The Pr Masterclass

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The Pr Masterclass

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Author : Alex Singleton
language : en
Publisher: John Wiley & Sons
Release Date : 2014-02-10

The Pr Masterclass written by Alex Singleton and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-02-10 with Business & Economics categories.

The PR Masterclass is written by former newspaper, magazine and digital journalist Alex Singleton, who is now a prominent PR trainer and consultant. It reveals the secrets of effective PR and shows how to put in place a practical, reliable and successful media strategy for your product, business or activity – one that delivers the greatest results. Through the book, you get to discover how to develop and pitch effective newsworthy material, regardless of your budget. The PR Masterclass is aimed at PR professionals as well as small business owners and entrepreneurs implementing a PR strategy. "PR can do more for your money than any other marketing tool. But very few people understand how to use it. Alex does because he has been at the receiving end. So will you if you read this remarkably practical book." —Drayton Bird, author, Commonsense Direct and Digital Marketing "The lessons contained within The PR Masterclass should be plastered over the walls of organisations seeking to utilise the media effectively for their campaigns. This book is a must-have reference point." —Ryan Bourne, CityAM columnist and Head of Economic Research, Centre for Policy Studies "This is an important book about public relations and how the media is changing. Singleton is a straight-talking journalist-turned-practitioner who pulls no punches. He calls on the industry to grow up and adopt the rigour of a professional discipline. It's a call to action that I wholly heartedly support. You should read The PR Masterclass if you're new to public relations or work in the profession and want to continue doing so." —Stephen Waddington, European director, Ketchum, and 2014 President of the Chartered Institute of Public Relations (CIPR) "Provides all you need to know about securing press coverage." —Fraser Seitel, O'Dwyer's PR magazine "Every page is packed with insight and practical advice." —Steve Harrison, co-founder, Harrison Troughton Wunderman "Written in a no-nonsense style, every chapter contains a mine of information about the subject. What's more, it's clear that Alex knows the business inside out. This is the kind of book you need to have close at hand. Do what it says, and you'll be miles ahead with your PR." —James Hammond, brand consultant "Alex Singleton's book on public relations strategy is an excellent practical guide to the real world of PR." —Ray Hiebert, Editor, Public Relations Review

Pr In A Week

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Author : Brian Salter
language : en
Publisher: Hachette UK
Release Date : 2012-06-15

Pr In A Week written by Brian Salter and has been published by Hachette UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-06-15 with Business & Economics categories.

Brilliant PR just got easier You are about to discover everything you need to know about Public Relations. PR is the practice of conveying messages to the public with the intention of changing the public's actions by influencing their opinions. By targeting different audiences with different messages to achieve an overall goal, PR practitioners can achieve widespread opinion and behavioural change. Communications is seen as being a key element in business, with PR experts increasingly called on to advise senior management on appropriate communications strategies, before decisions are made, rather than being called on to defend them after they have been made. But PR is not just for self-conscious organizations. If you are looking for a job or an in-house promotion; or if you are trying to publicize a fundraiser for your local charity; if you're trying to advance a cause, or you want others to appreciate your point of view, you need your voice to be heard. Nowadays there is a veritable plethora of communication channels available, ranging from traditional newspapers and magazines to online outlets including ezines, social networking sites and blogs. Some of these are good in some situations, but hopeless in others. Throughout this book we will be concentrating on how we can effect the flow of information and how we can achieve the desired mindset change in our target audiences. - Sunday: Who needs PR - Monday: External audiences - Tuesday: Dealing with the media - Wednesday: Social Media - Thursday: Practical pointers for powerful press releases - Friday: Marketing communications - Saturday: Internal PR

Pr School

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Author : NATALIE. TRICE
language : en
Publisher: Silverwood Books
Release Date : 2019-11-29

Pr School written by NATALIE. TRICE and has been published by Silverwood Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-29 with categories.

Would you love to have a piece of the PR pie, but aren't sure how to make it happen? Do you ever read magazines and just know your products would look fantastic on those pages but don't know how to get them there? Have you got a phenomenal story to tell but need some guidance when it comes to getting it into a national newspaper? My name is Natalie Trice and after more than 20 years of working in the PR industry, I've put my experience and expertise into PR School. Whether you're an artist or an author, a yoga teacher or a personal trainer, a nutritionist or a stylist, this book will help you get to grips with PR and self-promotion, so you can confidently tell your story and truly shine.

The Pr Masterclass Panduan Menyusun Strategi Humas Yang Tepat Sasaran

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Author : Alex Singleton
language : id
Publisher:
Release Date : 2016-09-04

The Pr Masterclass Panduan Menyusun Strategi Humas Yang Tepat Sasaran written by Alex Singleton and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-09-04 with categories.

The PR Masterclass: Panduan Menyusun Strategi Humas yang Tepat Sasaran ditulis oleh Alex Singleton, mantan jurnalis surat kabar, majalah, dan digital, yang saat ini merupakan pelatih serta konsultan humas ternama. Buku ini mengungkap rahasia humas yang efektif dan menunjukkan cara menyusun strategi promosi di media yang bisa diandalkan serta berhasil bagi produk, bisnis, atau kegiatan Anda—strategi yang memberikan hasil terbaik. Di sepanjang buku ini Anda akan menemukan cara menyusun materi promosi yang efektif—dengan anggaran berapa pun. Buku ini ditujukan bagi praktisi humas, juga pemilik usaha kecil dan pebisnis yang perlu menerapkan strategi humas yang tepat sasaran. “Buku ini ditulis secara lugas; tiap babnya merupakan tambang informasi tentang humas. Lebih penting lagi, terlihat jelas bahwa penulis paham industri ini luar dalam. Ini buku yang bisa Anda jadikan referensi. Lakukan apa yang dibahas di buku ini maka Anda akan unggul dengan strategi humas Anda.” — James Hammond, konsultan merek “Buku tentang strategi humas karya Alex Singleton ini merupakan panduan praktis yang luar biasa untuk praktisi humas di dunia nyata.” — Ray Hiebert, Editor, Public Relations Review Alex Singleton adalah salah seorang ahli strategi terkemuka dunia. Dia sudah membantu banyak organisasi di seluruh dunia, seperti Kellogg’s, Virgin Atlantic, FirstGroup, juga banyak lembaga amal dan badan publik. Alex pernah menjadi jurnalis The Daily Telegraph dan menulis untuk The Guardian, The Daily Express, dan Mail Online. Dia juga pernah tampil di banyak program di BBC, CNN, CNBC, dan Bloomberg. Alex menjalankan kampanye humas sebagai Research Director Adam Smith Institute dan Presiden Direktur Globalisation Institute.

The Pr Paradox

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Author : Matias Rodsevich
language : en
Publisher: Matias Rodsevich
Release Date : 2020-10-07

The Pr Paradox written by Matias Rodsevich and has been published by Matias Rodsevich this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-10-07 with Business & Economics categories.

The PR Paradox by Matias Rodsevich is a must-read for startups and scale-ups that are looking to establish and elevate their presence in the saturated tech market. Essentially "a public relations handbook", it is one of the best PR books and a complete guide on the creative foundation of their own PR strategy in a cost-effective and timely manner, to achieve growth-driven integrated solutions. The book offers exclusive insights into the modern PR practice, including tangible advice from renowned PR professionals, and provides real-time solutions on how to achieve significant PR results that will boost business growth in a cost and time effective manner. Unlike other PR books, The PR Paradox acts as a hands-on strategic guide for small businesses to achieve their goal implementing a practical and cost-effective PR strategy. Written for those who are interested in or just starting out in PR, the lessons and examples collected are both entertaining and informative. Readers can expect to take away from The PR Paradox key learnings that will give the initiate a leg up in the frantically paced world of PR.

Selling Your Pr Firm Masterclass And Workbook

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Author : Michael Sullivan
language : en
Publisher:
Release Date : 2018-04-18

Selling Your Pr Firm Masterclass And Workbook written by Michael Sullivan and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-04-18 with categories.

A major trend in our industry is toward M&A (mergers and acquisition). How will this affect you, your firm, your family? This book, written by a leading consultant in public relations firm management, will help you assess the answers and prepare you and your firm to take advantage, regardless of whether you sell, merge, or exploit the trend when it enters your marketplace. Filled with common sense and proven techniques based on over 45 years in the PR industry, this book can change your personal and professional life. Buy this book now. It is 100% guaranteed.While this book is authored by a highly respected and experienced PR firm management consultant, Mike Sullivan is not seeking consulting assignments and will refuse if requested. The goal is to capture his experience in ownership of three firms, of mergers and acquisitions, some his own, some others, plus his experience with leading firms throughout the United States, Canada, England and Europe. In this book you will explore the entire question of M&A for your firm specifically, including an unique list of interesting alternatives. Written in the same folksy, no-nonsense manner of Sullivan, this book will prepare you and your firm for the changes in your marketplace caused by M&A trends. This book can help. Will help. Buy it today, benefit tomorrow.

The Little Book Of Big Pr

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Author : Jennefer Witter
language : en
Publisher: AMACOM
Release Date : 2014-10-03

The Little Book Of Big Pr written by Jennefer Witter and has been published by AMACOM this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-10-03 with Business & Economics categories.

Whether you’re an established company or a cost-conscious start-up, this helpful guide tells you all you need to know to be able to use public relations effectively as a business-building tool. As an entrepreneur, you need every helpful tool you can get your hands on to build your business. And if you know the tricks of the trade, perhaps nothing can gain more attention for your small business and build your company’s credibility than a good, old-fashioned public-relations campaign. Drawing on the expertise gained during her long career in public relations, Jennefer Witter shares simple, smart, and budget-friendly methods for getting your business noticed, including what she calls the seven key elements of public relations: Self-branding Media relations Social Media Networking Speaking engagements Cause-related marketing Selecting a PR agency Complete with real-world case studies and sample content (such as media pitches) to use as-is or to modify to fit your own specific needs, The Little Book of Big PR will provide you with the expert guidance all entrepreneurs need to grow their business to new, attention-getting heights.

Public Relations For Dummies

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Author : Eric Yaverbaum
language : en
Publisher: John Wiley & Sons
Release Date : 2011-03-03

Public Relations For Dummies written by Eric Yaverbaum and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-03-03 with Business & Economics categories.

Proven techniques that maximize media exposure for your business A seasoned PR pro shows you how to get people talking When it comes to public relations, nothing beats good word of mouth. Want to get customers talking? This friendly guide combines the best practical tools with insight and flair to provide guidance on every aspect of PR, so you can launch a full-throttle campaign that'll generate buzz -- and build your bottom line. Discover how to * Map a winning PR strategy * Grab attention with press releases, interviews, and events * Cultivate good media relations * Get print, TV, radio, and Internet coverage * Manage a PR crisis

Public Relations Strategy

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Author : Sandra M Oliver
language : en
Publisher: Kogan Page Publishers
Release Date : 2009-11-03

Public Relations Strategy written by Sandra M Oliver and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-11-03 with Business & Economics categories.

This challenging book reflects the intense discussion that is taking place on the nature of public relations and how it develops and supports management strategy. It links models and theories of strategic management to the PR function and discusses how globalization and the Internet are changing organizational PR strategy. This new and updated version of Public Relations Strategy explains how PR lies at the heart of sound, ethical corporate communication as a core strategic management function. The new edition explores the following topics: - PR as strategic and issues management - the governance role of PR within organizations - attaining and maintaining reputation - internal communication as PR strategy - online/offline media relations - research matters: exploration and evidence - managing ethics and evaluation in PR programming Including many new international case studies, this fully updated, third edition of Public Relations Strategy is a useful addition to the thinking practitioner's library, and an invaluable learning tool for students undertaking examinations in PR and related disciplines.

The Business Of Persuasion

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Author : Harold Burson
language : en
Publisher: RosettaBooks
Release Date : 2017-10-03

The Business Of Persuasion written by Harold Burson and has been published by RosettaBooks this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-10-03 with Biography & Autobiography categories.

“A wonderfully personal account of the thoughts behind a lifelong focus on the reputation of corporations around the world. Candid and straightforward.”—Huffington Post Harold Burson, described by PRWeek as “the [20th] century’s most influential PR figure,” is perhaps the most recognized name in the industry today. The founder of PR giant Burson-Marsteller had an incredible 70-year career, in which he built a global enterprise from a one-man consulting firm. In this illuminating and engaging business memoir, Burson traces his career from studying at Ole Miss to serving in World War II, reporting on the Nuremburg trials, and joining with Bill Marsteller. Together, he and Marsteller made history in a new venture that would grow to be one of the biggest public relations companies in the world, with over 60 offices on six continents. By way of personal and professional examples, Burson shows readers what public relations really entails—its challenges, methodologies, and impacts. His anecdotes on PR challenges like the “Tylenol crisis,” the removal of confederate flags from Ole Miss, and the introduction of “New Coke” illustrate Burson’s time-tested tenets of great PR and crisis management. He interweaves iconic moments from the history of public relations into his story, making this “a must-read for any PR professional” (Jack Welch, executive chairman, Jack Welch Management Institute). “Every detail of Harold’s professional life is brought alive through an interesting narrative of the highs and lows . . . There is loads of inspiration hidden in every page for everyone. Be it a reader with no interest in Public Relations or a veteran who wants to understand more about the profession.”—Reputation Today