Impact Of In Store Atmosphere And Personal Factors On Consumer Impulse Buying Behavior In Supermarket
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Impact Of In Store Atmosphere And Personal Factors On Consumer Impulse Buying Behavior In Supermarket
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Author : Gooneratne D.W.A.
language : en
Publisher:
Release Date : 2022
Impact Of In Store Atmosphere And Personal Factors On Consumer Impulse Buying Behavior In Supermarket written by Gooneratne D.W.A. and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022 with categories.
The supermarket industry is one of the most dynamic and fastest-growing industries in Sri Lanka. Given the current intense competition in the industry driven by homogenous merchandise, retailers often focus on in-store atmosphere and personal factors in order to differentiate their offerings from the competitors. It was observed that customers make impulse purchase decisions inside the store, primarily driven by the in-store stimuli. The purpose of this research is to examine the impact of in-store atmosphere and personal factors on customer impulse buying behavior in the supermarket. Money availability, time availability and family influence are recognized as the main personal factors affecting customer impulse buying behavior whereas in-store advertisements and promotions, music, store layout and friendly employees are identified as the main factors contributing to the in-store atmosphere under this study. The study adopted a quantitative research approach where self-administrated survey questionnaire responses were collected from 120 supermarket customers spanning over 06 supermarket chains. In order to test the hypothesized relationships between the variables, multiple regression analysis was performed using SPSS. The findings revealed that both personal factors (i.e., Money availability, Time availability, Family influence) and determinant factors of in-store atmosphere (i.e., In-store advertisements and promotions, Music, Store layout, Friendly employees) make a significant positive influence on consumer impulse buying behavior. Consequentially, these findings are valuable for the retailers to identify key in-store environmental and personal factors that enhance overall customer shopping experience and to identify the factors that trigger impulse buying behavior.
Impact Of Store Atmospherics On Impulse Buying Behavior Regarding Shopping Goods In Pakistan
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Author : Irfan Sabir
language : en
Publisher: GRIN Verlag
Release Date : 2015-09-17
Impact Of Store Atmospherics On Impulse Buying Behavior Regarding Shopping Goods In Pakistan written by Irfan Sabir and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-09-17 with Business & Economics categories.
Master's Thesis from the year 2014 in the subject Business economics - Offline Marketing and Online Marketing, grade: 3.5, , language: English, abstract: Currently all the businesses are facing cut throat competition and companies and retailers are using different components of store atmospherics to attract the customers and to get competitive edge in the market by differentiating themselves from their competitors and consequently to be successful in the market. Current research is among very few on the components of store atmospherics and Impulse Buying in Pakistan. It will be helpful for producers, retailers and marketers by providing them roadmap to develop different strategies to increase sales and ultimately getting a larger market share by influencing buying decision making process of the consumers. Quantitative research approach has been used in this study and data has been collected through survey research method in which adapted questionnaire is used as instrument of survey. The sample size was 600 consisting of different cities (Islamabad, Lahore, Okara, Sahiwal, Pakpattan, Arifwala and Multan). Research data has been analyzed by applying descriptive statistical techniques through SPSS software. Descriptive statistics, pie graphs, scatter diagram, correlation and linear regressions tests have been applied to draw the results of the study. Results of the study have shown that the questionnaire is reliable to measure the constructs. Correlation values show that store layout, point of purchase displays, atmospherics and human factors have positive moderate correlation with impulse buying behavior. The results of regression analysis have shown that store layout, point of purchase displays, atmospherics and human factors have significant impact on impulse buying behavior. The study has some limitations as well; data has been collected through adapted questionnaire although there are other instruments as well to measure the constructs. In this study mere quantitative research approach has been used, while a mixed method approach can also be used to measure the constructs. The study has been conducted in only seven cities of Pakistan therefore it will be difficult to generalize the results of the study.
Impulse Buying Concepts Frameworks And Consumer Insights
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Author : Dr. C. Nagadeepa
language : en
Publisher: Shanlax Publications
Release Date :
Impulse Buying Concepts Frameworks And Consumer Insights written by Dr. C. Nagadeepa and has been published by Shanlax Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on with Business & Economics categories.
This book emphasizes on Impulse buying, its concepts and consumer insights. Consumer behaviour is always a remarkably interesting topic and complex subject for all marketers and retailers. Retailers have long recognised the value of impulse purchases, which have contributed significantly to their bottom lines. Getting customers to buy on impulse is a tried-and-true approach to increase average purchase value in any retail store. Marketers and retailers tend to exploit these impulses which are tied to the basic want for instant gratification. The entry of foreign products into the Indian market, growth in the organised retail industry, increasing disposable income, favourable demographic segmentation, and changing culture and lifestyle, Indian consumers' shopping behaviour has radically changed, and impulse buying is emerging as a highly noticeable behaviour. In this background, we are privileged and honoured by the interest of the academicians, research scholars and students that this Book on “Impulse Buying Behaviour” will contribute to the changing scenarios in the Field of Marketing. [email protected], for further suggestions and improvement.
Online Impulse Buying And Cognitive Dissonance
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Author : Giovanni Mattia
language : en
Publisher: Springer Nature
Release Date : 2021-02-12
Online Impulse Buying And Cognitive Dissonance written by Giovanni Mattia and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-02-12 with Business & Economics categories.
Consumers’ beliefs and attitudes towards online sales significantly influence buying behavior on the internet. However, the impact of these thoughts and beliefs on the decision to make an online purchase is not direct. It can be moderated by the emotions experienced while browsing an e-commerce website. Impulse buying in particular is influenced by a number of factors, for example how stimulating the e-shopping platform is, and how easy it is to click on the cart a certain product, for instance a smartphone. But what happens after an online impulse buy is made? Often the customer can regret the purchase and in the throes of anxiety, look for reasons to justify the choices made. Consumer behaviour scholars and pyschologists call this phenomenon cognitive dissonance, and certain individuals are more sensitive than others in developing this than others. This book offers a deep investigation around online impulse buying and subsequent cognitive dissonance. Specifically, the authors present a research case study of a group of millenials who are shopping for smartphones to study whether an initial positive state can reduce the onset of cognitive dissonance in consumers. Based on substantial research and a sample of 212 impulsive millennial buyers, the book provides a comprehensive, but simple and synthetic framework of impulse buying, cognitive dissonance and positive affect state, highlighting their relationships.
Factors Influencing The Impulse Buying Behaviour Of Apparel Consumers
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Author : Samkhyan Malliyoor Mana
language : en
Publisher: GRIN Verlag
Release Date : 2018-03-26
Factors Influencing The Impulse Buying Behaviour Of Apparel Consumers written by Samkhyan Malliyoor Mana and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-03-26 with Business & Economics categories.
Master's Thesis from the year 2009 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: Pass, , course: MBA - Consumer Behaviour, language: English, abstract: Consumer behaviour is always a very interesting and complex subject for all marketers and retailers. This study is also about a part of this complex subject- Impulse Buying behaviour found among Apparel Buyers and the influence of special prices and other factors on it. The study dealt with a very important topic in the modern fierce competition scenario, because impulse buying tendency spread all over the world and it is no more crazy habits of Americans. The income from impulse purchases phenomenally increasing every year and that’s why the subject getting more and more importance these days. The tendency is more intense as far as apparel purchases are concerned. Here the author did an effort to understand the causes and factors for impulse buying in apparels. Commonly special price is considered to be the most influential factor of impulse purchases. This study was comparative study between the influence of special prices and other variables. The methodology used for primary data collection was a combination of a questionnaire survey and a personal interview after that, with the customers of a leading retailer store for apparels in London. About 60 customers were surveyed. The result was pretty interesting, the variables studied in the research found to be more or less equal influential on customers though special prices top the list with a very little margin. The study concluded that most of the impulse purchases happen due to a combined influence of various factors. The impulse generated when a customer see an in- store display indicating a special price of a product can be taken as an example. So, for marketers, in order to make good results in impulse purchases they should coordinate various variables in an effective way, instead of concentrating only on a particular factor. The small size of sample and uncontrollable condition of current world economic condition could be taken as limitations for this study; otherwise the study was pretty general and standard in nature and was very useful and informative for practical applications.
Impulse Purchases In Retailing
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Author : Pirmin Sessler
language : en
Publisher: GRIN Verlag
Release Date : 2013-08-07
Impulse Purchases In Retailing written by Pirmin Sessler and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-08-07 with Business & Economics categories.
Master's Thesis from the year 2012 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 6,0, University of St. Gallen (Institute of Retail Management), language: English, abstract: The purpose of this thesis is to examine impulse buying from the consumer’s perspective, pinpoint criteria that help to identify impulse shoppers, and help retail managers increase the level of impulse buying in their stores. Two studies were conducted: An online study (N=72), and a field study in a drugstore that comprised 111 participants. The extant literature on impulse buying was comprehensively reviewed to give the reader profound background knowledge. The online study yielded rich descriptions of consumers’ definitions of impulse purchases and self-reported impulse purchase episodes. Both studies corroborated the important role of emotions in impulse buying and identified the most prevalent emotions. The pervasiveness of a variety of impulse buying motives was determined, as well as the importance of different retailer-related buying determinants. The field study also served to detect seven variables, out of fifteen, that help to distinguish impulse shoppers. The author addresses the studies’ limitations, indicates promising future research avenues, and derives managerial implications from the studies’ results. The thesis provides insights into shoppers’ view of impulse buying and serves as a starting point for retail managers seeking to increase the level of impulse purchasing in their stores.
Time Pressure Factor Brings What Effect To Influence Consumer Behavior
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Author : Johnny Ch Lok
language : en
Publisher: Independently Published
Release Date : 2019-04-27
Time Pressure Factor Brings What Effect To Influence Consumer Behavior written by Johnny Ch Lok and has been published by Independently Published this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-04-27 with categories.
It is one important in-store shelf displayed factor to influence the traditional fast-moving consumer individual purchase decision making behavioral change in any supermarkets or stores when they feel hurry to do personal time pressure consumption decision to make purchase final decision in the point to point counter purchase ( the brand's of products are moved from the traditional shelf location visual attention moves to the strange shelf location visual attention) in supermarket time pressure consumption environment.Hence, in supermarket time pressure consumption environment, in -store and out-of-sore both factors can influence fast-moving consumer individual purchase decision making. The in-store factors can influence product packaging, product placement components as well as the out-store factors can influence choice task, preference and brand recognition components. So, it is common to influence supermarket consumers choose do personal time pressure purchase consumption decision of visual attention purchase behaviors. The different brands' products are displayed to different shelf locations in order to cause shelf displaying products' different decision making effect.However, instead of shelf displaying location factor, package will also influence consumers' decision making, due to the influence of minute differences in packaging design on visual attention. When, the supermarket consumer feels the brands are not familiar or unfamiliar. Then, he/she will spend more time to evaluate and verify the unfamiliar brands' products whether which one is value to buy in her/his decision making process. He/she will feel visual attention need in order to evaluate in set of brand alternatives to make conscious demand mind cognitive effort by involving working memory. So, if the product's package is attractive, even the consumer is unfamiliar the brand's any product choices which are displayed on the shelf location in the supermarket. The brand's attractive package factor can influence the consumer to raise whom visual attention. Then, the attractive package factor can increase much visual attention chance to many consumers when they are walking to pass through the unfamiliar brand's any products' shelf displaying location considerably. So, it explains when attractive package factor may solve the visual attention problem to fast-moving consumers when they are visiting one strange supermarket to find anywhere unfamiliar brand's products' shelf displaying locations. Because they are the non-traditional consumers to the unfamiliar brand's products, they won't be influenced to choose either buying or not buying the unfamiliar brand's products. When the unfamiliar brand's products are moved to another new shelf displayed location. So, if the unfamiliar brand has attractive package to let the non-traditional consumers feel visual attention when they are passing through the strange shelf displayed location. Then, it can raise purchase chance to the non-traditional consumers target number when they are staying in the strange supermarket.
The Influence Of Impulsive Personality Traits And Store Environment On Impulse Buying Of Consumer In Karachi
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Author : Sana Hussain
language : en
Publisher:
Release Date : 2019
The Influence Of Impulsive Personality Traits And Store Environment On Impulse Buying Of Consumer In Karachi written by Sana Hussain and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019 with categories.
This study was aimed to understand and assess the role of store environment, impulsive buying personality traits, impulsive buying tendency, and urge to buy on impulsive buying. Data was collected from 250 respondents and analyzed using Structural Equation Modeling technique, findings suggested that impulse buying was positively associated with impulse buying tendency, impulsively personality trait and urge to buy. The most important finding of the study is the insignificant effect of store environment on consumers that are instinctive buyers. The study also suggests that impulsive traits of the consumer directly lead to impulse buying. It actually don't need some drive such as store environment that would stimulate their impulse buying tendency. However, this study didn't find any effect of demographic variables (gender and income) on impulse buying tendency. The overall store environment has insignificant effect on consumer impulse purchase but different attributes such as cleanliness and arrangement of product has relative impact on impulse buying that's why the retailers should focus on store environment elements such as crowd, sales employee, entertainment, lighting, aroma and display etc. to stimulate impulse buying. This study confirmed the role of personality in encouraging impulse buying at retail outlets. Marketers should identify ways to reach out open ended and extrovert people to target their promotional offers.
Advances In Materials Research
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Author : G. Kumaresan
language : en
Publisher: Springer Nature
Release Date : 2021-02-04
Advances In Materials Research written by G. Kumaresan and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-02-04 with Technology & Engineering categories.
This book comprises select peer-reviewed proceedings of the International Conference on Advances in Materials Research (ICAMR 2019). The contents cover latest research in materials and their applications relevant to composites, metals, alloys, polymers, energy and phase change. The indigenous properties of materials including mechanical, electrical, thermal, optical, chemical and biological functions are discussed. The book also elaborates the properties and performance enhancement and/or deterioration in order of the modifications in atomic particles and structure. This book will be useful for both students and professionals interested in the development and applications of advanced materials.
The Effect Of Thematic Store Atmosphere On Impulse Buying Behavior Mediated By Affection And Impulse Buying Tendency
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Author : Vanessa Natalisa Palilingan
language : en
Publisher:
Release Date : 2022
The Effect Of Thematic Store Atmosphere On Impulse Buying Behavior Mediated By Affection And Impulse Buying Tendency written by Vanessa Natalisa Palilingan and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022 with categories.
Abstract: Purpose: This study focuses on identifying aspects that can influence the behavior of consumers who make purchases at thematic cafes in Malang. This study uses a thematic store atmosphere as an independent variable, impulse buying behavior as a dependent variable, as well as positive emotion and impulse buying tendency as mediating variables. Design / Method / Approach: Quantitative approaches and explanatory research are used in this study. The respondents in this study were consumers who had visited the thematic cafe in Malang city, and a purposive sampling technique with a total sample of 200 respondents was used to determine the number of samples. The data collection method used a questionnaire, and the data were analyzed by PLS-SEM. Findings: The findings of this study indicate that the thematic store atmosphere does not have a significant effect on impulse buying behavior. Meanwhile, positive emotion and impulse buying tendency were able to perfectly mediate the relationship