The Business Of Persuasion
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The Business Of Persuasion
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Author : Harold Burson
language : en
Publisher: RosettaBooks
Release Date : 2017-10-03
The Business Of Persuasion written by Harold Burson and has been published by RosettaBooks this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-10-03 with Biography & Autobiography categories.
“A wonderfully personal account of the thoughts behind a lifelong focus on the reputation of corporations around the world. Candid and straightforward.”—Huffington Post Harold Burson, described by PRWeek as “the [20th] century’s most influential PR figure,” is perhaps the most recognized name in the industry today. The founder of PR giant Burson-Marsteller had an incredible 70-year career, in which he built a global enterprise from a one-man consulting firm. In this illuminating and engaging business memoir, Burson traces his career from studying at Ole Miss to serving in World War II, reporting on the Nuremburg trials, and joining with Bill Marsteller. Together, he and Marsteller made history in a new venture that would grow to be one of the biggest public relations companies in the world, with over 60 offices on six continents. By way of personal and professional examples, Burson shows readers what public relations really entails—its challenges, methodologies, and impacts. His anecdotes on PR challenges like the “Tylenol crisis,” the removal of confederate flags from Ole Miss, and the introduction of “New Coke” illustrate Burson’s time-tested tenets of great PR and crisis management. He interweaves iconic moments from the history of public relations into his story, making this “a must-read for any PR professional” (Jack Welch, executive chairman, Jack Welch Management Institute). “Every detail of Harold’s professional life is brought alive through an interesting narrative of the highs and lows . . . There is loads of inspiration hidden in every page for everyone. Be it a reader with no interest in Public Relations or a veteran who wants to understand more about the profession.”—Reputation Today
Resistance Is Useless
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Author : Geoffrey Burch
language : en
Publisher: John Wiley & Sons
Release Date : 2011-06-15
Resistance Is Useless written by Geoffrey Burch and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-06-15 with Business & Economics categories.
This book will show you how anyone can be persuaded to do anything. Geoff Burch has written a book that will change almost everything you ever believed about business and selling. Combining the quick wit of a stand up comedian with the serious thoughtfulness of a psychoanalyst, he explains the value and power of persuasion - a verbal martial art that, if used correctly will always give you the outcome you desire in your business dealings. Resistance is Useless will show you how to: Change anyone's opinion on any subject. Transform a lynch mob into your most devout supporters. Avoid wasting thousands of pounds on customer care while your accounts department is threatening to pulp your customer's fingers with a hammer. Understand how a perfect product demonstration can get you hurled into the street by security. Sell tanks to Genghis khan. Readership: General Business, customer service and sales.
Persuasion
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Author : Dave Lakhani
language : en
Publisher: John Wiley & Sons
Release Date : 2015-07-20
Persuasion written by Dave Lakhani and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-07-20 with Business & Economics categories.
Praise for persuasion the art of getting what you want "Dave has exposed the secrets of the most powerful persuaders in the world. This book is a step-by-step guide to changing minds and deeply influencing people in person, in print, on the air, or anyplace else you need to persuade. This book makes persuasion so easy and predictable that it may be the most dangerous persuasion book ever written . . . especially if it ends up in the hands of your competition." --Mike Litman, CEO, Connect To Success, Inc. and coauthor of "Conversations with Millionaires" "Dave Lakhani tells you everything you've just got to know about persuasion in this book. It is written provocatively, yet clearly. And it is sure to open your mind while enriching your bank account. I highly recommend it. Fasten your seatbelt when you read it. It takes you on a thrilling ride!" --Jay Conrad Levinson, "The Father of Guerrilla Marketing" and author of the "Guerrilla Marketing" series of books "Dave Lakhani understands persuasion like few do and is able to break the process down so anyone can understand and use it. I highly recommend this book to anyone who hopes to improve their ability to sell, market, advertise, or negotiate." --Chet Holmes, Fortune 500 superstrategist and author of the "Mega Marketing," "Business Growth Masters," and "Guerrilla Marketing Meets Karate Master" sales programs "Man, talk about persuasive. Dave convinced me to read and review his book, and I don't even like the guy." --Blaine Parker, author of "Million-Dollar Mortgage Radio" "Too few books actually put into practice what they promote. Dave Lakhani breaks the mold with this satisfying, powerful read." --John Klymshyn, author of "Move the Sale Forward"
The Ultimate Book Of Influence
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Author : Chris Helder
language : en
Publisher: John Wiley & Sons
Release Date : 2013-05-15
The Ultimate Book Of Influence written by Chris Helder and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-05-15 with Business & Economics categories.
Master the power of influence and persuasion to achieve more in work and life For business leaders and managers, as well as those who work in sales, the power of influence can be a potent advantage. The ability to persuade others based on what you know about them is the first step to convincing someone to buy your product or buy into your business vision. In The Ultimate Book of Influence, author Chris Helder—a master of communication and one of Australia’s most sought after speakers on influence—shares ten essential tools that will enable you to influence others so you win the sale or seal the deal. The tools in this book will show you how to read body language, uncover what’s most important to a client, convince others to take action, understand the four essential types of people at your workplace, and much more. Written by one of Australia’s most successful speakers on the art of influence Includes ten powerful tools that allow you to understand what matters most to a client or colleague and use that knowledge to influence their actions and behaviors Ideal for salespeople, business leaders, corporate executives, and anyone who must regularly convince others to take action Before you can truly influence people, you need to learn how to communicate effectively. The Ultimate Book of Influence teaches you how to choose the right kind of communication technique for any situation, so when you speak, you know people are listening.
Persuasion
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Author : Jasper Kim
language : en
Publisher: Routledge
Release Date : 2018-03-28
Persuasion written by Jasper Kim and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-03-28 with Social Science categories.
Persuasion: The Hidden Forces That Influence Negotiations represents the first book of its kind to package and present persuasion principles in an innovative, international, and interdisciplinary fashion. This easy-to-understand book is the culmination of seminal research findings spanning across decades and disciplines – psychology, philosophy, negotiations, decision-making, logic, law, and economics, among others – from esteemed experts around the world. Persuasion provides a series of short, simple-to-use intellectual tools to go above and beyond merely describing "what to think"– but "how to think" in a persuasion, influence, and negotiation context –across a diverse array of disciplines, sectors, and situations from boardrooms to classrooms for the twenty-first century.
Resistance Is Useless
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Author : Geoff Burch
language : en
Publisher:
Release Date : 1994
Resistance Is Useless written by Geoff Burch and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994 with Business communication categories.
The Business Of Persuasion
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Author : Stuart McKibbin
language : en
Publisher: Oak Tree Press (Ireland)
Release Date : 2000
The Business Of Persuasion written by Stuart McKibbin and has been published by Oak Tree Press (Ireland) this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Advertising copy categories.
This volume should be of interest to anyone who needs to acquire or develop copy-writing skills. It explains how to approach the challenge of writing copy that should coax orders, payments and donations from the reader. The book contains simple, proven, effective techniques for coming up with ideas - and developing them into fluent persuasive messages.
The Necessary Art Of Persuasion
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Author : Jay A. Conger
language : en
Publisher: Harvard Business Review Press
Release Date : 2008-09-08
The Necessary Art Of Persuasion written by Jay A. Conger and has been published by Harvard Business Review Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-09-08 with Business & Economics categories.
In an age when managers can no longer rely on formal power, persuading people is more important than ever. Persuasion is a process of learning from colleagues and employees and negotiating shared solutions to solving problems and achieving goals. In The Necessary Art of Persuasion, Jay Conger describes four essential components of persuasion and explains how to master them, providing the information you need to fulfill your managerial mandate: getting work done through others.
The Art And Science Of Business Persuasion
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Author : Geoff Burch
language : en
Publisher: Carol Publishing Corporation
Release Date : 1996
The Art And Science Of Business Persuasion written by Geoff Burch and has been published by Carol Publishing Corporation this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996 with Business communication categories.
Persuasion is a verbal martial art which, used correctly, will always give a desired outcome. When applying persuasion to business, the potential benefits are immense. Customers all say yes, staff is united behind a common goal, success is finally within grasp. With humor and irreverence, business guru Geoff Burch tears apart all the accepted taboos and methods surrounding the use of persuasion in business. He combines the quick wit of a stand-up comedian with the serious thoughtfulness of a probing psychoanalyst to ensure his message gets through. This book looks at how everything from sales and negotiation to customer care can be improved. In short, The Art and Science of Business Persuasion shows how anybody can be persuaded to do anything.
The Soulful Art Of Persuasion
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Author : Jason Harris
language : en
Publisher: Hachette UK
Release Date : 2019-09-12
The Soulful Art Of Persuasion written by Jason Harris and has been published by Hachette UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-09-12 with Business & Economics categories.
The Soulful Art of Persuasion is a revolutionary guide to becoming a master influencer in an age of distrust through the cultivation of character-building habits that are essential to both personal growth and sustained business success. This isn't a book full of tips and life-hacks. Instead, The Soulful Art of Persuasion will develop the habits that others want to be influenced by. This book is based on a radical idea: Persuasion isn't about facts and argument. It's all about personal character. Jason Harris, CEO of the powerhouse creative agency Mekanism, argues that genuine persuasion in the twenty-first century is about developing character rather than relying on the easy tactics of flattery, manipulation, and short-term gains. It is about engaging rather than insisting; it is about developing empathy and communicating your values. Based on his experience in and out of the boardroom, and drawing on the latest in-depth research on trust, influence, and habit formation, Harris shows that being persuasive in a culture plagued by deception means rejecting the ethos of the quick and embracing the commitment of putting your truest self forward and playing the long game. Through instructive and entertaining stories, Harris lays out the 11 habits that will guide readers to become authentically persuasive, including Earning respect through collaboration Becoming the person others want to be around Practicing generosity through gestures big and small Persuasion today is about personal excellence, sharing the stage, and respecting other people's motivations. In The Soulful Art of Persuasion, Jason Harris shows us the way.