Marketing E Management Dello Sport Analisi Strategie Azioni
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Marketing E Management Dello Sport Analisi Strategie Azioni
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Author : Sergio Cherubini
language : it
Publisher: FrancoAngeli
Release Date : 2015-06-12T00:00:00+02:00
Marketing E Management Dello Sport Analisi Strategie Azioni written by Sergio Cherubini and has been published by FrancoAngeli this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-06-12T00:00:00+02:00 with Business & Economics categories.
100.844
Comunicazione E Marketing Delle Imprese Sportive Dall Analisi Strategica Alla Gestione Del Marchio E Delle Sponsorizzazioni
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Author : Alessandro Prunesti
language : it
Publisher: FrancoAngeli
Release Date : 2015-09-11T00:00:00+02:00
Comunicazione E Marketing Delle Imprese Sportive Dall Analisi Strategica Alla Gestione Del Marchio E Delle Sponsorizzazioni written by Alessandro Prunesti and has been published by FrancoAngeli this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-09-11T00:00:00+02:00 with Business & Economics categories.
1065.20
Media E Co Marketing Sportivo
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Author : Sergio Cherubini
language : it
Publisher: FrancoAngeli
Release Date : 2000
Media E Co Marketing Sportivo written by Sergio Cherubini and has been published by FrancoAngeli this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Business & Economics categories.
Strategies In Sports Marketing Technologies And Emerging Trends
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Author : Dos Santos, Manuel Alonso
language : en
Publisher: IGI Global
Release Date : 2014-04-30
Strategies In Sports Marketing Technologies And Emerging Trends written by Dos Santos, Manuel Alonso and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-04-30 with Business & Economics categories.
The application of marketing concepts to sports products and services is vital to the success of the industry. When appealing to the target audience of an event, it is essential to construct a strong marketing plan by utilizing emergent technologies and strategies. Strategies in Sports Marketing: Technologies and Emerging Trends provides relevant information on the marketing strategies and marketing trends of sporting events by highlighting the plans and tactical operations that sports organizations conduct when integrating marketing strategies. This publication is a comprehensive reference source for students, researchers, academicians, professionals and practitioners, as well as scientists and executive managers interested in the marketing strategies of sporting events.
Il Marketing E La Comunicazione Nello Sport
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Author : Enrico Flavio Giangreco
language : it
Publisher: FrancoAngeli
Release Date : 2023-04-27T00:00:00+02:00
Il Marketing E La Comunicazione Nello Sport written by Enrico Flavio Giangreco and has been published by FrancoAngeli this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-04-27T00:00:00+02:00 with Business & Economics categories.
100.811.1
Sport Marketing E Comunicazione
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Author : Alessandro Prunesti
language : it
Publisher: FrancoAngeli
Release Date : 2020-09-21T00:00:00+02:00
Sport Marketing E Comunicazione written by Alessandro Prunesti and has been published by FrancoAngeli this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-09-21T00:00:00+02:00 with Business & Economics categories.
1065.168
Il Marketing Sportivo Analisi Strategie Strumenti
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Author : Sergio Cherubini
language : it
Publisher:
Release Date : 1997
Il Marketing Sportivo Analisi Strategie Strumenti written by Sergio Cherubini and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with Business & Economics categories.
Strategic Sport Marketing
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Author : Adam Karg
language : en
Publisher:
Release Date : 2014-03-13
Strategic Sport Marketing written by Adam Karg and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-03-13 with categories.
Sport now has to compete for the consumer dollar with a vast array of leisure activities online as well as offline. Successful sport marketing is the result of carefully structured planning, creativity and perseverance. Integrating the unique characteristics of sport with traditional marketing theory, Strategic Sport Marketing presents a framework of strategic decision - making. The authors outline the diverse markets for sport: participants, sponsors, spectators and fans. International case studies and 'sportviews' selected from a wide range of sports and media illustrate the unique features of sport marketing. Strategic Sport Marketing is a practical tool and theoretical guide to sport marketing internationally. The fourth edition of this widely used text is fully revised and updated. It includes new material on sports promotion, customer service and social media, as well as new case studies. 'A sport marketing text at the undergraduate level needs to engage both student and teacher. . . I believe Strategic Sport Marketing does this rather well.' - Sport Management Review '. . . a comprehensive illustration of the integration of sport marketing theory with sport marketing practice.' - Journal of Sport Management
Marketing Management Dello Sport E Delle Scienze Motorie
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Author : Paolo Delicato
language : it
Publisher:
Release Date : 2003
Marketing Management Dello Sport E Delle Scienze Motorie written by Paolo Delicato and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Business & Economics categories.
Il Marketing Sportivo
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Author : Antonio Foglio
language : it
Publisher: HOEPLI EDITORE
Release Date : 2018-07-30T00:00:00+02:00
Il Marketing Sportivo written by Antonio Foglio and has been published by HOEPLI EDITORE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-07-30T00:00:00+02:00 with Business & Economics categories.
Il libro presenta in maniera completa, pratica e sistematica il complesso e vivace mercato sportivo e il relativo processo di marketing che ne è alla base, dimostrando come sport e marketing possano integrarsi per assicurare alla domanda sportiva (spettatori, tifosi, praticanti, sponsor) un’offerta sportiva di qualità da parte di società, associazioni, istituzioni, club sportivi e atleti. Il lettore è accompagnato nei vari passaggi che caratterizzano il processo di marketing sportivo offline e online: dalla segmentazione del mercato all’identificazione del target, dalle politiche di prodotto, prezzo, distribuzione e vendita, comunicazione, promozione e web marketing, finanziamento e fundraising, alla pianificazione e al management. Il libro è indirizzato a quanti operano nel settore sportivo come manager, responsabili, tecnici ai vari livelli nazionali, regionali e periferici, impresari e agenti. È altresì una risorsa utile per sportivi professionisti e dilettanti, in particolare per chi svolge funzioni di marketing, di comunicazione, di vendita, di promozione, di pubbliche relazioni; ma anche per studiosi e studenti in discipline sportive e motorie.