Hypertext Semiotics In The Commercialized Internet
DOWNLOAD
READ ONLINE
Download Hypertext Semiotics In The Commercialized Internet PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get Hypertext Semiotics In The Commercialized Internet book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages. If the content not found or just blank you must refresh this page
Hypertext Semiotics In The Commercialized Internet
DOWNLOAD
READ ONLINE
Author : Moritz Neumüller
language : en
Publisher: diplom.de
Release Date : 2003-04-15
Hypertext Semiotics In The Commercialized Internet written by Moritz Neumüller and has been published by diplom.de this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-04-15 with Computers categories.
Inhaltsangabe:Abstract: Building on approaches that have succeeded in applying semiotic principles and methodology to computer science, such as computer semiotics, computational semiotics, and semiotic interface engineering, this dissertation establishes a systematic account for those researchers who are ready to look at hypertext from a semiotic point of view. Rather than a new hypertext model, this work presents the prolegomena of a theory of hypertext semiotics, interlacing the existing models with the findings of semiotic research, on all levels of the textual, aural, visual, tactile and olfactory channels. A short history of hypertext, from its prehistory to today's state of the art systems and the current developments in the commercialized World Wide Web creates the context for this approach which should be seen as a fortification of the connection between the media semiotic approach and computer semiotics. While computer semioticians claim that the computer is a semiotic machine and Artificial Intelligence scientists underline the importance of semiotics for the construction of the next hypertext generation, this paper makes use of a much broader methodological basis. These findings are placed in the context of the commercialization of the Internet. Besides identifying the main challenges for eCommerce from the viewpoint of hypertext semiotics, the author concentrates on information goods and the current limitations for a new economy, such as restrictive intellectual property and copyright laws. A semiotic analysis of iMarketing techniques and the Toywar complete the dissertation. Zusammenfassung: Diese Dissertation legt einen systematischen Ansatz für all jene Forscher dar, die bereit sind, Hypertext aus einer semiotischen Perspektive zu betrachten. Durch die Verknüpfung existierender Hypertext-Modelle mit den Resultaten aus der Semiotik auf allen Sinnesebenen der textuellen, auditiven, visuellen, taktilen und geruchlichen Wahrnehmung skizziert der Autor Prolegomena einer Hypertext-Semiotik-Theorie, anstatt ein völlig neues Hypertext-Modell zu präsentieren. Eine Einführung in die Geschichte der Hypertexte, von ihrer Vorgeschichte bis zum heutigen Entwicklungsstand und den gegenwärtigen Entwicklungen im kommerzialisierten World Wide Web bilden den Rahmen für diesen Ansatz, welcher als Fundierung des Brückenschlages zwischen Mediensemiotik und Computer-Semiotik angesehen werden darf. Während Computer-Semiotiker wissen, dass der Computer [...]
Marketing Semiotics
DOWNLOAD
READ ONLINE
Author : Laura R. Oswald
language : en
Publisher: Oxford University Press
Release Date : 2012-02-16
Marketing Semiotics written by Laura R. Oswald and has been published by Oxford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-02-16 with Business & Economics categories.
Proposes that consumers shop for brand meanings, not just goods and services. Brands offer consumers intagible benefits such as symbolic relationship, a vicarious experience, and even a sense of identity. This semiotic dimension of brands, has more that academic interest for firms, since the breadth and depth of the meanings consumers associate with the brand name and logo have measurable impact on the firm's financial performance.
Acm 2000 Hypertext
DOWNLOAD
READ ONLINE
Author : Frank M. Shipman
language : en
Publisher:
Release Date : 2000
Acm 2000 Hypertext written by Frank M. Shipman and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Hypertext systems categories.
DOWNLOAD
READ ONLINE
Author : 로라 오즈월드
language : ko
Publisher: 커뮤니케이션북스
Release Date : 2013-05-30
written by 로라 오즈월드 and has been published by 커뮤니케이션북스 this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-05-30 with Business & Economics categories.
왜 코닥은 시장 변화에 적응하지 못했나? 유럽보다 아시아에서 명품 브랜드가 잘 팔리는 이유는 무엇일까? 로라 오즈월드는 포드, 맥도날드, 코카콜라 등 세계 굴지 기업들의 브랜드 전략을 컨설팅해 온 베테랑이다. 그녀가 수년간 수행한 실제 마케팅 사례를 바탕으로 마케팅 문제에 대한 기호학적 해결책을 제시한다. 시장 조사와 세분화, 브랜드 포지셔닝, 크리에이티브 전략 수립, 광고 집행, 제품과 매장 디자인 등 브랜드 관리의 전 영역에 걸쳐 기호학이 체계적으로 적용될 수 있음을 보여 준다. 브랜드 자산을 관리하고 싶은가? 기호학으로 세상을 들여다보라
Open Hypermedia Systems And Structural Computing
DOWNLOAD
READ ONLINE
Author : Siegfried Reich
language : en
Publisher: Springer
Release Date : 2003-07-31
Open Hypermedia Systems And Structural Computing written by Siegfried Reich and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-07-31 with Computers categories.
This book constitutes the thoroughly refereed post-proceedings of the 6th International Workshop on Open Hypermedia Systems, OHS-6, and the 2nd International Workshop on Structural Computing, SC-2, held at the 11th ACM Conference on Hypertext and Hypermedia in San Antonio, Texas, USA in May/June 2000. The 19 revised full papers presented were carefully reviewed and selected for inclusion in the book. All current issues on open hypertext systems and structural computing are addressed.
Semantic Web
DOWNLOAD
READ ONLINE
Author : Tassilo Pellegrini
language : de
Publisher: Springer-Verlag
Release Date : 2007-02-13
Semantic Web written by Tassilo Pellegrini and has been published by Springer-Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-02-13 with Computers categories.
Semantic Web ist Vision, Konzept und Programm für die nächste Generation des Internets. Semantik ist dabei ein wesentliches Element zur Transformation von Information in Wissen. Sie ermöglicht eine effizientere Maschine-Maschine-Kommunikation und verbessert durch Modellierung das Management von Geschäftsprozessen, Wissen und innerbetrieblicher Kooperation. Der Band richtet sich gleichermaßen an ein praxisorientiertes und wissenschaftliches Publikum, das mehr als den technischen Zugang zum Thema sucht. Eine Fülle von Anwendungsbeispielen offenbart den praktischen Nutzen, in denen semantische Technologien zum Einsatz kommen.
L S De Corpus En La Traducci Especialitzada
DOWNLOAD
READ ONLINE
Author : Pilar Sánchez-Gijón
language : ca
Publisher: Documenta Universitaria
Release Date : 2004
L S De Corpus En La Traducci Especialitzada written by Pilar Sánchez-Gijón and has been published by Documenta Universitaria this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Computational linguistics categories.
Aquesta obra és una nova metodologia per al treball terminològic, adequada als nous recursos que la societat de la informació i la tecnologia posen al nostre abast. Pilar Sánchez-Gijón coneix bé les necessitats de traductors i terminòlegs i el llibre que teniu a les mans, que correspon a una part de la seva tesi de doctorat, és una eina necessària en el nou context obert a l’ús d’Internet com a font d’informació i com a recurs de treball, i a la utilització de tecnologies de gestió avançada de la terminologia, de memòries de traducció, gestors documentals i sistemes experts, que donin respostes renovades a les necessitats de tractament de la informació que tenen avui dia les empreses i els organismes.\n
Documentation Abstracts
DOWNLOAD
READ ONLINE
Author :
language : en
Publisher:
Release Date : 2001
Documentation Abstracts written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Documentation categories.
Hypertext
DOWNLOAD
READ ONLINE
Author :
language : en
Publisher:
Release Date : 2001
Hypertext written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Hypertext systems categories.
Linguistica Antverpiensia
DOWNLOAD
READ ONLINE
Author :
language : nl
Publisher:
Release Date : 2004
Linguistica Antverpiensia written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Language and languages categories.