How To Create A Kick Ass Brand

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How To Create A Kick Ass Brand

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Author : David Tyreman
language : en
Publisher: Jaico Publishing House
Release Date : 2017-01-01

How To Create A Kick Ass Brand written by David Tyreman and has been published by Jaico Publishing House this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-01-01 with categories.

Kick Ass Business And Marketing Secrets

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Author : Bob Pritchard
language : en
Publisher: Wiley
Release Date : 2011-08-23

Kick Ass Business And Marketing Secrets written by Bob Pritchard and has been published by Wiley this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-08-23 with Business & Economics categories.

A complete course on the rules of marketing for today’s climate In this fast-paced, cluttered, and global marketplace, new influences are constantly affecting your business. Today's sophisticated consumers are searching for products that meet an emotional need, have added value, and come with no purchase risk. They want environmentally friendly products, and it’s important that they buy from businesses that share their core beliefs. Despite these demands, effective marketing still comes down to knowledge, empathy, and communication. Kick Ass Business and Marketing Secrets offers a complete course on business and marketing, with simple, easily implemented rules for marketing success. The author, “Mr. Marketer” Bob Pritchard, offers expert guidance to help you thoroughly research and understand your product, market place, and competitors. Delivers step-by-step advice on how to add value to every purchase Details various communication vehicles and advises on how to choose the most appropriate vehicle for your campaign Develops critical thinking skills to push you beyond your comfort level With so many new sources of market pressure, there’s no room for poor marketing strategies. Get the new rules for marketing, and stand out from the rest.

What Is A 21st Century Brand

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Author : Nick Kendall
language : en
Publisher: Kogan Page Publishers
Release Date : 2015-04-03

What Is A 21st Century Brand written by Nick Kendall and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-04-03 with Business & Economics categories.

What is a 21st century brand? How is it changing? What is critical now? What are the new mantras and principles? What are the new ideas for how to do it? What do you believe and what would you do therefore? What Is a 21st Century Brand? features 20 of the best papers produced during the 10 years of The IPA Excellence Diploma. Each is a fresh, original and uniquely personal perspective from the new generation of leaders across creative, media and digital agencies. Produced in partnership with internationally recognized advertising body, the IPA, the book is accompanied by commentary from leading industry thinkers including Stephen Woodford, Mark Earls, David Wilding and Ian Priest, and is edited by Nick Kendall. Together they offer multiple perspectives and the opportunity to challenge yourself to consider what you really believe about advertising and branding. Structured as 20 provocations written in the form of 'I believe... and therefore...', the essays are organized into three sections: - What is a brand? - How should we engage to build them? - How should we organise to deliver? Highlighting that today's most successful agencies are those which are embracing the new ways to consume content, What is a 21st Century Brand? delivers cutting-edge thinking across all areas of advertising practice, questioning the real fundamentals of creating and building brands. It is a thought-provoking read for any advertising practitioner or student.

Startup One Magic Ingredient To Kickstart Your Fund Raising

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Author :
language : en
Publisher: Advisor Garage LLC
Release Date :

Startup One Magic Ingredient To Kickstart Your Fund Raising written by and has been published by Advisor Garage LLC this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.

Balls Out Marketing Go Big Or Go Home Push Boundaries And Unlock Your Full Marketing Potential

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Author :
language : en
Publisher: Peter Roesler
Release Date : 2024-03-01

Balls Out Marketing Go Big Or Go Home Push Boundaries And Unlock Your Full Marketing Potential written by and has been published by Peter Roesler this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-03-01 with Business & Economics categories.

This isn't just a book—it's a battle cry for the brave, a playbook for pioneers in a business world that eats the timid for breakfast. Here, you're invited to a feast of innovation, where mediocrity is off the menu, and boldness is the chef's special. Unleash the Power of Balls Out Marketing In today’s dog-eat-dog business scene, marketing’s either your rocket fuel or your anchor. Sadly, too many are still hanging onto outdated traditional marketing plays, leading to piss poor results. Everything is saturated, prices are skyrocketing, and the competition is brutal. The old school ways are dead. Shaking up your marketing game isn't just smart—it’s critical. The battle to be noticed is real, if you don’t step up, you’re done. So, What is Balls Out Marketing? It's not just a buzzword – it’s a philosophy, a mindset, and an attitude that encourages innovation, expansion and advancement. It harnesses your potential, pushing you to go beyond the boundaries of what you once considered possible. Everything is within reach if you’re brave enough to reach out and grab it. Think bigger. Way bigger. Now multiply that by 100,000. The Mindset According to the Bureau of Labor Statistics, about 20% of small businesses fail in their first year. The failure rate increases to 30% by the second year, 50% by the fifth year, and 70% by the tenth year. One big reason that these businesses fail is a lack of understanding of marketing or piss poor marketing efforts in general. Unfortunately, most people’s approach to marketing is to look at what the competition is doing and to do the same exact thing. Running this type of half ass marketing campaign doesn’t work. Copying other people’s sites, ads, and promotions won’t give you the same success. That’s Not How It Works Marketing is not a one-shoe-fits-all operation. What works for one business likely will not work for another. It doesn’t work that way. This strategy is a waste of time and money. Every business has its unique characteristics, target audiences, and value propositions. Marketing strategies should be specifically tailored to highlight these distinct features and built around the needs of the targeted audience. Understand Your Customer Your marketing messages should deeply resonate with your target audience. This requires a deep understanding of your customers' needs. How your products or services can meet these needs? What problem can you solve? How can you help?A basic understanding of your customer isn't enough. Become your customer. Be Weird, Think Weird If you haven’t noticed, the marketing world is in the middle of a weird revolution. It’s no longer about playing by the rules; it’s about rewriting them or ditching them altogether. There are tons of unique new ways to reach customers. The conventional bs no longer works well. Come up with a unique strategy that revels in the odd, the peculiar, the downright bizarre. Go Big or Go Home Our approach promotes a mentality focused on boldness, execution and scale. It encourages boldness when others are timid. It’s about standing strong amidst adversity, ushering in a wave of determination that separates you from the rest. When the crowd is fearful, choose to be fearless, embracing the challenges that come your way, and use them as stepping stones for growth. Your business must grow to succeed. Growth is key! Grab your copy today!

Kick Ass Creativity

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Author : Mary Beth Maziarz
language : en
Publisher: Hampton Roads Publishing
Release Date : 2011-04-01

Kick Ass Creativity written by Mary Beth Maziarz and has been published by Hampton Roads Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-04-01 with Self-Help categories.

“A lively and personable guide to higher creativity . . . [that] will catalyze all levels and types of creativity. . . . a bright lantern on the creative trail.” —Julia Cameron, national bestselling author of The Artist’s Way There are over forty million people who work in creative careers. You may be one of them. Or, perhaps, you would like to join their ranks. If either of these statements is true, this book is for you. Maziarz offers a concrete program for helping you tap into and develop your creative potential. In fact, if you incorporate these teachings into your life, you can be not only creative, but kick-ass creative. Maziarz provides a framework full of fun and practical tips for kick-starting the creative process. Included are: An examination of energy and what it has to do with art. How to connect with your deepest motivations, desires, and feelings. Concrete tips about time management. How to develop a support group. How to get rid of those flimsy excuses that block your creative output. “Incorporating equal parts positivity, practicality and visualization, writer and workhorse songwriter Maziarz presents a guide to tapping and fostering creativity with broad appeal for button-down and artsy types alike. . . . Her] encouraging tone and practical, common-sense approach should resonate even with skeptics” —Publishers Weekly

Incredible Comics With Tom Nguyen

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Author : Tom Nguyen
language : en
Publisher: IMPACT
Release Date : 2007-08-15

Incredible Comics With Tom Nguyen written by Tom Nguyen and has been published by IMPACT this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-08-15 with Art categories.

Kick-start your comic book career! In the comic book industry, cookie-cutter artists just don't cut it. In this book, professional comic book artist Tom Nguyen shows you how to make your work stand out from the masses: Populate your world with convincing heroes, villains and citizens ... Pump-up the drama with perspective, page design and other powerful techniques ... And, ultimately, put it all together to tell kick-ass, action-packed stories! You'll learn how to: draw pumped-up dudes and hot babes, with muscles and curves in all the right places. dress 'em in killer costumes and everyday outfits, complete with hairstyles and accessories. round out your cast with punks, grandmas, kids, melon heads and other supporting characters. draw blood-curdling sneers, dagger eyes, and other expressive facial features. use gesture sketches to establish pose and action. get creative with poses, camera angles, perspective, and page layout for maximum drama and efficient storytelling. follow the step-by-step process of bringing two scripts to life, from thumbnails to finished inking tips. Illustrated with dos, don'ts, and tons of step-by-step instruction, this is a real-world guide to the skills you need to make it as a comic book artist. Armed with these inside secrets and tricks-of-the-trade, you'll be more than just another good artist, but a bona fide, super-hero-style storyteller!

Power Her Up

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Author : Trenice J. Brinkley
language : en
Publisher: Two Queens Media
Release Date : 2020-05-25

Power Her Up written by Trenice J. Brinkley and has been published by Two Queens Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-05-25 with Business & Economics categories.

Have you ever wonder why some women succeed at everything they touch? Or perhaps why they have tribes that will follow them to the end of the earth and back? What does each of the women have besides an extraordinary story and maybe the gift of gab? They all have embraced their POWER! Yes, Power Her Up words are sharp and raw, but they are real. The words are meant to spark your inner power and your mindset in hopes that you will embrace it, and power your talents and skills up unapologetically.

Fast Cheap And Viral

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Author : Aashish Chopra
language : en
Publisher: Hachette UK
Release Date : 2019-09-20

Fast Cheap And Viral written by Aashish Chopra and has been published by Hachette UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-09-20 with Business & Economics categories.

Viral marketing should not be a happy accident Aashish Chopra’s first viral video was shot with close to no budget and sparing equipment. Yet, today, his content has over 350 million views and industry masters universally agree that Aashish has cracked the viral code. In Fast, Cheap and Viral, the ace marketer shares the secrets behind his success – all of them learnt and honed on his journey. This one-stop super-guide to viral video marketing gives you the low-down on: HOW TO GRAB EYEBALLS in a sea of content; HOW TO DRIVE ENGAGEMENT (because views can be bought, but engagement is earned); WHY STORYTELLING BEATS PRODUCTION VALUE and behind-the-scenes tips and tricks; HOW TO BUILD YOUR PERSONAL BRAND and kill job insecurity. For every student, entrepreneur, blogger, marketing manager or leader who dreams of reaching millions on a shoestring budget, this book is the definitive manual on sustainable viral success.

The Art Of Millarworld

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Author : Various
language : en
Publisher: Image Comics
Release Date : 2014-04-16

The Art Of Millarworld written by Various and has been published by Image Comics this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-04-16 with Comics & Graphic Novels categories.

In the ï40s, it was DC. In the ï60s, it was Marvel. Now Millarworld has reshaped comics in the 21st century and turned into a powerhouse force to be reckoned with. Riding a wave of grand slam properties ranging from comics to box office smash hits like Wanted, starring Angelina Jolie, and Kick-Ass and Kick-Ass 2, Mark Millar has built an empire by collaborating with the industry's finest artists. In honor of its tenth anniversary, and for the first time, Millarworld collects all the cover artwork from Kick-Ass, WANTED, Superior, The Secret Service, Nemesis, Supercrooks, CHOSEN, WAR HEROES, JUPITER'S LEGACY, and its newest title, MPH. Features behind-the-scenes interviews by the main artist for each title and includes rare, stunning variants by special guest artists like BILL SIENKIEWICZ, ADAM HUGHES, MARC SILVESTRI, BRYAN HITCH, ADAM KUBERT, GEOF DARROW, PHIL NOTO, JOCK, DAVE JOHNSON, and more!