How And What Marketing Algorithms Think
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How And What Marketing Algorithms Think
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Author : Roberto Brognara
language : en
Publisher: Cambridge Scholars Publishing
Release Date : 2022-10-27
How And What Marketing Algorithms Think written by Roberto Brognara and has been published by Cambridge Scholars Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-10-27 with Business & Economics categories.
This book argues that the apparent omnipotence of algorithms today is not what it seems, particularly, in marketing, where they actually offer less than they could. Considering the reasons behind this, it also notes that Big Data has relaunched a kind of data glorification and automated procedures that, culturally, marketing has already recognized and overcome at least once. This first generation of “programmatic marketing”, which the giants of the digital economy launched 15 years ago and consolidated worldwide, can be significantly improved, with corresponding business results as well, but, first, as this book shows, we need to know which strategic and cultural boundaries impact Big Data.
How To Think About Algorithms
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Author : Jeff Edmonds
language : en
Publisher: Cambridge University Press
Release Date : 2008-05-19
How To Think About Algorithms written by Jeff Edmonds and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-05-19 with Computers categories.
This textbook, for second- or third-year students of computer science, presents insights, notations, and analogies to help them describe and think about algorithms like an expert, without grinding through lots of formal proof. Solutions to many problems are provided to let students check their progress, while class-tested PowerPoint slides are on the web for anyone running the course. By looking at both the big picture and easy step-by-step methods for developing algorithms, the author guides students around the common pitfalls. He stresses paradigms such as loop invariants and recursion to unify a huge range of algorithms into a few meta-algorithms. The book fosters a deeper understanding of how and why each algorithm works. These insights are presented in a careful and clear way, helping students to think abstractly and preparing them for creating their own innovative ways to solve problems.
The Feel Of Algorithms
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Author : Minna Ruckenstein
language : en
Publisher: Univ of California Press
Release Date : 2023-05-23
The Feel Of Algorithms written by Minna Ruckenstein and has been published by Univ of California Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-05-23 with Social Science categories.
Why do we feel excited, afraid, and frustrated by algorithms? The Feel of Algorithms brings relatable first-person accounts of what it means to experience algorithms emotionally alongside interdisciplinary social science research, to reveal how political and economic processes are felt in the everyday. People’s algorithm stories might fail to separate fact and misconception, and circulate wishful, erroneous, or fearful views of digital technologies. Yet rather than treating algorithmic folklore as evidence of ignorance, this novel book explains why personal anecdotes are an important source of algorithmic knowledge. Minna Ruckenstein argues that we get to know algorithms by feeling their actions and telling stories about them. The Feel of Algorithms shows how taking everyday algorithmic emotions seriously balances the current discussion, which has a tendency to draw conclusions based on celebratory or oppositional responses to imagined future effects. An everyday focus zooms into experiences of pleasure, fear, and irritation, highlighting how political aims and ethical tensions play out in visions, practices, and emotional responses. This book shows that feelings aid in recognizing troubling practices, and also calls for alternatives that are currently ignored or suppressed.
The Tensions Of Algorithmic Thinking
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Author : David Beer
language : en
Publisher: Policy Press
Release Date : 2022-11-30
The Tensions Of Algorithmic Thinking written by David Beer and has been published by Policy Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-11-30 with Technology & Engineering categories.
We are living in algorithmic times. From machine learning and artificial intelligence to blockchain or simpler newsfeed filtering, automated systems can transform the social world in ways that are just starting to be imagined. Redefining these emergent technologies as the new systems of knowing, pioneering scholar David Beer examines the acute tensions they create and how they are changing what is known and what is knowable. Drawing on cases ranging from the art market and the smart home, through to financial tech, AI patents and neural networks, he develops key concepts for understanding the framing, envisioning and implementation of algorithms. This book will be of interest to anyone who is concerned with the rise of algorithmic thinking and the way it permeates society.
Ai For Marketing And Product Innovation
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Author : A. K. Pradeep
language : en
Publisher: John Wiley & Sons
Release Date : 2018-11-26
Ai For Marketing And Product Innovation written by A. K. Pradeep and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-11-26 with Business & Economics categories.
Get on board the next massive marketing revolution AI for Marketing and Product Innovation offers creatives and marketing professionals a non-tech guide to artificial intelligence (AI) and machine learning (ML)—twin technologies that stand poised to revolutionize the way we sell. The future is here, and we are in the thick of it; AI and ML are already in our lives every day, whether we know it or not. The technology continues to evolve and grow, but the capabilities that make these tools world-changing for marketers are already here—whether we use them or not. This book helps you lean into the curve and take advantage of AI’s unparalleled and rapidly expanding power. More than a simple primer on the technology, this book goes beyond the “what” to show you the “how”: How do we use AI and ML in ways that speak to the human spirit? How to we translate cold technological innovation into creative tools that forge deep human connections? Written by a team of experts at the intersection of neuroscience, technology, and marketing, this book shows you the ins and outs of these groundbreaking technological tools. Understand AI and ML technology in layman’s terms Harness the twin technologies unparalleled power to transform marketing Learn which skills and resources you need to use AI and ML effectively Employ AI and ML in ways that resonate meaningfully with customers Learn practical examples of how to reinvest product innovation, brand building, targeted marketing and media measurement to connect with people and enhance ROI Discover the true impact of AI and ML from real-world examples, and learn the thinking, best practices, and metrics you need to capture this lightning and take the next massive leap in the evolution of customer connection. AI for Marketing and Product Innovation shows you everything you need to know to get on board.
Writing A Novel And Getting Published For Dummies Uk
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Author : George Green
language : en
Publisher: John Wiley & Sons
Release Date : 2014-06-23
Writing A Novel And Getting Published For Dummies Uk written by George Green and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-06-23 with Education categories.
Learn to: Craft a winning manuscript Troubleshoot and edit your work Prepare your manuscript for publication Find a good agent to represent you Negotiate the best possible deal Turn your aspiration into reality with this completely updated guide If you’ve always wanted to write that great novel, but never knew where to start, look no further! With a published author advising you on how to write well and a literary agent providing insight into getting a publishing deal, this updated guide gives you the inside track on the art and science of breaking into the fiction-publishing industry. Taking you step by step from concept to contract, this book provides the tools you need to tell your story with skill and approach agents and publishers with confidence. Dive in — check out how to combine your natural talent with the writing techniques used by successful authors Establish a firm foundation — construct your basic story, plot and structure Examine the key elements — create characters, develop dialogue, explore relationships and insert conflict Fine-tune and finish up — discover tips on adding detail, creativity and flair while bringing your work to a close Get published — take the next step by weighing up your publishing options, working with agents and negotiating deals Find out more — check out additional advice, like the most common mistakes you need to avoid, and tips from published authors Open the book and find: Tips for getting started Creative ways to develop plots, storylines, characters and dialogue The seven basic stories and how to put them to work Tricks for crafting a great ending to your novel How to prepare your manuscript for editing and publishing The lowdown on the business side of publishing
Artificial Intelligence In Digital Marketing
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Author : , empreender
language : en
Publisher: Editora Bibliomundi
Release Date : 2021-12-16
Artificial Intelligence In Digital Marketing written by , empreender and has been published by Editora Bibliomundi this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-12-16 with Business & Economics categories.
Being smart in business means knowing what’s just around the corner. It means thinking ahead and preparing for inevitable changes that will impact the way business is conducted.This is what allows a business to be resilient and to thrive in a changing environment.Digital marketing is no different.It’s affecting the way that SEO works, the tools and software we use, and the way that ads are displayed.As digital marketers, that means thinking about things that could impact on the face of marketing.Artificial Intelligence (AI) and machine learning have the potential to completely change the face of internet marketing, rendering many older strategies obsolete even.
Data Science For Business 2019 2 Books In 1
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Author : Matt Henderson
language : en
Publisher:
Release Date : 2019-04-07
Data Science For Business 2019 2 Books In 1 written by Matt Henderson and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-04-07 with categories.
★☆★ This book includes 2 Manuscripts: Data Analytics for Businesses 2019 + Machine Learning for Beginners 2019.★☆★ Are you looking for new ways to grow your business, with resources you already have? Do you want to know how the big players like Netflix, Amazon, or Shopify use data analytics to MULTIPLY their growth? Keep listening to learn how to use data analytics to maximize YOUR business. Yes, you have customers that love your product. However, you're having trouble finding new customers and captivating their attention. You realized you're also losing customers, and you have no clue what you can do to prevent this from happening. How do I stand out in a crowd of businesses? How do I target my perfect client and make them choose ME? If this sounds like you, Data Analytics for Businesses if the guide you need. This book will walk you through the fundamental principles of data science and how to apply the "data-analytic mindset" when approaching your business. You will learn how to extract valuable insights from data sources you ALREADY HAVE, and make informed business decisions to help you achieve your goals. With real-world examples of how to apply data analytics to your business, this book does what others fail to do. Break the process down step by step, so you can optimize unique parts of your business; such as improving customer loyalty or reducing churn. This guide also helps you understand the many data-mining techniques in use today. Discover the value of applied data science for business decision-making. You'll learn how to think data-analytically and make connections between data sources to unveil insights you've never imagined. In this book you will learn: Why every company should be leveraging Data Analytics The difference between Big Data, Data Science and Data Analytics How to achieve your goals by applying data-analytical thinking to your business The recommended data mining techniques for each of your business goals The most important thing to remember when extracting knowledge from your data How to use data analytics to improve brand loyalty and customer experience How to hire the best data scientist, and more. If you are overwhelmed by this whole new topic of data analytics, don't be. This guide is designed for beginners, with all the guidance you need to understand the fundamentals of harnessing data analytics for your business. So even if you have never heard about data analytics until today, I promise we will walk through this step-by-step. By the end of this, you'll be able to think analytically and make informed business decisions. This book illustrates how EASY it is to find success by just applying a few principles. So stop reading this description, and start reading Data Analytics for Businesses instead. Scroll up, and CLICK BUY now!
A Journey Through The World Of Leviticus
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Author : Mark W. Scarlata
language : en
Publisher: Wipf and Stock Publishers
Release Date : 2021-11-18
A Journey Through The World Of Leviticus written by Mark W. Scarlata and has been published by Wipf and Stock Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-11-18 with Religion categories.
Leviticus is often seen as one of the most uninviting books of the Old Testament. Who wants to read about blood sacrifice, infectious diseases, or ancient dietary restrictions? Yet like visiting any foreign country, to truly appreciate its culture one must become familiar with the language, customs, and ways of the people. This book guides the perplexed reader through the foreign signs, symbols, and beliefs of the ancient Israelites. From blood and atonement to the loveable rock badger, we begin to discover the sacred world of Leviticus and its relationship to a holy God who dwells with his people. The rituals and commands God gave to Israel form the deep roots of the biblical tradition that were not meant to be left in the past. Tapping into these roots helps us understand the life and ministry of Christ and how we might pursue holiness today. Each chapter surveys key aspects of Leviticus and then explores how these relate to the New Testament and the life of faith in the twenty-first century. In this accessible and engaging travel log, Scarlata introduces the depth and beauty of Israelite practices prescribed by God that were further revealed in Christ and continue to speak to the life and faith of Christians today.
Market Driven Thinking
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Author : Arch G. Woodside
language : en
Publisher: Routledge
Release Date : 2012-06-25
Market Driven Thinking written by Arch G. Woodside and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-06-25 with Business & Economics categories.
Market-Driven Thinking provides a useful mental model and tools for learning about how executives and customers think within marketplace contexts. When the need to learn about how executives and customer think is recognized, a solution is usually implemented automatically, with no thought given to the relative worth of alternative methods to learn fill the need. Thus, the "dominant logics" (most often implemented methods) to learn about thinking are written surveys and focus group interviews--two research methods that that almost always fail to provide valid and useful answers on how and why executives and customers think the way they do. Through descriptive research, MDT examines the actual thinking and actions by executives and customers related to making marketplace decisions. The book aims to achieve three objectives: * Increase the reader's knowledge of the unconscious and conscious thinking processes of participants marketplace contexts * Provide research tools useful for revealing the unconscious and conscious thinking processes of executives and customers * Provide in-depth examples of these research tools in both business-to-business and business-to-consumer contexts This book asks how we actually go about thinking, examining this process and its influences within the context of B2B and B2C marketplaces in developed nations.