How To Increase Prices
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How To Increase Prices
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Author : Geoffrey R. Vautier
language : en
Publisher: Createspace Independent Pub
Release Date : 2012-07-01
How To Increase Prices written by Geoffrey R. Vautier and has been published by Createspace Independent Pub this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-07-01 with Business & Economics categories.
Many business owners have difficulty with the issue of raising prices. The purpose of this book is to help you understand these issues, do the homework and give you the confidence so that you are ready and willing to increase your prices, knowing that you can keep your customers in the process. The author, Geoff Vautier, has a background as a Chief Financial Officer in the business world. During his business-related career, Geoff has had extensive involvement in numbers. He knows that from a financial point of view, pricing is clearly one of the most important things that influence a business's success. In this book, Geoff has created a resource that will help business people think about the range of issues that need to be addressed when setting prices. Geoff's particular interest is in helping business people understand what is really happening in their business. He is active in the consulting/training world, helping people achieve success in their business. He regularly speaks and teaches internationally. Visit his website for more details: www.geoffvautier.com.
Pricing Psychology Report
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Author : Marlene Jensen
language : en
Publisher:
Release Date : 2020-01-09
Pricing Psychology Report written by Marlene Jensen and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-01-09 with categories.
All pricing decisions are not logical! People also buy at one price and not at another for psychological reasons -- many of which they don't understand. Yet these psychology-based choices have been documented by pricing strategy experts in tests of hundreds of millions of consumers.* How to change your price by a couple of pennies -- and get 10-20% MORE ORDERS.* How to raise prices -- and get MORE ORDERS.You might believe there is no such thing as too-low pricing. But you'd be wrong. In 1992, I launched Ancillary Profits newsletter (sold to magazine publishers) at a price under $100. A few months later, I tested that price vs. one well over $100 -- a 31% price increase. What should have happened? A common "rule of thumb" in marketing says raising prices by 10% will decrease orders by 10%. Thus I should have received 31% LESS orders. Instead my orders went up by 11%! At a 31% higher price! That means I got to pocket 45% MORE CASH for the very same product.Pricing Psychology Report details dozens of pricing psychology quirks you can use to both increase your profits AND have happier customers. Read this for pricing changes you can make TODAY to increase your cash.
47 Ways To Raise Prices Without Losing Customers
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Author : Marlene Jensen
language : en
Publisher: JGF Press
Release Date : 2020-11-30
47 Ways To Raise Prices Without Losing Customers written by Marlene Jensen and has been published by JGF Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-11-30 with Business & Economics categories.
Make your customers happy to pay more. There is no other business step that can increase profits as quickly and reliably as raising prices. But raising prices is the one marketing decision most likely to make a manager break out in a cold sweat. Don’t let this be you. Here’s help in “the most practical book on pricing ever written.” Inside this book are 47 different price-raising strategies all proven to work well for at least some companies. Many of them work so well that your customers will be happy to pay the higher prices. Included are: 13 pricing psychology tactics that don’t require you to change anything except the price 9 tactics that require a change in the product/service 2 tactics that require you to reposition (but not change) your product/service 4 tactics that require a change in packaging 4 tactics that require a change in distribution 6 tactics that require a change in promotion 6 tactics useful with salespeople and in negotiations 2 tactics useful in reacting to competitor price changes In addition, you get access to the 1-2-3 PriceChangeModelTM that lets you assess the likely results of your price changes — as well as whether or not to respond to competitor price changes. Solve your immediate pricing problem today — and have this “idea book” for any time in the future when you face another pricing decision. Not sure? Check out “Inside the book” at your favorite online bookseller and you will see — for free — the first four tactics.
Selling The Price Increase
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Author : Jeb Blount
language : en
Publisher: John Wiley & Sons
Release Date : 2022-06-15
Selling The Price Increase written by Jeb Blount and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-06-15 with Business & Economics categories.
A practical guide for successfully navigating the single greatest growth and profit improvement opportunity for B2B enterprises: price increases The payoff for implementing price increases without losing customers is massive! Effective price increase campaigns are far more effective at boosting topline revenue and generating profits than acquiring new customers. The problem is that price increase initiatives—whether broad-based or targeted to specific accounts—strike fear and anxiety into the hearts of sales professionals and account managers who are tasked with selling them to their customers. Approaching customers with price increases sits at the tip top of the pantheon of things salespeople hate to do because they fear that raising prices will reduce sales volume or open the door to competitors. Yet when sold effectively, customers accept price increases, remain loyal, and often buy even more. In Selling the Price Increase: The Ultimate B2B Field Guide for Raising Prices Without Losing Customers, celebrated sales trainer Jeb Blount reveals the strategies, tactics, techniques, and frameworks that allow you to successfully master price increase initiatives. From crafting effective price increase messages to protecting hard-won relationships, handling common objections, and making the case for the value you deliver, this comprehensive guide walks you through each step of the price increase sales process. In each chapter, you’ll find practical exercises designed to help you master the Selling the Price Increase system. As you dive into these powerful insights, and with each new chapter, you'll gain greater and greater confidence in your ability to successfully engage customers in price increase conversations. You’ll learn: How to navigate multiple price increase scenarios: broad-based, targeted, non-negotiable, negotiable, defending, presenting, and asking The eight price increase narratives and three drivers of customer price increase acceptance How to neutralize and get past the five big price increase fears and anxieties How to avoid the big mistakes that trigger resentment and drive customers into the arms of your competitors The 9-Box Risk-Profile Framework for targeting accounts for price increases A repeatable process for confidently approaching price increase conversations The Five-Step Price Increase Messaging Framework Proven frameworks for reducing resistance and handling price increase objections How to negotiate profitable outcomes with high-risk profile accounts Winning strategies for coaching and leading successful price increase initiatives Following in the footsteps of his blockbuster bestsellers Fanatical Prospecting, Sales EQ, Objections, Inked, and Virtual Selling, Jeb Blount's Selling the Price Increase puts the same strategies employed by his clients—a who's who of the world's most prestigious organizations—right into your hands. Selling the Price Increase is an essential handbook for sales professionals, account managers, customer success teams, and other revenue generation leaders looking for a page-turning and insightful roadmap to navigating the essential—and nerve-wracking—world of price increases.
Pricing With Confidence
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Author : Reed K. Holden
language : en
Publisher: John Wiley & Sons
Release Date : 2010-12-28
Pricing With Confidence written by Reed K. Holden and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-12-28 with Business & Economics categories.
Bad pricing is a great way to destroy your company’s value, revenue, and profits. With ten simple rules, this book shows you how to deliver both healthy profit margins and robust revenue growth while kicking the dreaded discounting habit. The authors destroy the conventional wisdom that you have to trade margins for revenues and show you how to fully exploit the value your company offers customers. This is a proven plan for increasing sales without sacrificing profits.
Pricing Strategy
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Author : Bill McFarlane
language : en
Publisher: CreateSpace
Release Date : 2012-01-16
Pricing Strategy written by Bill McFarlane and has been published by CreateSpace this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-01-16 with categories.
Many businesses have no pricing strategy, they simply make something up, big mistake! With the 9 rules and other information on how to price a product in this book you should have a strategy which will help increase sales and profits. Also explained is how actually increasing your prices may be the smartest move you've ever made.
Intelligent Pricing The Pressure To Lower Prices As A Way To Increase Revenues
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Author : Cristopher Passalacqua
language : en
Publisher:
Release Date : 2021-09-20
Intelligent Pricing The Pressure To Lower Prices As A Way To Increase Revenues written by Cristopher Passalacqua and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-09-20 with categories.
As a business owner, you can imagine that resisting pricing pressure is a daily occupation these days. This book will show you how to apply key pricing concepts in optimizing your positioning, using game-changing pricing, raising prices selectively, managing price reductions, using marginal pricing, and aggressive lowest cost pricing. These would be fantastic tools to use in a larger company, where managers could give them out to specific employees in advance of challenging projects - a helpful prod to get them thinking outside the box. the author's many examples and breezy, direct style are a great assist in focusing one's faculties on the daunting tasks ahead of us.
Pricing Psychology Report
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Author : Marlene Jensen
language : en
Publisher: JGF Press
Release Date : 2020-01-09
Pricing Psychology Report written by Marlene Jensen and has been published by JGF Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-01-09 with Business & Economics categories.
All pricing decisions are not logical! People also buy at one price and not at another for psychological reasons -- many of which they don't understand. Yet these psychology-based choices have been documented by pricing strategy experts in tests of hundreds of millions of consumers. * How to change your price by a couple of pennies -- and get 10-20% MORE ORDERS. * How to raise prices -- and get MORE ORDERS. You might believe there is no such thing as too-low pricing. But you'd be wrong. In 1992, I launched Ancillary Profits newsletter (sold to magazine publishers) at a price under $100. A few months later, I tested that price vs. one well over $100 -- a 31% price increase. What should have happened? A common "rule of thumb" in marketing says raising prices by 10% will decrease orders by 10%. Thus I should have received 31% LESS orders. Instead my orders went up by 11%! At a 31% higher price! That means I got to pocket 45% MORE CASH for the very same product. Pricing Psychology Report details dozens of pricing psychology quirks you can use to both increase your profits AND have happier customers. Read this for pricing changes you can make TODAY to increase your cash.
How To Increase Wages Without Increasing Prices
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Author :
language : en
Publisher:
Release Date : 1949*
How To Increase Wages Without Increasing Prices written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1949* with Wages categories.
27 Ways To Raise Prices Without Losing Sales
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Author : Marlene Jensen
language : en
Publisher:
Release Date : 2006-06-01
27 Ways To Raise Prices Without Losing Sales written by Marlene Jensen and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-06-01 with categories.
This book includes a CD with two 1-2-3 Price Change Models on it. These models can be used with the book to determine opportunities for increased pricing -- either unilaterally or due to a competitor price change.