How To Market Your School
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How To Market Your School
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Author : Johanna M. Lockhart
language : en
Publisher: R&L Education
Release Date : 2010-12-16
How To Market Your School written by Johanna M. Lockhart and has been published by R&L Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-12-16 with Education categories.
Increased competition, declining resources, changing demographics, news media scrutiny, and the importance of public perceptions are reasons why schools and school districts need an effective marketing program. However, even school and district administrators who recognize the importance of marketing often feel unprepared to initiate and maintain a strategic marketing effort. How to Market Your School is a comprehensive guide that provides school administrators with tools to help them create, implement, and maintain a successful marketing program. Topics covered include developing a marketing strategy, marketing research, communications, media relations, building beneficial partnerships, public relations, and fund raising. Although written for public school administrators, the book is equally applicable to private and charter schools.
School Marketing E Handbook
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Author : Bryan Foster
language : en
Publisher: School Marketing e-Handbook
Release Date : 2009
School Marketing E Handbook written by Bryan Foster and has been published by School Marketing e-Handbook this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Business & Economics categories.
"Marketing a school suggestions, from the marketing outcomes and skills gained, through many years at the schoolface, by an assistant principal / school marketing coordinator."--Provided by publisher.
How To Market Your School
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Author : Johanna Lockhart
language : en
Publisher: R&L Education
Release Date : 2010-12-16
How To Market Your School written by Johanna Lockhart and has been published by R&L Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-12-16 with Business & Economics categories.
How to Take Monster Bucks will reveal the secret strategies of men who consistently bag older age-class deer each season. There is a price to pay to be the best at any sport, and trophy deer hunting is no different. But this book will save you thousands of hunting hours in your pursuit of monster bucks.
Maximize Your School Marketing
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Author : Johanna M. Lockhart
language : en
Publisher: Rowman & Littlefield
Release Date : 2016-10-08
Maximize Your School Marketing written by Johanna M. Lockhart and has been published by Rowman & Littlefield this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-10-08 with Business & Economics categories.
Maximize Your School Marketing offers school administrators effective ways to enhance their existing school marketing strategy using the essential elements of public relations, media relations, social media, community partnerships, and fundraising. Extensive examples and case studies serve to illustrate key information. Finally, three “real-life” school marketing success stories provide illustration, motivation, and inspiration.
Marketing 101
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Author : David J. Carroll
language : en
Publisher: R&L Education
Release Date : 2011-05-16
Marketing 101 written by David J. Carroll and has been published by R&L Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-05-16 with Education categories.
Marketing 101: How Smart Schools Get and Keep Community Support is a compact, practical handbook created to guide educators in the application of marketing strategies that get results. For many years, marketing has been implemented in school settings with a fragmented, piecemeal approach_only to have disappointing and sometimes expensive results. This book will introduce educators to sound marketing principles and action steps. Full of descriptive, concrete examples, the information is easy to adapt to any educational setting as a workhorse to capture and retain community support. The years ahead forecast challenging demographics, savvy consumers and high expectation stakeholders. Susan and David Carroll detail how to interpret demographic trends, assess your image in the community, groom your staff as ambassadors, select and use marketing communications tools correctly, pass your budgets, and other strategic marketing steps for immediate use and success. This book is essential to educators who want their schools to be aligned with the community they serve.
Marketing Your School
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Author : Simon Hepburn
language : en
Publisher: Lulu.com
Release Date : 2014-10-02
Marketing Your School written by Simon Hepburn and has been published by Lulu.com this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-10-02 with Education categories.
"A thoroughly worthwhile read. 'Marketing Your School' is a perfect guide for all those charged with schools' marketing. Especially good for those just starting out, or for schools who do not have a large marketing function. Packed with many excellent ideas and a really useful chapter on evaluating marketing." Rachel Hadley-Leonard, Founder of RHL Consulting. The book includes advice from experts in design (Helen West), customer relationship marketing (Tim Latham) and primary school marketing (Nic Eversett) as well as case studies from private and state schools. Each chapter concludes with a handy checklist. To find out more about the ideas behind the book visit www.marketingadviceforschools.com
Sold Out
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Author : Alex Molnar
language : en
Publisher: Rowman & Littlefield
Release Date : 2015-08-07
Sold Out written by Alex Molnar and has been published by Rowman & Littlefield this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-08-07 with Education categories.
If you strip away the rosy language of “school-business partnership,” “win-win situation,” “giving back to the community,” and the like, what you see when you look at corporate marketing activities in the schools is example after example of the exploitation of children for financial gain. Over the long run the financial benefit marketing in schools delivers to corporations rests on the ability of advertising to “brand” students and thereby help insure that they will be customers for life. This process of “branding” involves inculcating the value of consumption as the primary mechanism for achieving happiness, demonstrating success, and finding fulfillment. Along the way, “branding” children – just like branding cattle – inflicts pain. Yet school districts, desperate for funding sources, often eagerly welcome marketers and seem not to recognize the threats that marketing brings to children’s well-being and to the integrity of the education they receive. Given that all ads in school pose some threat to children, it is past time for considering whether marketing activities belong in school. Schools should be ad-free zones.
Could Do Better
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Author : Helen Gaunt
language : en
Publisher:
Release Date : 1991
Could Do Better written by Helen Gaunt and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1991 with Public relations categories.
The Ultimate Guide To School Marketing Strategies
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Author : Ralph Cochran
language : en
Publisher: Createspace Independent Publishing Platform
Release Date : 2017-06-10
The Ultimate Guide To School Marketing Strategies written by Ralph Cochran and has been published by Createspace Independent Publishing Platform this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-06-10 with categories.
Learn how implementing an inbound marketing strategy could increase enrollment at your private school. This helpful book is filled with tips and strategies you need to effectively market your school and attract the right students!
Story Marketing For Christian Schools
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Author : Ralph Cochran
language : en
Publisher:
Release Date : 2019-10-23
Story Marketing For Christian Schools written by Ralph Cochran and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-10-23 with categories.
The Proven School Growth System Increasing Enrollment at Christian Schools Do you market to prospective parents with the same methods used to sell the newest smartphone or car? What if schools struggle to attract new students and keep the ones they have because they fail to connect with their prospective parents in a meaningful way? This book will show you a proven better way through Story Marketing to grow your school without using expensive methods that don't work. What if we don't really know how to connect with prospective parents and have entirely missed the reality that the decision of where to send your child to school is one of the top five life decisions parents will make? Yet we market our school to prospective families like we are selling the newest smartphone, car or worse based on the recommendation of a board member who is a successful businessman. Read this book to discover how to connect with prospective parents through story marketing which can result in more campus visits, and ultimately enrollment.