Hypertext Semiotics In The Commercialized Internet
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Hypertext Semiotics In The Commercialized Internet
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Author : Moritz Neumüller
language : en
Publisher: diplom.de
Release Date : 2003-04-15
Hypertext Semiotics In The Commercialized Internet written by Moritz Neumüller and has been published by diplom.de this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-04-15 with Computers categories.
Inhaltsangabe:Abstract: Building on approaches that have succeeded in applying semiotic principles and methodology to computer science, such as computer semiotics, computational semiotics, and semiotic interface engineering, this dissertation establishes a systematic account for those researchers who are ready to look at hypertext from a semiotic point of view. Rather than a new hypertext model, this work presents the prolegomena of a theory of hypertext semiotics, interlacing the existing models with the findings of semiotic research, on all levels of the textual, aural, visual, tactile and olfactory channels. A short history of hypertext, from its prehistory to today's state of the art systems and the current developments in the commercialized World Wide Web creates the context for this approach which should be seen as a fortification of the connection between the media semiotic approach and computer semiotics. While computer semioticians claim that the computer is a semiotic machine and Artificial Intelligence scientists underline the importance of semiotics for the construction of the next hypertext generation, this paper makes use of a much broader methodological basis. These findings are placed in the context of the commercialization of the Internet. Besides identifying the main challenges for eCommerce from the viewpoint of hypertext semiotics, the author concentrates on information goods and the current limitations for a new economy, such as restrictive intellectual property and copyright laws. A semiotic analysis of iMarketing techniques and the Toywar complete the dissertation. Zusammenfassung: Diese Dissertation legt einen systematischen Ansatz für all jene Forscher dar, die bereit sind, Hypertext aus einer semiotischen Perspektive zu betrachten. Durch die Verknüpfung existierender Hypertext-Modelle mit den Resultaten aus der Semiotik auf allen Sinnesebenen der textuellen, auditiven, visuellen, taktilen und geruchlichen Wahrnehmung skizziert der Autor Prolegomena einer Hypertext-Semiotik-Theorie, anstatt ein völlig neues Hypertext-Modell zu präsentieren. Eine Einführung in die Geschichte der Hypertexte, von ihrer Vorgeschichte bis zum heutigen Entwicklungsstand und den gegenwärtigen Entwicklungen im kommerzialisierten World Wide Web bilden den Rahmen für diesen Ansatz, welcher als Fundierung des Brückenschlages zwischen Mediensemiotik und Computer-Semiotik angesehen werden darf. Während Computer-Semiotiker wissen, dass der Computer [...]
Marketing Semiotics
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Author : Laura R. Oswald
language : en
Publisher: Oxford University Press
Release Date : 2012-02-16
Marketing Semiotics written by Laura R. Oswald and has been published by Oxford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-02-16 with Business & Economics categories.
The book discusses the concept of brand equity and its impact on the financial performance of a company through analysis of the 'semiotics' of the brand and its sign systems. Including case studies, it provides an actionable strategy for steering brands through internal and external changes and pressures.
Acm 2000 Hypertext
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Author : Frank M. Shipman
language : en
Publisher:
Release Date : 2000
Acm 2000 Hypertext written by Frank M. Shipman and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Computers categories.
Open Hypermedia Systems And Structural Computing
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Author : Siegfried Reich
language : en
Publisher: Springer
Release Date : 2003-07-31
Open Hypermedia Systems And Structural Computing written by Siegfried Reich and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-07-31 with Computers categories.
This book constitutes the thoroughly refereed post-proceedings of the 6th International Workshop on Open Hypermedia Systems, OHS-6, and the 2nd International Workshop on Structural Computing, SC-2, held at the 11th ACM Conference on Hypertext and Hypermedia in San Antonio, Texas, USA in May/June 2000. The 19 revised full papers presented were carefully reviewed and selected for inclusion in the book. All current issues on open hypertext systems and structural computing are addressed.
Semantic Web
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Author : Tassilo Pellegrini
language : de
Publisher: Springer-Verlag
Release Date : 2007-02-13
Semantic Web written by Tassilo Pellegrini and has been published by Springer-Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-02-13 with Computers categories.
Semantic Web ist Vision, Konzept und Programm für die nächste Generation des Internets. Semantik ist dabei ein wesentliches Element in der Transformation von Information in Wissen, sei es um eine effizientere Maschine-Maschine-Kommunikation zu ermöglichen oder um Geschäftsprozess-Management, Wissensmanagement und innerbetriebliche Kooperation durch Modellierung zu verbessern. Der Band richtet sich gleichermaßen an ein praxisorientiertes und wissenschaftliches Publikum, das nicht nur aus der technischen Perspektive einen Zugang zum Thema sucht. Der praktische Nutzen wird in der Fülle von Anwendungsbeispielen offensichtlich, in denen semantische Technologien zum Einsatz kommen. Praxisorientierung ist auch das Leitthema der Semantic Web School, die sich zum Ziel gesetzt hat, den Wissenstransfer zu semantischen Technologien anzukurbeln und den interdisziplinären Diskurs über deren Nutzen und Folgen zu intensivieren.
L S De Corpus En La Traducci Especialitzada
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Author : Pilar Sánchez-Gijón
language : ca
Publisher: Documenta Universitaria
Release Date : 2004
L S De Corpus En La Traducci Especialitzada written by Pilar Sánchez-Gijón and has been published by Documenta Universitaria this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Computational linguistics categories.
Aquesta obra és una nova metodologia per al treball terminològic, adequada als nous recursos que la societat de la informació i la tecnologia posen al nostre abast. Pilar Sánchez-Gijón coneix bé les necessitats de traductors i terminòlegs i el llibre que teniu a les mans, que correspon a una part de la seva tesi de doctorat, és una eina necessària en el nou context obert a l’ús d’Internet com a font d’informació i com a recurs de treball, i a la utilització de tecnologies de gestió avançada de la terminologia, de memòries de traducció, gestors documentals i sistemes experts, que donin respostes renovades a les necessitats de tractament de la informació que tenen avui dia les empreses i els organismes.\n
Documentation Abstracts
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Author :
language : en
Publisher:
Release Date : 2001
Documentation Abstracts written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Documentation categories.
A Companion To Digital Humanities
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Author : Susan Schreibman
language : en
Publisher: John Wiley & Sons
Release Date : 2008-03-03
A Companion To Digital Humanities written by Susan Schreibman and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-03-03 with Literary Criticism categories.
This Companion offers a thorough, concise overview of the emerging field of humanities computing. Contains 37 original articles written by leaders in the field. Addresses the central concerns shared by those interested in the subject. Major sections focus on the experience of particular disciplines in applying computational methods to research problems; the basic principles of humanities computing; specific applications and methods; and production, dissemination and archiving. Accompanied by a website featuring supplementary materials, standard readings in the field and essays to be included in future editions of the Companion.
Linguistica Antverpiensia
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Author :
language : nl
Publisher:
Release Date : 2004
Linguistica Antverpiensia written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Language and languages categories.
Hypertext
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Author :
language : en
Publisher:
Release Date : 2001
Hypertext written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Hypertext systems categories.