How To Profit From Radio Advertising
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How To Profit From Radio Advertising
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Author :
language : en
Publisher: National Retail Merchants Assn
Release Date : 1975-01-01
How To Profit From Radio Advertising written by and has been published by National Retail Merchants Assn this book supported file pdf, txt, epub, kindle and other format this book has been release on 1975-01-01 with Radio advertising categories.
How To Profit From Radio Advertising
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Author :
language : en
Publisher:
Release Date : 1975
How To Profit From Radio Advertising written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1975 with Radio advertising categories.
Profitable Radio Advertising
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Author : James Thompson
language : en
Publisher:
Release Date : 2018-10-31
Profitable Radio Advertising written by James Thompson and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-10-31 with categories.
Are you a small business owner or sales agent that sells something to the public (B2C)? Is your income directly related to the number of people who buy from you? Do you want your radio advertising to generate results for you, and not just be "spray and pray"? Are you okay with changing your mindset about advertising if it means that you can make more money? If any of those things are true, then you'll like this guide. I'm going to tell you how to use radio advertising better than 90% of those who use it today. You'll have a distinct advantage over your competitors who don't follow the concepts in this guide, and you'll be able to reliably make money with your radio advertising. Even if you already have experience with profitable advertising on the radio, I've also provided some fresh new ideas for promotions that you can try. Here's the bottom line: I'm going to try my best to show you how to use radio advertising to make money.This book is a resource for those who are new to direct response marketing principles and want a quick primer. Find out: - Essential steps to profitable advertising in any media.- How to ensure your radio ads are actually generating results for you (no more guessing).- Why "did you hear it on the radio?" is a bad question.- How to use a 'Value Ladder' to maximize the worth of your radio airtime.- How to create a compelling message that causes your target market to "lean in" and listen.- Why a 'professional' ad isn't always the best.- 17 reasons why radio ads fail- Eight radio advertising myths- Nine tips for optimal radio ad placement- Radio ad scripts and ideas for promotions.- How to use radio to boost your other advertising.- How to get free radio airtime.- Plus more, over 15 short chapters.I've taken my own experience and combined it with lessons from materials by dozens of experts like Claude Whitacre, Claude Hopkins, Gary Halbert, Dan Kennedy and others. I have taken their material and adapted it for radio advertising. I'd encourage you to seek out their material on your own, but 'Profitable Radio Advertising' will give you a summary of the most important direct response marketing ideas.
Making More Money
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Author : Godfrey W. Herweg
language : en
Publisher:
Release Date : 1995
Making More Money written by Godfrey W. Herweg and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with Radio advertising categories.
An Advertiser S Guide To Better Radio Advertising
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Author : Andrew Ingram
language : en
Publisher: John Wiley & Sons
Release Date : 2006-02-03
An Advertiser S Guide To Better Radio Advertising written by Andrew Ingram and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-02-03 with Business & Economics categories.
There has recently been dramatic growth in the medium of radio. However, advertisers and agencies too often still use radio for its basic tactical abilities, leaving the emotional power of the medium untapped. This book is a practical guide to understanding and exploiting the true power of radio as the ?brand conversation medium?. Combining theory, listener understanding and practical advice, the authors explore the scale and effectiveness of radio advertising, how the medium communicates, it?s role in emerging brand thinking, and best practice for creating better radio advertising. Overviews, summaries, quotations and checklists are featured throughout, as well as case studies from companies in all sectors including Sainsbury?s, British Airways, Carphone Warehouse, BT and the British Government.
Effective Radio Advertising
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Author : Marc G. Weinberger
language : en
Publisher: Lexington Books
Release Date : 1994
Effective Radio Advertising written by Marc G. Weinberger and has been published by Lexington Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994 with Business & Economics categories.
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Direct Response Radio
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Author : Brett Astor
language : en
Publisher:
Release Date : 2008-03
Direct Response Radio written by Brett Astor and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-03 with Direct marketing categories.
Straightforward and concise, this self-help corporate planner guides small, medium, and large businesses on the dynamic and profitable advertising tool of direct response radio.
Selling Electronic Media
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Author : Ed Shane
language : en
Publisher: CRC Press
Release Date : 1999-02-17
Selling Electronic Media written by Ed Shane and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999-02-17 with Language Arts & Disciplines categories.
"Selling is identifying and satisfying customer needs profitably. Profitable for you, profitable for them." Diane Sutter, President and CEO of Shooting Star Broadcasting , owner of KTAB-TV, Abilene, Texas This is the definition of sales used throughout Ed Shane's comprehensive and timely textbook Selling Electronic Media. This new definition reflects the customer-orientation of today's marketing environment as well as the product-orientation of selling. Today's selling is a win/win proposition, a win for the seller and a win for the customer. Using interviews with industry leaders and reports of their selling experiences, Selling Electronic Media shares insight and practical advice in the basics of selling: · prospecting · qualifying · needs analysis · presentations · answering objections · closing · relationship management Focusing on the merging and converging of electronic media and the need for branding of media at all levels, this highly readable book offers complete coverage of advertising sales for radio, television and cable, plus the new and emerging mass communication technologies, primarily those generated by the Internet. Selling Electronic Media is enhanced with review highlights and discussion points and illustrated throughout with visuals used by media outlets to market commercials and their audience reach. Students pursuing sales and marketing careers in electronic media and professionals wishing to reinforce their understanding of the merging and converging media environment will find what they need in the pages of this book.
How To Make Your Radio Advertising Work For You
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Author : David Sell
language : en
Publisher: David Sell
Release Date : 2011-02-08
How To Make Your Radio Advertising Work For You written by David Sell and has been published by David Sell this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-02-08 with Business & Economics categories.
Radio As An Advertising Medium
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Author : Warren B. Dygert
language : en
Publisher: Facsimiles-Garl
Release Date : 1985
Radio As An Advertising Medium written by Warren B. Dygert and has been published by Facsimiles-Garl this book supported file pdf, txt, epub, kindle and other format this book has been release on 1985 with Business & Economics categories.