Marketing Strategy Masterclass
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Marketing Strategy Masterclass
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Author : Paul Fifield
language : en
Publisher: Routledge
Release Date : 2008-09-10
Marketing Strategy Masterclass written by Paul Fifield and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-09-10 with Business & Economics categories.
The very best business isn’t born out of hunches, macho tactical skirmishing or simply ‘being busy’, but is the product of careful calculation and understanding customers’ needs, wants and aspirations. Marketing Strategy Masterclass is a ‘how to’ book of marketing strategy focused on doing what our customers want us to do, how they want it done. Included throughout are the wise words of a choice selection of history’s masters, depicted on the book’s front cover. Aimed at professional marketing managers, business development managers and students, this real and practical masterclass is an indispensable reference for use on its own or alongside Marketing Strategy, 3rd edition, also published by Butterworth-Heinemann. ABOUT THE AUTHOR Paul Fifield has been extensively involved in strategic marketing training and education since 1980. His professional assignments have ranged from marketing strategy development for some of the UK’s largest companies through to projects in market segmentation and branding to top level in-company strategy development programmes and workshops. He has advised clients in a wide range of industries including aviation, banking, brewing, business services, computing and software, construction, economic development, housing, hotels and catering, insurance, publishing, retailing, household appliances, telecommunications, tourism and utilities. Paul is also Visiting Professor of Marketing at the University of Southampton and at the Collège des Ingénieurs in Paris.
The Business Marketing Course
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Author : David Ford
language : en
Publisher: John Wiley & Sons
Release Date : 2006-10-06
The Business Marketing Course written by David Ford and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-10-06 with Business & Economics categories.
"The Business Marketing Course is an important and insightful book that brings together the main theories and contributions of the Industrial Marketing and Purchasing Group in a student-friendly form. The book provides complete coverage of the role of business relationships and networks in domestic and international business - a topic that is now gaining widespread attention among researchers and practitioners and is a vital part of student learning." —Professor Ian F. Wilkinson, School of Marketing, University of New South Wales, Australia "The second edition of this fine book offers another step forward in terms of structure, coverage and significance. The thoughtful use of figures, tables, boxes and assignments provides further clarity for students." —Professor Luis Araujo, Department of Marketing, Lancaster University, UK The new edition of this widely used business marketing text has been completely revised and rewritten. The Business Marketing Course provides a comprehensive insight into business marketing in a compact and accessible format that provides the ideal foundation for courses on business or industrial marketing. The new edition concentrates on the reality facing business marketers operating in complex and dynamic business networks. The book provides a structured approach to both technology and the development of the marketer’s offerings as well as an expanded guide on how to analyse business networks and customers and how to develop marketing strategy. The book is essential reading for students who are studying business markets. It is also an excellent guide for all managers who would like a clearer understanding of the complexity of networks in which they operate. The book is still firmly based on the ideas of the IMP (Industrial Marketing and Purchasing) Group. It includes a new chapter on how marketers can work effectively with colleagues in other functional areas. The new edition is presented in a highly readable style with extensive use of examples and illustrations. Each chapter in the book concludes with a study assignment based on the authors’ own experience of teaching business marketing.
Marketing Strategy Masterclass
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Author : Paul Fifield
language : en
Publisher: Routledge
Release Date : 2008
Marketing Strategy Masterclass written by Paul Fifield and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Business & Economics categories.
This is a highly structured & fully developed practical companion to Fifield's successful 'Marketing Strategy'. It can however stand alone for those executives whose needs are for guidance on implementing marketing strategy rather than doing the background thinking and covering the key conceptual issues.
Marketing Navigation
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Author : Edmund Bradford
language : en
Publisher: Goodfellow Publishers Ltd
Release Date : 2012-09-28
Marketing Navigation written by Edmund Bradford and has been published by Goodfellow Publishers Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-09-28 with Business & Economics categories.
Billions of dollars are lost from marketing plans that fail to get implemented properly. This book draws upon fresh research, new technology and decades of experience to help marketers improve their chances of success. it proposes a practical marketing navigation system to help businesses ensure their plan identifies risks and delivers targets.
Faceless Marketing Masterclass
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Author : Avery Starling
language : en
Publisher: Estalontech
Release Date : 2024-08-02
Faceless Marketing Masterclass written by Avery Starling and has been published by Estalontech this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-08-02 with Computers categories.
Introduction to Faceless Marketing: A New Digital Success Concept In an era where digital presence often equates to personal vulnerability, many individuals seek to make money online while maintaining anonymity. This pursuit has led to the rise of faceless marketing—a revolutionary approach in digital marketing. This synopsis outlines the principles, benefits, and transformative potential of faceless marketing for aspiring online entrepreneurs. The Path to Faceless Marketing The journey to making money online usually begins with a search for "how to make money online." This search often leads to various methods promising quick riches, which frequently fail to deliver. After numerous unsuccessful attempts, I discovered faceless marketing, which changed my digital marketing approach. Faceless Marketing Concept Faceless marketing allows individuals to start and grow online businesses while remaining anonymous. By leveraging digital marketing strategies without revealing their identity, marketers can achieve financial success and maintain privacy in today's digital landscape. The Power of Anonymity Anonymity is a key benefit of faceless marketing. In an age where personal data is easily exploited, staying anonymous protects marketers from potential risks while enabling them to engage effectively with their audience. This focus on content quality and value, rather than personal branding, enhances the marketing approach. Building Trust and Authority Anonymously Contrary to the belief that personal exposure is necessary for building trust and authority, faceless marketing proves that credibility can be established without revealing one's identity. Through consistent, high-quality content and strategic engagement, faceless marketers can build a loyal audience that trusts their expertise and values their contributions. Faceless Marketing Strategy A successful faceless marketing strategy involves: Understanding the Target Audience: Delivering valuable content that addresses their needs. Using Digital Marketing Tools: Implementing SEO, social media marketing, and email marketing to reach and engage with the audience. Content Creation: Producing informative blog posts, videos, and podcasts without showing the marketer's face. Leveraging forums and social media groups that support anonymous interactions can further enhance reach. Monetizing a Faceless Brand Like any marketing strategy, the goal of faceless marketing is monetization. This can be achieved through digital products, affiliate marketing, and advertising. Building a strong, recognizable brand that consistently delivers value allows faceless marketers to introduce various revenue streams tailored to their audience's needs. Faceless marketing represents a significant shift in digital marketing and online business. By prioritizing anonymity and focusing on high-quality content, faceless marketers can build successful, profitable enterprises without personal exposure. This innovative approach not only protects privacy but also opens new opportunities for those hesitant to engage in digital marketing due to identity concerns. As the digital landscape continues to evolve, faceless marketing offers a compelling blueprint for achieving financial success while maintaining anonymity.
Content Strategy Masterclass The Definitive Guide For Content Strategy
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Author : Byron White
language : en
Publisher: Lifetips.com
Release Date : 2017-03-27
Content Strategy Masterclass The Definitive Guide For Content Strategy written by Byron White and has been published by Lifetips.com this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-03-27 with Business & Economics categories.
The content marketing revolution is in full force. Content strategy is needed to win the war on the web, and it's difficult to learn when you're short on time. That's where The Content Strategy MasterClass comes in. The fourth book for author Byron White, it's the gateway to a vault of information, including templates, plans, samples and an online certification program that's like a GPS for content strategy. One of the original content marketing revolutionaries, Byron White is chair of Content Marketing Conference and founder of WriterAccess, a content creation platform connecting 25,000+ customers with 14,000 writers, editors, translators, content managers and content strate-gists. He's founded several other businesses over the years, including a content marketing agency supporting more than 100 clients with big names like Walmart, Salesforce, Iron Mountain and many more. Enjoy the insights, methodology, and technology featured in the book, and explore the resources and online certification designed to help you deliver on your content marketing goals and advance your career.
Master Content Strategy
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Author : Pamela Wilson
language : en
Publisher:
Release Date : 2018-10-25
Master Content Strategy written by Pamela Wilson and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-10-25 with categories.
A masterclass in content marketing strategy for content creators at every stage of the journey
A Short Course In International Marketing Blunders Electronic Resource
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Author : Michael White
language : en
Publisher: World Trade Press
Release Date : 2009
A Short Course In International Marketing Blunders Electronic Resource written by Michael White and has been published by World Trade Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Business failures categories.
Content Marketing Course
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Author : Brian Smith
language : en
Publisher: THE PUBLISHER
Release Date : 2024-03-05
Content Marketing Course written by Brian Smith and has been published by THE PUBLISHER this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-03-05 with Business & Economics categories.
This content marketing course provides a comprehensive guide to creating and implementing an effective content marketing strategy. The course covers various topics, starting with an introduction to content marketing and its history, as well as the benefits it can bring to a business. The importance of understanding your audience is emphasized, with chapters dedicated to creating buyer personas, analyzing audience behavior, and identifying audience needs. The course also covers strategies for creating engaging content, such as storytelling and utilizing visual and interactive elements. Distribution strategies, including social media marketing, email marketing, and SEO/SEM, are explored to ensure that the content reaches the target audience effectively. To measure the success of the content marketing efforts, key performance indicators and analytics tools are discussed, allowing for data-driven decision making and iterating based on performance. Building a content marketing plan is addressed, covering setting goals and objectives, creating a content calendar, and budgeting. SEO and content optimization techniques are also explained, including keyword research and optimization, on-page and off-page SEO, and maintaining freshness and relevance of content. The course delves into various tools and resources available for content marketing, including content management systems, content creation tools, and analytics platforms. It also explores leveraging social media for content curation, community engagement, and influencer collaborations. Best practices for content marketing, such as consistency, quality, audience targeting, and adapting to market trends, are highlighted. Specific strategies for content marketing in e-commerce and crafting compelling headlines and copy are discussed in dedicated chapters. The course also emphasizes ethics and transparency in content marketing, covering topics like disclosures and disclaimers, avoiding misleading content, and protecting consumer privacy. Differences between content marketing for B2B and B2C audiences are addressed, along with strategies for building trust in each context and utilizing different content formats. Finally, the course explores scaling the content marketing strategy by outsourcing content creation, expanding to new platforms, and considering international content marketing.
The Pr Masterclass
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Author : Alex Singleton
language : en
Publisher: John Wiley & Sons
Release Date : 2014-02-10
The Pr Masterclass written by Alex Singleton and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-02-10 with Business & Economics categories.
The PR Masterclass is written by former newspaper, magazine and digital journalist Alex Singleton, who is now a prominent PR trainer and consultant. It reveals the secrets of effective PR and shows how to put in place a practical, reliable and successful media strategy for your product, business or activity – one that delivers the greatest results. Through the book, you get to discover how to develop and pitch effective newsworthy material, regardless of your budget. The PR Masterclass is aimed at PR professionals as well as small business owners and entrepreneurs implementing a PR strategy. "PR can do more for your money than any other marketing tool. But very few people understand how to use it. Alex does because he has been at the receiving end. So will you if you read this remarkably practical book." —Drayton Bird, author, Commonsense Direct and Digital Marketing "The lessons contained within The PR Masterclass should be plastered over the walls of organisations seeking to utilise the media effectively for their campaigns. This book is a must-have reference point." —Ryan Bourne, CityAM columnist and Head of Economic Research, Centre for Policy Studies "This is an important book about public relations and how the media is changing. Singleton is a straight-talking journalist-turned-practitioner who pulls no punches. He calls on the industry to grow up and adopt the rigour of a professional discipline. It's a call to action that I wholly heartedly support. You should read The PR Masterclass if you're new to public relations or work in the profession and want to continue doing so." —Stephen Waddington, European director, Ketchum, and 2014 President of the Chartered Institute of Public Relations (CIPR) "Provides all you need to know about securing press coverage." —Fraser Seitel, O'Dwyer's PR magazine "Every page is packed with insight and practical advice." —Steve Harrison, co-founder, Harrison Troughton Wunderman "Written in a no-nonsense style, every chapter contains a mine of information about the subject. What's more, it's clear that Alex knows the business inside out. This is the kind of book you need to have close at hand. Do what it says, and you'll be miles ahead with your PR." —James Hammond, brand consultant "Alex Singleton's book on public relations strategy is an excellent practical guide to the real world of PR." —Ray Hiebert, Editor, Public Relations Review
