How Being A Design Driven Company Will Get You From Good To Great
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How Being A Design Driven Company Will Get You From Good To Great
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Author : Stewart Emery
language : en
Publisher:
Release Date : 2010
How Being A Design Driven Company Will Get You From Good To Great written by Stewart Emery and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with categories.
How Being A Design Driven Company Will Get You From Good To Great
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Author : Robert J. Brunner
language : en
Publisher: Pearson Education
Release Date : 2009-12-15
How Being A Design Driven Company Will Get You From Good To Great written by Robert J. Brunner and has been published by Pearson Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-12-15 with Business & Economics categories.
This Element is an excerpt from Do You Matter?: How Great Design Will Make People Love Your Company (ISBN: 9780137142446) by Robert Brunner and Stewart Emery. Available in print and digital formats. Building the shared understandings, values, and commitments that make for a truly outstanding design- and experience-driven company. You need a development process that centers on people and experience. You need to incent everyone to be part of it. You need a marketing process that can communicate those ideas, with design integral to it all. And you need an engineering system that understands that design values are part of the marketing, engineering, manufacturing, and delivery equations....
Do You Matter
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Author : Robert J. Brunner
language : en
Publisher: FT Press
Release Date : 2008-08-12
Do You Matter written by Robert J. Brunner and has been published by FT Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-08-12 with Business & Economics categories.
“Definitely, a game changer! Design experience is the power shift to our era what mass marketing was to the last century.” John Sculley former CEO, Pepsi and Apple “Great design is about creating a deep relationship with your customers. If you don’t, you’re roadkill. This book shows you how and much, much more. Be prepared to have your mind blown.” Bill Burnett Executive Director, Design Program, Stanford University “Design is the last great differentiator, and yet so few really understand it. Do You Matter? offers a marvelous series of direct, in-your-face observations and drives home the means to an absolutely integrated design strategy.” Ray Riley Design GM, Entertainment and Devices, Microsoft “This book will challenge you to ask and answer what arguably are the most important questions an executive can ponder today. So open up.” Noah Kerner CEO, Noise and coauthor, Chasing Cool More and more companies are coming to understand the competitive advantage offered by outstanding design. With this, you can create products, services, and experiences that truly matter to your customers' lives and thereby drive powerful, sustainable improvements in business performance. But delivering great designs is not easy. Many companies accomplish it once, or twice; few do it consistently. The secret: building a truly design-driven business, in which design is central to everything you do. Do You Matter? shows how to do precisely that. Legendary industrial designer Robert Brunner (who laid the groundwork for Apple's brilliant design language) and Stewart Emery (Success Built to Last) begin by making an incontrovertible case for the power of design in making emotional connections, deepening relationships, and strengthening brands. You'll learn what it really means to be "design-driven" and how that translates into action at Nike, Apple, BMW and IKEA. You'll learn design-driven techniques for managing your entire experience chain; define effective design strategies and languages; and learn how to manage design from the top, encouraging "risky" design innovations that lead to entirely new markets. The authors show how (and how not) to use research; how to extend design values into marketing, manufacturing, and beyond; and how to keep building on your progress, truly "baking" design into all your processes and culture.
Being Design Driven
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Author : Robert J. Brunner
language : en
Publisher: Pearson Education
Release Date : 2009-11-30
Being Design Driven written by Robert J. Brunner and has been published by Pearson Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-11-30 with Business & Economics categories.
This Element is an excerpt from Do You Matter?: How Great Design Will Make People Love Your Company (ISBN: 9780137142446) by Robert Brunner and Stewart Emery. Available in print and digital formats. Getting there from here: how to build your momentum towards becoming a great design-driven company. Let’s say you’ve taken a few steps, tentative or assertive, but you aren’t yet a design-driven company from one end to the other. Well, it isn’t easy, or more companies would be doing it. Here are some of the steps you are going to need to progress through to become fully design driven....
Designing Your Life
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Author : Bill Burnett
language : en
Publisher: Knopf
Release Date : 2016-09-20
Designing Your Life written by Bill Burnett and has been published by Knopf this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-09-20 with Self-Help categories.
#1 NEW YORK TIMES BEST SELLER • At last, a book that shows you how to build—design—a life you can thrive in, at any age or stage • “Life has questions. They have answers.” —The New York Times Designers create worlds and solve problems using design thinking. Look around your office or home—at the tablet or smartphone you may be holding or the chair you are sitting in. Everything in our lives was designed by someone. And every design starts with a problem that a designer or team of designers seeks to solve. In this book, Bill Burnett and Dave Evans show us how design thinking can help us create a life that is both meaningful and fulfilling, regardless of who or where we are, what we do or have done for a living, or how young or old we are. The same design thinking responsible for amazing technology, products, and spaces can be used to design and build your career and your life, a life of fulfillment and joy, constantly creative and productive, one that always holds the possibility of surprise.
Being Design Driven
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Author : Robert Brunner
language : en
Publisher:
Release Date : 1900
Being Design Driven written by Robert Brunner and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1900 with categories.
This is the eBook version of the printed book. If the print book includes a CD-ROM, this content is not included within the eBook version. Getting there from here: how to build your momentum towards becoming a great design-driven company. Let's say you've taken a few steps, tentative or assertive, but you aren't yet a design-driven company from one end to the other. Well, it isn't easy, or more companies would be doing it. Here are some of the steps you are going to need to progress through to become fully design driven ... If you liked this Element, read more from Robert Brunner and Stewar.
Good Services
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Author : Louise Downe
language : en
Publisher: BIS Publishers
Release Date : 2020-03-03
Good Services written by Louise Downe and has been published by BIS Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-03-03 with Business & Economics categories.
Service design is a rapidly growing area of interest in design and business management. There are a lot of books on how to get started, but this is the first book that describes what a "good" service is and how to design one. This book lays out the essential principles for building services that work well for users. Demystifying what we mean by a "good" and "bad" service and describing the common elements within all services that mean they either work for users or don't. A practical book for practitioners and non-practitioners alike interested in better service delivery, this book is the definitive new guide to designing services that work for users.
Why Your Company Must Have A Design Culture
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Author : Robert Brunner
language : en
Publisher: Pearson Education
Release Date : 2009-10-16
Why Your Company Must Have A Design Culture written by Robert Brunner and has been published by Pearson Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-10-16 with Business & Economics categories.
This Element is an excerpt from Do You Matter?: How Great Design Will Make People Love Your Company (ISBN: 9780137142446) by Robert Brunner and Stewart Emery. Available in print and digital formats. Take a broader view of great product design--and promote culture and processes that help you create winning designs over and over again! The process that delivers a good design--the physical embodiment of the product and the way the thing looks and feels to a customer that is so important for success--is often driven more by serendipity than an integrated understanding of design’s impact. Serendipity is a good thing--counting on it isn’t.
The Customer Driven Culture A Microsoft Story
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Author : Travis Lowdermilk
language : en
Publisher: "O'Reilly Media, Inc."
Release Date : 2020-02-24
The Customer Driven Culture A Microsoft Story written by Travis Lowdermilk and has been published by "O'Reilly Media, Inc." this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-02-24 with Business & Economics categories.
If you’re striving to make products and services that your customers will love, then you’ll need a customer-driven organization. As companies transform their businesses to meet the demands of the digital age, they find themselves grappling with uniquely human challenges. Organizational knowledge becomes siloed, employees move to safeguard their expertise, and customer data creates polarization and infighting between teams. All of these challenges widen the distance between the people who make your products and the customers who use them. To meet today’s challenges, companies need to do more than build processes for customer-driven products. They need to create a customer-driven culture. With the help of his friend and mentor Monty Hammontree, Travis Lowdermilk takes readers through the cultural transformation of the Developer Division at Microsoft. This book shows readers how to "hack" their culture and reduce the distance between them and their customers’ needs. It’s a uniquely personal story that’s told amidst a cultural revolution at one of the largest software companies in the world. This story acts as your guide. You’ll learn how to: Establish a Common Language: Help employees change their thinking and actions Build Bridges, Not Walls: Treat product building as a team sport Encourage Learning Versus Knowing: Help your team understand their customers Build Leaders That Build Your Culture: Showcase star employees to inspire others Meet Teams Where They Are: Make it easy for teams to to adopt vital behavior changes Make Data Relatable: Move beyond numbers and focus on empathizing with customers
A Philosophy Of Software Design
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Author : John Ousterhout
language : en
Publisher: Yaknyam Publishing
Release Date : 2018-04-10
A Philosophy Of Software Design written by John Ousterhout and has been published by Yaknyam Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-04-10 with categories.