How To Sell Value Demystified

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How To Sell Value Demystified

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Author : Crispin Manners
language : en
Publisher: Emerald Group Publishing
Release Date : 2023-10-19

How To Sell Value Demystified written by Crispin Manners and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-10-19 with Business & Economics categories.

The book demystifies how to charge according to the value delivered so agencies are more resilient, flexible and successful. It is a book that leaders will give to their people to use and reuse as a simple to follow guide.

Sales Management

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Author : Robert J. Calvin
language : en
Publisher: McGraw Hill Professional
Release Date : 2004-03-22

Sales Management written by Robert J. Calvin and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-03-22 with Business & Economics categories.

THE MCGRAW-HILL EXECUTIVE MBA SERIES "Executive education is suddenly every CEO's favorite strategic weapon." --BusinessWeek Now repackaged in easily transportable paperback editions, these informative titles--written by frontline executive education professors and modeled after the programs of the nation's top business schools--will find new popularity with today's on-the-go, every-second-counts executive.

Marketing Demystified

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Author : Donna Anselmo
language : en
Publisher: McGraw Hill Professional
Release Date : 2010-08-06

Marketing Demystified written by Donna Anselmo and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-08-06 with Business & Economics categories.

The goal of marketing is simple: attract customers who will purchase your product. Getting there, though, isn't so easy. Real marketing success involves a strong foundation in everything from planning, advertising, and publicity to Internet strategies, database management, and more. Enter Marketing DeMystified. Addressing every step of the process in plain English, it helps you master all the tools at your disposal to cultivate strong brand awareness, maximize profits, and build lasting customer loyalty. Featuring realworld examples, end-of-chapter quizzes, and a final exam, Marketing DeMystified is the fuel you need to power up your marketing machine and start producing results. This fast and easy guide covers: Marketing’s four Ps . . . plus three—planning, positioning, and people Tactics for organizing a research-driven campaign Strategies for leading a marketing team Techniques for branding from the inside out Case studies of marketing successes and failures Simple enough for a novice or student, but challenging enough for a veteran marketing manager, Marketing DeMystified is the most thorough and simple shortcut to decoding key marketing concepts and principles.

Competition Demystified

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Author : Bruce C. Greenwald
language : en
Publisher: Penguin
Release Date : 2005-08-18

Competition Demystified written by Bruce C. Greenwald and has been published by Penguin this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-08-18 with Business & Economics categories.

Bruce Greenwald, one of the nation's leading business professors, presents a new and simplified approach to strategy that cuts through much of the fog that has surrounded the subject. Based on his hugely popular course at Columbia Business School, Greenwald and his coauthor, Judd Kahn, offer an easy-to-follow method for understanding the competitive structure of your industry and developing an appropriate strategy for your specific position. Over the last two decades, the conventional approach to strategy has become frustratingly complex. It's easy to get lost in a sophisticated model of your competitors, suppliers, buyers, substitutes, and other players, while losing sight of the big question: Are there barriers to entry that allow you to do things that other firms cannot?

Sales Management Demystified

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Author : Robert Calvin
language : en
Publisher: McGraw Hill Professional
Release Date : 2007-04-23

Sales Management Demystified written by Robert Calvin and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-04-23 with Business & Economics categories.

BUILD and manage a SALES FORCE that's worth sell-ebrating Understanding that a sales force is only as successful as its management is the first step to improving overall sales performance. The rest can be found inside this hands-on guide that shows, step-by-step, how to train and retain a team of top sales professionals. Sales Management Demystified addresses every step of the process--including hiring, training, compensation, organization, deployment, forecasting, motivation, and performance management. Sales managers at every level and students of sales management will find helpful strategies and tactics for molding a team into an effective, cohesive unit. Featuring real-world examples, end-of-chapter quizzes, and a final exam, this incredibly useful guide will help you get the best from your sales force and put your career on the fast track. This fast and easy guide offers Ideas for sourcing, screening, and selecting the best candidates Tips for training salespeople in product, customer, and competitor knowledge, and in selling skills The model for choosing the most successful sales force organization and deployment Monetary and nonmonetary methods to reward positive sales force action and results Performance management techniques that evaluate results, actions, skills, knowledge, and personal characteristics Simple enough for a novice but challenging enough for a veteran manager, Sales Management Demystified is your shortcut to developing a successful sales team.

Accounting Demystified

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Author : Leita Hart
language : en
Publisher: McGraw Hill Professional
Release Date : 2004-11-15

Accounting Demystified written by Leita Hart and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-11-15 with Business & Economics categories.

There’s no easier, faster, or more practical way to learn the really tough subjects Accounting Demystified provides you with a working knowledge of accounting basics, covering financial, cost, budget, and tax accounting. This self-teaching guide comes complete with key points, background information, quizzes at the end of each chapter, and even a final exam. Simple enough for beginners but challenging enough for advanced students, this is a lively and entertaining brush-up, introductory text, or classroom supplement.

Web Analytics Demystified

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Author : Eric T. Peterson
language : en
Publisher: Bookrenter
Release Date : 2004

Web Analytics Demystified written by Eric T. Peterson and has been published by Bookrenter this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Business & Economics categories.

Candlestick Charting Demystified

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Author : Wayne A. Corbitt
language : en
Publisher: McGraw Hill Professional
Release Date : 2012-11-27

Candlestick Charting Demystified written by Wayne A. Corbitt and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-11-27 with Business & Economics categories.

"Presents investors with a step-by-step self-learning guide to mastering technical analysis of price movement in securities, derivatives, or currencies"--Page 4 of cover.

Business Math Demystified

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Author : Allan Bluman
language : en
Publisher: McGraw Hill Professional
Release Date : 2006-03-10

Business Math Demystified written by Allan Bluman and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-03-10 with Mathematics categories.

This work teaches business-management students all the basic mathematics used in a retail business and follows the standard curriculum of Business Math courses.

Multimedia Demystified

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Author : Apple Computer, Inc
language : en
Publisher: Random House Puzzles & Games
Release Date : 1994

Multimedia Demystified written by Apple Computer, Inc and has been published by Random House Puzzles & Games this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994 with Computers categories.

The definitive book for anyone who wants to understand what multimedia is all about and how it is created. A hypertext-like design makes the book accessible and user-friendly, so that the reader can quickly master the concepts, tools, techniques, and technologies behind the biggest buzzword around today.