How To Design A Logo
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How To Design A Logo
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Author : SendPoints SP
language : en
Publisher:
Release Date : 2021-03
How To Design A Logo written by SendPoints SP and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-03 with categories.
Logo design is a systematic and integrated work. Logo designers are obliged to learn about market positioning, to communicate effectively with client, and conceive an idea thoroughly before a quick and precise execu-tion is possible. Focusing on design thinking, the book showcases an array of distinguished logos, which fall into four categories: typogra-phy, plants, animals, and geometry. As a practical guide, it also introduces the step-by-step design process of each logo.
Logo Design Love
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Author : David Airey
language : en
Publisher: New Riders
Release Date : 2009-12-20
Logo Design Love written by David Airey and has been published by New Riders this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-12-20 with Computers categories.
There are a lot of books out there that show collections of logos. But David Airey’s “Logo Design Love” is something different: it’s a guide for designers (and clients) who want to understand what this mysterious business is all about. Written in reader-friendly, concise language, with a minimum of designer jargon, Airey gives a surprisingly clear explanation of the process, using a wide assortment of real-life examples to support his points. Anyone involved in creating visual identities, or wanting to learn how to go about it, will find this book invaluable. - Tom Geismar, Chermayeff & Geismar In Logo Design Love, Irish graphic designer David Airey brings the best parts of his wildly popular blog of the same name to the printed page. Just as in the blog, David fills each page of this simple, modern-looking book with gorgeous logos and real world anecdotes that illustrate best practices for designing brand identity systems that last. David not only shares his experiences working with clients, including sketches and final results of his successful designs, but uses the work of many well-known designers to explain why well-crafted brand identity systems are important, how to create iconic logos, and how to best work with clients to achieve success as a designer. Contributors include Gerard Huerta, who designed the logos for Time magazine and Waldenbooks; Lindon Leader, who created the current FedEx brand identity system as well as the CIGNA logo; and many more. Readers will learn: Why one logo is more effective than another How to create their own iconic designs What sets some designers above the rest Best practices for working with clients 25 practical design tips for creating logos that last
The Logo Design Idea Book
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Author : Steven Heller
language : en
Publisher: Laurence King Publishing
Release Date : 2019-08-06
The Logo Design Idea Book written by Steven Heller and has been published by Laurence King Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-08-06 with Design categories.
The Logo Design Idea Book is an accessible introduction to the key elements of good logo design, including insights into the logos of iconic brands. This guide is an indispensable resource for anyone looking to learn the basic about designing a logo. The book introduces the key elements of good logo design and is perfect for graphic design and branding inspiration. Written by Steven Heller and Gail Anderson, world's leading authorities on design, The Logo Design Idea Book includes 50 logo examples of good ideas in the service of representation, reputation and identification. Arrows, swashes, swooshes, globes, sunbursts and parallel, vertical and horizontal lines, words, letters, shapes and pictures. Logos are the most ubiquitous and essential of all graphic design devices, representing ideas, beliefs and, of course, things. They primarily identify products, businesses and institutions but they are also associated, hopefully in a positive way, with the ethos or philosophy of those entities. Perfect for students, beginners or anyone curious about logo design! Chapters include: Give personality to letters Develop a memorable monogram Make a symbol carry the weight Transform from one identity to another Make a mnemonic Illustrate with wit and humor Include secret signs Get more design inspiration from other Idea Books: The Graphic Design Idea Book The Illustration Idea Book The Typography Idea Book
Designing Logos
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Author : Jack Gernsheimer
language : en
Publisher: Simon and Schuster
Release Date : 2010-02-23
Designing Logos written by Jack Gernsheimer and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-02-23 with Design categories.
How to design great logos, step by step by step. * Lavishly illustrated with 750 color images * How-tos, case studies, and detailed analysis of well-known logos What makes a logo good? What makes it bad? What makes it great? The entire process of logo design is examined, from the initial client interview to brainstorming, from first presentation to delivery of the final standards manual. Through 750 color illustrations, classic logos are analyzed, and readers will learn a thirteen-point system for measuring the effectiveness of any logo. Learn about the uses of positive and negative space, balance, color, and typography; follow intriguing case studies; discover how to make effective presentations to clients. Designers, marketing and branding specialists, educators, and students everywhere need this definitive guide to creating great logos.
Masters Of Design Logos Identity
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Author : Sean Adams
language : en
Publisher: Rockport Publishers
Release Date : 2008-09-01
Masters Of Design Logos Identity written by Sean Adams and has been published by Rockport Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-09-01 with Design categories.
Masters of Design: Logos and Identity profiles twenty well known designers, who are recognized for the particular areas of design in which they’re profiled in the Masters series. The profiles are not only inspirational, but they provide real-world advice and support designers can use in their projects. Through real world examples and illustrations, the authors present the work of the 20 legends focusing on the subject of identity and logos. This ranges from simple mark-making to full scale programs applied to multiple mediums. The book also includes a gallery of marks, sidebars on heroes and inspirations, and diagrams to explain concepts or processes. The designers included will have a wide age range, type of work, in-house agencies, small business, large firm, domestic and international designers. Each profile is about 2,000 words and includes 10-15 projects with captions that detail the specifics. We include current projects as well as the projects that put these people on the map.
The Elements Of Logo Design
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Author : Alex W. White
language : en
Publisher: Simon and Schuster
Release Date : 2017-09-05
The Elements Of Logo Design written by Alex W. White and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-09-05 with Design categories.
A Visually Stunning Guide to Learning the Art of Logo Design Designers looking to learn the art of designing logos need look no further than The Elements of Logo Design by world-renowned designer Alex W. White. Unique in its approach to explaining how to design marks, The Elements of Logo Design explores design unity, typography and its expression as frozen sound, how a logo fits into a greater branding strategy, and how to build a logo. With more than four hundred examples culled from advertising, editorial, and web use, readers will gain a comprehensive understanding of universally shared graphic design principles. These principles are then applied to logo design specifically, relating the discipline to all other graphic design. Chapters include such topics as: Logic in design Relationships, hierarchy, and structure Differences and similarities in design Research and planning an identity How to build a logo using type, image, and space Letterforms, type, and fonts Type alteration Semiotics: icons and symbols Image-to-image relationships With a foreword by Jerry Kuyper, who is widely recognized as one of the top twenty-five logo designers of all time, The Elements of Logo Design is a formidable resource for learning the art of branding and making marks.
How To Design Logo Poster Leaflet Using Affinity Designer
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Author : Hendi Hendratman
language : en
Publisher: Videa
Release Date :
How To Design Logo Poster Leaflet Using Affinity Designer written by Hendi Hendratman and has been published by Videa this book supported file pdf, txt, epub, kindle and other format this book has been release on with Art categories.
In this book you are invited to create logo, poster and leaflet. With its vector and bitmap capabilities, creating designs consisting of text, vectors and photos are hassle-free because there's no need to go back and forth with software. Uniquely in this book, you are invited to think like a professional designer who works systematically and efficiently. Theory of design principles including the golden ratio is discussed practically so that your work is easier for many people to enjoy. Of course, after thoroughly following the discussion in this book, you will automatically know the various tools and features of Affinity Designer, including its Pixel Persona. This book is suitable for those of you who are Graphic Design, Architecture, Interior, Product, Automotive and even gamers. Links to teaching materials (*.jpg, *.png etc.) are informed on the last page of the book.
Logo Design How To Create Logo That Stands Out
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Author : Josh Cooper
language : en
Publisher:
Release Date : 2016-12-15
Logo Design How To Create Logo That Stands Out written by Josh Cooper and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-12-15 with categories.
LOGO DESIGNHOW TO CREATE LOGO THAT STANDS OUTI see every business like a living being, that needs resources to live, has a given evolution, and presents itself in a certain manner. The presentation part can be done in many ways, and some big companies allocate huge amounts of money for this only. Nevertheless, any business, no matter how small, needs an identity card, besides any other complex presentation forms. And this identity card, how I call it, is the logo. People have used symbols to express meaning since ever. Nowadays, logos are mostly graphical, and designed in such a way that makes them easily recognizable. It is a tool used for identity creation, and to generate favorable thoughts and feelings about the business. What will you find in this book? * A brief description of what is branding, what is identity and where is the logo's places in this* What is a logo and why every business, small or big, needs it* Examples of different types of logos; how and where each type is best used;* Description of the steps you need to take in the designing process;* How will it be if you hire a professional to make the logo for you;* What are the costs of logo designing;* What does it take to do it yourself* What makes a logo look good and fulfill its purpose;* What mistakes should you avoid in the process;In a world where the easy access to internet allows a lot of small businesses to develop, each entrepreneur needs to find its way on the market. So you need the logo for the customers to find you and for some other reasons. Find the arguments in the book. Happy reading!
How To Design Trademarks Logos Graphic Designers Library
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Author : John Murphy
language : en
Publisher: North Light Books
Release Date : 1991-01-03
How To Design Trademarks Logos Graphic Designers Library written by John Murphy and has been published by North Light Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 1991-01-03 with Design categories.
The only truly comprehensive guide to designing trademarks and logos -- from the initial idea to the final design.