How Asian Brands Soar Ii

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How Asian Brands Soar Ii

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Author :
language : en
Publisher:
Release Date : 2017

How Asian Brands Soar Ii written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017 with categories.

How Asian Brands Soar

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Author : Chung Koo Kim
language : en
Publisher:
Release Date : 2016

How Asian Brands Soar written by Chung Koo Kim and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016 with Brand name products categories.

How Asian Brands Soar 8

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Author : SOO LEE MYUNG. KIM CHUNG
language : en
Publisher:
Release Date : 2023

How Asian Brands Soar 8 written by SOO LEE MYUNG. KIM CHUNG and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023 with categories.

How Asian Brands Soar 4

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Author : Myung-Soo Lee
language : en
Publisher: Independently Published
Release Date : 2019-04-12

How Asian Brands Soar 4 written by Myung-Soo Lee and has been published by Independently Published this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-04-12 with categories.

So many changes are happening and coming in Asia. A small start-up, locally founded in Malaysia became a very successful brand in Asia. The small start-up battled against one of the most powerful companies in the category of business. At the beginning of its business, the small company was in a much worse situation compared to the established market leaders such as Uber in almost every aspect of business infrastructure, resources, and competencies. This is the story of Grab in the ride-hailing business in Asia. How was the small start-up able to grab the hearts of Asian consumers and transform itself into such a powerful brand within the short period of 5 to 6 years?Some spectacular news have also appeared in the automobile industry. Geely, a company which once produced refrigerators, scooters, and auto-bicycle wheels, became one of the three biggest car makers in China. The company, now called Geely Group, has owned the Swedish passenger car maker Volvo Cars since 2010 and became the biggest shareholder of Mercedes-Benz by owning 9.7% of its stocks. This kind of incredible transformation from a poor-quality or mediocre brand into a high-quality, top-selling brand is occurring all over Asia and will soon bring significant changes to the West and other countries.In addition to Grab in ASEAN and Geely in China, many other brands have been rising as incredibly successful brands all across Asia. The list may include Bluehole, Ctrip, Sony, Indomie, bKash, Patanjali, Traveloka, WeChat, and Maxim Group. All of these Asian brands achieved great success or re-created themselves as new leaders while many others struggled or failed under the fast-changing, turbulent environment. How were they able to take a quantum leap in terms of brand value by transforming their humble origins or crises into great opportunities and explosive successes? How did they achieve spectacular success in their areas of businesses by occupying a special place in the heart of consumers?The main purpose of this book series is to help you clearly understand how these Asian brands became incredibly successful in such a short period of time. Behind each case is a story that details the business's challenging yet exciting journey to becoming extraordinarily successful. The success stories of these Asian brands seem mysterious to many people. However, revisiting these companies' milestones and strategies may open the door to solving the seeming mysteries and give you valuable insight and break-through thinking for your own career and business. We hope you can learn how they turned their humble starts or mediocrity into great successes in the fast-changing, turbulent times, and then apply what you learn into your career and business to control your destiny in the age of rapid technological progress and great opportunity.

How Asian Brands Soar

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Author : Myung-Soo Lee
language : en
Publisher:
Release Date : 2016-03-30

How Asian Brands Soar written by Myung-Soo Lee and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-03-30 with categories.

Asian products and brands have recently become very popular all throughout the world and impacted people globally. The stories of Asian companies such as Chinese Xiaomi and Alibaba, Korean Samsung and LG, and Japanese Softbank and Uniqlo are featured by global media such as Bloomberg Businessweek and Fortune. Even some small and medium-sized Asian brands are impressing people around the world. For example, The Ocean Park Hong Kong, Banyan Tree Holdings, and Line Corporation are establishing their leadership in each category of the global market. The recent Asian surge is not limited to the commercial fields above. The sensationalstory about Google's DeepMind Challenge Match between AI Alphago and Lee Sedol, a historic man versus machine match, has been making waves. These Asian cultures and performers have marveled global audiences and caused them to look on in aweand surprise.Many people wonder how such Asian companies and cultural brands, which were not appreciated to this degree just years ago, became incredibly successful in such a short period of time.This book highlights the success stories of the top Asian cases that were chosen among about 50 group contestants in a recent competition, World Asian Case Competition 2015. The top selected cases, combined together, feature how Asiancompanies and leaders overcame difficulties and crises, and soared in a short span of time. The top cases turned out to be a collection of fascinating stories about the recent surge of Asian products and cultures on the stage of the world market. These cases highlight Asian leaders' passions and breakthrough strategies as they turned their small starts or mediocre conditions into explosive successes even during crises and within a short period of time. The new success stories of Asian brands can reveal invaluable treasures to those who seek a turning point for their businesses or careers. The stories will give you helpful insights and lessons on how you can prepare your own businesses or careers to soar like eagles.

How Asian Brands Soar 5

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Author : Myung-Soo Lee
language : en
Publisher:
Release Date : 2020-04-13

How Asian Brands Soar 5 written by Myung-Soo Lee and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-04-13 with categories.

How many of the following names or companies have you heard about? Sea, Pathao, Shiseido, Tik Tok, OYO Room, Kweichow Moutai, Bytedance, Foxconn, Delfi Limited, and Vipkid? Some names might sound familiar to you, but others may not. There are all different in terms of origin, area of focus, style of business, etc. Interestingly, however, there is one thing in common: They all started as a small, unknown start-up or venture project in Asia, but they achieved a phenomenal success by transforming their humble origins, misfortune, or hardship into great opportunities and explosive fortune. Most importantly, they achieved spectacular success by occupying a special place in the hearts of consumer in their respective business area. Each brand or company contains an extraordinary story in their journey to becoming incredibly successful.You may be curious how such Asian brands and companies, some of which were not known so just 3 to 5 years ago, become incredibly successful in such a short period of time. How did these incredible brands soar with wings like eagles against all difficulties while many others struggled or failed under the fast-changing, turbulent environment? How were they able to take a quantum leap in terms of brand value by transforming their humble origins or crises into great opportunities and explosive successes? How did they achieve spectacular success in their areas of businesses by occupying a special place in the heart of consumers?The main purpose of this book series is to help you clearly understand how these Asian brands became incredibly successful in such a short period of time. Behind each case is a story that details the business's challenging yet exciting journey to becoming extraordinarily successful. The success stories of these Asian brands seem mysterious to many people. However, revisiting these companies' milestones and strategies may open the door to solving the seeming mysteries and give you valuable insight and break-through thinking for your own career and business. We hope you can learn how they turned their humble starts or mediocrity into great successes in the fast-changing, turbulent times, and then apply what you learn into your career and business to control your destiny in the age of rapid technological progress and great opportunity.

How Asian Brands Soar 3

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Author : Myung-Soo Lee
language : en
Publisher:
Release Date : 2018-03-31

How Asian Brands Soar 3 written by Myung-Soo Lee and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-03-31 with categories.

How many of the following names or companies have you heard about? Huawei, DJI, CJ, Innisfree, Chow Tai Fook Jewellery, China Mengniu Dairy, Haier, Filip+Inna, and PT XL Axiata? Some names might sound familiar to you, but others may not. Interestingly, there is one common quality shared by these names; they all soared with wings like eagles while many others struggled or failed under the recent fast-changing, turbulent environment. They have achieved a quantum leap in terms of brand value by transforming their humble origins or crises into great opportunities and explosive successes. These Asian companies and brands have marveled global audiences and caused them to look on in awe and surprise. Like many other people, you might be curious how such Asian companies and brands, which were not appreciated this much five to ten years ago, became incredibly successful in such a short period of time. You may want to learn how they made such great successes so fast, and then apply it into your career and business to control your destiny in the age of the fourth industrial revolution. This book highlights the success stories of the top Asian cases that were chosen as Top 10 winners among a great number of competitive group contestants in a recent competition, the World Asian Case Competition (WACC) 2017. The top selected cases, combined together, feature how Asian companies and leaders overcame difficulties and crises, and soared in a short span of time. The top cases turned out to be a collection of fascinating stories about the recent surge of Asian products and cultures on the stage of the world market. These top 10 cases highlight Asian leaders' passions and breakthrough strategies as they turned their small starts or mediocre conditions into explosive successes even during crises and within a short period of time. The new success stories of Asian brands will reveal invaluable treasures particularly to those who seek a turning point for their businesses or careers. We believe that the stories will give you helpful insights and lessons on how you can prepare your own businesses or careers to soar like eagles.

How Asian Brands Soar 8

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Author : SOO LEE MYUNG. KIM CHUNG
language : en
Publisher:
Release Date : 2023

How Asian Brands Soar 8 written by SOO LEE MYUNG. KIM CHUNG and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023 with categories.

Asian Brand Strategy Revised And Updated

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Author : M. Roll
language : en
Publisher: Springer
Release Date : 2016-02-11

Asian Brand Strategy Revised And Updated written by M. Roll and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-02-11 with Business & Economics categories.

This second edition of the bestselling Asian Brand Strategy takes a look at how Asian brands continue to gain share-of-voice and share-of-market. Featuring a user-friendly strategic model, new research, and case studies, this book provides a framework for understanding Asian branding strategies and Asian brands.

Branding In Asia

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Author : Paul Temporal
language : en
Publisher: John Wiley & Sons
Release Date : 2000-02-10

Branding In Asia written by Paul Temporal and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000-02-10 with Business & Economics categories.

"Paul Temporal shows how the fundamental principles of brand building are transferable to the Asian environment. A diverse collection of Asian caselets should convince us that the 21st century will see the emergence of more Asian regional and global megabrands." Professor John A Quelch Dean London Business School "Branding in Asia addresses an unusual situation in Asia - how is it that a region which has such high brand appreciation, produces few international brands of its own? The author's analysis of actual case studies, ranging from powerful global brands to local companies, illustrates his points clearly. This, coupled with a sensitive understanding of the cultural differences in the region makes it an excellent reference for everyone working with brands." Felix Herrnberger President BMW Asia Pte Ltd "Paul Temporal succinctly dissects the often mystical qualities that make up a successful brand. Too often Western insights, models and case studies are applied arbitrarily across the globe, it is so refreshing to see branding tackled from a purely Asian perspective. An invaluable reference book and eminently readable, the step-by-step style and volume of relevant cases and examples makes this a must have for any manager in Asia looking to embark on creating his own regional or global brand." Ray Dempsey Area manager McCann-Erickson South East Asia