I Need A Killer Press Release Now What
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I Need A Killer Press Release Now What
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Author : Janet Meiners Thaeler
language : en
Publisher: Happy About
Release Date : 2009
I Need A Killer Press Release Now What written by Janet Meiners Thaeler and has been published by Happy About this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Business & Economics categories.
Thaeler describes how to identify trends and find local angles that will capture both journalist attention and deliver online visibility through public relations and online publicity.
42 Rules For B2b Social Media Marketing
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Author : Michael Procopio
language : en
Publisher: Happy About
Release Date : 2012
42 Rules For B2b Social Media Marketing written by Michael Procopio and has been published by Happy About this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Business & Economics categories.
Social media practitioners share their combined 20 years of hands-on social media experience explaining to best leverage social media for a business.
I M On Linkedin Now What
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Author : Jason Alba
language : en
Publisher: Happy About
Release Date : 2011-03
I M On Linkedin Now What written by Jason Alba and has been published by Happy About this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-03 with Business & Economics categories.
This new edition focuses on strategies and tactics to help readers understand what LinkedIn is and how it fits into an online marketing strategy--whether it is a personal strategy or a business/corporate one.
Social Media Success
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Author : Janet Fouts
language : en
Publisher: Happy About
Release Date : 2009
Social Media Success written by Janet Fouts and has been published by Happy About this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Business & Economics categories.
This book is a launch pad for successful social media engagement. It shows how to identify the right networks, find the influencers, and which tools will work best. The text gives guidelines for building a successful strategy, drive traffic to Web sites, and enhance customer service efficiency.
Competing For Global Dominance
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Author : Jack S. Katz
language : en
Publisher: Happy About
Release Date : 2010
Competing For Global Dominance written by Jack S. Katz and has been published by Happy About this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Business & Economics categories.
Competing for Global Dominance' sets the stage for a new paradigm required for growth of the globalized market in the 21st century and outlines the issues that entrepreneurs and businesses will face as they compete for survival in a world marketplace no longer hindered by time and distance. As the Silicon Valley success model moves into its adolescence and transforms its methodology as demonstrated on web sites such as Facebook, YouTube, LinkIn, LinkSV, Twitter, and Ecademy which allow groups of individuals and businesses from around the world to meet, communicate and collaborate to expand their influence and market share by developing new ways of doing business. But before this can be effectively accomplished, a new approach needs to be established for how to compete, grow and survive in this new globalized environment. Many governments, educational and private organizations have tried to duplicate the success of Silicon Valley with limited degrees of success, most without really understanding the new dynamics of global competition and how to enter new markets. This book shows the thought leadership from a practitioners viewpoint who works with entrepreneurs and companies from around the world to position them for survival and expansion in the new world of globalization.
The Experience Effect For Small Business
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Author : Jim Joseph
language : en
Publisher: Happy About
Release Date : 2011-11-17
The Experience Effect For Small Business written by Jim Joseph and has been published by Happy About this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-11-17 with Business & Economics categories.
As every customer knows, the shopping experience is critical to brand satisfaction and loyalty. We all care deeply about the overall experience of the buying process--the marketing message, subliminal cues, the sales approach, personal human interaction...and more. When all of these elements come together in a cohesive and seamless package, a loyal customer is born. Brand strategist "Jim Joseph" calls this the experience effect. In a groundbreaking volume called The Experience Effect (2010), Jim showed big business how to create the total brand experience. Now he customizes that very same expertise for the backbone of the American economy, small business. While it is often said that small business is key to recovery, all around us we still see small business suffering the most. Flex and wiggle room is at a minimum, small business simply cannot afford the resources and the access to big brand thinking that the corporations do. Jim believes that there's simply no reason why a small business cannot perform like a big brand, even within our turbulent times. His perspective makes "The Experience Effect For Small Business a timely and compelling read, particularly now. Filled with practical advice and real-life examples that will resonate with readers, "The Experience Effect For Small Business" teaches small business owners how to understand their brand's target audience, conduct effective market research, connect with customers on an emotional level, establish unique and engaging touchpoints, and much, much more. Readers learn how to replicate these activities on limited budgets and few resources. Loaded with inspiration, Jim Joseph's book will touch a chord with you, the small business owner in today's America economy.
Community 101
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Author : Robyn Tippins
language : en
Publisher: Happy About
Release Date : 2010-10
Community 101 written by Robyn Tippins and has been published by Happy About this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-10 with Business & Economics categories.
Making an online community that grows and survives isn't easy. This guide explains how to create a successful online community that surpasses expectations and provides the benefit of increased business sales and customer loyalty and satisfaction.
When Books Fly Social Media Secrets For Bestselling Books
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Author : Erin Ann McBride
language : en
Publisher: Cedar Fort Publishing & Media
Release Date : 2023-02-02
When Books Fly Social Media Secrets For Bestselling Books written by Erin Ann McBride and has been published by Cedar Fort Publishing & Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-02-02 with Business & Economics categories.
With millions of books screaming for readers’ attention, authors must find ways to win readers through—you guessed it—social media! This book helps navigate the social media overload and makes it possible for authors at all tech-savvy levels to use Facebook, Twitter, Instagram, blog tours, and more online avenues to market and sell books. Understand social media and sell more books than you thought possible!
Brand Journalism
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Author : Andy Bull
language : en
Publisher: Routledge
Release Date : 2013-06-26
Brand Journalism written by Andy Bull and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-06-26 with Social Science categories.
Responding to the newly-emerging trend of organisations hiring journalists to create content on their behalf, Brand Journalism is the first comprehensive, practical guide to this hybrid form of traditional journalism, marketing and public relations. This textbook takes a direct and practical approach to the subject, showing journalists and journalism students how they can apply their skills to working for a brand, and showing those who work for non-media organisations how their organisation can acquire the skills necessary to become a multimedia publisher. Areas covered include: • Establishing the audience your brand wants to engage with • Identifying your organisation’s business goals • Developing a brand journalism strategy to help deliver those business goals • Measuring the results of your brand journalism strategy The book also features a wealth of case studies on the subject and offers an invaluable companion website - www.brand-journalism.co.uk.
Pr Superstar
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Author : Susan Haswell
language : en
Publisher: Createspace Independent Pub
Release Date : 2012-10-12
Pr Superstar written by Susan Haswell and has been published by Createspace Independent Pub this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-10-12 with Business & Economics categories.
PR Superstar is designed for everyone who wants to capture the power of press release writing; swiftly and without waffle. From the small business owner to the newcomer in a large marketing or PR department, PR Superstar is written with clarity, vision and insightful tips so that you can take your company to the media instantly, and with surprising results. PR Superstar is based on the author's 20+ years of experience in PR, sales and marketing, and the highly successful training courses that she delivers to companies throughout the UK. From the excellent results of clients and delegates, Sue has distilled the essence of this expertise and training into a short easy-to-read book. The book is peppered with PR case-studies illustrating what works - and what doesn't work, combined with a step-by-step toolkit that takes you through the actual thinking and writing processes of PR. A PR jargon-buster and a good helping of successful press releases, at-a-glance guides to the tools of PR and even a chapter on how to choose a PR agency, make this an indispensable asset for everyone who wants to make their marketing pound, dollar or euro work even harder! PR Superstar is a one-day journey to PR enlightenment.