How The Internet Became Commercial
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How The Internet Became Commercial
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Author : Shane Greenstein
language : en
Publisher: Princeton University Press
Release Date : 2017-09-26
How The Internet Became Commercial written by Shane Greenstein and has been published by Princeton University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-09-26 with Business & Economics categories.
In less than a decade, the Internet went from being a series of loosely connected networks used by universities and the military to the powerful commercial engine it is today. This book describes how many of the key innovations that made this possible came from entrepreneurs and iconoclasts who were outside the mainstream—and how the commercialization of the Internet was by no means a foregone conclusion at its outset. Shane Greenstein traces the evolution of the Internet from government ownership to privatization to the commercial Internet we know today. This is a story of innovation from the edges. Greenstein shows how mainstream service providers that had traditionally been leaders in the old-market economy became threatened by innovations from industry outsiders who saw economic opportunities where others didn't—and how these mainstream firms had no choice but to innovate themselves. New models were tried: some succeeded, some failed. Commercial markets turned innovations into valuable products and services as the Internet evolved in those markets. New business processes had to be created from scratch as a network originally intended for research and military defense had to deal with network interconnectivity, the needs of commercial users, and a host of challenges with implementing innovative new services. How the Internet Became Commercial demonstrates how, without any central authority, a unique and vibrant interplay between government and private industry transformed the Internet.
Securing The Network
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Author : Nathan Gregory
language : en
Publisher:
Release Date : 2016-12-25
Securing The Network written by Nathan Gregory and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-12-25 with categories.
Commercial use of the Internet was a new and radical concept! There is much more to the origin of the network than the story of ARPANET. This is the inside story, told by those who were there, of how the highly restricted, government-funded network playground of the government, military, and academia was usurped to create the modern Commercial Internet. This book provides not just the inside story but immense volumes of supporting information, documentation, videos and more. One man with drive and conviction became the visionary who united a collection of scrappy upstart ISPs for the formation of MAE-East, drove the creation of the long-haul Commercial Internet backbone at MFS Datanet, and then became a pioneer of the media-rich streaming data services that came into being at the ill-fated Enron Broadband Services prior to the Dot-com bubble burst in March of 2000. In 1991, the Internet was owned and operated by the National Science Foundation and was strictly limited in the things for which it could be used. In particular, the NSF had an Acceptable Uses Policy, a.k.a. the AUP, which prohibited anything which could be considered personal or commercial usage of the Internet. The NSF was looking to "sell" the Internet to a corporate entity and get out of the operation of the network. Many in the Internet community believed that when IBM teamed with Merit and MCI to form a partnership in a new company, they would win a contract to be this new backbone. Many in the Internet community assumed that if this happened, they would own the Internet and dictate usage just as the NSF had done. They bristled at this prospect. This new Merit/IBM/MCI company was called Advanced Network and Services (ANS) and operated the Internet NOC in Ann Arbor Michigan as part of the venture. Many of the small private Internet providers profoundly disliked ANS. They considered ANS a threat to the openness of the Internet. There was a joke at the time that said "The only thing missing from ANS is U" which appeared on a popular T-Shirt at Interop 1992. Debate raged about who was going to "own" the Internet when the NSF turned off the government-funded backbone. Small IP Services Providers began carrying traffic by interconnecting. From this debate emerged an independent entity beyond the control of the NSF, an interconnection point called MAE-East. From there, the Commercial Internet evolved and grew, and became the Internet we know today. The book "Securing the Network" tells the story of how this happened and the role of myself, many of my friends and co-workers, and especially that of my close friend and business partner F. Scott Yeager. If you use the Internet, work with the Internet, or are just interested in the history of the Internet, you need to read this book. Educate yourself. Buy "Securing the Network" today!
The Second Industrial Revolution
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Author : John J. Donovan
language : en
Publisher: Prentice Hall
Release Date : 1997
The Second Industrial Revolution written by John J. Donovan and has been published by Prentice Hall this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with Business categories.
To compete in the 21st century, businesses must reinvent the way they operate, and the way they reach and serve customers. This book shows managers how to use Internet technology to do precisely that.The Second Industrial Revolution begins by outlining the need for dramatic business change, and demonstrating how Internet technologies are ideally suited to support managers as they make these changes. Learn how to do business on the Internet, securely and profitably -- and how to use today's intranet technologies to dramatically improve the way your organization communicates internally. Walk through case studies to see how businesses are using Internet technology to reinvent themselves right now. Consider today's Internet technology landscape, the strategies of leading players in this market, and the likely evolution of the Internet. Finally, learn how to initiate the cultural changes your organization will need to succeed with Internet technologies -- and how to see those changes through.All managers, in both the private and public sector.
Dot Com Design
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Author : Megan Sapnar Ankerson
language : en
Publisher: NYU Press
Release Date : 2018-07-24
Dot Com Design written by Megan Sapnar Ankerson and has been published by NYU Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-07-24 with Social Science categories.
From dial-up to wi-fi, an engaging cultural history of the commercial web industry In the 1990s, the World Wide Web helped transform the Internet from the domain of computer scientists to a playground for mass audiences. As URLs leapt off computer screens and onto cereal boxes, billboards, and film trailers, the web changed the way many Americans experienced media, socialized, and interacted with brands. Businesses rushed online to set up corporate "home pages" and as a result, a new cultural industry was born: web design. For today's internet users who are more familiar sharing social media posts than collecting hotlists of cool sites, the early web may seem primitive, clunky, and graphically inferior. After the dot-com bubble burst in 2000, this pre-crash era was dubbed "Web 1.0," a retronym meant to distinguish the early web from the social, user-centered, and participatory values that were embodied in the internet industry's resurgence as "Web 2.0" in the 21st century. Tracking shifts in the rules of "good web design," Ankerson reimagines speculation and design as a series of contests and collaborations to conceive the boundaries of a new digitally networked future. What was it like to go online and "surf the Web" in the 1990s? How and why did the look and feel of the web change over time? How do new design paradigms like user-experience design (UX) gain traction? Bringing together media studies, internet studies, and design theory, Dot-com Design traces the shifts in, and struggles over, the web's production, aesthetics, and design to provide a comprehensive look at the evolution of the web industry and into the vast internet we browse today.
Funding A Revolution
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Author : National Research Council
language : en
Publisher: National Academies Press
Release Date : 1999-02-11
Funding A Revolution written by National Research Council and has been published by National Academies Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999-02-11 with Computers categories.
The past 50 years have witnessed a revolution in computing and related communications technologies. The contributions of industry and university researchers to this revolution are manifest; less widely recognized is the major role the federal government played in launching the computing revolution and sustaining its momentum. Funding a Revolution examines the history of computing since World War II to elucidate the federal government's role in funding computing research, supporting the education of computer scientists and engineers, and equipping university research labs. It reviews the economic rationale for government support of research, characterizes federal support for computing research, and summarizes key historical advances in which government-sponsored research played an important role. Funding a Revolution contains a series of case studies in relational databases, the Internet, theoretical computer science, artificial intelligence, and virtual reality that demonstrate the complex interactions among government, universities, and industry that have driven the field. It offers a series of lessons that identify factors contributing to the success of the nation's computing enterprise and the government's role within it.
Third World Citizens And The Information Technology Revolution
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Author : N. Saleh
language : en
Publisher: Springer
Release Date : 2010-11-22
Third World Citizens And The Information Technology Revolution written by N. Saleh and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-11-22 with Political Science categories.
This book challenges the widely-held view that the information technology (IT) revolution has empowered people in the Third World. Tracing the making of the global IT regime, it shows that governments and corporations of the wealthy countries dominated this process, systematically excluding representatives of low-income countries.
Web 2 0 A Strategy Guide
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Author : Amy Shuen
language : en
Publisher: "O'Reilly Media, Inc."
Release Date : 2008-04-23
Web 2 0 A Strategy Guide written by Amy Shuen and has been published by "O'Reilly Media, Inc." this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-04-23 with Computers categories.
Web 2.0 makes headlines, but how does it make money? This concise guide explains what's different about Web 2.0 and how those differences can improve your company's bottom line. Whether you're an executive plotting the next move, a small business owner looking to expand, or an entrepreneur planning a startup, Web 2.0: A Strategy Guide illustrates through real-life examples how businesses, large and small, are creating new opportunities on today's Web. This book is about strategy. Rather than focus on the technology, the examples concentrate on its effect. You will learn that creating a Web 2.0 business, or integrating Web 2.0 strategies with your existing business, means creating places online where people like to come together to share what they think, see, and do. When people come together over the Web, the result can be much more than the sum of the parts. The customers themselves help build the site, as old-fashioned "word of mouth" becomes hypergrowth. Web 2.0: A Strategy Guide demonstrates the power of this new paradigm by examining how: Flickr, a classic user-driven business, created value for itself by helping users create their own value Google made money with a model based on free search, and changed the rules for doing business on the Web-opening opportunities you can take advantage of Social network effects can support a business-ever wonder how FaceBook grew so quickly? Businesses like Amazon tap into the Web as a source of indirect revenue, using creative new approaches to monetize the investments they've made in the Web Written by Amy Shuen, an authority on Silicon Valley business models and innovation economics, Web 2.0: A Strategy Guide explains how to transform your business by looking at specific practices for integrating Web 2.0 with what you do. If you're executing business strategy and want to know how the Web is changing business, this book is for you.
Doing More Business On The Internet
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Author : Mary J. Cronin
language : en
Publisher: Wiley
Release Date : 1995-04-25
Doing More Business On The Internet written by Mary J. Cronin and has been published by Wiley this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995-04-25 with Computers categories.
Doing More Business on the Internet Mary J. Cronin Business connections are the fastest growing component of the Internet, but many managers don't know where to turn for strategic, comprehensive information on how to make the most of online technology. Doing More Business on the Internet, Mary J. Cronin's follow-up to her best-selling First Edition, provides the essentials that every business needs to get started on the Internet--and to gain the competitive edge required in today's global market. By distilling the experiences of over 100 companies that have used the Internet, Cronin offers an insightful, value-added framework for using the Internet strategically, as well as cost-effectively. You'll learn how to establish a global presence, improve customer support and service, identify and explore new markets, and top into the vast resources of interactive networks to boost productivity and encourage innovation within your organization. Doing More Business on the Internet offers complete coverage of the hottest business topics, such as: * Creating a World Wide Web home page, and using it to attract customers around the world * How to develop an Internet plan that best suits your business * The art of Intermarketing -- interacting with customers and outshining competitors by taking advantage of the Web's graphics, sound, and video capabilities * Vital business information resources, including electronic journals, research reports, and discussion groups--and how to find them without getting lost in "cyberspace" * The most effective commercial applications on the Internet and how they can add value to any business Here's what critics had to say about the blockbuster First Edition! "Catch the wave. Cronin guides you through the steps of getting connected, and shows you different ways to tap information for research, business partnerships, and more." -- Erika Kotite, Entrepreneur "Read this book--or get (your superiors) to read it. Doing Business on the Internet is superb for nontechnical managerial types.." --Steve Deyo, Computer User "One of the most thorough, up-to-date guides available for everyone from information managers to librarians and entrepreneurs." --Electronic Publishing "A must-read for anyone who wonders how money can be made in cyberspace." --Thomas Forbes, Folio
The Ebay Phenomenon
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Author : David Bunnell
language : en
Publisher: John Wiley & Sons
Release Date : 2001-05-02
The Ebay Phenomenon written by David Bunnell and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001-05-02 with Business & Economics categories.
Mehr als 10 Millionen Nutzer in 90 Ländern und eine Million Auktionen täglich - das ist eBay, das weltweit größte Online-Handelsunternehmen. Aufmerksame Manager und Unternehmer erkennen, wie sehr dieses Unternehmen die Geschäftswelt beeinflußt hat mit der Erfindung einer ganz neuen Industrie und seinem sensationell-originellen Beispiel für den Internethandel. Dieses Buch ergründet die Dynamik und die Strategien, die eBay zu einem der profitabelsten E-Commerce Unternehmen weltweit gemacht haben. Es enthüllt, wie Kunden ihren Schnitt gemacht haben und von jener Internetadresse profitierten, die alles handelt - von der Briefmarke bis zur Limousine. High-Tech Guru David Bunnell analysiert Philosophie und Funktionweise eines digitalen Riesen und ermöglicht einen unvergleichlichen Einblick in ein Unternehmen, das beständig neue Wege findet, Konkurrenten auszustechen und enge E-Gemeinschaften zu knüpfen.
The Internet And American Business
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Author : William Aspray
language : en
Publisher: MIT Press (MA)
Release Date : 2008
The Internet And American Business written by William Aspray and has been published by MIT Press (MA) this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Business & Economics categories.
The effect of a commercialized Internet on American business, from the boom in e-commerce and adjustments by bricks-and-mortar businesses to file-sharing and community building.