Imagining Consumers
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Imagining Consumers
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Author : Regina Lee Blaszczyk
language : en
Publisher: JHU Press
Release Date : 2020-03-24
Imagining Consumers written by Regina Lee Blaszczyk and has been published by JHU Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-03-24 with Business & Economics categories.
Winner of the Hagley Prize in Business History from The Hagley Museum and Library and the Business History ConferenceSelected by Choice Magazine as an Outstanding Academic Title Originally published in 1999. Imagining Consumers tells for the first time the story of American consumer society from the perspective of mass-market manufacturers and retailers. It relates the trials and tribulations of china and glassware producers in their contest for the hearts of the working- and middle-class women who made up more than eighty percent of those buying mass-manufactured goods by the 1920s. Based on extensive research in untapped corporate archives, Imagining Consumers supplies a fresh appraisal of the history of American business, culture, and consumerism. Case studies illuminate decision making in key firms—including the Homer Laughlin China Company, the Kohler Company, and Corning Glass Works—and consider the design and development of ubiquitous lines such as Fiesta tableware and Pyrex Ovenware.
Imagining Consumers
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Author : Regina Lee Blaszczyk
language : en
Publisher: JHU Press
Release Date : 2000-01-25
Imagining Consumers written by Regina Lee Blaszczyk and has been published by JHU Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000-01-25 with Art categories.
Tells the story of American consumer society from the perspective of mass-market manufacturers and retailers. Case studies illuminate the actions of decision-makers in key firms, including the Homer Laughlin China Company, the Kohler Company and Corning Glass works.
Imagining Welfare Futures
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Author : Gordon Hughes
language : en
Publisher: Routledge
Release Date : 2005-08-04
Imagining Welfare Futures written by Gordon Hughes and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-08-04 with Health & Fitness categories.
Imagining Welfare Futures explores possible futures of welfare by considering different types of relationship between the public and the state through which social welfare may be organized beyond the millennium. By drawing on contemporary debates about the 'citizen', 'the community' and 'the consumer', the book explores what each of these imaginary figures might mean for the next generation of welfare users.
Imagining Latin America
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Author : Nicola Jones
language : en
Publisher: Boydell & Brewer
Release Date : 2021
Imagining Latin America written by Nicola Jones and has been published by Boydell & Brewer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021 with Literary Criticism categories.
A new and innovative approach to Latin American Studies which makes an important contribution to contemporary debates about cultural appropriation and the integration of immigrant communities
Handbook Of Consumer Psychology
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Author : Curtis P. Haugtvedt
language : en
Publisher: Psychology Press
Release Date : 2018-12-07
Handbook Of Consumer Psychology written by Curtis P. Haugtvedt and has been published by Psychology Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-12-07 with Psychology categories.
This Handbook contains a unique collection of chapters written by the world's leading researchers in the dynamic field of consumer psychology. Although these researchers are housed in different academic departments (ie. marketing, psychology, advertising, communications) all have the common goal of attaining a better scientific understanding of cognitive, affective, and behavioral responses to products and services, the marketing of these products and services, and societal and ethical concerns associated with marketing processes. Consumer psychology is a discipline at the interface of marketing, advertising and psychology. The research in this area focuses on fundamental psychological processes as well as on issues associated with the use of theoretical principles in applied contexts. The Handbook presents state-of-the-art research as well as providing a place for authors to put forward suggestions for future research and practice. The Handbook is most appropriate for graduate level courses in marketing, psychology, communications, consumer behavior and advertising.
Creating Consumers
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Author : Carolyn M. Goldstein
language : en
Publisher: Univ of North Carolina Press
Release Date : 2012
Creating Consumers written by Carolyn M. Goldstein and has been published by Univ of North Carolina Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Business & Economics categories.
"Home economics emerged at the turn of the twentieth century as a movement to train women to be more efficient household managers. At the same moment, American families began to consume many more goods and services than they produced. To guide women in th
Consumer Citizens Of China
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Author : Kelly Tian
language : en
Publisher: Routledge
Release Date : 2010-11-01
Consumer Citizens Of China written by Kelly Tian and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-11-01 with Political Science categories.
A PDF version of this book is available for free in open access via www.tandfebooks.com as well as the OAPEN Library platform, www.oapen.org. It has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 3.0 license and is part of the OAPEN-UK research project. This book presents a comprehensive examination of Chinese consumer behaviour and challenges the previously dichotomous interpretation of the consumption of Western and non-Western brands in China. The dominant position is that Chinese consumers are driven by a desire to imitate the lifestyles of Westerners and thereby advance their social standing locally. The alternative is that consumers reject Western brands as a symbolic gesture of loyalty to their nation-state. Drawing from survey responses and in depth interviews with Chinese consumers in both rural and urban areas, Kelly Tian and Lily Dong find that consumers situate Western brands within select historical moments. This embellishment attaches historical meanings to Western brands in ways that render them useful in asserting preferred visions of the future China. By highlighting how Western brands are used in contests for national identity, Consumer-Citizens of China challenges the notion of the "patriot’s paradox" and answers scholars’ questions as to whether Chinese nationalists today allow for a Sino-Western space where the Chinese can love China without hating the West. Consumer-Citizens of China will be of interest to students and scholars of business studies, Chinese and Asian Studies and Political Science. Kelly Tian is Professor of Marketing and holds the Anderson Chair of Business at New Mexico State University. Lily Dong is Associate Professor of Marketing at the University of Alaska at Fairbanks.
Consumers Imperium
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Author : Kristin L. Hoganson
language : en
Publisher: Univ of North Carolina Press
Release Date : 2007
Consumers Imperium written by Kristin L. Hoganson and has been published by Univ of North Carolina Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with History categories.
From curtains to clothing, from around-the-world parties to arts and crafts, this work presents different perspectives on the United States in the world by shifting attention from exports to imports, from production to consumption, and from men to women.
Making The American Century
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Author : Bruce J. Schulman
language : en
Publisher: Oxford University Press, USA
Release Date : 2014
Making The American Century written by Bruce J. Schulman and has been published by Oxford University Press, USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014 with History categories.
In this volume, a group of distinguished historians revisit and revise many of the chestnuts of American political history. Blurring the boundaries between political, cultural, and economic history, the contributors raise penetrating questions and challenge readers' understanding of the broader narrative of twentieth-century U.S. history.
From Label To Table
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Author : Xaq Frohlich
language : en
Publisher: Univ of California Press
Release Date : 2023-10-17
From Label To Table written by Xaq Frohlich and has been published by Univ of California Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-10-17 with Social Science categories.
How did the Nutrition Facts label come to appear on millions of everyday American household food products? As Xaq Frohlich reveals, this legal, scientific, and seemingly innocuous strip of information can be a prism through which to view the high-stakes political battles and development of scientific ideas that have shaped the realms of American health, nutrition, and public communication. By tracing policy debates at the U.S. Food and Drug Administration, Frohlich describes the emergence of our present information age in food and diet markets and examines how powerful government offices inform the public about what they consume. From Label to Table explores evolving popular ideas about food, diet, and responsibility for health that have influenced what goes on the Nutrition Facts label—and who gets to decide that.