Selling Your Pr Firm Masterclass And Workbook
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Selling Your Pr Firm Masterclass And Workbook
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Author : Michael Sullivan
language : en
Publisher:
Release Date : 2018-04-18
Selling Your Pr Firm Masterclass And Workbook written by Michael Sullivan and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-04-18 with categories.
A major trend in our industry is toward M&A (mergers and acquisition). How will this affect you, your firm, your family? This book, written by a leading consultant in public relations firm management, will help you assess the answers and prepare you and your firm to take advantage, regardless of whether you sell, merge, or exploit the trend when it enters your marketplace. Filled with common sense and proven techniques based on over 45 years in the PR industry, this book can change your personal and professional life. Buy this book now. It is 100% guaranteed.While this book is authored by a highly respected and experienced PR firm management consultant, Mike Sullivan is not seeking consulting assignments and will refuse if requested. The goal is to capture his experience in ownership of three firms, of mergers and acquisitions, some his own, some others, plus his experience with leading firms throughout the United States, Canada, England and Europe. In this book you will explore the entire question of M&A for your firm specifically, including an unique list of interesting alternatives. Written in the same folksy, no-nonsense manner of Sullivan, this book will prepare you and your firm for the changes in your marketplace caused by M&A trends. This book can help. Will help. Buy it today, benefit tomorrow.
The Pr Masterclass
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Author : Alex Singleton
language : en
Publisher: John Wiley & Sons
Release Date : 2014-02-10
The Pr Masterclass written by Alex Singleton and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-02-10 with Business & Economics categories.
The PR Masterclass is written by former newspaper, magazine and digital journalist Alex Singleton, who is now a prominent PR trainer and consultant. It reveals the secrets of effective PR and shows how to put in place a practical, reliable and successful media strategy for your product, business or activity – one that delivers the greatest results. Through the book, you get to discover how to develop and pitch effective newsworthy material, regardless of your budget. The PR Masterclass is aimed at PR professionals as well as small business owners and entrepreneurs implementing a PR strategy. "PR can do more for your money than any other marketing tool. But very few people understand how to use it. Alex does because he has been at the receiving end. So will you if you read this remarkably practical book." —Drayton Bird, author, Commonsense Direct and Digital Marketing "The lessons contained within The PR Masterclass should be plastered over the walls of organisations seeking to utilise the media effectively for their campaigns. This book is a must-have reference point." —Ryan Bourne, CityAM columnist and Head of Economic Research, Centre for Policy Studies "This is an important book about public relations and how the media is changing. Singleton is a straight-talking journalist-turned-practitioner who pulls no punches. He calls on the industry to grow up and adopt the rigour of a professional discipline. It's a call to action that I wholly heartedly support. You should read The PR Masterclass if you're new to public relations or work in the profession and want to continue doing so." —Stephen Waddington, European director, Ketchum, and 2014 President of the Chartered Institute of Public Relations (CIPR) "Provides all you need to know about securing press coverage." —Fraser Seitel, O'Dwyer's PR magazine "Every page is packed with insight and practical advice." —Steve Harrison, co-founder, Harrison Troughton Wunderman "Written in a no-nonsense style, every chapter contains a mine of information about the subject. What's more, it's clear that Alex knows the business inside out. This is the kind of book you need to have close at hand. Do what it says, and you'll be miles ahead with your PR." —James Hammond, brand consultant "Alex Singleton's book on public relations strategy is an excellent practical guide to the real world of PR." —Ray Hiebert, Editor, Public Relations Review
Pr In A Week
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Author : Brian Salter
language : en
Publisher: Hachette UK
Release Date : 2012-06-15
Pr In A Week written by Brian Salter and has been published by Hachette UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-06-15 with Business & Economics categories.
Brilliant PR just got easier You are about to discover everything you need to know about Public Relations. PR is the practice of conveying messages to the public with the intention of changing the public's actions by influencing their opinions. By targeting different audiences with different messages to achieve an overall goal, PR practitioners can achieve widespread opinion and behavioural change. Communications is seen as being a key element in business, with PR experts increasingly called on to advise senior management on appropriate communications strategies, before decisions are made, rather than being called on to defend them after they have been made. But PR is not just for self-conscious organizations. If you are looking for a job or an in-house promotion; or if you are trying to publicize a fundraiser for your local charity; if you're trying to advance a cause, or you want others to appreciate your point of view, you need your voice to be heard. Nowadays there is a veritable plethora of communication channels available, ranging from traditional newspapers and magazines to online outlets including ezines, social networking sites and blogs. Some of these are good in some situations, but hopeless in others. Throughout this book we will be concentrating on how we can effect the flow of information and how we can achieve the desired mindset change in our target audiences. - Sunday: Who needs PR - Monday: External audiences - Tuesday: Dealing with the media - Wednesday: Social Media - Thursday: Practical pointers for powerful press releases - Friday: Marketing communications - Saturday: Internal PR
Power Public Relations
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Author : Leonard Saffir
language : en
Publisher: McGraw-Hill Companies
Release Date : 2000
Power Public Relations written by Leonard Saffir and has been published by McGraw-Hill Companies this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Business & Economics categories.
Public relations is in the White House and the boardroom. It's creating tomorrow's stars on Hollywood sets and it's shaping the careers of tomorrow's leaders. It's moving new ideas out of the workshops of entrepreneurs and onto the Internet. Public relations is everywhere. Leonard Saffir has spent a lifetime affecting the ways we view our corporations, our politicians, our heroes, and the host of products and services we buy and use every day. In "Power Public Relations," he reveals the dynamic, powerful discipline that's successfully being used to influence thinking and shape public reaction. Complete with hands-on advice on working with the media, capturing public interest, and building and evaluating a successful public relations program, "Power Public Relations" promises to reveal new opportunities for anyone who understands the new PR and puts it to work. Praise for the Previous Edition of Power Public Relations "No professional should be without this book. It carries how-to advice and a view of the future that must be read by all." -- Robert L. Dilenschneider Principal, The Dilenschneider Group "In candidly sharing his experiences, Len Saffir easily rates an E for excellence. This book is enlightening, educational, and enjoyable!" -- Richard Weiner Public Relations Consultant
Masterclass Get Your Book Published
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Author : Katherine Lapworth
language : en
Publisher: Hachette UK
Release Date : 2014-06-27
Masterclass Get Your Book Published written by Katherine Lapworth and has been published by Hachette UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-06-27 with Language Arts & Disciplines categories.
LEARN HOW TO FIND A PUBLISHER AND GET YOUR BOOK PUBLISHED. Do you have a completed manuscript ready for submission? Are you looking to successfully publish or self-publish your work? Do you have the level of understanding of the publishing industry? Whether you want to take a traditional route into print or want to digitally self-publish, this book will give you the advice you need on everything from submitting manuscripts to garnering reviews and promoting your work. It covers everything from polishing a final draft to managing your finances, and is also full of case studies, advice and tips from industry insiders from both traditional publishing and successful self-publishing backgrounds. ABOUT THE SERIES The Teach Yourself Creative Writing series helps aspiring authors tell their story. Covering a range of genres from science fiction and romantic novels, to illustrated children's books and comedy, this series is packed with advice, exercises and tips for unlocking creativity and improving your writing. And because we know how daunting the blank page can be, we set up the Just Write online community at tyjustwrite, for budding authors and successful writers to connect and share.
Self Publish Succeed
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Author : Julie Broad
language : en
Publisher:
Release Date : 2021-02-23
Self Publish Succeed written by Julie Broad and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-02-23 with categories.
You can write a book-anyone can. But if you want to write a book that people will want or even need to read, it's not as simple as sitting down to write. In fact, that's one of the biggest mistakes unsuccessful authors make. Writing a book can be one of the smartest moves for your business success. But you need more than writing skills to create an impressive book that readers will love. You also need a plan to market, sell, and leverage your book into a new level of leadership within your industry to reach your professional goals. In Self-Publish & Succeed, trusted best-selling author and entrepreneur Julie Broad shows you that writing a successful nonfiction book starts long before you write your first chapter. To write a book that boosts your brand, generates a profit, and makes you an influencer in your industry, you need the #noboringbooks way. You're about to discover: -The reason why you're not finishing your book-and how to overcome it. -Why most books are boring, and how to keep yours from being one of them. -Which editors you need to perfect your story and where to find them. -The one simple page that could generate thousands of sales. -Seven places to sell your book (and only one starts with "A!"). Nonfiction doesn't mean no fun. Write a money-making book that delivers meaningful impact. Self-Publish & Succeed is your step-by-step guide to writing, publishing, and marketing a book that will get attention, explode your career, and change people's lives-including yours.
Money Raising Masterclass
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Author : Norman Meier
language : en
Publisher: AuthorHouse
Release Date : 2020-05-17
Money Raising Masterclass written by Norman Meier and has been published by AuthorHouse this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-05-17 with Self-Help categories.
There are a total of 46.8 million millionaires worldwide at the beginning of the year 2020, and they collectively own approximately $158.3 trillion. There are millions of millionaires in the world and the number is increasing with each year. The only question that you should ask yourself, is why you are not one of them yet? How did those people become millionaires or even billionaires? Did they have a great 9 to 5 job that paid them really well? Most definitely not! They are all business owners and own shares of their own public company. No one becomes a billionaire by simply earning a salary from a job each year. People become wealthy by owning a significant share position in a company that is listed in the stock market. But how did they start out? How do you become a multi millionaire? They all started with a business idea. Then they incorporated a corporation, issued shares for themselves and raised money from investors. Eventually, they took the company public in the stock market and it was valued a several hundred millions of dollar. I have raised $40 million in 2.5 years from 500 investors and his company was valued at over $300 million in the stock market. Actually, I raised over $400 million from private investors and $600 million from institutional investors in my career since 1995. But the goal of this book is to teach you the things that you need to know to raise the first one or two million dollars by yourself so that you can take your company public in the stock market and attract millions more afterwards. This book will teach you everything about this process and how I have done it.
Sell Like Crazy
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Author : Sabri Suby
language : en
Publisher:
Release Date : 2019-01-30
Sell Like Crazy written by Sabri Suby and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-01-30 with categories.
In this groundbreaking book, Sabri Suby, the founder of Australia's #1 fastest growing digital marketing agency, reveals his exclusive step-by-step formula for growing the sales of any business, in any market or niche! The 8 phase 'secret selling system' detailed in this book has been deployed in over 167 industries and is responsible for generating over $400 million dollars in sales. This isn't like any business or marketing book you've ever read. There's no fluff or filler - just battle-hardened tactics that are working right now to rapidly grow sales. Use these timeless principles to rapidly and dramatically grow the sales for your business and crush your competition into a fine powder.
Social Selling Mastery For Entrepreneurs
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Author : Chris Reed
language : en
Publisher: Createspace Independent Publishing Platform
Release Date : 2018-08-08
Social Selling Mastery For Entrepreneurs written by Chris Reed and has been published by Createspace Independent Publishing Platform this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-08-08 with categories.
From the three-time #1 bestselling author Chris J. Reed, "the only CEO with a Mohawk!" comes his latest book, Social Selling Mastery for Entrepreneurs. Whether you have heard the phrase "social selling" but don't know what it entails, or you have been trying to socially sell for years, this book will give you worthwhile insights, actionable advice, and secrets of the trade that Chris has learned in his ongoing career as a global social selling guru. You see, Chris himself used social selling to create Black Marketing, the world's most recommended LinkedIn marketing agency, and Chris continues to rely on social selling for his business to thrive. Chris is the world's most recommended LinkedIn marketing masterclass instructor, entrepreneur and founder with 650 LinkedIn recommendations, triple LinkedIn marketing bestselling author, and the only entrepreneur or LinkedIn speaker on the site who is an Official LinkedIn Power Profile seven years running. CEOs, entrepreneurs, and business leaders seek Chris out to gain support with their personal branding, social media presence, employer branding and social selling. In sharing his lessons learned and social selling dos and don'ts, Social Selling Mastery for Entrepreneurs offers an invaluable learning opportunity not to be passed up! In Social Selling Mastery for Entrepreneurs, Chris explains how you, as a business owner and entrepreneur, a CEO, a CMO, or a sales or marketing professional can master social selling. Chris also lays out how LinkedIn, the only business-focused global social media platform, offers an ideal platform for social selling. With LinkedIn's range of tools at your disposal for building your brand, releasing content, and connecting you with its 600 million-plus business professional users, Chris teaches you how to harness all LinkedIn offers so that you can build your own social selling machine and keep it going at high speed for years to come. In Social Selling Mastery for Entrepreneurs, you'll get a highly developed rendering of social selling, complete with anecdotes from Chris's career so that readers who aren't familiar with the concept can get on board fast. He then highlights the roles of social research, personal branding, and content marketing, showing how they work interdependently in social selling. Additionally, Chris presents various content marketing strategies, as well as the nuances of content marketing you must consider to get the engagement you are aiming for. He presents a convincing case to get you writing and videoing yourself and putting that content out there because it's the people who show themselves to be thought leaders and experts that enjoy the greatest success in social selling.
How To Double Your Sales
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Author : Bruce King
language : en
Publisher: Pearson UK
Release Date : 2012-12-27
How To Double Your Sales written by Bruce King and has been published by Pearson UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-12-27 with Business & Economics categories.
How to Double Your Sales offers a set of proven techniques to give both experienced salespeople and those new to selling everything they will ever need to achieve an extraordinary increase in sales – fast. Bruce King is an experienced salesman and trainer who takes an extremely practical, results-focused style to sales. This book covers the complete sales process and gives you the ultimate stress-free selling system. It shows you how to use powerful motivational techniques, derived from NLP, to train your brain for sales success. Key features of How to Double your sales include: An 8-week plan with action points and exercises to build your sales skills week by week Template scripts you can customise and use to win new prospects, overcome objections and close sales How to use tried-and-tested NLP techniques to programme your mind for sales success Why you may never need to cold call again How to cold call and set appointments when you have to Stress-free techniques for handling objections The 13 best closes Guidelines on how to improve other skills critical to stress-free sales success – communication; negotiation; time management