Image And Emotion In Voter Decisions
DOWNLOAD
Download Image And Emotion In Voter Decisions PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get Image And Emotion In Voter Decisions book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages. If the content not found or just blank you must refresh this page
Image And Emotion In Voter Decisions
DOWNLOAD
Author : Renita Coleman
language : en
Publisher: Lexington Books
Release Date : 2015-03-25
Image And Emotion In Voter Decisions written by Renita Coleman and has been published by Lexington Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-03-25 with Political Science categories.
Drawing on a decade of their own research from the 2000 to 2012 U.S. presidential elections, Renita Coleman and Denis Wu explore the image presentation of political candidates and its influence at both aggregate and individual levels. When facing complex political decisions, voters often rely on gut feelings and first impressions but then endeavor to come up with a “rational” reason to justify their actions. Image and Emotion in Voter Decisions: The Affect Agenda examines how and why voters make the decisions they do by examining the influence of the media’s coverage of politicians’ images. Topics include the role of visual and verbal cues in communicating affective information, the influence of demographics on affective agenda setting, whether positive or negative tone is more powerful, and the role of emotion in second-level agenda setting. Image and Emotion in Voter Decisions will challenge readers to think critically about political information processing and a new way of systematically thinking about agenda setting in elections.
A Cross Cultural Theory Of Voter Behavior
DOWNLOAD
Author : Wojciech Cwalina
language : en
Publisher: Routledge
Release Date : 2013-01-11
A Cross Cultural Theory Of Voter Behavior written by Wojciech Cwalina and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-01-11 with Business & Economics categories.
The rapid development of democracy and political freedoms has created new and sophisticated psychology-based methods of influencing the way voters choose, as well as political systems based on free market principles. A Cross-Cultural Theory of Voter Behavior uses advanced empirical testing to determine whether the behavior of voters in established and emerging democracies around the world is predictable. The results of the testing suggest the theory is a ground-breaking cross-cultural model with theoretical and strategic global implications. This unique book examines the many facets of political marketing and its direct relationship with the voter. A comprehensive theory meticulously tested in the dynamic political waters of the U.S. and Europe, this text bridges the latest theoretical developments in the emerging and advanced democracies. A Cross-Cultural Theory of Voter Behavior offers an innovative and seldom seen international perspective that integrates up-to-date literature in political science with advanced political marketing to provide readers with useable, unified information. In addition, the text is replete with detailed references and illustrated with a wealth of informative tables and graphics to made pertinent data accessible and easily understood. Some of the topics discussed in A Cross-Cultural Theory of Voter Behavior include politics in an age of manufactured images, partisanship and party identification, candidate-centered politics, political cognition, social categorization of politicians, the role of advertising and emotion, among others. An ideal text for students, academics, and researchers, the information presented in A Cross-Cultural Theory of Voter Behavior is also a vital resource for political practitioners such as consultants, candidates, lobbyists, political action committees, fund-raisers, pollsters, government officials, ad specialists, journalists, public relations executives, and congressional aides.
Campaigning For Hearts And Minds
DOWNLOAD
Author : Ted Brader
language : en
Publisher: University of Chicago Press
Release Date : 2020-07-08
Campaigning For Hearts And Minds written by Ted Brader and has been published by University of Chicago Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-07-08 with Political Science categories.
It is common knowledge that televised political ads are meant to appeal to voters' emotions, yet little is known about how or if these tactics actually work. Ted Brader's innovative book is the first scientific study to examine the effects that these emotional appeals in political advertising have on voter decision-making. At the heart of this book are ingenious experiments, conducted by Brader during an election, with truly eye-opening results that upset conventional wisdom. They show, for example, that simply changing the music or imagery of ads while retaining the same text provokes completely different responses. He reveals that politically informed citizens are more easily manipulated by emotional appeals than less-involved citizens and that positive "enthusiasm ads" are in fact more polarizing than negative "fear ads." Black-and-white video images are ten times more likely to signal an appeal to fear or anger than one of enthusiasm or pride, and the emotional appeal triumphs over the logical appeal in nearly three-quarters of all political ads. Brader backs up these surprising findings with an unprecedented survey of emotional appeals in contemporary political campaigns. Politicians do set out to campaign for the hearts and minds of voters, and, for better or for worse, it is primarily through hearts that minds are won. Campaigning for Hearts and Minds will be indispensable for anyone wishing to understand how American politics is influenced by advertising today.
The Presidency And Social Media
DOWNLOAD
Author : Dan Schill
language : en
Publisher: Routledge
Release Date : 2017-12-22
The Presidency And Social Media written by Dan Schill and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-12-22 with Political Science categories.
The media have long played an important role in the modern political process and the 2016 presidential campaign was no different. From Trump’s tweets and cable-show-call-ins to Sander’s social media machine to Clinton’s "Trump Yourself" app and podcast, journalism, social and digital media, and entertainment media were front-and-center in 2016. Clearly, political media played a dominant and disruptive role in our democratic process. This book helps to explain the role of these media and communication outlets in the 2016 presidential election. This thorough study of how political communication evolved in 2016 examines the disruptive role communication technology played in the 2016 presidential primary campaign and general election and how voters sought and received political information. The Presidency and Social Media includes top scholars from leading research institutions using various research methodologies to generate new understandings—both theoretical and practical—for students, researchers, journalists, and practitioners.
Research Handbook On Visual Politics
DOWNLOAD
Author : Darren Lilleker
language : en
Publisher: Edward Elgar Publishing
Release Date : 2023-01-13
Research Handbook On Visual Politics written by Darren Lilleker and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-01-13 with Political Science categories.
The Research Handbook on Visual Politics focuses on key theories and methodologies for better understanding visual political communication. It also concentrates on the depictions of power within politics, taking a historical and longitudinal approach to the topic of placing visuals within a wider framework of political understanding.
Visual Politics
DOWNLOAD
Author : Dennis Steffan
language : en
Publisher: Nomos Verlag
Release Date : 2021-06-21
Visual Politics written by Dennis Steffan and has been published by Nomos Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-06-21 with Social Science categories.
Bilder sind in der Politik allgegenwärtig. Sie beeinflussen, wie wir Themen und Ereignisse verstehen, PolitikerInnen beurteilen und Wahlentscheidungen treffen. Dennoch ist wenig über den strategischen Einsatz von Bildern in Wahlkämpfen bekannt. Dieser Band untersucht die visuellen Kommunikationsstrategien von Parteien und KandidatInnen aus einer Langzeit- und Vergleichsperspektive. Er analysiert Wahlplakate und Social-Media-Profile und stellt die Relevanz von Bildern in westlichen Demokratien dar. Visual Politics richtet sich an StudentInnen, DoktorandInnen und WissenschaftlerInnen sowie an alle, die sich für die Rolle von Bildern im Wahlkampf interessieren, wie KampagnenmanagerInnen, Parteien, KandidatInnen und JournalistInnen.
Visual Politics In The Global South
DOWNLOAD
Author : Anastasia Veneti
language : en
Publisher: Springer Nature
Release Date : 2023-04-01
Visual Politics In The Global South written by Anastasia Veneti and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-04-01 with Political Science categories.
The role of the visual in politics is gaining momentum in scholarly work concerned with the current social media landscape. It is widely acknowledged that the production, dissemination and consumption of visual products in the Global South is powerfully shaped by geo-politics and a power dynamics in which the Global North dominates the South (the cultural imperialism argument). However, scant attention has been paid to theoretical, methodological, and empirically grounded approaches to visual politics produced by scholars working in the Global South. Little is known about the ways in which scholarship in the Global South might challenge and resist western approaches to the study of the visual. Against this background, this project aims to examine visual politics in the Global South through theoretically driven, and empirically grounded case studies, which focus on the role of the visual in formal politics (e.g., political campaigns, the relation between state and citizens) and public and everyday politics (e.g., social movements, activism, grassroots politics, civil society initiatives). This volume examines visual politics in the Global South through theoretically driven, and empirically grounded case studies, which focus on the role of the visual in formal politics (e.g., political campaigns, the relation between state and citizens) and public and everyday politics. It will be of interest to both researchers and students interested in the study of visual politics from various disciplinary lens (media and communication, anthropology, politics, and sociology).
Integrative Framing Analysis
DOWNLOAD
Author : Viorela Dan
language : en
Publisher: Routledge
Release Date : 2017-09-13
Integrative Framing Analysis written by Viorela Dan and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-09-13 with Language Arts & Disciplines categories.
Much of framing scholarship focuses either exclusively on the analysis of words or of visuals. This book aims to address this gap by proposing a six-step approach to the analysis of verbal frames, visual frames and the interplay between them—an integrative framing analysis. This approach is then demonstrated through a study investigating the way words and visuals are used to frame people living with HIV/AIDS in various communication contexts: the news, public service announcements and special interest publications. This application of integrative framing analysis reveals differences between verbal frames and visual frames in the same messages, underscoring the importance of looking at these frames together.
The International Encyclopedia Of Media Effects 4 Volume Set
DOWNLOAD
Author : Patrick Rössler
language : en
Publisher: John Wiley & Sons
Release Date : 2017-03-06
The International Encyclopedia Of Media Effects 4 Volume Set written by Patrick Rössler and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-03-06 with Social Science categories.
The International Encyclopedia of Media Effects presents a comprehensive collection of the most up-to-date research on the uses and impacts of media throughout the world. Provides the definitive resource on the most recent findings of media effects research Covers all aspects of the uses and impact of media, utilizing empirical, psychological, and critical research approaches to the field Features over 200 entries contributed by leading international scholars in their associated fields Offers invaluable insights to for students, scholars and professionals studying and working in related fields, and will stimulate new scholarship in emerging fields such as the Internet, Social Media and Mobile Communication Part of The Wiley Blackwell-ICA International Encyclopedias of Communication series, published in conjunction with the International Communication Association. Online version available at Wiley Online Library.
Visual Political Communication
DOWNLOAD
Author : Anastasia Veneti
language : en
Publisher: Springer
Release Date : 2019-06-20
Visual Political Communication written by Anastasia Veneti and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-06-20 with Political Science categories.
This book offers a theoretically driven, empirically grounded survey of the role visual communication plays in political culture, enabling a better understanding of the significance and impact visuals can have as tools of political communication. The advent of new media technologies have created new ways of producing, disseminating and consuming visual communication, the book hence explores the theoretical and methodological underpinnings of visual political communication in the digital age, and how visual communication is employed in a number of key settings. The book is intended as a specialist reading and teaching resource for courses on media, politics, citizenship, activism, social movements, public policy, and communication.