Identifikation Von Crm Erfolgsfaktoren F R Die Einf Hrung Von Customer Relationship Management Im Maschinenbau
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Identifikation Von Crm Erfolgsfaktoren F R Die Einf Hrung Von Customer Relationship Management Im Maschinenbau
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Author : Volker Schneider
language : de
Publisher: GRIN Verlag
Release Date : 2006-02-15
Identifikation Von Crm Erfolgsfaktoren F R Die Einf Hrung Von Customer Relationship Management Im Maschinenbau written by Volker Schneider and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-02-15 with Business & Economics categories.
Diplomarbeit aus dem Jahr 2005 im Fachbereich BWL - Customer-Relationship-Management, CRM, Note: sehr gut (1,3), Hochschule Heilbronn, ehem. Fachhochschule Heilbronn (Wirtschaft 1), Sprache: Deutsch, Abstract: Diese Arbeit thematisiert die Möglichkeiten von Customer Relationship Management für Unternehmen des deutschen Maschinen- und Anlagenbaus. Ziel der Arbeit ist eine Identifikation kritischer Erfolgsfaktoren für eine erfolgreiche CRM-Initiative. Zunächst soll in dieser Arbeit dieses neue Managementparadigma vorgestellt werden. In diesem Kontext werden die Definitionen und die Dimensionen des Begriffes „CRM“ vorgestellt, die Bestandteile des CRM (operatives, analytisches und kollaboratives CRM) veranschaulicht sowie auf neue CRM-Trends (bspw. On-demand CRM) eingegangen. Im weiteren Verlauf dieser Arbeit wird dann die Lage der deutschen Maschinen- und Anlagenbaubranche thematisiert, indem die signifikanten Kennzeichen dieser Branche herausgearbeitet werden. Anschließend werden die Besonderheiten des CRM in der Investitionsgüterindustrie analysiert. In diesem Kontext wird z.B. der Unterschied zwischen Business-to-Consumer (B2C) – CRM und Business-to-Business (B2B) – CRM erörtert. Ferner werden bestehende Ansätze zur Einführung von CRM illustriert. Insbesondere die CRM-Einführungsansätze von namhaften Unternehmensberatungen und Softwareunternehmen sollen in diesem Zusammenhang vorgestellt werden. Hieran schließt sich die Erstellung eines Kriterienkataloges an, der die Erfolgsfaktoren einer erfolgreichen CRM-Initiative identifiziert. Konkret soll aufgezeigt werden, welche Erfolgsfaktoren im Bereich der Strategie, der Organisation, der Vorbereitung, der Implementierung und des Controllings von CRM-Initiativen maßgeblich sind. Diese Erfolgsfaktoren liefern die Grundlage für einen Fragenkatalog. Dieser Fragenkatalog enthält Fragen an Unternehmen, durch welche evaluiert werden kann, ob Unternehmen, die an CRM interessiert sind, bereits die Voraussetzungen für eine solche Initiative erfüllen. Anhand dieses Fragenkataloges kann aber auch eruiert werden, wo bei Unternehmen, die bereits CRM einsetzen, Verbesserungspotenziale liegen. Bestandteil dieser Arbeit ist in erster Linie die Identifikation von Erfolgsfaktoren für die Einführung von CRM. Dies geschieht unter dem Hintergrund, dass dadurch eine Vorleistung für eine empirische Untersuchung geleistet wird. Diese Arbeit beinhaltet daher keine empirischen Ergebnisse einer vom Autor durchgeführten Studie über die tatsächlichen CRM-Erfolgsfaktoren. Vielmehr steht die Entwicklung eines Fragenkatalogs sowie eines Fragebogens im Mittelpunkt, der als Basis für empirische Untersuchungen dient.
Crm Erfolgsfaktoren Identifikation Von Crm Erfolgsfaktoren F R Die Einf Hrung Von Crm Im Maschinenbau
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Author : Volker Schneider
language : de
Publisher: GRIN Verlag
Release Date : 2007-11
Crm Erfolgsfaktoren Identifikation Von Crm Erfolgsfaktoren F R Die Einf Hrung Von Crm Im Maschinenbau written by Volker Schneider and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-11 with categories.
Diplomarbeit aus dem Jahr 2005 im Fachbereich BWL - Marketing, Unternehmenskommunikation, CRM, Marktforschung, Social Media, Note: sehr gut (1,3), Hochschule Heilbronn (Wirtschaft 1), 244 Quellen im Literaturverzeichnis, Sprache: Deutsch, Abstract: Diese Arbeit thematisiert die Möglichkeiten von Customer Relationship Management für Unternehmen des deutschen Maschinen- und Anlagenbaus. Ziel der Arbeit ist eine Identifikation kritischer Erfolgsfaktoren für eine erfolgreiche CRM-Initiative. Zunächst soll in dieser Arbeit dieses neue Managementparadigma vorgestellt werden. In diesem Kontext werden die Definitionen und die Dimensionen des Begriffes "CRM" vorgestellt, die Bestandteile des CRM (operatives, analytisches und kollaboratives CRM) veranschaulicht sowie auf neue CRM-Trends (bspw. On-demand CRM) eingegangen. Im weiteren Verlauf dieser Arbeit wird dann die Lage der deutschen Maschinen- und Anlagenbaubranche thematisiert, indem die signifikanten Kennzeichen dieser Branche herausgearbeitet werden. Anschließend werden die Besonderheiten des CRM in der Investitionsgüterindustrie analysiert. In diesem Kontext wird z.B. der Unterschied zwischen Business-to-Consumer (B2C) - CRM und Business-to-Business (B2B) - CRM erörtert. Ferner werden bestehende Ansätze zur Einführung von CRM illustriert. Insbesondere die CRM-Einführungsansätze von namhaften Unternehmensberatungen und Softwareunternehmen sollen in diesem Zusammenhang vorgestellt werden. Hieran schließt sich die Erstellung eines Kriterienkataloges an, der die Erfolgsfaktoren einer erfolgreichen CRM-Initiative identifiziert. Konkret soll aufgezeigt werden, welche Erfolgsfaktoren im Bereich der Strategie, der Organisation, der Vorbereitung, der Implementierung und des Controllings von CRM-Initiativen maßgeblich sind. Diese Erfolgsfaktoren liefern die Grundlage für einen Fragenkatalog. Dieser Fragenkatalog enthält Fragen an Unternehmen, durch welche evaluiert werden kann, ob Unternehmen, die an CRM interessiert sind,
Collaborative Customer Relationship Management
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Author : Alexander H. Kracklauer
language : en
Publisher: Springer Science & Business Media
Release Date : 2012-11-07
Collaborative Customer Relationship Management written by Alexander H. Kracklauer and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-11-07 with Business & Economics categories.
Driven by rapidly changing business environments and increasingly demanding consumers, many organizations are searching for new ways to achieve and retain a competitive advantage via customer intimacy and CRM. This book presents a new strategic framework that has been tested successfully with various global companies. New management concepts such as Collaborative Forecasting and Replenishment, CRM, Category Management, and Mass Customization are integrated into one holistic approach. Experts from companies like McKinsey and Procter&Gamble, as well as authors from renowned academic institutions, offer valuable insights on how to redesign organizations for the future.
Overcoming School Refusal
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Author : Joanne Garfi
language : en
Publisher: Australian Academic Press
Release Date : 2018-01-31
Overcoming School Refusal written by Joanne Garfi and has been published by Australian Academic Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-01-31 with Education categories.
School refusal affects up to 5% of children and is a complex and stressful issue for the child, their family and school. The more time a child is away from school, the more difficult it is for the child to resume normal school life. If school refusal becomes an ongoing issue it can negatively impact the child’s social and educational development. Psychologist Joanne Garfi spends most of her working life assisting parents, teachers, school counsellors, caseworkers, and community policing officers on how best to deal with school refusal. Now her experiences and expertise are available in this easy-to-read practical book. Overcoming School Refusal helps readers understand this complex issue by explaining exactly what school refusal is and provides them with a range of strategies they can use to assist children in returning to school. Areas covered include: • types of school refusers • why children refuse to go to school • symptoms • short term and long term consequences • accurate assessment • treatment options • what parents can do • what schools can do • dealing with anxious high achievers • how to help children on the autism spectrum with school refusal
Project Management In Product Development
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Author : George Ellis
language : en
Publisher: Butterworth-Heinemann
Release Date : 2015-09-11
Project Management In Product Development written by George Ellis and has been published by Butterworth-Heinemann this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-09-11 with Business & Economics categories.
Project Management in Product Development: Leadership Skills and Management Techniques to Deliver Great Products is written for new and aspiring project managers in product development. Although texts on project management are common, the material presented here is unique, instead focusing on product development, a challenging segment of project management because of the high level of uncertainty, the need for a robust set of problem-solving techniques, and a demand for broad cross-functional teams. The book also focuses on more than just project management techniques, including a thorough treatment of transformational and transactional leadership. Other topics covered include problem-solving techniques, development, and continuous improvement of processes required in product development, risk recognition and management, and proper communication with mangers and other stakeholders. Finally, project management techniques used in product development are presented, including the critical path method, scrum and XP, and Kanban/lean project development, along with the strengths and weaknesses of each. Provides ways to successfully manage product development projects by teaching traditional and advanced project management techniques like Gantt, CPM, Agile, Lean, and others Covers transformational and transactional leadership, how to create a vision and engage the team, as well as tactics on how to manage a complex set of tasks Uses a practical, common sense approach to the day-to-day activities of a project manager, including project planning, project process development, problem-solving, project portfolio management, reporting, and more Presents a thorough comparison of popular project management tools Includes many examples, cases, and side-bars that are included throughout the book
Bpm Driving Innovation In A Digital World
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Author : Jan vom Brocke
language : en
Publisher: Springer
Release Date : 2015-02-21
Bpm Driving Innovation In A Digital World written by Jan vom Brocke and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-02-21 with Business & Economics categories.
This book shows how business process management (BPM), as a management discipline at the intersection of IT and Business, can help organizations to master digital innovations and transformations. At the same time, it discusses how BPM needs to be further developed to successfully act as a driver for innovation in a digital world. In recent decades, BPM has proven extremely successful in managing both continuous and radical improvements in many sectors and business areas. While the digital age brings tremendous new opportunities, it also brings the specific challenge of correctly positioning and scoping BPM in organizations. This book shows how to leverage BPM to drive business innovation in the digital age. It brings together the views of the world’s leading experts on BPM and also presents a number of practical cases. It addresses mangers as well as academics who share an interest in digital innovation and business process management. The book covers topics such as BPM and big data, BPM and the Internet of Things, and BPM and social media. While these technological and methodological aspects are key to BPM, process experts are also aware that further nontechnical organizational capabilities are required for successful innovation. The ideas presented in this book have helped us a lot while implementing process innovations in our global Logistics Service Center. Joachim Gantner, Director IT Services, Swarovski AG Managing Processes – everyone talks about it, very few really know how to make it work in today’s agile and competitive world. It is good to see so many leading experts taking on the challenge in this book. Cornelius Clauser, Chief Process Officer, SAP SE This book provides worthwhile readings on new developments in advanced process analytics and process modelling including practical applications – food for thought how to succeed in the digital age. Ralf Diekmann, Head of Business Excellence, Hilti AG This book is as an important step towards process innovation systems. I very much like to congratulate the editors and authors for presenting such an impressive scope of ideas for how to address the challenging, but very rewarding marriage of BPM and innovation. Professor Michael Rosemann, Queensland University of Technology
Aris Business Process Frameworks
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Author : August-Wilhelm Scheer
language : en
Publisher: Springer Science & Business Media
Release Date : 2012-12-06
Aris Business Process Frameworks written by August-Wilhelm Scheer and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-12-06 with Business & Economics categories.
ARIS (Architecture of Integrated Information Systems) is a unique and internationally renowned method for optimizing business processes and implementing application systems. This book enhances the proven ARIS concept by describing product flows and explaining how to classify modern software concepts. The importance of the link between business process organization and strategic management is stressed. Bridging the gap between the different approaches in business theory and information technology, the ARIS concept provides a full-circle approach-from the organizational design of business processes to IT implementation. With an emphasis on SAP R/3, real-world examples of standard software solutions illustrate these business process frameworks.
Strategies And Communications For Innovations
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Author : Michael Hülsmann
language : en
Publisher: Springer Science & Business Media
Release Date : 2011-02-17
Strategies And Communications For Innovations written by Michael Hülsmann and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-02-17 with Business & Economics categories.
The innovation economy sets new standards for global business and requires efficient innovation management to plan, execute and evaluate innovation activities, establish innovative capability and coordinate resources and capacities for innovation on an intra- and inter-organizational level. Moreover, communication of innovation is one essential impact factor of innovation success due to successful launches of innovations into markets, establishment of stakeholder relationships, and strengthened corporate reputation in the long-run. Consequently, the portfolio of communication activities for innovations has to be mastered by a company or collaborative network equal to the innovation portfolio. Thus, management of innovation and innovation communication on a strategic level play an important role in business nowadays. This new book concentrates on new approaches and methods for strategies and communications for innovations. As one part of the book, integrated perspectives on strategy and communication for innovation intend to bridge the gap between innovation management and communication management. This new book shall contribute to management science and answer current question in business. It provides cutting-edge information and offers a knowledge source for researchers, students, and business representatives who design, implement and manage innovation and innovation communication / marketing of innovation.
Price Management
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Author : Hermann Simon
language : en
Publisher: Springer
Release Date : 2018-12-11
Price Management written by Hermann Simon and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-12-11 with Business & Economics categories.
In this book, the world’s foremost experts on pricing integrate theoretical rigor and practical application to present a comprehensive resource that covers all areas of the field. This volume brings together quantitative and qualitative approaches and highlights the most current innovations in theory and practice. Going beyond the traditional constraints of “price theory” and “price policy,” the authors coined the term “price management” to represent a holistic approach to pricing strategy and tactical implementation. They remind us that the Ancient Romans used one word, pretium, to mean both price and value. This is the fundamental philosophy that drives successful price management where producer and customer meet. Featuring dozens of examples and case studies drawn from their extensive research, consulting, and teaching around the world, Simon and Fassnacht cover all aspects of pricing following the price management process with its four phases: strategy, analysis, decision, and implementation. Thereby, the authors take into account the nuances across industry sectors, including consumer goods, industrial products, services, and trade/distribution. In particular, they address the implications of technological advancements, such as the Internet and new measurement and sensor technologies that have led to a wealth of price management innovations, such as flat rates, freemium, pay-per-use, or pay-what-you-want. They also address the emergence of new price metrics, Big Data applications, two-sided price systems, negative prices, and the sharing economy, as well as emerging payment systems such as bitcoin. The result is a “bible” for leaders who recognize that price is not only a means to drive profit in the short term, but a tool to generate sustained growth in shareholder value over the longer term, and a primer for researchers, instructors, and students alike. Praise for Price Management “This book is truly state of the art and the most comprehensive work in price management.” - Prof. Philip Kotler, Kellogg School of Management, Northwestern University “This very important book builds an outstanding bridge between science and practice.“ - Kasper Rorsted, CEO, Adidas “This book provides practical guidelines on value creation, communication and management, which is an imperative for businesses to survive in the coming era of uncertainty.” - Dr. Chang-Gyu Hwang, Chairman and CEO, KT Corporation (Korea Telecom)
Design Thinking For Innovation
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Author : Walter Brenner
language : en
Publisher: Springer
Release Date : 2016-02-24
Design Thinking For Innovation written by Walter Brenner and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-02-24 with Business & Economics categories.
This book presents the full scope of Design Thinking in theory and practice, bringing together prominent opinion leaders and experienced practitioners who share their insights, approaches and lessons learned. As Design Thinking is gaining popularity in the context of innovation and information management, the book elaborates the specific interpretations and meanings of the concept in different fields including engineering, management, and information technology. As such, it offers students and professionals a sourcebook revealing the power of Design Thinking, while providing academics a roadmap for further research.
