How To Write Clearly

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Writing At Work

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Author : Neil James
language : en
Publisher: Allen & Unwin
Release Date : 2007-09-01

Writing At Work written by Neil James and has been published by Allen & Unwin this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-09-01 with Language Arts & Disciplines categories.

Effective writing is a key to professional success.

Make It Clear

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Author : Patrick Henry Winston
language : en
Publisher: MIT Press
Release Date : 2020-08-25

Make It Clear written by Patrick Henry Winston and has been published by MIT Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-08-25 with Self-Help categories.

The essentials of communication for professionals, educators, students, and entrepreneurs, from organizing your thoughts to inspiring your audience and ensuring what you say is remembered. Written by an MIT professor who taught his students these techniques for more than 40 years, Make It Clear explains how to communicate—how to speak and write to get your ideas across. Starting with the basics—finding your voice, organizing your ideas, making sure what you say is remembered, and receiving critiques ("do not ask for brutal honesty")—this essential resource is packed with advice that covers how to write to be understood, how to inspire, how to defeat writer's block, and much more: ·Why you should start with an empowerment promise and conclude by noting you delivered on that promise ·How a well-crafted, explicitly identified slogan, symbol, salient idea, surprise, and story combine to make you and your work memorable ·The VSN-C (Vision, Steps, News–Contributions) framework as an organizing structure and how to create and organize your ideas with a “broken–glass” outline ·How to prepare slides, writing and rewriting, and even choosing a type family Learning how to speak and write well will empower you and make you smarter. Effective communication can be life-changing—making use of just one principle in this book can get you the job, make the sale, convince your boss, inspire a student, or even start a revolution.

How To Write Clearly

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Author : Tom Albrighton
language : en
Publisher: ABC Business Communications Ltd
Release Date : 2021-08-28

How To Write Clearly written by Tom Albrighton and has been published by ABC Business Communications Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-08-28 with Reference categories.

Whatever you're writing, you have to make it clear. You could be writing a website, a brochure or a client presentation. You could be preparing a job application, an email or a classified ad. Or you might be writing an article or a book. Whatever it is, the clearer you make it, the better your results will be. How to Write Clearly will help. It's an authoritative yet easy-to-read guide that will make your non-fiction writing more colourful, expressive and precise. Writing is more than just words on a page. It's a process of communication. That's why How to Write Clearly draws on cutting-edge ideas from psychology, education and linguistics to look deep inside the reader's mind and explore the 'why' as well as the 'how' of writing technique. It's ideal for marketers, businesspeople, journalists, educators and anyone who needs to communicate with the written word. You'll learn: • How to understand your reader and tune into what they need • How to use plain language to make your writing accessible, readable and relatable • Ten treacherous traps you must avoid • Proven techniques for explaining new ideas • How to captivate your reader with storytelling, humour, intrigue, perspective and more • What really changes readers' minds • How to craft clear sentences and paragraphs • Using empathy and pacing to put the reader at their ease • How to choose the right structure, length and title • Pages of pro tips for drafting, editing and using feedback. Fully illustrated and referenced, with a wealth of examples throughout, How to Write Clearly is the definitive guide to non-fiction writing today.

Copywriting Made Simple

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Author : Tom Albrighton
language : en
Publisher: ABC Business Communications Ltd
Release Date : 2020-06-06

Copywriting Made Simple written by Tom Albrighton and has been published by ABC Business Communications Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-06-06 with Business & Economics categories.

Copywriting is writing with purpose. It’s about using words to reach people and change what they think, feel and do. This easy-to-read guide will teach you all the essentials of copywriting, from understanding products, readers and benefits to closing the sale. It’s packed with real-life examples that will show you exactly how the ideas and techniques will work in the real world. And with dozens of useful illustrations and diagrams, Copywriting Made Simple shows you the ideas that other books just talk about. Plus there's a whole chapter of handy tips on writing ads, websites, broadcast media, direct mail, social media and print. Copywriting Made Simple is the perfect introduction to copywriting today. No wonder it hit the #1 spot in Marketing & Sales at Amazon UK, Canada and Australia, and is featured on the BA Advertising course at the University for the Creative Arts. What you’ll learn… Understand the product and its benefits • Pinpoint how the product helps people. • Turn features into benefits and seek out USPs. • Identify tangible and intangible benefits. Get to know your reader • Uncover your reader’s inner fears and desires. • Use empathy to get inside the reader’s feelings. • Decide how your copy will change how they think, feel or act. • Capture your aims in the brief. Engage the reader in your message • Talk to the reader and make your copy more like a conversation. • Use the same words that the reader uses. • Bring the product to life with rich, sensory language. • Make your copy active, positive and specific. Craft compelling copy • Learn eight proven formulas for enticing headlines. • Choose a rock-solid structure. • Create powerful calls to action. Use 20 proven strategies for creative copy • Show the product in a new light. • Use humour, wordplay, metaphors and contrasts. • Turn weakness into strength. Make persuasion and psychology work for you • Learn the six proven principles of persuasion. • Overcome the reader’s objections. • Exploit cognitive biases to nudge the reader into action. What industry experts say… 'Where was this book when I started copywriting? A must for every newbie copywriter (and a few old copy dogs too).' Kate Toon, Co-host of the Hot Copy Podcast 'Impressively thorough without ever losing its rhythm. Deserves to be mentioned in the same breath as the copywriting classics.' Ryan Wallman, author of Delusions of Brandeur ‘Tom’s put a lifetime of learning into this book.’ Dave Trott, Creative legend, agency founder and author of Creative Mischief, One and One Make Three and Predatory Thinking ‘From insights gleaned from NLP and psychology to real-world examples of great, effective copy - this is educational, entertaining and energetic. Prepare to dig deep, enjoy and see your results skyrocket!’ Katherine Wildman, Host, The Writing Desk ‘Tom has written the best all-round introduction to copywriting available today.’ Leif Kendall, Director of ProCopywriters, copywriter and author of Brilliant Freelancer ‘I didn’t think you could teach copywriting. Turns out, @tomcopy can. What a terrific book.’ Doug Kessler, Creative Director & Co-founder of Velocity

How To Write Clearly

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Author : Edwin Abbott Abbott
language : en
Publisher:
Release Date : 1883

How To Write Clearly written by Edwin Abbott Abbott and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1883 with English language categories.

How To Write Clearly Rules And Exercises On English Composition

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Author : Edwin Abbott Abbott
language : en
Publisher: Good Press
Release Date : 2019-11-21

How To Write Clearly Rules And Exercises On English Composition written by Edwin Abbott Abbott and has been published by Good Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-21 with Language Arts & Disciplines categories.

Edwin Abbott Abbott's 'How to Write Clearly: Rules and Exercises on English Composition' is a comprehensive guide designed to help readers improve their writing skills. The book focuses on providing practical tips, rules, and exercises to aid in the development of clear and concise written communication. Written in a straightforward and accessible style, this book is suitable for both beginners and experienced writers seeking to enhance their composition abilities. With its emphasis on simplicity and precision, Abbott's work remains relevant in today's fast-paced and information-driven society. The author's careful attention to detail and logical approach make this book a valuable resource for anyone looking to refine their writing skills. Edwin Abbott Abbott, known for his mathematical and literary works, draws on his own experiences and expertise to craft this essential guide for effective communication. His commitment to promoting clarity and coherence in writing shines through in every chapter, making 'How to Write Clearly' a must-read for aspiring writers and seasoned professionals alike.

Writing To Learn Rc

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Author : William Zinsser
language : en
Publisher: Harper Collins
Release Date : 1993-06-04

Writing To Learn Rc written by William Zinsser and has been published by Harper Collins this book supported file pdf, txt, epub, kindle and other format this book has been release on 1993-06-04 with Reference categories.

This is an essential book for everyone who wants to write clearly about any subject and use writing as a means of learning.

Smart Brevity

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Author : Jim VandeHei
language : en
Publisher: Workman Publishing Company
Release Date : 2022-09-20

Smart Brevity written by Jim VandeHei and has been published by Workman Publishing Company this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-09-20 with Business & Economics categories.

Brevity is confidence. Length is fear. This is the guiding principle of Smart Brevity, a communication formula built by Axios journalists to prioritize essential news and information, explain its impact and deliver it in a concise and visual format. Now, the co-founders of Axios have created an essential guide for communicating effectively and efficiently using Smart Brevity—think Strunk and White’s Elements of Style for the digital age. In SMART BREVITY: The Power of Saying More with Less, Axios co-founders Jim VandeHei, Mike Allen, and Roy Schwartz teach readers how to say more with less in virtually any format. They also share communications lessons learned from their decades of experience in media, business and communications.

Authoring A Phd

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Author : Patrick Dunleavy
language : en
Publisher: Bloomsbury Publishing
Release Date : 2017-04-28

Authoring A Phd written by Patrick Dunleavy and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-04-28 with Education categories.

This engaging and highly regarded book takes readers through the key stages of their PhD research journey, from the initial ideas through to successful completion and publication. It gives helpful guidance on forming research questions, organising ideas, pulling together a final draft, handling the viva and getting published. Each chapter contains a wealth of practical suggestions and tips for readers to try out and adapt to their own research needs and disciplinary style. This text will be essential reading for PhD students and their supervisors in humanities, arts, social sciences, business, law, health and related disciplines.

Put It In Writing

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Author : Albert Joseph
language : en
Publisher: McGraw Hill Professional
Release Date : 1998

Put It In Writing written by Albert Joseph and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with Business & Economics categories.

Guidelines for writing effective business reports cover organization, grammar, punctuation, commonly misused words, proofreading, and political correctness.