Il Marketing Della Cultura

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Il Marketing Della Cultura

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Author : Alessandro Bollo
language : it
Publisher:
Release Date : 2012

Il Marketing Della Cultura written by Alessandro Bollo and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Art categories.

Il Marketing Della Cultura Strategia Di Marketing Per Profotti Servizi Culturali Formativi Informativi Editoriali

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Author : Antonio Foglio
language : it
Publisher: FrancoAngeli
Release Date : 2005

Il Marketing Della Cultura Strategia Di Marketing Per Profotti Servizi Culturali Formativi Informativi Editoriali written by Antonio Foglio and has been published by FrancoAngeli this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Business & Economics categories.

Il Marketing Della Cultura

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Author : Alessandro Bollo
language : it
Publisher:
Release Date : 2019

Il Marketing Della Cultura written by Alessandro Bollo and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019 with Art categories.

Il Marketing Culturale Nell Era Del Web 2 0

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Author : Nicolette Mandarano
language : it
Publisher: Guaraldi
Release Date : 2014-07-29T00:00:00+02:00

Il Marketing Culturale Nell Era Del Web 2 0 written by Nicolette Mandarano and has been published by Guaraldi this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-07-29T00:00:00+02:00 with Art categories.

Da un po’ di tempo a questa parte, prima all’estero e poi, a mano a mano, anche in Italia, per opera prima di turisti stranieri e poi anche italiani, il portale di TripAdvisor, che ospita di solito le recensioni degli utenti a ristoranti e alberghi – quelle che si chiamano strutture ricettive – si è arricchito di un corpus di commenti circostanziati che riguardano collezioni, musei, siti archeologici. Nicolette Mandarano ha selezionato per la ricerca attuale una serie di realtà museali che presentassero, su TripAdvisor, un numero significativo di commenti. Ha poi stabilito un criterio di analisi e allestito una griglia di comparazioni, da cui emergono alcune considerazioni rilevanti, che l’autrice presenta e discute nel suo testo. La rete ci trasforma in cercatori e donatori di consigli, che provengono non solo dall’alto delle recensioni d’autore, ma anche dal basso dei commenti degli altri utenti. Siamo oggi partecipanti attivi alle esperienze culturali e allo scambio delle proprie impressioni su di esse.

Arethuse 1 2 2015

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Author :
language : en
Publisher: Società Editrice Esculapio
Release Date : 2015-07-10

Arethuse 1 2 2015 written by and has been published by Società Editrice Esculapio this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-07-10 with Business & Economics categories.

The papers presented in this issue are those that the Scientific Committee has assessed as being particularly of merit. They relate to three areas, Strategic Management, Economics and Statistics, and Public Finance. These areas have not only been the subject of study of researchers who adhere to the international Association, Arethuse, but especially in recent years provide a useful opportunity for whoever operates in European countries (university researchers, spin-off, managers, entrepreneurs, local associations, public authorities, governmental and non- governmental financial institutions etc.) to enrich their knowledge. In this year with the Expo taking place in Italy, the issues concerning the quality and development of the people and territory have led to scientific fields of study and discussions that are of particular global relevance. The Universal Exposition of Milan places special emphasis on sustainable development and the new sense of globalization of economic and social phenomena. A great deal of research, the results of which are presented in this issue, provide useful contributions. They highlight the metrics to be used to promote the development of the territory; they study the impact of information technology in the tourism sector; they present studies on the most appropriate reconfiguration of relationships with retailers and the reconfiguration of supply chains; finally, special attention is paid to the redesign of management techniques and of inter- enterprise relations, in order to facilitate the growth of SMEs and the environment in which they are rooted.

Marketing Delle Arti E Della Cultura

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Author : François Colbert
language : it
Publisher: Etas
Release Date : 2015-02-10

Marketing Delle Arti E Della Cultura written by François Colbert and has been published by Etas this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-02-10 with Business & Economics categories.

Il testo esemplifica le caratteristiche peculiari del prodotto artistico e le conseguenti scelte strategiche di mercato, attraverso l'analisi del ruolo delle imprese e delle organizzazioni culturali nella società moderna. Aggiornato con numerosi case study di imprese culturali di tutto il mondo compresa l'Italia -, 'Marketing delle arti e della cultura' è uno strumento per tutti coloro che vogliono capire come il marketing funziona in ambito culturale e desiderano familiarizzare con le sfide poste dai prodotti artistici nella scelta della giusta strategia di mercato. Non solo, quindi, manager del settore culturale, ma anche pubblici amministratori, sponsor e service provider potranno comprendere e verificare le pratiche abituali del settore e scegliere i loro futuri corsi di azione. La prima edizione francese del libro è stata premiata con la 'Medaglia dell'Accademia' dall'Accademia delle Scienze Commerciali di Parigi.

Marketing Della Cultura

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Author : Sergio Cherubini
language : it
Publisher: FrancoAngeli
Release Date : 2020-01-30T00:00:00+01:00

Marketing Della Cultura written by Sergio Cherubini and has been published by FrancoAngeli this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-01-30T00:00:00+01:00 with Business & Economics categories.

1059.46

Marketing Culturale Prodotti Servizi Eventi

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Author : Sergio Cherubini
language : it
Publisher: FrancoAngeli
Release Date : 2014-01-18T00:00:00+01:00

Marketing Culturale Prodotti Servizi Eventi written by Sergio Cherubini and has been published by FrancoAngeli this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-01-18T00:00:00+01:00 with Business & Economics categories.

100.813

Gestures

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Author : Giovanni Maddalena, Fabio Ferrucci, Michela Bella, Matteo Santarelli
language : en
Publisher: Walter de Gruyter GmbH & Co KG
Release Date : 2024-04-11

Gestures written by Giovanni Maddalena, Fabio Ferrucci, Michela Bella, Matteo Santarelli and has been published by Walter de Gruyter GmbH & Co KG this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-04-11 with categories.

Event Tourism And Cultural Tourism

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Author : Larry Dwyer
language : en
Publisher: Routledge
Release Date : 2013-09-13

Event Tourism And Cultural Tourism written by Larry Dwyer and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-09-13 with Business & Economics categories.

Event and cultural tourism as a social practice is a widespread phenomenon of global socio-economic importance. The purpose of the book is to bring together current thinking on contemporary issues relating to the management and marketing of cultural events and attractions. The contributions to the book provide interesting perspectives on a number of topics including innovation in festivals, destination and event image, cultural events and national identity, religious festival experiences, effective management and marketing of events. The book is divided into two broad themes: event tourism and cultural tourism. The Cultural Tourism theme covers issues such as: socio-cultural and environmental impacts of tourism development; tourist experiences, motivations and behavior; development of cultural tourism; hosts and guests; Community participation; living heritage; and destination image and branding. The Event Tourism theme covers issues such as economic, socio-cultural and environmental impacts; tourist experiences, motivations and behavior; development of event tourism; event management and sponsorship; destination image and branding; and planning and marketing hallmark events. The book is in response to the increasing demand for empirically-based case studies on event and cultural tourism and will appeal to both academics and practitioners. Case studies are also ideal as teaching material for both undergraduate and postgraduate programmes internationally. This book is a special double issue of the Journal of Hospitality Marketing and Management.