Il Mercato Del Biologico Tra Leve Di Marketing E Comportamento Di Consumo

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Il Mercato Del Biologico Tra Leve Di Marketing E Comportamento Di Consumo

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Author : Clara Bassano
language : it
Publisher: Edizioni Nuova Cultura
Release Date : 2018

Il Mercato Del Biologico Tra Leve Di Marketing E Comportamento Di Consumo written by Clara Bassano and has been published by Edizioni Nuova Cultura this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018 with Business & Economics categories.

Le attuali dinamiche dei consumi, in generale, e la diffusione dello stile “bio”, in particolare, dimostrano che il mercato complessivo alimentare stia evolvendo, caratterizzandosi sempre più di connotazioni legate agli stili di vita ed al benessere. Ciò, negli ultimi anni, ha generato profondi cambiamenti nelle abitudini e negli orientamenti alimentari in ragione proprio dell’affermazione di stili di consumo a forte connotazione emozionale e salutistica. Tale scenario ha stimolato, dunque, un interesse ad indagare gli aspetti differenziali delle abitudini di consumo alimentare, focalizzando l’attenzione sulle determinati e sulle dimensioni dei diversi segmenti del mercato biologico, con particolare riferimento al contesto italiano. Inoltre, a margine dell’analisi condotta, è stata sviluppata una sezione dedicata alle implicazioni di marketing, ovvero a rilevare alcune implicazioni di carattere di strategico-operative, in particolare sugli aspetti identitari, culturali e di comunicazione. Su tale impostazione di fondo, si focalizza il presente lavoro, la cui finalità riguarda l’analisi delle nuove dimensioni e stili alimentari che caratterizzano i consumatori di cibo biologico. Il lavoro muove, dunque, dalla necessità di interpretare cluster di consumatori differenziali attraverso un’indagine campionaria. La ricerca, pur non ambendo a rappresentatività statistica, rappresenta, comunque, un approfondimento sulla tipologia e sul comportamento dei consumatori di alimenti biologici.

Pratiche Di Consumo E Dinamiche Di Mercato

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Author : Matteo Corciolani
language : it
Publisher: FrancoAngeli
Release Date : 2020-10-14T00:00:00+02:00

Pratiche Di Consumo E Dinamiche Di Mercato written by Matteo Corciolani and has been published by FrancoAngeli this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-10-14T00:00:00+02:00 with Business & Economics categories.

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The Experience Economy

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Author : B. Joseph Pine
language : en
Publisher: Harvard Business Press
Release Date : 1999

The Experience Economy written by B. Joseph Pine and has been published by Harvard Business Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with Business & Economics categories.

This text seeks to raise the curtain on competitive pricing strategies and asserts that businesses often miss their best opportunity for providing consumers with what they want - an experience. It presents a strategy for companies to script and stage the experiences provided by their products.

Essentials Of Marketing Communications

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Author : Jim Blythe
language : en
Publisher: Pearson Education
Release Date : 2006

Essentials Of Marketing Communications written by Jim Blythe and has been published by Pearson Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Business & Economics categories.

Essentials of Marketing Communications 3rd edition gives students a concise overview of the strategic and tactical decision-making processes involved in marketing communications. It also links the current theories of marketing communications to consumer behaviour issues as well as explaining how marketing communications works in the real world. The text is ideal for those studying marketing communications for the first time.

Conspicuous Consumption

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Author : Thorstein Veblen
language : en
Publisher: Penguin UK
Release Date : 2005-08-25

Conspicuous Consumption written by Thorstein Veblen and has been published by Penguin UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-08-25 with Business & Economics categories.

With its wry portrayal of a shallow, materialistic 'leisure class' obsessed by clothes, cars, consumer goods and climbing the social ladder, this withering satire on modern capitalism is as pertinent today as when it was written over a century ago.

The Consumer Society

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Author : Jean Baudrillard
language : en
Publisher: SAGE
Release Date : 2016-12-13

The Consumer Society written by Jean Baudrillard and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-12-13 with Social Science categories.

Jean Baudrillard′s classic text was one of the first to focus on the process and meaning of consumption in contemporary culture. Originally published in 1970, the book makes a vital contribution to current debates on consumption. The book includes Baudrillard′s most organized discussion of mass media culture, the meaning of leisure, and anomie in affluent society. A chapter on the body demonstrates Baudrillard′s extraordinary prescience for flagging vital subjects in contemporary culture long before others. This English translation begins with a new introductory essay.

The Practice Of The Meal

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Author : Benedetta Cappellini
language : en
Publisher: Routledge
Release Date : 2016-03-31

The Practice Of The Meal written by Benedetta Cappellini and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-03-31 with Business & Economics categories.

Reflecting a growing interest in consumption practices, and particularly relating to food, this cross disciplinary volume brings together diverse perspectives on our (often taken for granted) domestic mealtimes. By unpacking the meal as a set of practices - acquisition, appropriation, appreciation and disposal - it shows the role of the market in such processes by looking at how consumers make sense of marketplace discourses, whether this is how brand discourses influence shopping habits, or how consumers interact with the various spaces of the market. Revealing food consumption through both material and symbolic aspects, and the role that marketplace institutions, discourses and places play in shaping, perpetuating or transforming them, this holistic approach reveals how consumer practices of ‘the meal’, and the attendant meaning-making processes which surround them, are shaped. This wide-ranging collection will be of great interest to a wide range of scholars interested in marketing, consumer behaviour and food studies, as well as the sociology of both families and food.

Principles Of Marketing

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Author : Gary M. Armstrong
language : en
Publisher:
Release Date : 2018

Principles Of Marketing written by Gary M. Armstrong and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018 with Customer relations categories.

An introduction to marketing concepts, strategies and practices with a balance of depth of coverage and ease of learning. Principles of Marketing keeps pace with a rapidly changing field, focussing on the ways brands create and capture consumer value. Practical content and linkage are at the heart of this edition. Real local and international examples bring ideas to life and new feature 'linking the concepts' helps students test and consolidate understanding as they go. The latest edition enhances understanding with a unique learning design including revised, integrative concept maps at the start of each chapter, end-of-chapter features summarising ideas and themes, a mix of mini and major case studies to illuminate concepts, and critical thinking exercises for applying skills.

Sex And Cognition

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Author : Doreen Kimura
language : en
Publisher: MIT Press
Release Date : 2000-07-24

Sex And Cognition written by Doreen Kimura and has been published by MIT Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000-07-24 with Psychology categories.

Doreen Kimura provides an intelligible overview of what is known about the neural and hormonal bases of sex differences in behavior, particularly differences in cognitive ability. In this fact-driven book, Doreen Kimura provides an intelligible overview of what is known about the neural and hormonal bases of sex differences in behavior, particularly differences in cognitive ability. Kimura argues that women and men differ not only in physical attributes and reproductive function, but also in how they solve common problems. She offers evidence that the effects of sex hormones on brain organization occur so early in life that, from the start, the environment is acting on differently wired brains in girls and boys. She presents various behavioral, neurological, and endocrinological studies that shed light on the processes giving rise to these sex differences in the brain.

Marketing Culture And The Arts

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Author : François Colbert
language : en
Publisher: Chair in Arts Management
Release Date : 1994

Marketing Culture And The Arts written by François Colbert and has been published by Chair in Arts Management this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994 with Art categories.