Ikea Success And Problems Of A Swedish Concept
DOWNLOAD
Download Ikea Success And Problems Of A Swedish Concept PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get Ikea Success And Problems Of A Swedish Concept book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages. If the content not found or just blank you must refresh this page
Ikea Success And Problems Of A Swedish Concept
DOWNLOAD
Author : Manja Ledderhos
language : en
Publisher: GRIN Verlag
Release Date : 2003-03-12
Ikea Success And Problems Of A Swedish Concept written by Manja Ledderhos and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-03-12 with Business & Economics categories.
Seminar paper from the year 2003 in the subject Business economics - General, grade: very good, Mälardalen University (Institution of Economics), course: Strategies and the New Economy, language: English, abstract: 1.1. Background Information IKEA is a well known Swedish company where almost every European person under 30 has purchased something from to decorate their flats. In only a few decades the company “went from the woods of southern Sweden to 31 countries around the world”1 and has become a large Multinational cooperation (MNC) with an interorganisational network.2 Higher tariffs, transport costs and the loss of economies of scale in domestic production further encourage production abroad.3 The Swedish market is comparably small and IKEA had to expand in order to keep their steady growth rates. The success came as a surprise to many since the furniture business is originally a local business.4 IKEA is the only company in their field, that has been able to expand so widely. The company seems to offer something that is unique to people and that appeals to them as something preferable. The background of the company seems to play a role in managing this uniqueness where Swedish influence on leadership, corporate culture and product offer leads towards the successful “IKEA spirit”. While the internationalisation of IKEA is one of the reasons for their great success, it seems that it is also the source of trouble. It seems that today’s “game of global strategy [is] increasingly ... a game of coordination”5. The difficulties that IKEA faces is to keep their unique “IKEA spirit” and still be successful around the world. 1.2. Aim of the Paper The aim of the paper is to look at the sources for IKEAs success where special emphasis will be given to the Swedish impact on leadership, corporate culture and product offer and the success they have with it. Internationalisation puts challenges on the above success areas and those need to be evaluated, as well. 1.3. Delimitations IKEA is a very complex company and I couldn’t concentrate on all of the given information. For example, I did not write about the purchasing network and relationships to suppliers. Also, customer contacts are not dealt with in depth. 1 http://www.IKEA.com/about_IKEA/timeline/splash.asp, (21.02.03). 2 Forgens/Holm/Thilenius (1997). p.477. 3 Buckley/ Casson (1998). p. 555. 4 Grol/Schoch (1998), p.
Ikea Managing Cultural Diversities
DOWNLOAD
Author : Lisanne Heim
language : en
Publisher: GRIN Verlag
Release Date : 2020-09-30
Ikea Managing Cultural Diversities written by Lisanne Heim and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-09-30 with Business & Economics categories.
Seminar paper from the year 2019 in the subject Business economics - Business Management, Corporate Governance, grade: 1,7, University of Augsburg, language: English, abstract: This essay answers the following questions: What type of organizational culture is most representative of IKEA? What are three things that IKEA had to learn in order to do business effectively in the United States? Since the foundation of IKEA in 1943 by Ingvar Kamprad, the company has developed and changed considerably; from a small Swedish furniture distributor to an internationally successful company and the only global player in the furniture distribution industry.
Design By Ikea
DOWNLOAD
Author : Sara Kristoffersson
language : en
Publisher:
Release Date : 2014
Design By Ikea written by Sara Kristoffersson and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014 with Electronic books categories.
Sara Kristoffersson's compelling study provides the first sustained critical history of IKEA. Kristoffersson argues that the company's commercial success has been founded on a neat alignment of the brand with a particular image of Swedish national identity - one that is bound up with ideas of social democracy and egalitarianism - and its material expression in a pared-down, functional design aesthetic. Employing slogans such as "Design for everyone" and "Democratic design", IKEA signals a rejection of the stuffy, the 'chintzy', and the traditional in both design practices and social structures. Drawing on original research in the IKEA company archive and interviews with IKEA personnel, Design by IKEA traces IKEA's symbolic connection to Sweden, through its design output and its promotional materials, to examine how the company both promoted and profited from the concept of Scandinavian Design.
Design By Ikea
DOWNLOAD
Author : Sara Kristoffersson
language : en
Publisher: Bloomsbury Publishing
Release Date : 2014-10-23
Design By Ikea written by Sara Kristoffersson and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-10-23 with Design categories.
Sara Kristoffersson's compelling study provides the first sustained critical history of IKEA. Kristoffersson argues that the company's commercial success has been founded on a neat alignment of the brand with a particular image of Swedish national identity – one that is bound up with ideas of social democracy and egalitarianism - and its material expression in a pared-down, functional design aesthetic. Employing slogans such as “Design for everyone” and “Democratic design”, IKEA signals a rejection of the stuffy, the 'chintzy', and the traditional in both design practices and social structures. Drawing on original research in the IKEA company archive and interviews with IKEA personnel, Design by IKEA traces IKEA's symbolic connection to Sweden, through its design output and its promotional materials, to examine how the company both promoted and profited from the concept of Scandinavian Design.
Introduction To Sweden
DOWNLOAD
Author : Gilad James, PhD
language : en
Publisher: Gilad James Mystery School
Release Date :
Introduction To Sweden written by Gilad James, PhD and has been published by Gilad James Mystery School this book supported file pdf, txt, epub, kindle and other format this book has been release on with History categories.
Sweden is a Nordic country located in Northern Europe. Its capital and largest city is Stockholm. Sweden has a population of approximately 10 million people, and its official language is Swedish. The country is known for its high standard of living, social welfare system, and progressive values. Sweden is recognized as being one of the most equal societies globally, with a strong emphasis on gender equality and LGBT rights. The Swedish economy is primarily dependent on exports, and its industries include automotive, telecommunications, pharmaceutical, and life sciences. Sweden is also famous for its cultural and natural attractions, including historic architecture, museums, and parks. Sweden has a rich cultural heritage that dates back to prehistoric times. The Viking Age, which lasted from the 8th to the 11th century, greatly influenced the country's culture and identity. Sweden became a sovereign state in the 16th century and enjoyed a period of dominance in the Baltic region. In the 20th century, Sweden became a modern welfare state with a highly developed healthcare and education system. Sweden is also famous for its cuisine, including traditional dishes like meatballs, herring, and potatoes, as well as modern cuisine influenced by international trends. Overall, Sweden is a prosperous, innovative, and culturally diverse country that has made significant contributions to the world.
European Retail Research
DOWNLOAD
Author : Peter Schnedlitz
language : en
Publisher: Springer Science & Business Media
Release Date : 2010-09-08
European Retail Research written by Peter Schnedlitz and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-09-08 with Business & Economics categories.
The aim of EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and innovativeness with a focus on retail researchers, retail lecturers, retail students and retail executives. As it has always been, retail executives are part of the target group and the knowledge transfer between retail research and retail management remains a part of the publication’s concept.
International Business Strategy
DOWNLOAD
Author : Alain Verbeke
language : en
Publisher: Cambridge University Press
Release Date : 2013-03-07
International Business Strategy written by Alain Verbeke and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-03-07 with Business & Economics categories.
Verbeke provides a new perspective on international business strategy by combining analytical rigour and true managerial insight on the functioning of large multinational enterprises (MNEs). With unique commentary on 48 seminal articles published in the Harvard Business Review, the Sloan Management Review and the California Management Review over the past three decades, Verbeke shows how these can be applied to real businesses engaged in international expansion programmes, especially as they venture into high-distance markets. The second edition has been thoroughly updated and features greater coverage of emerging markets with a new chapter and seven new cases. Suited for advanced undergraduates and graduate courses, students will benefit from updated case studies and improved learning features, including 'management takeaways', key lessons that can be applied to MNEs and a wide range of online resources.
Export Planning
DOWNLOAD
Author : Joris J.A. Leeman
language : en
Publisher: BoD – Books on Demand
Release Date : 2015-10-09
Export Planning written by Joris J.A. Leeman and has been published by BoD – Books on Demand this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-10-09 with Business & Economics categories.
The purpose of this book is to show you how to plan and execute internationalisation within your firm. Export Planning explains a method, following a 10 – step approach, to create your international marketing plan It will enable you to: -Systematically select and plan the entry into new international markets; -Enhance the chances of success through its integrated review of analysis and strategy with marketing, logistics, organisation and finance; -Put together a sound line of reasoning from strategy to implementation. This book provides you with: -An Export Planning – Model: a framework to develop your International Marketing Plan; -4 phases showing you how to set up an Export Policy, Export Audit, Export Plan and Export Roll-out; -10 steps and 5P’s for export which can be used as a toolkit; -A checklist to review whether you are ready for export; “The secret of successful international trade can be found in applying the 4C’s of marketing and matching them with the 5P’s for export: product, performance, partners, people and perseverance.” A book for practitioners and thinkers; students and managers.
Using Thematic Thinking To Achieve Business Success Growth And Innovation
DOWNLOAD
Author : Julia Kathi Froehlich
language : en
Publisher: Pearson Education
Release Date : 2014-04-22
Using Thematic Thinking To Achieve Business Success Growth And Innovation written by Julia Kathi Froehlich and has been published by Pearson Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-04-22 with Business & Economics categories.
Leverage hidden similarities and connections to succeed in new markets and avert emerging business risks! Firmly rooted in the latest cognitive science, Thematic Thinking helps you recognize your great opportunities and grave threats in distant but related industries and markets. If you're an executive, entrepreneur, or strategist, it will help you illuminate blind spots on your strategic maps and innovation processes, by radically redefining what you see as similar to your core business. Using Thematic Thinking to Achieve Business Success, Growth, and Innovation explains why this approach to innovation works so well, and how to successfully apply it in your business. Using realistic business cases, the authors show: How Thematic Thinking responds to today's radically shifting business environment, and the collapse of traditional market boundaries Why traditional approaches to innovation can often be counterproductive, and how to go beyond them How to systematically uncover deep similarities where most managers only see differences How to understand these similarities as immense new business opportunities – and uncover emerging risks you wouldn't otherwise notice until too late How to explore and combine themes, identify similarities, create and evaluate thematic ideas, organize for Thematic Thinking, and overcome obstacles to success Which Google manager would have imagined people substituting Facebook for Gmail? Which Nike manager recognizes the huge potential competitive threat now presented by Apple? With Thematic Thinking, linkages like this become clear – and innovative, once-hidden strategic options are revealed!
Transforming Issues In Housing Design
DOWNLOAD
Author : Kutay Guler
language : en
Publisher: John Wiley & Sons
Release Date : 2023-11-30
Transforming Issues In Housing Design written by Kutay Guler and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-11-30 with House & Home categories.
TRANSFORMING ISSUES IN HOUSING DESIGN A practical and complete resource for students, researchers, and practitioners of housing design Transforming Issues in Housing Design delivers a comprehensive vision for the design, philosophy, psychology, efficiency, and constitution of housing. This collection of articles explores many of the most pressing and relevant issues related to the ongoing transformation of housing design. Twenty-two contributed chapters discuss the past and current state of housing design, how it evolved to become what it is today, and, finally, how it may unfold in the future. A team of global experts presents the most up-to-date research and a diverse and illuminating collection of examples to highlight housing design around the world. Readers will also find: A thorough introduction to modern housing design and how it relieves and contributes to various social and economic problems Insightful explorations of the built environment, interior architecture, urban design, sustainable living, space planning, and more Practical discussions of a theoretical framework to make sense of housing design concepts Complete treatments of concepts, research, and built projects from a diverse range of communities and cultures Perfect for architects and students of urban studies, interior design, and architecture, Transforming Issues in Housing Design will also benefit those who design, research, and teach housing.