How Has The Indian Brand Endorsement Landscape Evolved

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How Has The Indian Brand Endorsement Landscape Evolved

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Author : Dr Kisholoy Roy
language : en
Publisher: KISHOLOY ROY
Release Date : 2020-02-26

How Has The Indian Brand Endorsement Landscape Evolved written by Dr Kisholoy Roy and has been published by KISHOLOY ROY this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-02-26 with Business & Economics categories.

This book can well be considered as a sequel to my authored book published in 2017 titled How To Execute Celebrity Endorsements to Enhance Brand Preferences? If my first book on celebrity endorsements was more academic in nature and content, this book of mine is more industry oriented and analytical that can well be considered as a documented commentary of the way Indian brand endorsement space has evolved between 2015 and 2020. During this period certain redefining moments happened to the celebrity endorsement stratosphere like the Maggi controversy, the demonetization drive and the digitization of the Indian media and entertainment business. Lot of tectonic shifts in Indian celebrity endorsements have been observed that have been covered in detail in this book along with offering clear indication as to what more can be expected in times to come.

How Has The Indian Brand Endorsement Landscape Evolved

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Author : Dr Kisholoy Roy
language : en
Publisher:
Release Date : 2020-02-27

How Has The Indian Brand Endorsement Landscape Evolved written by Dr Kisholoy Roy and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-02-27 with categories.

This book can well be considered as a sequel to my authored book published in 2017 titled How To Execute Celebrity Endorsements to Enhance Brand Preferences? If my first book on celebrity endorsements was more academic in nature and content, this book of mine is more industry oriented and analytical that can well be considered as a documented commentary of the way Indian brand endorsement space has evolved between 2015 and 2020. During this period certain redefining moments happened to the celebrity endorsement stratosphere like the Maggi controversy, the demonetization drive and the digitization of the Indian media and entertainment business. Lot of tectonic shifts in Indian celebrity endorsements have been observed that have been covered in detail in this book along with offering clear indication as to what more can be expected in times to come.

New Media Landscape And Dimensions An Indian Perspective

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Author : Sayak Pal
language : en
Publisher: School of Media and Communication, Adamas University
Release Date : 2023-10-01

New Media Landscape And Dimensions An Indian Perspective written by Sayak Pal and has been published by School of Media and Communication, Adamas University this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-10-01 with Business & Economics categories.

The relevance of different particles of new media has become prevalent across the World, and India is a nation with enormous opportunities and rapid growth, especially in the media sector, which is responding to its magnanimity with advanced technology, innovative content, and rapid production rate. Traditional media outlets are facing extensive competition with the news media platforms in this race of existence and often evolve into something more acceptable, innovative, and compelling version of their old self. The book “New Media Landscape and Dimensions: an Indian Perspective” provides an extensive review of various new media perspectives and concepts that shape the public and individual opinion like OTT, Social media, artificial intelligence, digital literacy, political campaigning on digital platforms, online privacy, post-globalization, memes, IoT, gender sensitization, digital disruption, public perception, animation, and many more. The combined efforts of twenty authors and their expertise make this book a complete guide for people which to get an understanding of the dimensions of new media.

Navigating The Technological Tide The Evolution And Challenges Of Business Model Innovation

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Author : Bahaaeddin Alareeni
language : en
Publisher: Springer Nature
Release Date :

Navigating The Technological Tide The Evolution And Challenges Of Business Model Innovation written by Bahaaeddin Alareeni and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.

Digital Marketing

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Author : Mathur, Vibha
language : en
Publisher: PHI Learning Pvt. Ltd.
Release Date : 2020-10-01

Digital Marketing written by Mathur, Vibha and has been published by PHI Learning Pvt. Ltd. this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-10-01 with Business & Economics categories.

In today's ever changing environment, digital marketing has become the fastest means to advertise a business and create a brand value online. It has proved to be the most effective method to increase the reach of the business and generate potential leads. Hence, the book is an attempt to explain the concept and digital marketing tools lucidly to help students gain in-depth knowledge of digital marketing and develop critical thinking towards the subject. Comprising 11 chapters, judiciously divided into five units, the book covers a full gamut of digital marketing from its introduction, opportunities and challenges, digital penetration in the Indian market, digital marketing mix, STP model, CRM in the digital world, role of Internet marketing, designing websites, traffic building, online advertising and direct marketing to the digital marketing tools to execute appropriate strategy. Besides, the text also explains popular types of interactive marketing concepts and the ethical and legal issues in India in relation to digital marketing. Primarily designed to cater to the needs of undergraduate students of commerce, as per the CBCS Scheme, the book will also be of immense value to the students of business administration. KEY FEATURES • Interesting facts to inspire students' curiosity. • Real-life case studies for easy grasping of the subject. • Chapter-end summary for quick recapitulation. • Review questions for practice. • Glossary to assist students to understand commonly used terms. • Multiple Choice Questions (MCQs) for self-assessment and evaluation. TARGET AUDIENCE • B.Com/B.Com (Hons) • BBA

New Trends In Marketing And Consumer Science

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Author : Tarnanidis, Theodore K.
language : en
Publisher: IGI Global
Release Date : 2024-05-17

New Trends In Marketing And Consumer Science written by Tarnanidis, Theodore K. and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-05-17 with Business & Economics categories.

Marketing and consumer science are undergoing a seismic shift, propelled by an array of dynamic trends and advancements. Technological advancements, along with shifting socioeconomic and geopolitical factors, have transformed consumer behaviors and preferences in unprecedented ways. As a result, anticipating emerging trends and adapting strategies accordingly has become essential for success in this dynamic landscape. New Trends in Marketing and Consumer Science is the groundbreaking solution poised to revolutionize how academia approaches the study of marketing and consumer science. This book offers a roadmap for scholars to navigate the evolving landscape with confidence and foresight while delving into the trends shaping the future of these disciplines. From AI and machine learning to sustainability and ethical marketing, each chapter provides invaluable insights and practical strategies for addressing the challenges of today and anticipating those of tomorrow.

The Routledge Companion To Global Television

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Author : Shawn Shimpach
language : en
Publisher: Routledge
Release Date : 2019-10-29

The Routledge Companion To Global Television written by Shawn Shimpach and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-10-29 with Performing Arts categories.

Featuring scholarly perspectives from around the globe and drawing on a legacy of television studies, but with an eye toward the future, this authoritative collection examines both the thoroughly global nature of television and the multiple and varied experiences that constitute television in the twenty-first century. Companion chapters include original essays by some of the leading scholars of television studies as well as emerging voices engaging television on six continents, offering readers a truly global range of perspectives. The volume features multidisciplinary analyses that offer models and guides for the study of global television, with approaches focused on the theories, audiences, content, culture, and institutions of television. A wide array of examples and case studies engage the transforming practices, technologies, systems, and texts constituing television around the world today, providing readers with a contemporary and multi-faceted perspective. In this volume, editor Shawn Shimpach has brought together an essential guide to understanding television in the world today, how it works and what it means – perfect for students, scholars, and anyone else interested in television, global media studies, and beyond.

Luxury Brands In Emerging Markets

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Author : G. Atwal
language : en
Publisher: Springer
Release Date : 2014-03-07

Luxury Brands In Emerging Markets written by G. Atwal and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-03-07 with Business & Economics categories.

This book is an invaluable repository of knowledge that brings clarity to key issues and trends for practitioners, academics and students of luxury brands. It sets out to decode the luxury markets in the primary emerging markets (BRICs) and provide a rich resume of the key factors that influence the effectiveness of luxury brand strategies.

Revolutionizing Customer Centric Banking Through Ict

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Author : Singh, Dharmendra
language : en
Publisher: IGI Global
Release Date : 2024-04-16

Revolutionizing Customer Centric Banking Through Ict written by Singh, Dharmendra and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-04-16 with Business & Economics categories.

Many developing countries face a significant challenge: their population needs access to essential financial services. This financial exclusion limits their ability to save, invest, and participate fully in the economy. Despite the rapid advancements in information and communication technology (ICT), millions of people remain underserved by traditional banking systems. Revolutionizing Customer-Centric Banking Through ICT addresses this critical issue by exploring how ICT innovations can revolutionize financial services in developing countries. By offering a comprehensive review of digital transformation in banking, the book highlights the potential of mobile banking, digital payment systems, and blockchain technology to bridge the financial inclusion gap. It showcases real-world examples and cutting-edge strategies, motivating entrepreneurs, financial institutions, and policymakers to embrace technology-driven financial solutions. The book also aims to educate readers about the transformative impact of ICT on financial services, empowering them to make informed decisions to enhance their economic well-being.

Technology Driven Evolution Of The Corporate Social Responsibility Ecosystem

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Author : Singh, Kuldeep
language : en
Publisher: IGI Global
Release Date : 2024-07-22

Technology Driven Evolution Of The Corporate Social Responsibility Ecosystem written by Singh, Kuldeep and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-07-22 with Business & Economics categories.

In the field of Corporate Social Responsibility (CSR) and sustainability, a profound challenge emerges — the intersection of traditional practices with the relentless march of technology. Companies face a pressing dilemma as they navigate mandatory and voluntary CSR requirements, grapple with stakeholder demands, and strive for transparency in a digitally-driven era. The relationship between technology and CSR has become a pivotal concern, affecting compliance, monitoring, reporting, and ultimately, the very fabric of corporate reputation. This challenge calls for a nuanced understanding, and it is precisely this void that the book, Technology-Driven Evolution of the Corporate Social Responsibility Ecosystem, aims to fill. The central predicament lies in the dynamic evolution of CSR practices against the backdrop of technological advancements. As companies seek to balance mandatory and voluntary CSR initiatives, the landscape is fraught with complexities. Stakeholders, armed with technology, demand accountability, and transparency, pressuring companies to adapt swiftly. The challenge extends to the need for effective reporting, maintaining social legitimacy, and navigating the intricacies of CSR governance in a rapidly digitizing world. The traditional norms of CSR are being reshaped, requiring businesses to not only comprehend but also harness technology to align with societal expectations and environmental imperatives.