Il Marketing Sportivo

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Il Marketing Sportivo

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Author : Antonio Foglio
language : it
Publisher: HOEPLI EDITORE
Release Date : 2018-07-30T00:00:00+02:00

Il Marketing Sportivo written by Antonio Foglio and has been published by HOEPLI EDITORE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-07-30T00:00:00+02:00 with Business & Economics categories.

Il libro presenta in maniera completa, pratica e sistematica il complesso e vivace mercato sportivo e il relativo processo di marketing che ne è alla base, dimostrando come sport e marketing possano integrarsi per assicurare alla domanda sportiva (spettatori, tifosi, praticanti, sponsor) un’offerta sportiva di qualità da parte di società, associazioni, istituzioni, club sportivi e atleti. Il lettore è accompagnato nei vari passaggi che caratterizzano il processo di marketing sportivo offline e online: dalla segmentazione del mercato all’identificazione del target, dalle politiche di prodotto, prezzo, distribuzione e vendita, comunicazione, promozione e web marketing, finanziamento e fundraising, alla pianificazione e al management. Il libro è indirizzato a quanti operano nel settore sportivo come manager, responsabili, tecnici ai vari livelli nazionali, regionali e periferici, impresari e agenti. È altresì una risorsa utile per sportivi professionisti e dilettanti, in particolare per chi svolge funzioni di marketing, di comunicazione, di vendita, di promozione, di pubbliche relazioni; ma anche per studiosi e studenti in discipline sportive e motorie.

Il Marketing E La Comunicazione Nello Sport

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Author : Enrico Flavio Giangreco
language : it
Publisher: FrancoAngeli
Release Date : 2023-04-27T00:00:00+02:00

Il Marketing E La Comunicazione Nello Sport written by Enrico Flavio Giangreco and has been published by FrancoAngeli this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-04-27T00:00:00+02:00 with Business & Economics categories.

100.811.1

Comunicazione E Marketing Delle Imprese Sportive Dall Analisi Strategica Alla Gestione Del Marchio E Delle Sponsorizzazioni

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Author : Alessandro Prunesti
language : it
Publisher: FrancoAngeli
Release Date : 2015-09-11T00:00:00+02:00

Comunicazione E Marketing Delle Imprese Sportive Dall Analisi Strategica Alla Gestione Del Marchio E Delle Sponsorizzazioni written by Alessandro Prunesti and has been published by FrancoAngeli this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-09-11T00:00:00+02:00 with Business & Economics categories.

1065.20

Marketing E Management Dello Sport Analisi Strategie Azioni

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Author : Sergio Cherubini
language : it
Publisher: FrancoAngeli
Release Date : 2015-06-12T00:00:00+02:00

Marketing E Management Dello Sport Analisi Strategie Azioni written by Sergio Cherubini and has been published by FrancoAngeli this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-06-12T00:00:00+02:00 with Business & Economics categories.

100.844

Il Marketing Sportivo Analisi Strategie Strumenti

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Author : Sergio Cherubini
language : it
Publisher:
Release Date : 1997

Il Marketing Sportivo Analisi Strategie Strumenti written by Sergio Cherubini and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with Business & Economics categories.

Il Marketing Sportivo E La Valorizzazione Del Brand Nelle Strategie Di Comunicazione E Di Mercato Delle Societ Sportive

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Author : Damiano Scalera
language : it
Publisher:
Release Date : 2003

Il Marketing Sportivo E La Valorizzazione Del Brand Nelle Strategie Di Comunicazione E Di Mercato Delle Societ Sportive written by Damiano Scalera and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with categories.

Il Co Marketing Sportivo Strategie Di Cooperazione Nel Mercato Sportivo

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Author : Sergio Cherubini
language : it
Publisher: FrancoAngeli
Release Date : 1999

Il Co Marketing Sportivo Strategie Di Cooperazione Nel Mercato Sportivo written by Sergio Cherubini and has been published by FrancoAngeli this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with Business & Economics categories.

Marketing And Football

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Author : Michel Desbordes
language : en
Publisher: Routledge
Release Date : 2012-05-23

Marketing And Football written by Michel Desbordes and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-05-23 with Business & Economics categories.

Football is arguably one of the most important sports in the world, and the marketing of football has become an increasingly important issue, as clubs and product owners need to generate more revenue from the sport. In a wider context, football marketing has also become a benchmarking standard for other sports to learn from worldwide. The practices and processes of such an established industry are important lessons for those sports which are yet to maximise on their potential earnings, and provide interesting lessons in sports marketing in general. Marketing and Football: an international approach is the first book to provide a comprehensive and entirely global approach to this subject. Written by an international team of contributors who are keen researchers in the field, it examines in two parts: the study of football marketing in Europe and the development of a marketing dedicated to football, with the question of the European example being used worldwide. A ground breaking text, it provides the reader with: * Contributions from the UK, Norway, France, Italy, Germany, Spain, Portugal, Ireland, Finland, Scotland, Brazil, Japan, USA, Canada, Argentina, Korea and Australia * Interviews with professional sports marketers representing some of the biggest clubs worldwide: Juventus Turin, FC Barcelona, Milan AC, Inter Milan, AS Rome, Olympique Lyonnais, Vicenza, SE Palmeiras, Atletico Mineiro, Atletico PR Marketing and Football: an international approach is a seminal text which will pave the way for future academics and practitioners to work, it is the first book to discuss and move towards a marketing dedicated to football.

Sport Marketing

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Author : Bernard J. Mullin
language : en
Publisher: Human Kinetics
Release Date : 2018-10-30

Sport Marketing written by Bernard J. Mullin and has been published by Human Kinetics this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-10-30 with Business & Economics categories.

Sport Marketing, Fourth Edition With Web Study Guide, has been streamlined and updated to keep pace with the latest information and issues in the competitive world of sport marketing. This text maintains its position as the best-selling and original text in the field, continuing to direct students to a better understanding of the theoretical backbone that makes sport marketing such a unique and vibrant subject to study. Using the new full-color format and companion web study guide, students will stay engaged as they explore how fans, players, coaches, the media, and companies interact to drive the sport industry. Heavily updated with more contributions from industry professionals and emphasis on social media platforms that have revolutionized the field in recent years, this edition contains practical material that prepares students for careers in sport marketing. It also includes these updates: •A web study guide featuring exclusive video interviews with industry professionals and accompanying activities that tie core concepts and strategies from the book into applied situations •Instructor ancillaries enhanced by gradable chapter quizzes that can be used with learning management systems •An attractive and engaging full-color interior •Chapter objectives, opening scenarios, engaging sidebars, and photos throughout the text that guide students in grasping important concepts •Wrap-Up, Activities, and Your Marketing Plan sections at the end of each chapter that offer opportunities for self-assessment and review The highly respected authors have long been recognized for their ability to define this exciting field, combining academic study and current research with industry experience for an unmatched learning experience for students preparing to enter the working world. The content in this fourth edition of Sport Marketing has been reorganized to make it easier to use in the classroom. Chapters 1 through 3 provide an overview of the field of sport marketing as an area of study and profession. Chapters 4 and 5 teach students how to research and study the behaviors of sport consumers, including an overview of marketing segmentation. Chapters 6 through 13 provide extensive information on the nuts and bolts of the field, including the five Ps of sport marketing and special sections on branding, sales and service, engagement and activation, community relations, and social media. The final chapters explore legal issues, integration, and the future of sport marketing. Instructors may also take advantage of the student web study guide and complete package of ancillaries to enhance learning and presentation of core concepts. All materials, including the web study guide, instructor guide, test package, presentation package plus image bank, and LMS-compatible chapter quizzes, are available online. The world of sport marketing continues to evolve. Sport Marketing, Fourth Edition With Web Study Guide, offers students a complete view of the expansive field of sport, providing an understanding of the foundations of sport marketing and how to enhance the sport experience.

Il Marketing Sportivo Il Management Di Uno Stadio Di Calcio Il Caso Amsterdam Arena

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Author : Valerio Morelli
language : it
Publisher:
Release Date : 2010

Il Marketing Sportivo Il Management Di Uno Stadio Di Calcio Il Caso Amsterdam Arena written by Valerio Morelli and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with categories.