Illuminate A Challenger S Handbook
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Illuminate A Challenger S Handbook
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Author : Julian Aldridge
language : en
Publisher:
Release Date : 2021-03-02
Illuminate A Challenger S Handbook written by Julian Aldridge and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-03-02 with categories.
What do Tesla, Apple, Warby Parker and Nike all have in common? They all challenged the conventions of their category and, in true Challenger Brand style, caused the world to navigate by their beliefs, actions and standards. In this easily accessible series of stories, Illuminate explores what makes these brands tick, and how today's modern marketer can benefit from their example. Packed full of insights, case stories and real-world examples from my thirty-five plus years on the front line of challenger marketing, Illuminate is an essential read for anyone involved in the business of building brands. Particularly Challenger Brands. These are the brands who see imperfections as opportunities, who take umbrage at the lowly expectations that abound in so many categories, who challenge the monsters in our midst. They are the mavericks who hate the status quo, who create new norms, and who force the world to navigate by their vision of the future. And these are the brands you will learn about in this book. Some are new, some are old, but all are Challengers at heart. And they all have fascinating stories to tell. Because why you do business today is, perhaps, even more important than what you do, or how you do it. Yet, every day we see too many firms chasing the competition, believing that price, product features or passion alone, will make them winners. Companies without a clearly articulated purpose. The result? Low returns. Failed or sub-performing companies. Another dream shattered. Another great idea turned to dust. The losers are the employees, management teams, owners and boards at all these companies. As well as the investors - the VCs, Private Equity firms, angel funders and founders. And the world itself. But, it doesn't have to be that way. Most companies focus on what they do, and, sometimes, how they do it , and then expect people to buy their product or service. Challengers however broadcast WHY they do what they do, and change the world in the process. They create new sets of rules - and expect the world to follow their lead. And, they do it with passion and focus, not big budgets. It's why they're some of the fastest growing companies on earth. In the ensuing pages you will learn tips and tricks, gain insights and ideas, and be able to put into practice lessons, from some of the world's most interesting Challenger Brands. Some of the stories you will read have historical routes, some are centered on my recent experience; some will hopefully inspire you to think and act different at, or with, your company, or even in your life; some will provide you clear, tangible lessons and exercises to use. And, hopefully, all of them will help you perfect the art and science of Challenger behavior.
Illuminate A Challenger S Handbook Volume Ii
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Author : Julian Aldridge
language : en
Publisher: Page Publishing Inc
Release Date : 2024-02-28
Illuminate A Challenger S Handbook Volume Ii written by Julian Aldridge and has been published by Page Publishing Inc this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-02-28 with Business & Economics categories.
What do Tesla, Apple, Warby Parker, and Nike all have in common? They all challenged the conventions of their category and, in true Challenger Brand style, caused the world to navigate by their beliefs, actions, and standards. In this easily accessible series of stories, Illuminate explores what makes these brands tick and how today's modern marketer can benefit from their example. Packed full of insights, case stories, and real-world examples from my thirty-five-plus years on the front line of Challenger marketing, Illuminate is an essential read for anyone involved in the business of building brands. Particularly Challenger Brands. These are the brands who see imperfections as opportunities, who take umbrage at the lowly expectations that abound in so many categories, who challenge the Monsters in our midst. They are the mavericks who hate the status quo, who create new norms, and who force the world to navigate by their vision of the future. And these are the brands you will learn about in this book. Some are new, some are old, but all are Challengers at heart. And they all have fascinating stories to tell. Because why you do business today is, perhaps, even more important that what you do or how you do it. Yet, every day, we see too many firms chasing the competition, believing that price, product features, or passion alone will make them winners. Companies without a clearly articulated purpose. The result? Low returns. Failed or sub-performing companies. Another dream shattered. Another great idea turned to dust. The losers are the employees, management teams, owners, and boards at all these companies. As well as the investors--the VCs, private equity firms, angel funders, and founders, and the world itself. But it doesn't have to be that way. Most companies focus on what they do and sometimes, how they do it and then expect people to buy their product or service. Challengers, however, broadcast why they do what they do and change the world in the process. Challengers create new sets of rules and expect the world to follow their lead. And they do it with passion and focus, not big budgets. It's why they're some of the fastest growing companies on earth. In Illuminate II, you will learn tips and tricks, gain insights and ideas, and be able to put into practice lessons, from some of the world's most interesting Challenger Brands. Some of the stories you will read have historical routes; some are centered on my recent experience; some will hopefully inspire you to think and act different at, or with, your company, or even in your life; some will provide you clear, tangible lessons and exercises to use. And, hopefully, all of them will help you perfect the art and science of Challenger behavior.
The Oxford Handbook Of Social Movements
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Author : Donatella Della Porta
language : en
Publisher: Oxford University Press
Release Date : 2015
The Oxford Handbook Of Social Movements written by Donatella Della Porta and has been published by Oxford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015 with Political Science categories.
The Handbook presents a most updated and comprehensive exploration of social movement research. It not only maps, but also expands the field of social movement studies, taking stock of recent developments in cognate areas of studies, within and beyond sociology and political science. While structured around traditional social movement concepts, each section combines the mapping of the state of the art with attempts to broaden our knowledge of social movements beyond classic theoretical agendas, and to identify the contribution that social movement studies can give to other fields of knowledge.
The Oxford Handbook Of Organizational Change And Innovation
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Author : Marshall Scott Poole
language : en
Publisher: Oxford University Press
Release Date : 2021-05-20
The Oxford Handbook Of Organizational Change And Innovation written by Marshall Scott Poole and has been published by Oxford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-05-20 with Business & Economics categories.
Organizational change and innovation are central and enduring issues in management theory and practice. Dramatic changes in population demographics, technology, competitive survival, and social, economic, and environmental health and sustainability concerns means the need to understand how organizations repond to these shifts through change and innovation has never been greater. Why and what organizations change is generally well known; how organizations change is therefore the central focus of this Handbook. It focuses on processes of change — or the sequence of events in which organizational characteristics and activities change and develop over time — and the factors that influence these processes, with the organization as the central unit of analysis. Across the diverse and wide-ranging contributions, three central questions evolve: what is the nature of change and process?; what are the key concepts and models for understanding organization change and innovation?; and how should we study change and innovation? This Handbook presents critical evolving scholarship from leading experts across a range of disciplines, and explores its implications for future research and practice.
Handbook Of War Studies Ii
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Author : Manus I. Midlarsky
language : en
Publisher: University of Michigan Press
Release Date : 2000
Handbook Of War Studies Ii written by Manus I. Midlarsky and has been published by University of Michigan Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with History categories.
Essays reflecting the most recent theoretically and empirically-oriented research on international warfare
The Palgrave Handbook Of Global Counterterrorism Policy
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Author : Scott Nicholas Romaniuk
language : en
Publisher: Springer
Release Date : 2017-07-26
The Palgrave Handbook Of Global Counterterrorism Policy written by Scott Nicholas Romaniuk and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-07-26 with Political Science categories.
The Palgrave Handbook of Global Counterterrorism Policy examines a comprehensive range of counterterrorism policies, strategies, and practices across dozens of states and actors around the world. It covers the topics of terrorism and counterterrorism both thematically and by region, allowing for discussions about the underpinning dynamics of these fields, consideration of how terrorism and counterterrorism are evolving in the modern period, and in-depth analyses of individual states and non-state actors, and their approaches to countering terrorism and terrorist threats. It draws upon a multidisciplinary range of established scholars and upcoming new researchers from across multiple fields including political science and international relations, sociology, and history, examining both theory and practice in their respective chapters. This volume is an essential resource for scholars and practitioners alike.
Handbook Of Political Anthropology
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Author : Harald Wydra
language : en
Publisher: Edward Elgar Publishing
Release Date : 2018-11-30
Handbook Of Political Anthropology written by Harald Wydra and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-11-30 with Reference categories.
This Handbook engages the reader in the major debates, approaches, methodologies, and explanatory frames within political anthropology. Examining the shifting borders of a moving field of enquiry, it illustrates disciplinary paradigm shifts, the role of humans in political structures, ethnographies of the political, and global processes. Reflecting the variety of directions that surround political anthropology today, this volume will be essential reading to understanding the interactions of humans within political frames in a globalising world.
Handbook Of Asian Security Studies
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Author : Rabindranath Tagore Chair in Indian Cultures and Civilizations and Professor of Political Science Sumit Ganguly
language : en
Publisher: Routledge
Release Date : 2009-12-04
Handbook Of Asian Security Studies written by Rabindranath Tagore Chair in Indian Cultures and Civilizations and Professor of Political Science Sumit Ganguly and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-12-04 with History categories.
The Handbook of Asian Security Studies provides a detailed exploration of security dynamics in the three distinct subregions that comprise Asia, and also bridges the study of these regions by exploring the geopolitical links between each of them. This Handbook is divided geographically into four main parts: Part I: Northeast Asia Part II: South Asia Part III: Southeast Asia Part IV: Cross Regional Issues Despite the richness and complexity of security issues in Asia, and the theoretical and conceptual debates these have spawned, there is no single volume that scholars can turn to for succinct, cogent and dispassionate analysis of these issues. The Handbook of Asian Security Studies fills this important gap in the literature, dealing with all major security issues in the area which range from unresolved territorial disputes (maritime and inland), irredentist claims and intra-state conflicts to transnational terrorist movements and nuclear rivalries. This volume contains essays by many leading scholars in the field and will be essential reading for all students of Asian security, Asian politics, and International Relations in general. Sumit Ganguly is a professor of Political Science and holds the Rabindranath Tagore Chair in Indian Cultures and Civilizations at Indiana University, Bloomington. He is the author, co-author, editor or co-editor of some 15 books on South Asian politics. He is also the founding editor of the only refereed, social science journal devoted to the study of contemporary India, The India Review and a founding editor of Asian Security. Andrew Scobell is Associate Professor of International Affairs and Director of the China Certificate Program at the Bush School of Government and Public Affairs at Texas A&M University located in College Station, Texas. He is co-editor of the journal Asian Security and has edited or co-edited 12 books on Asian security topics. Joseph Chinyong Liow is Associate Professor and Head of Research at the Rajaratnam School of International Studies, Nanyang Technical University, Singapore. He is co-editor of Order and Security in Southeast Asia (Routledge 2005) and author of The Politics of Indonesia-Malaysia Relations: One Kin, Two Nations (Routledge 2005).
The Routledge Handbook Of Asian Security Studies
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Author : Sumit Ganguly
language : en
Publisher: Routledge
Release Date : 2009-12-04
The Routledge Handbook Of Asian Security Studies written by Sumit Ganguly and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-12-04 with History categories.
The Handbook of Asian Security Studies provides a detailed exploration of security dynamics in the three distinct subregions that comprise Asia, and also bridges the study of these regions by exploring the geopolitical links between each of them. This Handbook is divided geographically into four main parts: Part I: Northeast Asia Part II: South Asia Part III: Southeast Asia Part IV: Cross Regional Issues Despite the richness and complexity of security issues in Asia, and the theoretical and conceptual debates these have spawned, there is no single volume that scholars can turn to for succinct, cogent and dispassionate analysis of these issues. The Handbook of Asian Security Studies fills this important gap in the literature, dealing with all major security issues in the area which range from unresolved territorial disputes (maritime and inland), irredentist claims and intra-state conflicts to transnational terrorist movements and nuclear rivalries. This volume contains essays by many leading scholars in the field and will be essential reading for all students of Asian security, Asian politics, and International Relations in general. Sumit Ganguly is a professor of Political Science and holds the Rabindranath Tagore Chair in Indian Cultures and Civilizations at Indiana University, Bloomington. He is the author, co-author, editor or co-editor of some 15 books on South Asian politics. He is also the founding editor of the only refereed, social science journal devoted to the study of contemporary India, The India Review and a founding editor of Asian Security. Andrew Scobell is Associate Professor of International Affairs and Director of the China Certificate Program at the Bush School of Government and Public Affairs at Texas A&M University located in College Station, Texas. He is co-editor of the journal Asian Security and has edited or co-edited 12 books on Asian security topics. Joseph Chinyong Liow is Associate Professor and Head of Research at the Rajaratnam School of International Studies, Nanyang Technical University, Singapore. He is co-editor of Order and Security in Southeast Asia (Routledge 2005) and author of The Politics of Indonesia-Malaysia Relations: One Kin, Two Nations (Routledge 2005).
Handbook Of Qualitative Organizational Research
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Author : Kimberly D. Elsbach
language : en
Publisher: Routledge
Release Date : 2015-11-19
Handbook Of Qualitative Organizational Research written by Kimberly D. Elsbach and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-11-19 with Business & Economics categories.
This handbook provides a comprehensive overview of state-of-the-art, innovative approaches to qualitative research for organizational scholars. Individual chapters in each area are written by experts in a variety of fields, who have contributed some of the most innovative studies themselves in recent years. An indispensable reference guide to anyone conducting high-impact organizational research, this handbook includes innovative approaches to research problems, data collection, data analysis and interpretation, and application of research findings. The book will be of interest to scholars and graduate students in a wide variety of disciplines, including anthropology, organizational behavior, organizational theory, social psychology, and sociology