Marketing Culturale Prodotti Servizi Eventi
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Marketing Culturale Prodotti Servizi Eventi
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Author : Sergio Cherubini
language : it
Publisher: FrancoAngeli
Release Date : 2014-01-18T00:00:00+01:00
Marketing Culturale Prodotti Servizi Eventi written by Sergio Cherubini and has been published by FrancoAngeli this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-01-18T00:00:00+01:00 with Business & Economics categories.
100.813
Il Marketing Della Cultura Strategia Di Marketing Per Profotti Servizi Culturali Formativi Informativi Editoriali
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Author : Antonio Foglio
language : it
Publisher: FrancoAngeli
Release Date : 2005
Il Marketing Della Cultura Strategia Di Marketing Per Profotti Servizi Culturali Formativi Informativi Editoriali written by Antonio Foglio and has been published by FrancoAngeli this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Business & Economics categories.
Event Marketing Culturale Nove Casi Di Comunicazione Di Mostre Eventi E Concerti
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Author : Emanuele Gabardi
language : it
Publisher: FrancoAngeli
Release Date : 2007
Event Marketing Culturale Nove Casi Di Comunicazione Di Mostre Eventi E Concerti written by Emanuele Gabardi and has been published by FrancoAngeli this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Art categories.
Arethuse 1 2 2015
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Author :
language : en
Publisher: Società Editrice Esculapio
Release Date : 2015-07-10
Arethuse 1 2 2015 written by and has been published by Società Editrice Esculapio this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-07-10 with Business & Economics categories.
The papers presented in this issue are those that the Scientific Committee has assessed as being particularly of merit. They relate to three areas, Strategic Management, Economics and Statistics, and Public Finance. These areas have not only been the subject of study of researchers who adhere to the international Association, Arethuse, but especially in recent years provide a useful opportunity for whoever operates in European countries (university researchers, spin-off, managers, entrepreneurs, local associations, public authorities, governmental and non- governmental financial institutions etc.) to enrich their knowledge. In this year with the Expo taking place in Italy, the issues concerning the quality and development of the people and territory have led to scientific fields of study and discussions that are of particular global relevance. The Universal Exposition of Milan places special emphasis on sustainable development and the new sense of globalization of economic and social phenomena. A great deal of research, the results of which are presented in this issue, provide useful contributions. They highlight the metrics to be used to promote the development of the territory; they study the impact of information technology in the tourism sector; they present studies on the most appropriate reconfiguration of relationships with retailers and the reconfiguration of supply chains; finally, special attention is paid to the redesign of management techniques and of inter- enterprise relations, in order to facilitate the growth of SMEs and the environment in which they are rooted.
Marketing Della Cultura
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Author : Sergio Cherubini
language : it
Publisher: FrancoAngeli
Release Date : 2020-01-30T00:00:00+01:00
Marketing Della Cultura written by Sergio Cherubini and has been published by FrancoAngeli this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-01-30T00:00:00+01:00 with Business & Economics categories.
1059.46
Marketing Museale E Creazione Di Valore Strategie Per L Innovazione Dei Musei Italiani
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Author : Mara Cerquetti
language : it
Publisher: FrancoAngeli
Release Date : 2014-08-25T00:00:00+02:00
Marketing Museale E Creazione Di Valore Strategie Per L Innovazione Dei Musei Italiani written by Mara Cerquetti and has been published by FrancoAngeli this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-08-25T00:00:00+02:00 with Business & Economics categories.
382.5
Marketing In Italia Per La Competitivit E La Customer Experience
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Author : Cherubini
language : it
Publisher: FrancoAngeli
Release Date : 2016
Marketing In Italia Per La Competitivit E La Customer Experience written by Cherubini and has been published by FrancoAngeli this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016 with Business & Economics categories.
Marketing Culturale Valorizzazione Di Istituzioni Culturali Strategie Di Promozione Del Territorio
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Author : Luraghi, Stringa
language : it
Publisher: FrancoAngeli
Release Date : 2006
Marketing Culturale Valorizzazione Di Istituzioni Culturali Strategie Di Promozione Del Territorio written by Luraghi, Stringa and has been published by FrancoAngeli this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Business & Economics categories.
Nel panorama attuale, l'incontro fra cultura e marketing riveste grande interesse, dato che è sempre più diffusa la consapevolezza della necessità di valorizzare i beni culturali, intesi come istituzioni e attività. L'incremento degli investimenti privati nel mondo culturale potrà aiutare il settore - come è auspicabile - a superare il momento di crisi dei finanziamenti pubblici. Per questa ragione "il problema del marketing della cultura, di come cioè vendere cultura ed eventi culturali soddisfacendo le esigenze dei potenziali clienti, di come portare maggior pubblico nei musei o ai concerti ... costituisce un tema di grande attualità". È nella ricerca di soluzioni, o nella focalizzazione del problema, che si collocano gli interventi del presente volume analizzando diversi ambiti (istituzioni museali, turismo, musica, teatro, editoria) nel contesto più ampio delle sponsorizzazioni a istituzioni e attività culturali da parte di enti pubblici, aziende e fondazioni bancarie.
Un Marketing Per La Cultura
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Author : Fabio Severino
language : it
Publisher: FrancoAngeli
Release Date : 2005
Un Marketing Per La Cultura written by Fabio Severino and has been published by FrancoAngeli this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Business & Economics categories.
Vagamondo Turismi E Turisti In Sardegna
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Author : Giovanni Sistu
language : it
Publisher: CUEC Editrice
Release Date : 2007
Vagamondo Turismi E Turisti In Sardegna written by Giovanni Sistu and has been published by CUEC Editrice this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Business & Economics categories.