I Musei D Impresa Heritage E Total Relationship Marketing
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I Musei D Impresa Heritage E Total Relationship Marketing
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Author : Marta Maria Montella
language : it
Publisher:
Release Date : 2018
I Musei D Impresa Heritage E Total Relationship Marketing written by Marta Maria Montella and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018 with Art categories.
Cultural Leadership In Transition Tourism
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Author : Elena Borin
language : en
Publisher: Springer Nature
Release Date : 2022-10-05
Cultural Leadership In Transition Tourism written by Elena Borin and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-10-05 with Business & Economics categories.
Cultural tourism has proved to be a significant source of economic development for cultural destinations, but it has also emerged as a sometimes potentially controversial and unsustainable phenomenon. The recent pandemic has also pointed out that we need different models of development of tourism, that include a more balanced approach to cultural components in cities and rural areas. Calls have been made on the need to design more sustainable models of tourism development for cultural destinations, conceiving tourism as a means to increasing the quality of life and generating economic opportunities in cities and regions by involving their communities and stakeholders. This book presents an in-depth analysis of the transition towards more sustainable models of cultural tourism development. Starting from the ongoing debate on cultural ecosystems, the book explores the potential key role of cultural and creative organizations as leaders of change. Including theoretical contributions, quantitative and qualitative analyses and international case studies, the book explores the role of cultural actors as leaders and their potential as drivers of culture-led innovation for tourism in cities and regions.
Curating Italian Fashion
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Author : Matteo Augello
language : en
Publisher: Bloomsbury Publishing
Release Date : 2022-11-17
Curating Italian Fashion written by Matteo Augello and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-11-17 with Design categories.
Italy is a major player in the global fashion industry, yet little has been written about its contribution to fashion curation. This book explores the management, display and curation of Italian fashion heritage, highlighting the role played by companies and industry associations. By contextualising fashion curation within Italy's economy, culture and art-historical tradition, Curating Italian Fashion unfolds the ties between the preservation of fashion heritage and corporate policies. It traces the shift of companies from sponsors to cultural producers and discusses the different uses of archives and exhibitions. Through the critical analysis of key examples such as Salvatore Ferragamo and Pitti Immagine, this book illustrates how the inevitable commercial interests underlying fashion curation can exist alongside the scholarly contribution of corporate initiatives. Most importantly, it defines the curatorial approaches developed by the involvement of the industry in fashion curation, thus providing an overarching interpretation of the characteristics of this practice in Italy. Matteo Augello provides an unprecedented insight into the management of Italian fashion heritage and presents a comprehensive account of the development of fashion curation in Italy, drawing from archival records, existing literature and oral history. This book is essential reading for scholars, industry professionals and students interested in the intersections of curation, heritage, national identity and corporate cultural policies.
I Musei Ecclesiastici
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Author : AA. VV.
language : it
Publisher: FrancoAngeli
Release Date : 2021-02-01T00:00:00+01:00
I Musei Ecclesiastici written by AA. VV. and has been published by FrancoAngeli this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-02-01T00:00:00+01:00 with Business & Economics categories.
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Handbook Of Research On Management Of Cultural Products E Relationship Marketing And Accessibility Perspectives
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Author : Aiello, Lucia
language : en
Publisher: IGI Global
Release Date : 2014-01-31
Handbook Of Research On Management Of Cultural Products E Relationship Marketing And Accessibility Perspectives written by Aiello, Lucia and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-01-31 with Business & Economics categories.
An integrated approach to investigate, create, and propose a model for the value creation of cultural products is essential in maintaining its connection with e-relationship marketing; this examination is important in recognizing a common perspective. The Handbook of Research on Management of Cultural Products: E-Relationship Marketing and Accessibility Perspectives examines the potential value of cultural products and how the support of new technologies can enable non-conventional and social-media marketing relationships. This book aims to highlight an emerging subject area in the field of financial management, management of value creation, and marketing that will be essential for scientists, researchers, and practitioners.
Management And Valuation Of Heritage Assets
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Author : Loris Landriani
language : en
Publisher: Springer Science & Business Media
Release Date : 2013-10-29
Management And Valuation Of Heritage Assets written by Loris Landriani and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-10-29 with Business & Economics categories.
The valuation of Heritage Assets (HA), which are a vital resource for the non-profit public or private organizations operating in the heritage sector is on the one hand sometimes difficult to do, and on the other, can be excessively costly with respect to the correlated disclosure benefits. The growing application of the (full or modified) accrual basis of accounting in the public and non-profit sectors has extended and reanimated this issue. This book applies the comparative method, in order to provide new information on the analyzed subject. Specifically, after having investigated the different theoretical and technical proposals, it compares the reporting behavior of significant cases of Italian and American public and private organizations, coming from different cultural and management approaches. Proposing a link between the managerial and reporting issues of the organizations involved in the management and maintenance of heritage assets, this book is crucial in the task to optimize the performance of organizations in this sector.
Handbook Of Research On Museum Management In The Digital Era
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Author : Bifulco, Francesco
language : en
Publisher: IGI Global
Release Date : 2022-03-25
Handbook Of Research On Museum Management In The Digital Era written by Bifulco, Francesco and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-03-25 with Business & Economics categories.
While digital tools are not new to museum management, more activities are being performed through their use in order to attract visitors, enrich the cultural experience, vary the experience context, and innovate the cultural industry. However, these tools need to be tested in order to understand the effects they have on both museum offerings and visitors. Further perspectives and insights are needed on the implementation of these digital instruments in museums. The Handbook of Research on Museum Management in the Digital Era combines theoretical efforts and empirical research to contribute to the debate on museum management in a digital context. It further observes, tracks, and assesses the ongoing changes brought on by digital solutions. Covering topics such as organizational change catalysts, sustainability of cultural heritage, and phygital experience, this book is an excellent resource for museum managers, museum curators, computer specialists, students and educators of higher education, researchers, and academicians.
Corporate Heritage Marketing
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Author : Angelo Riviezzo
language : en
Publisher: Routledge
Release Date : 2021-05-30
Corporate Heritage Marketing written by Angelo Riviezzo and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-05-30 with Business & Economics categories.
Corporate Heritage Marketing introduces the reader to the design and implementation of a heritage marketing strategy. It aims to propose a new and integrated reading of this marketing strategy, both from a theoretical and a managerial perspective. This book sets out to answer key questions, such as: how is it possible to engage all the company's stakeholders by exploiting corporate heritage? It also aims to discuss the basic principles for achieving a successful marriage between marketing and heritage. By highlighting the results of a research focused on 20 Italian companies, the book proposes a model for the development and implementation of a heritage marketing strategy. The nature of this book, being both theoretical and empirical, can contribute to increasing the curiosity and interest towards heritage marketing of both academics and practitioners.
Heritage Marketing
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Author : Shashi Misiura
language : en
Publisher: Routledge
Release Date : 2006
Heritage Marketing written by Shashi Misiura and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Antiques & Collectibles categories.
This textbook systematically addresses the principles of marketing as applied to the heritage sector. Chapters cover an introduction to heritage marketing, environmental factors, markets segmentation and target marketing in the heritage industry, and company heritage marketing.
Car Tourism
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Author : Waldemar Cudny
language : en
Publisher: Springer
Release Date : 2017-07-05
Car Tourism written by Waldemar Cudny and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-07-05 with Science categories.
This book examines the role of cars and the space connected with their production and presentation in tourism development. It describes the role played by experiences and experience societies formed in the 20th c. in the development of contemporary tourism, including tourism related to cars. The book explores the influence of experiencing unusual events, such as car races, car fairs, visits to car industry museums or multifunctional spaces connected with producing and exhibiting cars (e.g. Autostadt or Audi Forum) on the development of a new type of tourism, i.e. car tourism. This kind of tourism is novel in two ways: firstly, it is a new phenomenon in science, as so far it has not been thoroughly studied or described, apart from various short articles. Secondly, this type of tourism has developed on a large scale only in recent years, mainly due to the huge investments made by powerful European car manufacturers (e.g. Autostadt, Audi Forums, Porsche Museum, Lamborghini Museum etc.). The book presents cars and the spaces related to them as tourist assets (sites, events) and as tourist products that satisfy tourists’ needs. Moreover, it connects the issue of car tourism to the marketing strategies of large car manufacturers and discusses the theory of tourism space, highlighting the main tourism spaces in which car tourism develops. It presents multifunctional spaces (factories, adventure centres – Autostadt in Wolfsburg), museums, car exhibitions, and race tracks. In the next chapter, following an introduction to the problem of events, the author describes events related to car tourism, including races, rallies, driving schools and car fairs. The book ends with a summarizing chapter, which includes a model of the function of car tourism as a separate type of tourism, as well as a discussion presenting the main features, advantages and disadvantages of car tourism in the context of the tourism space theory.