Idea Industry
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Idea Industry
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Author :
language : en
Publisher:
Release Date :
Idea Industry written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on with Business & Economics categories.
You love advertising, so much so that you're thinking about starting a career in it. But aside from creative directors who think up the ideas for ads, who does what at an ad agency? Idea Industry: How to Crack the Advertising Career Codes is the first book that breaks it all down and explains what everyone does, which job might be the right fit for you and how you can get that job. We cover the major areas in six straightforward chapters-creative, production, account management, account planning, media and digital media. Through interviews with people working at the best agencies and first person accounts, this book explains what you can expect and what you'll need to know before you even start looking for that dream job. With four-color photos throughout, Idea Industry promises to be the best career guide for anyone interested in the advertising industry.
The Ideas Industry
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Author : Daniel W. Drezner
language : en
Publisher: Oxford University Press
Release Date : 2017
The Ideas Industry written by Daniel W. Drezner and has been published by Oxford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017 with POLITICAL SCIENCE categories.
"Daniel W. Drezner's The Ideas Industry traces the trajectory of the public intellectual from the early 20th century to its present form of the "thought leader." It will reshape our understanding of contemporary public intellectual life in America and the West"--
Ideawise
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Author : Steve Rivkin
language : en
Publisher: John Wiley & Sons
Release Date : 2002-10-15
Ideawise written by Steve Rivkin and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-10-15 with Business & Economics categories.
An easy-to-understand and easy-to-implement method for creating newideas and new products This book blows the lid off the so-called "idea gurus" bydemystifying the creation of great new innovations. It offersreaders a way to look at their company's existing products andservices in order to transform them into new ideas. Well-known andrespected authors Steve Rivkin and Fraser Seitel take readers intothe Idea-Scape, a place where innovation is born from existingideas transformed and manipulated in inventive ways to produce newproducts and business solutions. Examples of methods outlinedinclude: What can you combine with an existing idea? What can youadapt? How can you put a product to other uses? What can youeliminate? . . . and much more.
The Most Powerful Idea In The World
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Author : William Rosen
language : en
Publisher: University of Chicago Press
Release Date : 2012-03-15
The Most Powerful Idea In The World written by William Rosen and has been published by University of Chicago Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-03-15 with History categories.
"The Most Powerful Idea in the World argues that the very notion of intellectual property drove not only the invention of the steam engine but also the entire Industrial Revolution." -- Back cover.
The Idea Hunter
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Author : Andy Boynton
language : en
Publisher: John Wiley & Sons
Release Date : 2011-04-26
The Idea Hunter written by Andy Boynton and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-04-26 with Business & Economics categories.
A different way of discovering and developing the best business ideas Jack Welch once said, "Someone, somewhere has a better idea." In this myth-busting book, the authors reveal that great business ideas do not spring from innate creativity, or necessarily from the brilliant minds of people. Rather, great ideas come to those who are in the habit of looking for great ideas all around them, all the time. Too often, people fall into the trap of thinking that the only worthwhile idea is a thoroughly original one. Idea Hunters know better. They understand that valuable ideas are already out there, waiting to be found - and not just in the usual places. Shows how to expand your capacity to find and develop winning business ideas Explains why ideas are a critical asset for every manager and professional, not just for those who do "creative" Reveals how to seek out and select the ideas that best serve your purposes and goals and define who you are, as a professional Offers practical tips on how to master the everyday habits of an Idea Hunter, which include cultivating great conversations The book is filled with illustrative accounts of successful Idea Hunters and stories from thriving "idea" companies. Warren Buffet, Walt Disney, Thomas Edison, Mary Kay Ash, Twitter, and Pixar Animation Studios are among the many profiled.
The Most Powerful Idea In The World
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Author : William Rosen
language : en
Publisher: Random House Incorporated
Release Date : 2010
The Most Powerful Idea In The World written by William Rosen and has been published by Random House Incorporated this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Technology & Engineering categories.
"[A] fascinating, wide-ranging narrative ... a staggering work."---Kirkus Revies (starred review) --
The Idea Generator
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Author : Chris Thomason
language : en
Publisher: Pearson UK
Release Date : 2016-10-05
The Idea Generator written by Chris Thomason and has been published by Pearson UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-10-05 with Self-Help categories.
Brainstorming is the go-to method for generating ideas and solutions in teams, but it’s been proven to be ineffective for over 50 years. The Idea Generator gives you 15 simple, easy-to-use tools that can be used and reused for a variety of purposes to help you generate ideas quickly and focus on developing only the best ideas. Find a more effective, productive, quicker alternative to brainstorming new ideas. Develop and shape your ideas into winning results on your own – or in a group. Achieve more insightful thinking on strategic opportunities. Quickly find solutions to the business issues that affect you. Utilise the time saved to share your best ideas and produce game-changing solutions in a team workshop. The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.
Ideas Are Free
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Author : Alan G. Robinson
language : en
Publisher: Berrett-Koehler Publishers
Release Date : 2006-01-08
Ideas Are Free written by Alan G. Robinson and has been published by Berrett-Koehler Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-01-08 with Business & Economics categories.
Based on extensive research with hundreds of companies around the world and in every major field, this practical book shows how to draw the most useful ideas from frontline employees and, in the process, significantly improve the atmosphere--and success quotient--of any organization.
Theory In Social And Cultural Anthropology
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Author : R. Jon McGee
language : en
Publisher: SAGE Publications
Release Date : 2013-08-28
Theory In Social And Cultural Anthropology written by R. Jon McGee and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-08-28 with Social Science categories.
Social and cultural anthropology and archaeology are rich subjects with deep connections in the social and physical sciences. Over the past 150 years, the subject matter and different theoretical perspectives have expanded so greatly that no single individual can command all of it. Consequently, both advanced students and professionals may be confronted with theoretical positions and names of theorists with whom they are only partially familiar, if they have heard of them at all. Students, in particular, are likely to turn to the web to find quick background information on theorists and theories. However, most web-based information is inaccurate and/or lacks depth. Students and professionals need a source to provide a quick overview of a particular theory and theorist with just the basics—the "who, what, where, how, and why," if you will. In response, SAGE Reference plans to publish the two-volume Theory in Social and Cultural Anthropology: An Encyclopedia. Features & Benefits: Two volumes containing approximately 335 signed entries provide users with the most authoritative and thorough reference resource available on anthropology theory, both in terms of breadth and depth of coverage. To ease navigation between and among related entries, a Reader's Guide groups entries thematically and each entry is followed by Cross-References. In the electronic version, the Reader's Guide combines with the Cross-References and a detailed Index to provide robust search-and-browse capabilities. An appendix with a Chronology of Anthropology Theory allows students to easily chart directions and trends in thought and theory from early times to the present. Suggestions for Further Reading at the end of each entry and a Master Bibliography at the end guide readers to sources for more detailed research and discussion.
The World S Best Business Ideas
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Author : Ian Wallis
language : en
Publisher: Jaico Publishing House
Release Date : 2013-11-01
The World S Best Business Ideas written by Ian Wallis and has been published by Jaico Publishing House this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-11-01 with Business & Economics categories.
Amazing Stories behind Google, The Internet, ATMs, Post-It, Smart Phones, GPS, The PC and many more THE MOST IMPORTANT BUSINESS IDEAS OF THE LAST 50 YEARS! The world has changed more in the last 50 years than in any previous half century in history. Entire industries have been created or transformed by new business ideas. And the way we all work is utterly different today from how it was 50 years ago. Game-changing products invented during this period include the pocket calculator, personal computer, email, payment systems and GPS. All of them dominate our working lives today. Hard as it is to believe, these did not exist 50 years ago. Who came up with these ideas, and how? This fascinating book tells the stories of the products, the people and the companies behind these amazing business ideas. It is as entertaining as any novel, and will inspire anyone striving to bring their own new idea to market today. Discover: • Inspirational stories of innovation and perseverance • A unique chronology of the biggest advances in business • An insight into the impact of business ideas on society past and present