How To Write Great Copy
DOWNLOAD
Download How To Write Great Copy PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get How To Write Great Copy book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages. If the content not found or just blank you must refresh this page
How To Write Great Copy
DOWNLOAD
Author : Dominic Gettins
language : en
Publisher: Kogan Page Publishers
Release Date : 2006-04-03
How To Write Great Copy written by Dominic Gettins and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-04-03 with Business & Economics categories.
In our visually dominated age, there is an even greater reason for copy to be beautifully and sharply written, to have impact and immediacy. Dominic Gettins spent many years writing copy and training others to do so. In this slim elegantly written guide, he clearly demonstrates his ability to get his message across and shows readers how to do the same. He articulates the uncodified knowledge copywriters and art directors use when writing ads for readers to apply to any communications they have to produce.The techniques and principles can be applied to any form of promotional writing, in national press, newsletters, press releases, direct mail shots, posters, TV, radio, and even internal reports and memos. He presents these in the form of 8 essential rules: 1.Know your target market; 2.Do research; 3.Answer the brief; 4.Be relevant; 5.Be objective; 6.Keep it simple; 7.Know your medium; 8.Be ambitious.
How To Write Great Copy
DOWNLOAD
Author : Dominic Gettins
language : en
Publisher: Kogan Page Publishers
Release Date : 2006
How To Write Great Copy written by Dominic Gettins and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Business & Economics categories.
Book News, Inc., Portland, OR (booknews.com).
Read Me
DOWNLOAD
Author : Gyles Lingwood
language : en
Publisher: Hachette UK
Release Date : 2014-09-22
Read Me written by Gyles Lingwood and has been published by Hachette UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-09-22 with Language Arts & Disciplines categories.
If you've ever struggled to craft a powerful message that really hits the spot, you'll know it's harder than it looks. Wouldn't it be helpful to have an expert on hand to explain how the professionals really do it? Better still, how about a whole range of writers ready to pass on their trade secrets? Well that's exactly what you'll find in the pages of this book. Think of it as a rocket-assisted launch for your writing career, structured over ten distinct lessons and illustrated with classic and contemporary international examples of the best copywriting. Designed to help anyone who works with words improve their writing, this book is packed with practical techniques and features effective exercises to pump up your persuasive powers. Includes inspiring contributions from professional writers, an in-depth look at the challenges involved in writing copy for brands and worked examples that cover writing for digital, brand storytelling and packaging copy.
How To Write Better Copy
DOWNLOAD
Author : Steve Harrison
language : en
Publisher: Pan Macmillan
Release Date : 2016-09-08
How To Write Better Copy written by Steve Harrison and has been published by Pan Macmillan this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-09-08 with Self-Help categories.
Whether you're an agency writer in need of inspiration, a one-woman-band drumming up work from new clients, an established business trying to get more from that mysterious thing called 'content', or you simply want to persuade your colleagues to adopt your point of view, How To Write better Copy by Steve Harrison will help you write better copy. It starts with the thinking before the writing, and how to create the all-important Brief. Then it takes you step-by-step from how to write a headline to how to get the response you want from your reader. With examples at every stage, and explanations based on both the author's twenty-five years' experience and recent scientific research, this book will help hone your skills - whether you're writing websites or press ads, e-zines or direct mail, brochures or blogs, posters or landing pages, emails or white papers.
How To Write Copy That Sells
DOWNLOAD
Author : Ray Edwards
language : en
Publisher: Morgan James Publishing
Release Date : 2016-02-16
How To Write Copy That Sells written by Ray Edwards and has been published by Morgan James Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-02-16 with Business & Economics categories.
Communicate with potential customers—and persuade them to buy: “The best copywriting teacher I know.” —Michael Hyatt, New York Times–bestselling author of Your Best Year Ever This book is for everyone who needs to write copy that sells—including copywriters, freelancers, and entrepreneurs. Writing copy that sells without seeming “salesy” can be tough, but is an essential skill. How to Write Copy That Sells offers tips for crafting powerful, effective headlines and bullet points, reveals the secrets of product launch copy, and supplies specific copywriting techniques for: email marketing websites social media direct mail traditional media ads, and more “Ray invites you into his inner sanctum where he opens his real-life copywriting toolkit . . . Get this book!” —Judith Sherven, PhD, and Jim Sniechowski, PhD, bestselling authors of The Heart of Marketing
The Craft Of Copywriting
DOWNLOAD
Author : Alastair Crompton
language : en
Publisher: Prentice Hall
Release Date : 1982
The Craft Of Copywriting written by Alastair Crompton and has been published by Prentice Hall this book supported file pdf, txt, epub, kindle and other format this book has been release on 1982 with Business & Economics categories.
Copywriting
DOWNLOAD
Author : Linc Bartlett
language : en
Publisher: CreateSpace
Release Date : 2015-09-07
Copywriting written by Linc Bartlett and has been published by CreateSpace this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-09-07 with categories.
A Book That Actually Teaches You How to Write Sales Letters? Yes - You can write words that sell! Knowing how to string together sentences that will have your prospects begging to buy your product or service isn't just a skill reserved for the highly trained copy "gurus" - YOU CAN WRITE COPY TOO! Copywriting: Everything You Need To Know About Copywriting From Beginner To Expert helps you understand the evolution of copywriting and the importance of believing in your company's products. By understanding your audience and "what's in it for the consumer," you can become a great copywriter! You'll discover how to write effective sales copy that "hits the spot," and find out why simple and persuasive sales copy sells so well. It's time to hone your storytelling skills and create compelling copy that outclasses your competition! With Copywriting: Everything You Need To Know About Copywriting From Beginner To Expert, you'll be taken through a step-by-step process on how to become an amazing copywriter. Copywriting is a craft, and there are certain tools and formulas you can use to create both long and short copy that will have your prospects eating out of your hand! Let this book take you by the hand and transition you from a beginning copywriter into a sales page creating expert! You must practice to become great. Most of the great copywriters of today and the past, have been those who study the art and implement the best strategies. This book will give you the tools to become a master in copywriting!
The Copywriting Sourcebook
DOWNLOAD
Author : Andy Maslen
language : en
Publisher: Marshall Cavendish International Asia Pte Ltd
Release Date : 2010-02-11
The Copywriting Sourcebook written by Andy Maslen and has been published by Marshall Cavendish International Asia Pte Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-02-11 with Reference categories.
It’s OK knowing the theory, but when it’s 9am and you have just been given until lunchtime to write some copy for a new sales email, landing page, press ad or brochure, what you really need is a shortcut. This book takes the grind out of planning and writing almost any type of copy by providing step-by-step advice on the best layouts, approaches and styles to suit everything from an email subject line to recruitment ad, direct mail letter or website. Prepared by one of the best copywriters in the B2B sector, this book also provides the reader with templates for 13 of the most common copywriting tasks for maximum effectiveness and speed.
Copywriting Second Edition
DOWNLOAD
Author : Mark Shaw
language : en
Publisher: Hachette UK
Release Date : 2012-10-18
Copywriting Second Edition written by Mark Shaw and has been published by Hachette UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-10-18 with Language Arts & Disciplines categories.
Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. This new, expanded edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogues, company magazines and internal communications. Using a series of exercises and up-to-date illustrated examples of award-winning campaigns and communication, Copywriting, Second Edition takes you through step-by-step processes that can help you to write content quickly and effectively. Including insightful interviews from leading copywriters, as well as illustrated case studies of major brands that explore the challenges involved in creating cutting-edge copy, this book will provide you with all the tools you need to become a confident and versatile creative copywriter.
The Elements Of Style
DOWNLOAD
Author : William Strunk Jr.
language : en
Publisher: Arcturus Publishing
Release Date : 2023-10-01
The Elements Of Style written by William Strunk Jr. and has been published by Arcturus Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-10-01 with Language Arts & Disciplines categories.
First published in 1918, William Strunk Jr.'s The Elements of Style is a guide to writing in American English. The boolk outlines eight "elementary rules of usage", ten "elementary principles of composition", "a few matters of form", a list of 49 "words and expressions commonly misused", and a list of 57 "words often misspelled". A later edition, enhanced by E B White, was named by Time magazine in 2011 as one of the 100 best and most influential books written in English since 1923.