How To Sell Black Athletes To A White Audience The Representation Of Blackness In The Nba From 1984 To 2005
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How To Sell Black Athletes To A White Audience The Representation Of Blackness In The Nba From 1984 To 2005
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Author : Till Neuhaus
language : en
Publisher: Grin Publishing
Release Date : 2017-07-07
How To Sell Black Athletes To A White Audience The Representation Of Blackness In The Nba From 1984 To 2005 written by Till Neuhaus and has been published by Grin Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-07-07 with categories.
Seminar paper from the year 2017 in the subject American Studies - Miscellaneous, grade: 1.3, Bielefeld University, language: English, abstract: David Stern turned the NBA into a billion dollar business. However, when Stern started his mission, the NBA had a serious image crisis: The league was perceived as drug-infested and too-black. Stern himself claimed that race, if everything else was handled correctly, would not be an issue in professional sports and basketball in particular. With regards to Stuart Hall, this paper will investigate what the dominant, or as Stern phrases it 'correct', way of handling race looks like and what kind of conclusions can be drawn on the basis of that approach. The main focus will be dedicated to the (by the NBA) created image of Blackness and how they try to portray and depict their players.
How To Sell Black Athletes To A White Audience The Representation Of Blackness In The Nba From 1984 To 2005
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Author : Till Neuhaus
language : en
Publisher: GRIN Verlag
Release Date : 2017-05-30
How To Sell Black Athletes To A White Audience The Representation Of Blackness In The Nba From 1984 To 2005 written by Till Neuhaus and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-05-30 with Literary Collections categories.
Seminar paper from the year 2017 in the subject American Studies - Miscellaneous, grade: 1.3, Bielefeld University, language: English, abstract: David Stern turned the NBA into a billion dollar business. However, when Stern started his mission, the NBA had a serious image crisis: The league was perceived as drug-infested and too-black. Stern himself claimed that race, if everything else was handled correctly, would not be an issue in professional sports and basketball in particular. With regards to Stuart Hall, this paper will investigate what the dominant, or as Stern phrases it 'correct', way of handling race looks like and what kind of conclusions can be drawn on the basis of that approach. The main focus will be dedicated to the (by the NBA) created image of Blackness and how they try to portray and depict their players.
Ebony
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Author :
language : en
Publisher:
Release Date : 2005-11
Ebony written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-11 with categories.
EBONY is the flagship magazine of Johnson Publishing. Founded in 1945 by John H. Johnson, it still maintains the highest global circulation of any African American-focused magazine.
Ebony
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Author :
language : en
Publisher:
Release Date : 2004-11
Ebony written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-11 with categories.
EBONY is the flagship magazine of Johnson Publishing. Founded in 1945 by John H. Johnson, it still maintains the highest global circulation of any African American-focused magazine.
Ebony
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Author :
language : en
Publisher:
Release Date : 2005-11
Ebony written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-11 with categories.
EBONY is the flagship magazine of Johnson Publishing. Founded in 1945 by John H. Johnson, it still maintains the highest global circulation of any African American-focused magazine.
Ebony
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READ ONLINE
Author :
language : en
Publisher:
Release Date : 2004-11
Ebony written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-11 with categories.
EBONY is the flagship magazine of Johnson Publishing. Founded in 1945 by John H. Johnson, it still maintains the highest global circulation of any African American-focused magazine.
Commodified And Criminalized
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Author : David J. Leonard
language : en
Publisher: Rowman & Littlefield Publishers
Release Date : 2010-12-28
Commodified And Criminalized written by David J. Leonard and has been published by Rowman & Littlefield Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-12-28 with Sports & Recreation categories.
Commodified and Criminalized examines the centrality of sport to discussions of racial ideologies and racist practices in the 21st century. It disputes familiar refrains of racial progress, arguing that athletes sit in a contradictory position masked by the logics of new racism and dominant white racial frames. Contributors discuss athletes ranging from Tiger Woods and Serena Williams to Freddy Adu and Shani Davis. Through dynamic case studies, Commodified and Criminalized unpacks the conversation between black athletes and colorblind discourse, while challenging the assumptions of contemporary sports culture. The contributors in this provocative collection push the conversation beyond the playing field and beyond the racial landscape of sports culture to explore the connections between sports representations and a broader history of racialized violence.
International Directory Of Company Histories
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Author : Tina Grant
language : en
Publisher: Saint James Press
Release Date : 2005-09
International Directory Of Company Histories written by Tina Grant and has been published by Saint James Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-09 with Business & Economics categories.
Provides detailed histories of many of the largest and most influential companies worldwide. Intended for reference use by students, business persons, librarians, historians, economists, investors, job candidates, and others who want to learn more about the historical development of the world's most important companies.
Owning The Olympics
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Author : Monroe Price
language : en
Publisher: University of Michigan Press
Release Date : 2009-12-10
Owning The Olympics written by Monroe Price and has been published by University of Michigan Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-12-10 with History categories.
"A major contribution to the study of global events in times of global media. Owning the Olympics tests the possibilities and limits of the concept of 'media events' by analyzing the mega-event of the information age: the Beijing Olympics. . . . A good read from cover to cover." —Guobin Yang, Associate Professor, Asian/Middle Eastern Cultures & Sociology, Barnard College, Columbia University From the moment they were announced, the Beijing Games were a major media event and the focus of intense scrutiny and speculation. In contrast to earlier such events, however, the Beijing Games are also unfolding in a newly volatile global media environment that is no longer monopolized by broadcast media. The dramatic expansion of media outlets and the growth of mobile communications technology have changed the nature of media events, making it significantly more difficult to regulate them or control their meaning. This volatility is reflected in the multiple, well-publicized controversies characterizing the run-up to Beijing 2008. According to many Western commentators, the People's Republic of China seized the Olympics as an opportunity to reinvent itself as the "New China"---a global leader in economics, technology, and environmental issues, with an improving human-rights record. But China's maneuverings have also been hotly contested by diverse global voices, including prominent human-rights advocates, all seeking to displace the official story of the Games. Bringing together a distinguished group of scholars from Chinese studies, human rights, media studies, law, and other fields, Owning the Olympics reveals how multiple entities---including the Chinese Communist Party itself---seek to influence and control the narratives through which the Beijing Games will be understood. digitalculturebooks is an imprint of the University of Michigan Press and the Scholarly Publishing Office of the University of Michigan Library dedicated to publishing innovative and accessible work exploring new media and their impact on society, culture, and scholarly communication. Visit the website at www.digitalculture.org.
Black Cultural Traffic
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Author : Harry Justin Elam
language : en
Publisher: University of Michigan Press
Release Date : 2005-12-02
Black Cultural Traffic written by Harry Justin Elam and has been published by University of Michigan Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-12-02 with Social Science categories.
Fresh takes on key questions in black performance and black popular culture, by leading artists, academics, and critics