Ideas In Marketing Finding The New And Polishing The Old
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Ideas In Marketing Finding The New And Polishing The Old
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Author : Krzysztof Kubacki
language : en
Publisher: Springer
Release Date : 2014-10-25
Ideas In Marketing Finding The New And Polishing The Old written by Krzysztof Kubacki and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-10-25 with Business & Economics categories.
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. This volume includes the full proceedings from the 2013 Academy of Marketing Science (AMS) Annual Conference held in Monterey, California, entitled Ideas in Marketing: Finding the New and Polishing the Old.
The Heart And Wallet Paradox Of Collaborative Consumption
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Author : Hugo Guyader
language : en
Publisher: Linköping University Electronic Press
Release Date : 2019-03-07
The Heart And Wallet Paradox Of Collaborative Consumption written by Hugo Guyader and has been published by Linköping University Electronic Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-03-07 with categories.
Collaborative consumption is a peer-to-peer (P2P) exchange of goods and services facilitated by online platforms. This phenomenon is driven by technologies that make it easier and cheaper to redistribute and share the use of existing but underutilized private resources. It is embedded in the paradigm shift in society towards access-based consumption, in opposition to acquisition and private individual ownership. Firms take on the new role of enabler of collaborative consumption by developing online platforms and smartphone apps that facilitate P2P exchanges between people in their roles of peer providers and consumers. Collaborative consumption is anchored to two opposite logics of consumption: sharing and market exchange. This results in the Heart & Wallet paradox with its tensions between a pro-social orientation and communal norms on the one hand, and a for-profit orientation and market norms on the other hand. While diverse societal and regulatory aspects of the so-called “sharing economy” are discussed in popular debate, scholars have yet to catch up on the theoretical implications from these influences on business activities and consumer behavior. This thesis aims to improve the understanding of collaborative consumption by contributing to the conceptualization of this new phenomenon as intertwined with coexisting sharing and market logics. The research is based on two papers taking the perspective of the firms operating online platforms that facilitate collaborative consumption, and two papers taking the perspective of the peer providers and consumers participating in P2P exchanges. The context of shared mobility (i.e. P2P car rental, ridesharing) is explored through three cases, using interviews with online platform managers and participants in collaborative consumption, participant observation, a netnography, a cross-sectional survey of platform users, and document analyses. This thesis situates collaborative consumption in the access paradigm, based on the temporal redistribution and monetization of private resources facilitated via online platforms, while nurturing the feelings of communal belonging and the sharing ethos embedded in P2P exchanges. Investigating the tensions of the Heart & Wallet paradox of collaborative consumption, I highlight the opposing rationales between the sharing logic of the original nonmonetary practices initiated by grassroots communities and the market logic of platform business models. I further emphasize the key function of communal identification for participants and the role of perceived sharing authenticity—the pitfalls of sharewashing for firms. This thesis contributes to service research by advancing the understanding of P2P exchanges and the conceptualization of collaborative consumption. Kollaborativ konsumtion bygger på P2P-utbyte (peer-to-peer) av varor och tjänster genom online-plattformar. Detta fenomen drivs på av teknologi som gör det enklare och billigare att dela användningen av befintliga men underutnyttjade privata resurser. Det är inbäddat i paradigmskiftet i samhället mot tillgångsbaserad konsumtion, i motsats till privat ägande. Företag får en ny roll som underlättare av kollaborativ konsumtion där privatpersoner istället intar rollerna som både leverantörer och konsumenter. Kollaborativ konsumtion är förankrat i två motsatta logiker: delning och varuutbyte. Detta resulterar i Heart & Wallet-paradoxen med spänningar emellan en pro-social orientering som bygger på gemensamma normer, och en vinstdrivande orientering baserad på marknadsnormer. Medan det funnits en debatt kring den så kallade ”delningsekonomin” och dess samhälleliga och legala implikationer, så har den akademiska debatten ännu ej hunnit ta fart kring dess påverkan på affärsverksamhet och konsumentbeteende. Avhandlingen syftar till att förbättra förståelsen av kollaborativ konsumtion genom att bidra till konceptualiseringen av detta fenomen där delningslogik och marknadslogik samexisterar. Avhandlingen är baserad på två artiklar som undersöker kollaborativ konsumtion från ett företagsperspektiv och två artiklar där begreppet studeras ur de deltagande individernas perspektiv. Kontexten ”shared mobility” (d.v.s. privat biluthyrning, samåkning) undersöks i tre organisationer med hjälp av intervjuer med anställda på onlineplattformar och deltagare i kollaborativ konsumtion, deltagarobservationer, en nätnografi, en tvärsnittsundersökning av plattformsanvändare och dokumentanalyser. Avhandlingen placerar kollaborativ konsumtion i paradigmet kring studier av tillgång till tjänster, där den temporära omfördelningen i tid och monetariseringen av privata resurser underlättas via online-plattformar, samtidigt som den gemensamma tillhörigheten och det ”delningsetos” som finns inbäddat i P2P-utbyten uppmuntras. Genom att undersöka spänningarna i Heart & Wallet-paradoxen i kollaborativ konsumtion, belyser jag motsättningarna mellan delningslogiken från gräsrotsrörelsen och marknadslogiken i plattformsaffärsmodellerna. Vidare diskuterar jag den centrala rollen av ”communal identification”-upplevelsen av autencitet vid delning av resurser för kollaborativ konsumtion. Avhandlingen bidrar till tjänsteforskningen kring tillgång till tjänster genom en ökad förståelse av P2P-utbyten och en konceptualisering av kollaborativ konsumtion.
Powered By Faith
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Author : Tapiwa Praise Mapuranga
language : en
Publisher: Wipf and Stock Publishers
Release Date : 2018-11-30
Powered By Faith written by Tapiwa Praise Mapuranga and has been published by Wipf and Stock Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-11-30 with Religion categories.
This book investigates the impact of Pentecostalism on the participation of women in business in Harare, Zimbabwe. Chapters in this volume trace the history of women's participation in business and highlight how Pentecostalism serves as a major motivating factor. The central argument is that there is a way in which selected women's businesses are "powered by the Spirit." Contributors to the volume utilize case studies of selected Pentecostal churches and ministries to highlight how the religious ideologies of these churches galvanize them to engage in business. They also draw patterns of similarity and difference across the different Pentecostal churches. The volume demonstrates how Pentecostalism both facilitates and militates against women's participation in business concerning a specific setting in Zimbabwe.
Cultural Heritage In Migration
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Author : Lina Gergova
language : en
Publisher:
Release Date : 2018-04-01
Cultural Heritage In Migration written by Lina Gergova and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-04-01 with categories.
Proceedings Of The International Conference On Information Technology Systems Icits 2018
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Author : Álvaro Rocha
language : en
Publisher: Springer
Release Date : 2018-01-04
Proceedings Of The International Conference On Information Technology Systems Icits 2018 written by Álvaro Rocha and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-01-04 with Technology & Engineering categories.
This book includes a selection of articles from the 2018 International Conference on Information Technology & Systems (ICITS 18), held on January 10 – 12, 2018, at the Universidad Estatal Península de Santa Elena, Libertad City, Ecuador. ICIST is a global forum for researchers and practitioners to present and discuss recent findings and innovations, current trends, lessons learned and the challenges of modern information technology and systems research, together with their technological development and applications. The main topics covered include information and knowledge management; organizational models and information systems; software and systems modeling; software systems, architectures, applications and tools; multimedia systems and applications; computer networks, mobility and pervasive systems; intelligent and decision support systems; big data analytics and applications; human–computer interaction; ethics, computers & security; health informatics; and information technologies in education.
The Routledge Companion To Happiness At Work
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Author : Joan Marques
language : en
Publisher: Routledge
Release Date : 2020-10-22
The Routledge Companion To Happiness At Work written by Joan Marques and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-10-22 with Business & Economics categories.
An unprecedented and important reference work, this research companion covers a range of aspects of happiness, an aim everyone aspires to achieve, yet can be easily overlooked in today’s demanding and multi-challenged world, or confused with a plethora of quantifiable or career goals. This book helps readers to internalize happiness, form a healthy opinion about this emotion, and detach it from external factors that can only cause temporary discomfort or delight. A group of expert authors considers happiness within three critical realms: internally, interactively, and work-related. Their thoughtful contributions approach happiness from a multiplicity of angles, and present a full spectrum of backgrounds and perspectives to consider, based on a wide range of circumstances, personal and professional. This companion will be valuable for researchers, students, and coaches, whether they seek input for future theory development, or motivation for performance in personal and professional life.
Handbook Of Research On The Interplay Between Service Quality And Customer Delight
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Author : Sarma, Sarmistha
language : en
Publisher: IGI Global
Release Date : 2023-01-31
Handbook Of Research On The Interplay Between Service Quality And Customer Delight written by Sarma, Sarmistha and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-01-31 with Business & Economics categories.
Research in the field of service quality and consumer behavior has developed in many dimensions in the past decade. A number of models have been developed to determine the factors leading to satisfaction; however, within the past few years, scholars have proved that satisfaction is not sufficient to leave a strong mark in the minds of the customers. Service quality and customer delight have been the buzzwords in the business world in recent times as scholars have proven that customer delight is the key to customer retention. The Handbook of Research on the Interplay Between Service Quality and Customer Delight considers how companies around the world in a cross-cultural environment are dealing with service quality and customer delight and proposes a global outlook on the current trends, tactics, and opportunities. Covering key topics such as buyer funnels, consumer dissonance, and digital solutions, this reference work is ideal for business owners, managers, industry professionals, researchers, scholars, practitioners, academicians, instructors, and students.
Handbook Of Research On Human Social Interaction In The Age Of Mobile Devices
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Author : Xu, Xiaoge
language : en
Publisher: IGI Global
Release Date : 2016-06-16
Handbook Of Research On Human Social Interaction In The Age Of Mobile Devices written by Xu, Xiaoge and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-06-16 with Computers categories.
Digital innovations, such as mobile technologies, have had a significant impact on the way people relate to one another, as well as the way they obtain and distribute information. As mobile devices continue to evolve, it has become easier to socialize; however, these mobile advancements have also made certain aspects of interaction more complex. The Handbook of Research on Human Social Interaction in the Age of Mobile Devices features an interdisciplinary perspective on mobile innovations and the use of this technology in daily life. Investigating the successes, issues, and challenges of the utilization of mobile technology, this handbook of research is a comprehensive reference source for professionals, educators, policymakers, and students interested in the impact these devices have on digital interaction, media, and communication.
Strategic Brand Management In The Age Of Ai And Disruption
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Author : Hussain, Zahid
language : en
Publisher: IGI Global
Release Date : 2025-02-11
Strategic Brand Management In The Age Of Ai And Disruption written by Hussain, Zahid and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-02-11 with Business & Economics categories.
In a world where market disruptions are frequent and rapid, understanding how to harness AI for brand management is crucial. AI can be used to analyze consumer behavior, optimize marketing campaigns, and anticipate market trends. Furthermore, integrating AI tools may enhance customer engagement, personalize experiences, and improve decision-making processes, leading to reshaped brand strategies. Leveraging these advancements may result in achieving business success. Strategic Brand Management in the Age of AI and Disruption emphasizes the significance of staying ahead of technological trends and maintaining brand resilience during periods of change. By offering a strategic approach to AI and disruption, it empowers the ability to make informed decisions and drive brands forward in an increasingly digital and competitive landscape. Covering topics such as predictive analysis, recommender systems, and green marketing, this book is an excellent resource for brand managers, marketers, business leaders, professionals, scholars, academicians, researchers, and more.
Destination Branding And Bias In Ecotourism
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Author : Abrar, Muhammad
language : en
Publisher: IGI Global
Release Date : 2024-11-29
Destination Branding And Bias In Ecotourism written by Abrar, Muhammad and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-11-29 with Business & Economics categories.
Destination branding in ecotourism shapes tourist and traveler’s perceptions and experiences. It creates a unique identity for a location that highlights its natural beauty, cultural heritage, and commitment to sustainability. Biases may also impact this branding, influencing which destinations are promoted and their perception by potential visitors. Factors like socioeconomic status, geographic location, and environmental narratives can lead to disparities in visibility and accessibility. Further understanding of these biases can develop authentic and equitable ecotourism practices that benefit both travelers and local communities. Destination Branding and Bias in Ecotourism explores practices and strategies in ecotourism using destination marketing, bias, and brand authenticity. It examines the use of intelligent technologies and data analysis for marketing strategies to promote cultural sites and environmentally conserved areas. This book covers topics such as environmental science, digital technology, and social media, and is a useful resource for computer engineers, environmental scientists, marketers, tourism professionals, academicians, and researchers.