Il Nuovo Marketing Del Prodotto Turistico Analisi Strategia Ed Emozioni
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Il Nuovo Marketing Del Prodotto Turistico Analisi Strategia Ed Emozioni
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Author : Giacomo Pini
language : it
Publisher: FrancoAngeli
Release Date : 2013-03-04T00:00:00+01:00
Il Nuovo Marketing Del Prodotto Turistico Analisi Strategia Ed Emozioni written by Giacomo Pini and has been published by FrancoAngeli this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-03-04T00:00:00+01:00 with Business & Economics categories.
278.1.3
La Divulgazione Dei Contenuti E La Promozione Online In Ambito Turistico
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Author : Matteo Venturini
language : en
Publisher: Lulu.com
Release Date : 2013-12
La Divulgazione Dei Contenuti E La Promozione Online In Ambito Turistico written by Matteo Venturini and has been published by Lulu.com this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-12 with Law categories.
Al giorno d'oggi internet rappresenta una seria e valida alternativa al business tradizionale. Il turismo, sin dai primi anni Novanta, ha subito delle forti mutazioni, soprattutto dal punto di vista promozionale. In questo libro è dettagliatamente descritta l'analisi di tutti gli aspetti che girano intorno al mondo del web marketing in ambito turistico.
Antropologia Del Gusto
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Author : Sergio Vitolo
language : it
Publisher: FrancoAngeli
Release Date : 2023-03-23T00:00:00+01:00
Antropologia Del Gusto written by Sergio Vitolo and has been published by FrancoAngeli this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-03-23T00:00:00+01:00 with Social Science categories.
278.2.11
La Ragion Gastronomica
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Author : Cipolla
language : it
Publisher: FrancoAngeli
Release Date : 2013
La Ragion Gastronomica written by Cipolla and has been published by FrancoAngeli this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with Social Science categories.
Il Marketing Del Turismo Politiche E Strategie Di Marketing Per Localit Imprese E Prodotti Servizi Turistici
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Author : Antonio Foglio
language : it
Publisher: FrancoAngeli
Release Date : 2015-08-27T00:00:00+02:00
Il Marketing Del Turismo Politiche E Strategie Di Marketing Per Localit Imprese E Prodotti Servizi Turistici written by Antonio Foglio and has been published by FrancoAngeli this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-08-27T00:00:00+02:00 with Business & Economics categories.
100.845
Neuromarketing Per Il Turismo Online Aumenta Le Tue Prenotazioni Dirette Con Un Approccio Scientifico E Data Driven
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Author : Luca Vescovi
language : it
Publisher: Dario Flaccovio Editore
Release Date : 2021-12-01T00:00:00+01:00
Neuromarketing Per Il Turismo Online Aumenta Le Tue Prenotazioni Dirette Con Un Approccio Scientifico E Data Driven written by Luca Vescovi and has been published by Dario Flaccovio Editore this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-12-01T00:00:00+01:00 with Business & Economics categories.
Per la prima volta le tecniche di comunicazione usate dai grandi player del turismo online vengono analizzate, spiegate e declinate per esser applicate ai siti web di bed and breakfast, hotel, catene alberghiere e destinazioni turistiche. Queste tecniche si basano sugli studi di neuromarketing, l’affascinante connubio tra neuroscienze e marketing, la metodologia che studia i comportamenti emotivi dei viaggiatori durante i processi di prenotazione. Uno straordinario percorso alla scoperta dell’importanza delle emozioni nella comunicazione online, della decodifica delle stesse e di come applicarle in modo semplice ed efficace, per aumentare il valore percepito e condurre il cliente alla prenotazione. Un manuale scritto da ricercatori che dedicano il loro tempo alla meticolosa analisi delle emozioni provate durante il processo di prenotazione da centinaia di viaggiatori di tutta Europa.
Bibliografia Nazionale Italiana
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Author :
language : it
Publisher:
Release Date : 2010-07
Bibliografia Nazionale Italiana written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-07 with Bibliography categories.
Marketing To The Social Web
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Author : Larry Weber
language : en
Publisher: John Wiley & Sons
Release Date : 2009-03-03
Marketing To The Social Web written by Larry Weber and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-03-03 with Business & Economics categories.
An updated and expanded Second Edition of the popular guide to social media for the business community Marketers must look to the Web for new ways of finding customers and communicating with them, rather than at them. From Facebook and YouTube to blogs and Twitter-ing, social media on the Internet is the most promising new way to reach customers. Marketing to the Social Web, Second Edition helps marketers and their companies understand how to engage customers, build customer communities, and maximize profits in a time of marketing confusion. Author and social media guru Larry Weber describes newly available tools and platforms, and shows you how to apply them to see immediate results and growth. Rather than broadcast messages to audiences, savvy marketers should encourage participation in social networks to which people want to belong, where dialogue with customers, and between customers, can flourish. in Networking sites like MySpace, Facebook, and even Flickr are the perfect forums for this dialog; this book shows you how to tap into this new media. In addition to the tools and tactics that made Marketing to the Social Web a critical hit among marketers, this second edition includes three entirely new chapters that cover recent changes in the field. These new chapters describe how Facebook will monetize its business and one day surpass Google; how companies can measure the influence and effectiveness of their social media campaigns; and how marketing to mobile social media will grow into an effective practice in the near future. Marketing must reach out into new forms, media, and models. Marketing to the Social Web, Second Edition presents an exceptional opportunity to use these new tools and models to reach new markets, even in today's fragmented media environment. Larry Weber has spent the last three decades building global communications companies, including Weber Shandwick Worldwide and the W2 Group. He is also the founder and Chairman of the Massachusetts Innovation and Technology Exchange, the nation’s largest interactive advocate association.
Managing Sustainable Innovation
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Author : Vanessa Ratten
language : en
Publisher: Routledge
Release Date : 2019-12-06
Managing Sustainable Innovation written by Vanessa Ratten and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-12-06 with Business & Economics categories.
This book is an insightful text looking at sustainable innovation and the emerging fourth sector, i.e. hybrid organizations, through an interdisciplinary approach. The book illuminates what hybrid organizations are and how they generate new ways of creating blended value to secure the well-being of future generations and preservation of ecological services. The book also discusses how sustainable innovation may offer creative solutions to societal issues, the sharing economy and the circular economy. This book will appeal to those taking MBA and EMBA programmes, and those with an interest in creating sustainable business and innovation solutions.
Tourism Local Systems And Networking
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Author : Luciana Lazzeretti
language : en
Publisher: Routledge
Release Date : 2006-08-14
Tourism Local Systems And Networking written by Luciana Lazzeretti and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-08-14 with Business & Economics categories.
This book focuses on the role of networking, cooperation and partnership in destination management in response to the changing environment of the tourism industry. Firms and institutions are nowadays required to implement drastic management changes: they must adopt a systemic approach and become actively involved in formal and informal networks in order to increase efficiency and product quality, to gain a sustainable edge and face the competitive context. The work is dedicated to deepening the topics of the "Networking and Tourism Local System" session of the 12th ATLAS 2004 Annual Conference, "Networking & Partnership in Destination Development & Management", held in Naples. From a theoretical point of view, the papers included herein relate to two macro reference areas: applied economics and managerial sciences. The analysis range from national to local levels and focus on strategies, policies, and project experiences. Several cases from different areas (Finland, France, Ireland, Italy, Malaysia, Portugal, Spain, Sweden) are examined and provide features and issues that can be applied beyond the cultural and economic contexts.