS) Annual Conference held in Miami, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing history marketing management, marketing education, industrial marketing and international marketing, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Perspectives On Promotion And Database Marketing The Collected Works Of Robert C Blattberg
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Author : Greg M Allenby
language : en
Publisher: World Scientific
Release Date : 2010-04-21
Perspectives On Promotion And Database Marketing The Collected Works Of Robert C Blattberg written by Greg M Allenby and has been published by World Scientific this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-04-21 with Business & Economics categories.
Quantitative marketing as a discipline started around the mid 60's and has been dominated by only a handful of individuals. Robert Blattberg is one of them and has been a leader in setting a research agenda for this discipline. The collection of articles in this book along with commentary by some of his doctoral students is a magnificent testament to the genius of Robert Blattberg. The chapters in this book are organized into six parts. The first part, titled “Early Bob”, traces research which he completed during the first decade after he joined University of Chicago. The second part is titled “Statistical Bob”. This part comprises papers that Robert wrote in characterizing the response of consumers to dealing. The third part is titled “Promotional Bob”, and covers roughly a ten-year stretch from 1987 to 1996. The fourth part titled “Big Bob”, describes Robert's contribution to and impact on marketing practice. The fifth part is titled “Direct Bob”, and focuses on what customer level data should be gathered, how they should be organized, linked and analyzed, and what metrics should be used to assess customer value. The sixth and final part titled “Micro-Macro Bob”, is not genre or area specific as much as an illustration of Robert's overall research interests in marketing-mix modeling.
The Manager S Guide To Competitive Marketing Strategies Second Edition
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Author : Norton Paley
language : en
Publisher: CRC Press
Release Date : 1999-04-30
The Manager S Guide To Competitive Marketing Strategies Second Edition written by Norton Paley and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999-04-30 with Business & Economics categories.
The ability to think strategically is permeating every level of successful organizations - particularly among senior executives and line managers responsible for maintaining a competitive advantage for their products and services. Above all, Manager's Guide to Creative Marketing Strategies is a pragmatic examination of a 21st century manager. The second edition of this popular book will update you on the latest techniques for developing competitive strategies. It examines how to apply strategies and tactics in a confusing global mixture of hostile competitors, breakthrough technologies, emerging markets, fickle customer behavior, and diverse cultures. You will gain practical information about what strategy is, how competitive intelligence contributes to successful strategies - and how to put it all together. The book is an all-in-one resource for analyzing, planning, and developing competitive strategies, a workbook with checklists and forms, and a reference with numerous case histories. Features ·
The Marketing Book
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Author : Michael Baker
language : en
Publisher: Routledge
Release Date : 2016-04-14
The Marketing Book written by Michael Baker and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-04-14 with Business & Economics categories.
The Marketing Book is everything you need to know but were afraid to ask about marketing. Divided into 25 chapters, each written by an expert in their field, it's a crash course in marketing theory and practice. From planning, strategy and research through to getting the marketing mix right, branding, promotions and even marketing for small to medium enterprises. This classic reference from renowned professors Michael Baker and Susan Hart was designed for student use, especially for professionals taking their CIM qualifications. Nevertheless, it is also invaluable for practitioners due to its modular approach. Each chapter is set out in a clean and concise way with plenty of diagrams and examples, so that you don't have to dig for the information you need. Much of this long-awaited seventh edition contains brand new chapters and a new selection of experts to bring you bang up to date with the latest in marketing thought. Also included are brand new content in direct, data and digital marketing, and social marketing. If you're a marketing student or practitioner with a question, this book should be the first place you look.
The Marketing Book
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Author : Michael John Baker
language : en
Publisher: Routledge
Release Date : 2008
The Marketing Book written by Michael John Baker and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Business & Economics categories.
Taking into account the emergence of new subjects and authorities, the editors have overhauled the contents and contributor lists of the previous edition to ensure this volume addresses all the necessary themes for the modern marketer.
Marketing Strategy Masterclass
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Author : Paul Fifield
language : en
Publisher: Routledge
Release Date : 2008
Marketing Strategy Masterclass written by Paul Fifield and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Business & Economics categories.
This is a highly structured & fully developed practical companion to Fifield's successful 'Marketing Strategy'. It can however stand alone for those executives whose needs are for guidance on implementing marketing strategy rather than doing the background thinking and covering the key conceptual issues.